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1347922

全球發酵飲料市場 - 2023-2030

Global Fermented Beverages Market - 2023-2030

出版日期: 2023年09月11日 | 出版商:

DataM Intelligence | 英文 181 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

全球發酵飲料市場在 2022 年達到 400 萬美元，預計到 2030 年將達到 650 萬美元，2023-2030 年預測期間年複合成長率為 5.8%。

發酵飲料包括康普茶、開菲爾、精釀啤酒和傳統發酵飲料等多種產品。在消費者對益生菌和獨特口味的需求不斷成長的推動下，發酵飲料市場正在持續擴張。該市場的成長受到健康意識模式和對正宗手工製品日益成長的傾向的推動，從而推動了其在全球的流行。

康普茶、薑汁啤酒、格瓦斯和開菲爾飲料可能會保留發酵過程中殘留的酒精。澳大利亞紐西蘭食品標準法典規定，酒精含量超過 0.5% 的飲料必須在標籤上標明酒精含量。具體來說，在新南威爾士州 (NSW)，酒精含量超過 1.15% ABV 的產品被歸類為酒精飲料。這些指南保證了透明度，並使消費者能夠對這些廣泛消費的發酵飲料中的酒精含量做出明智的決定。

北美佔全球發酵飲料市場的近 2/5，該地區成長和進步的一個顯著成長動力是消費者對腸道健康和富含益生菌的需求不斷成長。值得注意的是，在更廣闊的市場中，酒精飲料佔據了 65% 的主導佔有率，這表明消費者傾向於選擇發酵酒精。這種對酒精飲料的偏好表明了市場與傳統和多樣化風味特徵的緊密聯繫。

動力學

健康與保健趨勢的範式轉變

消費者對健康和保健的關注日益成長，推動了發酵飲料市場的發展，從而推動了對富含益生菌的飲料的需求。隨著消費者尋求對腸道健康有益的功能性飲料，康普茶和開菲爾等產品越來越受歡迎，從而導致市場擴張。

隨著人們對腸道健康與整體健康之間聯繫的認知不斷增強，發酵飲料的市場佔有率預計將大幅成長。因此，主要行業參與者正在創新，提供多樣化的風味選擇，以滿足不斷變化的消費者偏好，進一步擴大市場規模。

對手工藝和手工生產方法的吸引力與日俱增

發酵飲料市場受到對真實性和工藝的偏好的推動，刺激了對手工產品的需求。消費者越來越被手工製作的飲料所吸引，例如小批量精釀啤酒和傳統發酵混合物，尋求獨特的風味和體驗。消費者偏好的相應轉變導致市場佔有率顯著增加。

手工生產方法和對優質原料的關注是抓住市場成長的關鍵。隨著消費者繼續優先考慮獨特和優質的選擇，發酵飲料市場規模預計將擴大，為該行業的老牌和新興企業創造機會。

嚴格的法規和監管的複雜性

發酵飲料市場佔有率容易受到嚴格監管要求的影響，這可能會阻礙市場成長。遵守不同的健康和安全法規、標籤標準和酒精含量限制可能會給老牌企業和新興企業帶來障礙。應對這些複雜的法規通常需要大量資源和專業知識，這可能會限制市場進入和擴張。

隨著監管複雜性的不斷發展，發酵飲料市場規模受到與確保法律合規相關的不確定性和成本的影響。行業參與者必須積極應對這些挑戰，以維持成長、確保產品完整性並在這個動態和不斷變化的市場環境中獲得競爭優勢。

Overview

Global Fermented Beverages Market reached US$ 4.0 million in 2022 and is expected to reach US$ 6.5 million by 2030, growing with a CAGR of 5.8% during the forecast period 2023-2030.

Fermented beverages includes diverse offerings such as kombucha, kefir, craft beer and conventional fermented drinks. The fermented beverages market is witnessing consistent expansion, propelled by increasing consumer demand for probiotics and distinctive tastes. The market's growth is fueled by health-conscious patterns and a rising inclination toward authentic and handmade options, driving its global prevalence.

Kombucha, ginger beer, kvass and kefir beverages may retain residual alcohol from the fermentation process. The Australia New Zealand Food Standards Code mandates that beverages surpassing 0.5% ABV must indicate alcohol content on labels. Specifically, in New South Wales (NSW), products with alcohol levels exceeding 1.15% ABV are classified as alcoholic beverages. These guidelines guarantee transparency and enable consumers to make informed decisions about the alcohol content in these widely consumed fermented drinks.

North America accounted for almost 2/5th of the global fermented beverages market, a prominent growth driver for the region's growth and progress is the increasing consumer demand for gut-healthy and probiotic-rich options. Notably, within the broader market, alcoholic beverages hold a dominant share of 65%, showcasing consumers' inclination towards fermented alcoholic choices. This preference for alcoholic variants is indicative of the market's strong association with traditions and diverse flavor profiles.

Dynamics

Paradigm Shift in Health and Wellness Trend

The fermented beverages market is driven by a growing consumer focus on health and wellness, propelling demand for probiotic-rich drinks. As consumers seek functional beverages offering gut health benefits, products such as kombucha and kefir have gained popularity, thereby causing market expansion.

With increasing awareness of the link between gut health and overall well-being, the fermented beverages market share is projected to witness substantial growth. As a result, key industry players are innovating to offer a diverse range of flavorful options that cater to evolving consumer preferences, further amplifying the market size.

Growing Attraction Towards Craftsmanship and Artisanal Production Methods

The fermented beverages Market is driven by a preference for authenticity and craftsmanship, spurring the demand for artisanal offerings. Consumers are increasingly drawn to handcrafted beverages, such as small-batch craft beer and traditional fermented concoctions, seeking unique flavors and experiences. The respective shift in consumer preference has led to a notable increase in the market share.

Artisanal production methods and a focus on quality ingredients are pivotal in capturing market growth. As consumers continue to prioritize distinct and premium options, the fermented beverages market size is anticipated to expand, creating opportunities for both established and emerging players in the industry.

Stringent Regulations and Regulatory Complexities

The fermented beverages market share is susceptible to the influence of stringent regulatory requirements, which can impede market growth. Compliance with varying health and safety regulations, labeling standards and alcohol content limits can present barriers for both established and emerging players. Navigating these intricate regulations often requires substantial resources and expertise, potentially limiting market entry and expansion.

As regulatory complexities continue to evolve, the fermented beverages market size is affected by the uncertainty and costs associated with ensuring legal compliance. Industry participants must proactively address these challenges to sustain growth, ensure product integrity and secure a competitive edge in this dynamic and evolving market landscape.

Segment Analysis

The global fermented beverages market is segmented based on type, source, distribution channel and region.

Availability Of Distinct Flavors and Characteristics

The fermented alcoholic beverages segment holds a 65% market share within the fermented beverages market, it involves the transformation of sugars into ethanol and carbon dioxide through the fermentation process. The intricate conversion is driven by microorganisms, primarily yeast, which play a pivotal role in breaking down sugars into alcohol.

Alcoholic beverages segment encompasses a diverse range of products, including beer, wine and spirits, each offering distinct flavors and characteristics due to variations in fermentation techniques. The Alcoholic Beverages segment significantly contributes to the overall fermented beverages market size and share, attracting a significant consumer base with its wide array of options and cultural significance. Yeast-driven fermentation remains a cornerstone of this segment, shaping the market's offerings and growth trajectory.

Geographical Penetration

Strong Emphasis on Natural Products and Availability of Probiotic-Rich Options

North America dominates the fermented beverages market with a strong emphasis on natural, probiotic-rich options like kombucha. The region's consumers are increasingly drawn to these craft beverages due to their health benefits attributed to beneficial bacteria. Kombucha, a prominent player, aligns with the growing demand for gut-friendly choices, offering a natural source of probiotics.

The market's expansion in the region is fueled by a robust preference for artisanal products that prioritize authenticity and taste. Further, the North American market is at the forefront of innovation, leveraging the potential of bacterial fermentation to create beverages that resonate with health-conscious individuals seeking flavorful, wholesome alternatives. The region's commitment to fostering unique and healthful options cements its dominance in the global fermented beverages market.

Competitive Landscape

The major global players include: PepsiCo, Inc, Reeds Inc., Raw Kombucha, Dohler GmbH, Anheuser Busch Inc., Fresh Harvest Inc., Rasa, Carlsberg Breweries A/S, E. & J. Gallo Winery, and Treasury Wine Estates Ltd.

COVID-19 Impact Analysis

The COVID-19 pandemic exerted a multifaceted impact on the fermented beverages market. Lockdowns and supply chain disruptions hindered production and distribution, leading to a temporary decline in consumer access. On-premises consumption, a significant segment, suffered due to the closures of restaurants and cafes. However, the pandemic catalyzed a shift towards health and wellness, with consumers seeking products that boost immunity and gut health.

This shift, combined with the rise of e-commerce, bolstered demand for fermented beverages, enabling producers to reach consumers directly. As restrictions eased, the market exhibited resilience, adapting with convenience-oriented offerings and immune-boosting attributes. Overall, while the pandemic posed initial challenges, the fermented beverages market showcased its capacity to evolve and align with changing consumer preferences.

Russia- Ukraine War Impact

The Russia-Ukraine war has created uncertainties that ripple through the fermented beverages market. Trade disruptions, economic instability and geopolitical tensions impact supply chains, potentially leading to ingredient shortages and price fluctuations. Export and import challenges could hinder the distribution of these products, affecting market access and availability.

Further, consumer spending patterns has also shifted due to economic concerns, influencing consumption habits. Additionally, market dynamics are altered due to shifting priorities, trade restrictions and changing consumer sentiments. Nonetheless, the ongoing conflict's wide-ranging implications introduce a level of unpredictability, potentially influencing the production, distribution and consumption of fermented beverages in the region.

By Type

Alcoholic
Non-Alcoholic

By Source

Grains
Fruits
Dairy
Tea
Vegetables
Others

By Distribution Channel

Supermarkets/ Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Other

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On July 01, 2021, PepsiCo-owned fermented beverage brand, KeVita, is launched a new range of on-the-go prebiotic shots that aim to help support digestive health. Containing 3g of prebiotic fiber, KeVita's new 2oz shots are fermented with water kefir culture.
On November 01, 2022, Arla Foods Ingredients launched a whey-based solution that enables the creation of clear and protein-enriched fermented drinks. Due to the high demand for ready-to-drink beverages, Arla's new ingredient is said to offer new ways to give fermented beverages a twist.
On August 10, 2021, The Boston Beer Company and PepsiCo announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverages. The partnership unites Boston Beer's expertise in alcoholic drinks with one of PepsiCo's most iconic and beloved brands.

Why Purchase the Report?

To visualize the global fermented beverages market segmentation based on type, source, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of fermented beverages market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global fermented beverages market report would provide approximately 61 tables, 61 figures and 181 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Source
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Health and Wellness Trend
  - 4.1.1.2. Craftsmanship and Artisanal Appeal
- 4.1.2. Restraints
  - 4.1.2.1. Stringent Regulatory Challenges
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Alcoholic*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Non-Alcoholic

8. By Source

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 8.1.2. Market Attractiveness Index, By Source
8.2. Grains*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Fruits
8.4. Dairy
8.5. Tea
8.6. Vegetables
8.7. others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/ Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Specialty Stores
9.5. Online Stores
9.6. Other

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. PepsiCo, Inc *
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Recent Developments
12.2. Reeds inc.
12.3. Raw Kombucha
12.4. Dohler GmbH
12.5. Anheuser Busch Inc.
12.6. Fresh Harvest Inc.
12.7. Rasa
12.8. Carlsberg Breweries A/S
12.9. E. & J. Gallo Winery
12.10. Treasury Wine Estates Ltd

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/價格

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