美國醫生處方保養品：認知度與滿意度

本報告調查了美國開立護膚品處方的醫生，旨在揭示影響品牌選擇的因素、他們對各個品牌的看法以及他們主要推薦的產品和品牌。

調查範圍

• 您如何看待您目前所使用的品牌的聲譽和信譽？
• 您最近是否觀察到您的患者出現了任何新的護膚問題或趨勢？
• 您對您目前使用的護膚品牌提供的支持和資源是否滿意？
• 您是否考慮在不久的將來更換其他護膚品牌或產品？
• 護膚品牌可以做些什麼來更好地滿足醫生和患者的需求？

目標地區：美國

目錄

引言/主要發現

主要結論概述，包括按醫生類型劃分的調查結果。

保養品業務

本部分全面概述了護膚品處方業務的商業層面，深入分析了影響醫療實踐這一方面的營運、財務和策略考慮。

屬性：重要性與性能

• 醫師處方調查的 "重要性和性能屬性" 部分深入分析了醫生如何評估和看待護膚品和品牌的各種屬性。
• 透過比較重要性和表現評分，本部分可以幫助您發現醫生認為重要的因素與產品在這些方面的實際表現之間的差距。

表 1. 醫生類型

• 皮膚科醫生
• 整形外科醫生
• 醫療美容中心
• 其他醫生

表 2. 特點列表

• 培訓與教育
• 行銷
• 產品組合與創新
• 訂購、配送與客戶服務
• 價格與加值服務

表 3. 主要品牌列表

• Alastin
• EltaMD
• Obagi
• PCA Skin
• Revision Skincare
• SkinMedica
• SkinBetter Science
• SkinCeuticals
• ZO Skin Health

This service aims to assist subscribers in comprehending the unmet needs of physicians who dispense skin care products in the United States. It will explore the primary factors influencing brand selection, the perception of various brands, and the key products and brands recommended by these physicians.

Scope

This service enables marketers to identify the key factors that doctors and physicians consider to be the most important when choosing skin care brands for their practice and patients. The report answers critical questions, such as:

• How do you perceive the reputation and reliability of the brands that you currently use?
• Are there any new skin care concerns or trends that you have observed among your patients recently?
• How satisfied are you with the support and resources provided by the skin care brands you use?
• Are you considering switching to different skin care brands or products in the near future?
• What can skin care brands do to better meet your needs and those of your patients?

Regional Coverage: United States.

Table of Contents

Introduction/Key Findings

An overview of the key takeaways, including findings by physician type.

The Business of Skin Care

This section provides a comprehensive overview of the commercial aspects of dispensing skin care products, offering valuable insights into the operational, financial, and strategic considerations that influence this aspect of a medical practice.

Attributes: Importance and Performance

• The "Importance and Performance Attributes" section of a physician dispensed survey offers critical insights into how various attributes of skin care products and brands are valued and perceived by physicians.
• By comparing the importance ratings with the performance ratings, this section can identify gaps between what physicians consider important and how well the products are performing in those areas.

TABLE 1. PHYSICIAN TYPE

• Dermatologists
• Plastic surgeons
• Medical spas
• Other physicians

TABLE 2. LIST OF ATTRIBUTES

• Training and education
• Marketing
• Product portfolio and innovation
• Order-to-delivery and customer service
• Price and value-added services

TABLE 3. LIST OF KEY BRANDS

• Alastin
• EltaMD
• Obagi
• PCA Skin
• Revision Skincare
• SkinMedica
• SkinBetter Science
• SkinCeuticals
• ZO Skin Health