大規模開放線上課程 (MOOC) 市場 - 2025-2030 年預測

大規模開放線上課程（MOOC）市場預計將從 2025 年的 182.24 億美元成長到 2030 年的 608.64 億美元，複合年成長率為 27.28%。

大規模開放線上課程 (MOOC) 是免費、可擴展、基於網路的教育平台，因其便捷易用、成本低廉且沒有嚴格的資格標準而廣受歡迎。這些課程幫助學習者獲得新技能，提升職業前景，並朝向新的專業方向轉型。 MOOC 主要分為兩類：一類是聯通主義 MOOC (cMOOC)，強調開放取用元素，例如開放許可和協作學習；另一類是擴展型 MOOC (xMOOC)，使用受限許可，但向參與者提供免費訪問。近年來，數位化的快速發展、智慧型手機的廣泛普及以及網際網路的日益普及推動了 MOOC 市場的成長。

市場促進因素

• 技術進步和可近性

自2024年以來，MOOC市場在技術進步、教育趨勢演變和日益普及的推動下，持續強勁成長。 Coursera、edX和Udacity等平台透過與頂尖大學合作，提供豐富多元的高品質課程，拓展了其服務範圍。傳統高等教育的局限性，例如高昂的學費和嚴格的學術要求，進一步加速了MOOC作為可行替代方案的普及。 MOOC的靈活性使學習者能夠遠端存取教育，滿足了全球尋求經濟實惠且可擴展學習解決方案的受眾的需求。智慧型手機的普及和可靠的網路連線等數位基礎設施的廣泛應用，持續推動了這一趨勢，使人們能夠跨地域無縫存取教育內容。

• MOOC 提供者的策略發展

自2024年以來，MOOC供應商一直推行積極的擴大策略，以滿足日益成長的需求。例如，Coursera與頂尖大學合作推出新的學位課程和MasterTrack證書課程，擴大了其全球影響力。這些措施使公司的課程組合更加多元化，在9個國家提供30多個學位。同樣，2U於2021年以8億美國收購edX，整合了兩家公司的課程，透過納入頂尖教育機構和公司的3,500多門課程，增強了其市場影響力。這些策略舉措增強了主要公司的市場影響力，使它們能夠在保持高教育標準的同時覆蓋更廣泛的受眾。提供者也注重課程多元化，目前商業和技術課程約佔總註冊人數的40%。

• 政府措施和支持

2024 年後，政府支持將在 MOOC 市場擴張中發揮關鍵作用。在韓國，政府持續推廣其智慧培訓平台，鼓勵內容提供者上傳多元學習材料，並透過補貼支持這些工作。這項舉措提高了平台的可訪問性並擴充了其課程目錄。在英國，工會聯合會透過 Unionlearn 發起的「在家學習」宣傳活動正在幫助提升員工技能，特別是那些受經濟動盪影響的員工。此外，聯合國教科文組織與薩拉熱窩政治學院合作推出的媒體與資訊素養 (MIL) 計畫突顯了全球透過 MOOC 提高數位素養的運動。這些政府支持的計畫透過將教育內容與國家勞動力發展和數位包容目標相結合，增強了市場。

市場趨勢和洞察

MOOC 市場正經歷顯著的註冊人數成長，每個平台的註冊人數都出現了顯著成長。 MOOC 的靈活性，加上其提供全球知名機構課程的能力，使其成為終身學習者和職業發展專業人士的首選。其對商業和技術課程的關注，凸顯了市場與產業對數位和管理技能的需求的契合。此外，MOOC 平台透過合作和收購進行的策略性擴張，增強了其擴充性和全球影響力。政府的支持不僅提高了課程的可及性，也鼓勵了針對地方和國家需求的專門課程的發展。

在技術進步、提供者策略舉措以及政府扶持政策的推動下，MOOC 市場持續成長。 MOOC 的擴充性、經濟實惠性和靈活性使其能夠適應全球多元化的學習者，使其成為教育變革的力量。隨著 Coursera、edX 和 Udacity 等平台不斷擴展其課程內容，以及各國政府大力推廣數位學習，MOOC 市場有望持續成長，並重塑全球教育格局。

本報告的主要優點

• 深入分析：深入了解主要和新興地區的市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場。
• 競爭格局：了解主要企業所採用的策略策略，並了解採用正確的策略的市場滲透潛力。
• 市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
• 可行的建議：利用洞察力進行策略決策並在動態環境中開闢新的業務流和收益。
• 適合廣泛的使用者：對於新興企業、研究機構、顧問、中小企業和大型企業來說都是有益且具有成本效益的。

它有什麼用途？

產業與市場考量、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

調查範圍

• 2022 年至 2024 年的歷史數據和 2025 年至 2030 年的預測數據
• 成長機會、挑戰、供應鏈前景、法律規範與趨勢分析
• 競爭對手定位、策略和市場佔有率分析
• 各部門和地區（包括國家）的收益成長和預測分析

公司簡介

目錄

第1章執行摘要

第2章市場概述

• 市場概覽
• 市場定義
• 調查範圍
• 市場區隔

第3章 經營狀況

• 市場促進因素
• 市場限制
• 市場機會
• 波特五力分析
• 產業價值鏈分析
• 政策法規
• 策略建議

第4章 技術展望

第5章：按平台

• 介紹
• cMOOC
• xMOOC

第6章 課程

• 介紹
• 商業
• 科技
• 社會科學
• 其他

第7章 按收益模式

• 介紹
• 免費 MOOC
• 付費 MOOC
• 免費增值 MOOC

第8章 按地區

• 介紹
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他
• 歐洲
  • 德國
  • 法國
  • 英國
  • 西班牙
  • 其他
• 中東和非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 以色列
  • 其他
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 泰國
  • 其他

第9章競爭格局及分析

• 主要企業和策略分析
• 市場佔有率分析
• 合併、收購、協議和合作
• 競爭對手儀表板

第10章：公司簡介

• Coursera Inc.

edX有限責任公司

Udacity公司

Udemy公司

未來學習有限公司

艾莉森

Pluralsight有限責任公司

Canvas Networks Inc.（Instructure）

LinkedIn學習

可汗學院

第11章 附錄

• 貨幣
• 先決條件
• 基準年和預測年時間表
• 相關人員的主要利益
• 調查方法
• 簡稱

The Massive Open Online Courses (MOOC) Market is expected to grow from USD 18.224 billion in 2025 to USD 60.864 billion in 2030, at a CAGR of 27.28%.

Massive Open Online Courses (MOOCs) are free, scalable, web-based educational platforms that have gained significant traction due to their accessibility, low cost, and lack of stringent eligibility criteria. These courses enable learners to acquire new skills, enhance career prospects, and transition into new professional fields. MOOCs are categorized into two primary types: Connectivist MOOCs (cMOOCs), which emphasize open-access elements such as open licensing and collaborative learning, and Extended MOOCs (xMOOCs), which use restricted licensing but provide free access to students. The rapid digitalization, widespread smartphone penetration, and improved internet accessibility have been pivotal in driving the MOOC market's growth in recent years.

Market Drivers

• Technological Advancements and Accessibility

The MOOC market has experienced robust growth since 2024, propelled by technological advancements, evolving educational trends, and enhanced ease of access. Platforms such as Coursera, edX, and Udacity have expanded their offerings, partnering with top-tier universities to provide diverse, high-quality courses. The limitations of traditional higher education, including high tuition costs and strict academic prerequisites, have further accelerated the adoption of MOOCs as a viable alternative. The flexibility of MOOCs allows learners to access education remotely, catering to a global audience seeking affordable and scalable learning solutions. The proliferation of digital infrastructure, including widespread smartphone usage and reliable internet connectivity, continues to fuel this trend, enabling seamless access to educational content across geographies.

• Strategic Developments by MOOC Providers

Since 2024, MOOC providers have pursued aggressive expansion strategies to capitalize on growing demand. For example, Coursera has broadened its global footprint by launching new degree programs and MasterTrack Certificate courses in collaboration with leading universities. These initiatives have diversified its portfolio, offering over 30 degrees across nine countries. Similarly, the acquisition of edX by 2U in 2021, valued at US$800 million, has consolidated the market, combining their offerings to include over 3,500 courses from prestigious institutions and corporations. These strategic moves have strengthened the market presence of major players, enabling them to cater to a broader audience while maintaining high educational standards. Providers have also focused on diversifying course offerings, with business and technology courses constituting approximately 40% of total enrollments, reflecting strong demand for skills in these areas.

• Government Initiatives and Support

Government-backed initiatives have played a crucial role in expanding the MOOC market since 2024. In South Korea, the government has continued to promote its Smart Training Platform, encouraging content providers to upload diverse educational materials and supporting these efforts with subsidies. This initiative has enhanced the platform's accessibility and enriched its course catalog. In the UK, the Trade Union Confederation's Learning@home campaign, launched through Unionlearn, has supported workforce upskilling, particularly for employees affected by economic disruptions. Additionally, UNESCO's collaboration with the Faculty of Political Sciences of Sarajevo to launch a Media and Information Literacy (MIL) program underscores the global push to enhance digital literacy through MOOCs. These government-supported programs have bolstered the market by aligning educational offerings with national workforce development and digital inclusion goals.

Market Trends and Insights

The MOOC market has witnessed significant enrollment growth, with platforms reporting substantial increases in learner participation. The flexibility of MOOCs, coupled with their ability to offer courses from globally recognized institutions, has made them a preferred choice for lifelong learners and professionals seeking career advancement. The focus on business and technology courses highlights the market's alignment with industry demands for digital and managerial skills. Furthermore, the strategic expansion of MOOC platforms through partnerships and acquisitions has enhanced their scalability and global reach. Government support has not only increased accessibility but also encouraged the development of specialized programs tailored to regional and national needs.

The MOOC market continues to thrive, driven by technological advancements, strategic initiatives by providers, and supportive government policies. The scalability, affordability, and flexibility of MOOCs make them a transformative force in education, catering to diverse learners worldwide. As platforms like Coursera, edX, and Udacity expand their offerings and governments promote digital learning, the MOOC market is poised for sustained growth, reshaping the landscape of global education.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries

Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Market Segmentation:

By Platform

• cMOOC
• xMOOC

By Course

• Business
• Technology
• Social Sciences
• Others

By Revenue Model

• Free MOOCs
• Paid MOOCs
• Freemium MOOCs

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Others
• Middle East and Africa
• Israel
• South Africa
• Others
• Asia Pacific
• China
• Japan
• South Korea
• India
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. MASSIVE OPEN ONLINE COURSE (MOOC) MARKET BY PLATFORM

• 5.1. Introduction
• 5.2. cMOOC
• 5.3. xMOOC

6. MASSIVE OPEN ONLINE COURSE (MOOC) MARKET BY COURSE

• 6.1. Introduction
• 6.2. Business
• 6.3. Technology
• 6.4. Social Sciences
• 6.5. Others

7. MASSIVE OPEN ONLINE COURSE (MOOC) MARKET BY REVENUE MODEL

• 7.1. Introduction
• 7.2. Free MOOCs
• 7.3. Paid MOOCs
• 7.4. Freemium MOOCs

8. MASSIVE OPEN ONLINE COURSE (MOOC) MARKET BY GEOGRAPHY

• 8.1. Introduction
• 8.2. North America
  • 8.2.1. USA
  • 8.2.2. Canada
  • 8.2.3. Mexico
• 8.3. South America
  • 8.3.1. Brazil
  • 8.3.2. Argentina
  • 8.3.3. Others
• 8.4. Europe
  • 8.4.1. Germany
  • 8.4.2. France
  • 8.4.3. United Kingdom
  • 8.4.4. Spain
  • 8.4.5. Others
• 8.5. Middle East and Africa
  • 8.5.1. Saudi Arabia
  • 8.5.2. UAE
  • 8.5.3. Israel
  • 8.5.4. Others
• 8.6. Asia Pacific
  • 8.6.1. China
  • 8.6.2. India
  • 8.6.3. Japan
  • 8.6.4. South Korea
  • 8.6.5. Australia
  • 8.6.6. Thailand
  • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 9.1. Major Players and Strategy Analysis
• 9.2. Market Share Analysis
• 9.3. Mergers, Acquisitions, Agreements, and Collaborations
• 9.4. Competitive Dashboard

10. COMPANY PROFILES

• 10.2. Coursera Inc.

10.3.edX LLC

10.4.Udacity, Inc.

10.5.Udemy, Inc.

10.7.FutureLearn Ltd

10.8.Alison

10.9.Pluralsight LLC

10.10.Canvas Networks Inc. (Instructure)

10.11.LinkedIn Learning

10.12.Khan Academy

11. APPENDIX

• 11.1. Currency
• 11.2. Assumptions
• 11.3. Base and Forecast Years Timeline
• 11.4. Key benefits for the stakeholders
• 11.5. Research Methodology
• 11.6. Abbreviations