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發酵飲料市場 - 2023 年至 2028 年預測
市場調查報告書
商品編碼
1340689

發酵飲料市場 - 2023 年至 2028 年預測

Fermented Drinks Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 151 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

發酵飲料市場預計將從2021年的79.14億美元增至2028年的152.14億美元，在分析期間年複合成長率為9.79%。

發酵飲料已發展成為世界上消費最廣泛的飲料之一。發酵方法、技術實施的穩步進步以及各種加工方法研發成本的增加正在推動市場開拓。此外，全球消費者健康意識的增強也可能有助於預測期內的市場成長。

發酵飲料正在興起。

近年來，發酵飲料擴大富含營養補充食品，以改善人類健康。快節奏的生活和不斷變化的飲食習慣使人們更加重視健康和長壽，這使其成為消費者的首要任務。此外，都市化的加快、可支配收入的增加以及消費者購買力的增強正在鼓勵消費者轉向發酵飲料而不是傳統飲料，從而加強了預測期內的市場成長。從地理位置上看，北美地區估計佔據了很大的市場，因為其目標消費者群體廣泛，並且該地區消費者對酒精和非酒精飲料的需求正在迅速成長。

對健康飲料的需求不斷成長

健康和養生趨勢正在對消費者對機能飲料的偏好產生重大影響。隨著飲料與健康和疾病預防措施的聯繫越來越緊密，消費者越來越擔心承諾的真實性。隨著客戶偏好從免疫力轉向永續性以及其他幾個行業趨勢，對優質機能飲料的需求正在成長。客戶正在尋找含有改善健康元素的產品。

該市場主要是由注重健康的消費者對益生菌飲料的需求不斷增加等因素推動的。素食主義的流行也帶動了植物性機能飲料的需求。因此，根據國際食品理事會 (IFC) 2021 年食品和飲料與健康調查，十分之四的消費者植物來源食品、飲料和食品和飲料更健康。這就是我的想法。

發酵酒精飲料市場預計將大幅成長。

酒精發酵飲料的成長是由於可支配收入的增加和生活方式的改變。隨著購買力的不斷增強，對優質啤酒和陳釀葡萄酒等優質飲料的需求預計在整個預測期內將會增加。對低酒精飲料的偏好也刺激了市場成長。創新正在推動市場開拓，由多家提供風味產品的釀酒廠引領，包括檸檬、桃子、巧克力和草莓等風味啤酒。

根據世界衛生組織（WHO）的數據，2021年歐洲人均酒精消費量量為9.5升，相當於15歲及以上每人24升烈酒、80升葡萄酒和190升啤酒。由於該國千禧一代和 Z 世代的酒精使用量增加，發酵酒精飲料的市場將在預期期間擴大。

飲料行業的不同參與者都表現出了這種興趣。

近年來，飲料行業對利用非傳統原料開發新產品表現出了極大的興趣，這些新產品可以賦予所生產的飲料差異化的風味，以吸引新的消費者。其中包括由水果、蔬菜和鮮花製成的咖啡和飲料。由這些製成的雞尾酒和飲料廣受歡迎，尤其是在千禧一代中。除了全球生產和銷售的飲料外，近幾十年來，人們對尚未廣泛供應的傳統酒精飲料也越來越感興趣。這些民族飲料由米、香草、穀物、椰子和腰果等原料製成，通常聲稱對健康有益，因此有潛力拓展新的銷售管道。芒果酒、鳳梨酒、覆盆子酒、獼猴桃酒等果酒深受美食家和美食愛好者的歡迎，也推動了市場的擴張。

美國繼續主導北美市場。

推動美國市場成長的主要原因是為了更好的醫療保健和營養而增加的益生菌消費。此外，該國可支配收入的增加導致健身和醫療保健支出增加，鼓勵分散的飲料消費。此外，包裝食品和食品和飲料消費的增加也支撐了市場需求。

美國發酵飲料市場正在經歷急劇成長，行業巨頭紛紛介入，以利用巨大的潛力。此外，由於新產品的推出和國內經濟的新進入者，市場動態顯著多樣化。與發泡或碳酸飲料相比，消費者更喜歡天然益生菌飲料，這極大地支撐了發酵飲料市場。隨著該國素食主義的興起，乳製品發酵飲料的消費量正在增加。此外，對水果發酵飲料的需求正在顯著增加。

市場開拓：

  • 2022 年 11 月，Arla Foods Ingredients 推出了一款發酵蛋白飲料。該公司的新型飲料改進了發酵蛋白飲料，基於 100% 乳清水解產物 Lacprodan HYDRO.365 和 Nutrilac FO-8571。 2022年6月，達能北美推出多效益生菌優格飲料Activia+。含有數十億活的活性益生菌，可促進腸道健康。它也是鋅、維生素 D 和維生素 C 的供給。 2020年，Brew Dr. Kombucha推出了新的功能性康普茶飲料系列，並於2021年獲得了2000萬美元的融資。

目錄

第1章 簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表

第2章 調查方法

  • 研究設計
  • 調查資料
  • 檢驗

第3章 執行摘要

  • 主要發現

第4章 市場動態

  • 市場促進因素
  • 市場抑制因素
  • 波特五力分析
  • 行業價值鏈分析

第5章 發酵飲料市場：按類型

  • 介紹
  • 有酒精的飲品
  • 非酒精飲料

第6章 發酵飲料市場：按來源分類

  • 介紹
  • 乳製品
  • 水果
  • 蔬菜
  • 其他

第7章 發酵飲料市場：按配銷通路

  • 介紹
  • 離線
  • 線上的

第8章 發酵飲料市場：按地區

  • 介紹
  • 北美
    • 按類型
    • 按來源
    • 按配銷通路
    • 按國家/地區
  • 南美洲
    • 按類型
    • 按來源
    • 按配銷通路
    • 按國家/地區
  • 歐洲
    • 按類型
    • 按來源
    • 按配銷通路
    • 按國家/地區
  • 中東/非洲
    • 按類型
    • 按來源
    • 按配銷通路
    • 按國家/地區
  • 亞太地區
    • 按類型
    • 按來源
    • 按配銷通路
    • 按國家/地區

第9章 競爭環境及分析

  • 主要企業及戰略分析
  • 新興企業和市場盈利能力
  • 合併、收購、協議和合作
  • 市場佔有率分析

第10章 公司簡介

  • Farmhouse Culture, Inc.
  • Lifeway Foods, Inc.
  • BioZen, LLC
  • RCL Foods Limited
  • Saba Kombucha
  • Natural Enzymes Limited
  • HAKUTSURU SAKE Brewing Co., Ltd
  • Remedy Drinks
簡介目錄
Product Code: KSI061613913

The fermented drinks market is expected to grow at a compound annual growth rate of 9.79% over the analyzed period, reaching US$15.214 billion by 2028 from US$7.914 billion in 2021.

Fermented beverages have evolved as one of the most widely consumed beverages worldwide. Technologies implemented because of steady advancements in fermenting methods and increased R&D spending on various processing methods have aided market development. Furthermore, the growing health awareness amongst consumers worldwide will also contribute to the market growth during the forecast period.

Fermented beverages have been on the increase.

In the past few years, fermented beverages have been increasingly fortified with nutraceutical ingredients to improve human health and wellness. Owing to the fast pace of life and changing food habits, there is an increased emphasis on health and longevity, which consumers are largely prioritizing. In addition, the increasing urbanization, rising disposable income, and growing consumer purchasing power have encouraged consumers to shift towards fermented beverages over traditional ones, strengthening the market growth during the forecast period. Geographically, the North American region is estimated to hold a significant market due to the wide target base of consumers and the surging demand for alcoholic and non-alcoholic beverages by the consumers in the region.

Rising demand for healthy drinks

Trends in health and wellness are a big influence on consumers' preference for functional beverages. Consumers are increasingly concerned with the veracity of promises as beverages increasingly link themselves to health and disease-preventive measures. The demand for premium functional beverages is growing as customer preferences shift from immunity to sustainability and several other industry trends. Customers are looking for goods with elements that improve their health.

The market is primarily driven by elements like the increased demand from health-conscious consumers for probiotic beverages. The popularity of vegetarianism also drives demand for functional beverages made from plants. Consequently, four out of ten consumers believe that plant-based foods and beverages are healthier, according to the International Food Council's (IFC) 2021 Food and Health Survey.

The fermented drinks market for alcoholic beverages is expected to witness significant growth.

The growth of alcoholic fermented beverages can be attributed to increasing disposable income and lifestyle changes. As the purchasing power rises, the demand for luxury beverages like premium beers and aged wines is expected to increase throughout the projected period. The inclination towards low-alcohol-content drinks is also stimulating market growth. Innovations led by several breweries with flavor-infused products like flavored beers such as lemon, peach, chocolates, strawberries, and others are aiding the market development.

According to the World Health Organization, the per capita alcohol consumption in Europe was 9.5 liters, equivalent to 24 liters of spirit, 80 liters of wine, and 190 liters of beer in 2021 per person aged 15 years and above. The increasing use of alcohol by the millennials and Gen Z population in the country is increasing the market for fermented alcoholic drinks to grow in the anticipated period.

This interest is shown by the beverage industry players.

In recent years, the beverage industry has shown great interest in developing new products from unconventional raw materials that can confer differentiated flavors to the produced beverages, aiming to attract new consumers. One such prospect includes beverages extracted from coffee, fruits, vegetables, and flowers. Cocktails and drinks from them are widely popular, especially among millennials. In addition to the worldwide produced and marketed beverages, in recent decades, there has been an increasing interest in traditional alcoholic beverages that are not widely marketed. These ethnic beverages made from rice, herbs, cereal grains, coconuts, cashews, etc., can be a new avenue of expansion as these drinks often claim health benefits. The popularity of fruit wines like mango wine, pineapple wine, raspberry wine, kiwi wine, and many others among the gastronomical and culinary societies are also assisting the expansion of the market.

The United States remains the dominant market in the North American region.

The prime reason driving the market growth in the USA is the growing consumption of probiotics for better healthcare and nutrition. Furthermore, growth in disposable income in the country has increased expenditure on fitness and healthcare, encouraging the consumption of fragmented drinks. In addition, the rise in consumption of packed food and beverages supports the market demand.

The USA's fermented drinks market has observed a drastic surge, with major industry players entering to tap the huge potential. Further, the launch of new products and new entrants in the domestic economy have significantly diversified the market dynamics. Consumers prefer natural, probiotics-based drinks over fizzy or carbonated drinks, which has significantly supported the market for fermented drinks. A rise in the consumption of dairy-based fermented drinks is observed with growing veganism in the country. Moreover, the increased demand for fruit-based fermented drinks is growing significantly.

Market Developments:

  • In November 2022, Arla Foods Ingredients unveiled a fermented protein beverage. The company's new beverage, which improves fermented protein beverages, is based on 100% whey-based hydrolysates Lacprodan HYDRO.365 and Nutrilac FO-8571.
  • In June 2022, Danone North America introduced the multi-benefit probiotic yogurt drink Activia+. It contains billions of live, active probiotics that enhance intestinal health. The product is also a good zinc, vitamin D, and vitamin C source.
  • In 2020, Brew Dr. Kombucha launched a new line of functional kombucha beverages and received $20 million in funding in 2021.

Market Segmentation:

By Type

  • Alcoholic Beverages
  • Non-Alcoholic Beverages

By Source

  • Dairy Products
  • Fruits
  • Vegetables
  • Others

By Distribution Channel

  • Offline
  • Online

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Data
  • 2.3. Validation

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. FERMENTED DRINKS MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Alcoholic Beverages
  • 5.3. Non-Alcoholic Beverages

6. FERMENTED DRINKS MARKET BY SOURCE

  • 6.1. Introduction
  • 6.2. Dairy Products
  • 6.3. Fruits
  • 6.4. Vegetables
  • 6.5. Others

7. FERMENTED DRINKS MARKET BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Offline
  • 7.3. Online

8. FERMENTED DRINKS MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Type
    • 8.2.2. By Source
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
    • 8.2.4.1. United States
    • 8.2.4.2. Canada
    • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Type
    • 8.3.2. By Source
    • 8.3.3. By Distribution Channel
    • 8.3.4. By Country
    • 8.3.4.1. Brazil
    • 8.3.4.2. Argentina
    • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Type
    • 8.4.2. By Source
    • 8.4.3. By Distribution Channel
    • 8.4.4. By Country
    • 8.4.4.1. United Kingdom
    • 8.4.4.2. Germany
    • 8.4.4.3. France
    • 8.4.4.4. Spain
    • 8.4.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Type
    • 8.5.2. By Source
    • 8.5.3. By Distribution Channel
    • 8.5.4. By Country
    • 8.5.4.1. Saudi Arabia
    • 8.5.4.2. UAE
    • 8.5.4.3. Israel
    • 8.5.4.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Type
    • 8.6.2. By Source
    • 8.6.3. By Distribution Channel
    • 8.6.4. By Country
    • 8.6.4.1. Japan
    • 8.6.4.2. China
    • 8.6.4.3. India
    • 8.6.4.4. South Korea
    • 8.6.4.5. Thailand
    • 8.6.4.6. Indonesia
    • 8.6.4.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Emerging Players and Market Lucrativeness
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Market Share Analysis

10. COMPANY PROFILES

  • 10.1. Farmhouse Culture, Inc.
  • 10.2. Lifeway Foods, Inc.
  • 10.3. BioZen, LLC
  • 10.4. RCL Foods Limited
  • 10.5. Saba Kombucha
  • 10.6. Natural Enzymes Limited
  • 10.7. HAKUTSURU SAKE Brewing Co., Ltd
  • 10.8. Remedy Drinks

List is not exhaustive