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市場調查報告書
商品編碼
1721434
發酵飲料市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測Fermented Beverages Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024 年全球發酵飲料市場價值為 9,512 億美元,預計到 2034 年將以 6.2% 的複合年成長率成長,達到 1.7 兆美元。隨著消費者繼續優先考慮功能性健康和腸道健康,發酵飲料在全球範圍內迅速受到歡迎。這些飲料是透過控制微生物發酵和酵素過程開發出來的,天然富含益生菌、有機酸和支持消化和免疫健康的必需維生素。人們對清潔標籤成分的認知不斷提高以及人們不再飲用含糖碳酸飲料,進一步加速了市場的發展勢頭。
隨著健康趨勢塑造消費者偏好,康普茶、克菲爾和培養茶等發酵飲料不僅受到健康愛好者的青睞,也受到主流消費者的青睞。這些飲料結合了濃郁的酸味和科學證實的健康益處,使其成為傳統軟性飲料的有吸引力的替代品。隨著飲料業的創新不斷模糊保健品和日常飲料之間的界限,發酵飲料正在成為全球家庭現代飲食中的主要食物。
市場範圍 | |
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起始年份 | 2024 |
預測年份 | 2025-2034 |
起始值 | 9512億美元 |
預測值 | 1.7兆美元 |
複合年成長率 | 6.2% |
市場分為酒精飲料和非酒精飲料,其中酒精飲料在 2024 年佔據 67.4% 的主導佔有率。啤酒仍然是此類中消費最廣泛的產品,推動了國際市場的強勁成長。對優質和精釀酒精飲料的需求不斷成長,特別是在擁有豐富釀酒傳統的國家,這為獨立釀酒廠和精品酒莊的蓬勃發展創造了空間。手工風味的流行,加上消費者對真實性和當地食材的興趣,正在促進這一領域的創新和多樣性。
在包裝方面,2024 年,瓶子佔據了 43.3% 的市場。玻璃瓶仍然是葡萄酒、啤酒和富含益生菌的康普茶等高階產品的首選包裝,因為它們可以保持風味的完整性、碳酸化和活性菌的活性。永續包裝的吸引力也影響消費者的購買行為,玻璃是一種可回收、無反應的替代品,符合環保趨勢。
光是美國發酵飲料市場在 2024 年就創造了 2,041 億美元的產值。強勁的消費者需求、高可支配收入水平以及完善的啤酒廠、乳製品廠和發酵設施生態系統支撐了這一業績。政府對本地釀酒商和新創企業的持續支持,以及低酒精、植物性和益生菌飲料等產品創新,持續塑造市場格局並推動成長。
全球發酵飲料產業的主要參與者包括 Biotiful Dairy、Dohler、Chr。科漢森、帝亞吉歐、喜力、達能、麒麟控股、Lifeway Foods、Sula Vineyards、百事可樂、三得利控股有限公司、可口可樂公司和養樂多本社。這些公司正在投資產品多樣化,擴大強調健康益處的行銷活動,並擴大分銷網路以滿足新地區日益成長的需求。
The Global Fermented Beverages Market was valued at USD 951.2 billion in 2024 and is estimated to grow at a CAGR of 6.2% to reach USD 1.7 trillion by 2034. Fermented beverages are witnessing rapid traction worldwide as consumers continue to prioritize functional wellness and gut health. These drinks, developed through controlled microbial fermentation and enzymatic processes, are naturally enriched with probiotics, organic acids, and essential vitamins that support digestive and immune health. Increasing awareness around clean-label ingredients and the shift away from sugary carbonated drinks are further accelerating the market momentum.
With wellness trends shaping consumer preferences, fermented beverages such as kombucha, kefir, and cultured teas are finding favor not just among health enthusiasts but also among mainstream consumers. These drinks offer a combination of bold, tangy flavors and scientifically backed health benefits, making them an attractive alternative to traditional soft drinks. As innovation in the beverage industry continues to blur the lines between health supplements and everyday refreshments, fermented drinks are becoming a staple in modern diets across global households.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $951.2 Billion |
Forecast Value | $1.7 Trillion |
CAGR | 6.2% |
The market is segmented into alcoholic and non-alcoholic beverages, with alcoholic beverages commanding a dominant 67.4% share in 2024. Beer remains the most widely consumed product in this category, driving strong growth across international markets. The rising demand for premium and craft alcoholic beverages, particularly in countries with rich brewing heritages, is creating space for independent breweries and boutique wineries to flourish. The popularity of artisanal flavors, coupled with consumer interest in authenticity and local ingredients, is encouraging innovation and variety in this space.
In terms of packaging, bottles accounted for a leading 43.3% market share in 2024. Glass bottles remain the packaging of choice for premium offerings such as wine, beer, and probiotic-rich kombucha, as they preserve flavor integrity, carbonation, and the activity of live cultures. The appeal of sustainable packaging is also influencing consumer buying behavior, with glass offering a recyclable and non-reactive alternative that aligns with eco-conscious trends.
The U.S. Fermented Beverages Market alone generated USD 204.1 billion in 2024. Strong consumer demand, high disposable income levels, and a well-established ecosystem of breweries, dairies, and fermentation facilities underpin this performance. Ongoing government support for local brewers and startups, along with product innovations like low-alcohol, plant-based, and probiotic-enhanced beverages, continue to shape the market landscape and fuel growth.
Major players in the global fermented beverages industry include Biotiful Dairy, Dohler, Chr. Hansen, Diageo, Heineken, Danone, Kirin Holdings, Lifeway Foods, Sula Vineyards, PepsiCo, Suntory Holdings Limited, The Coca-Cola Company, and Yakult Honsha. These companies are investing in product diversification, scaling up marketing campaigns that emphasize wellness benefits, and expanding distribution networks to tap into growing demand across new geographies.