保濕霜市場規模、佔有率及成長分析（按產品類型、類別、消費群組、分銷管道和地區分類）－2026-2033年產業預測

預計到 2024 年，保濕霜市場規模將達到 153.3 億美元，到 2025 年將達到 160.4 億美元，到 2033 年將達到 229.9 億美元，預測期（2026-2033 年）的複合年成長率為 4.6%。

護膚市場中的保濕霜細分市場正經歷顯著成長，這主要得益於消費者日益增強的皮膚健康意識以及美容和個人護理行業的蓬勃發展。許多品牌正致力於研發創新保濕產品，以解決各種皮膚問題。這種產品多元化策略正在激發消費者的興趣，並鼓勵他們投資有效的護膚方案。此外，美容產業的動態特性，尤其是不斷變化的趨勢，也推動了消費者對新型護膚產品的需求。預計這些因素將加速保濕霜市場的成長，反映出消費者對高品質、針對性護膚產品的需求。

保濕霜市場成長要素

人們日益關注個人形象和皮膚健康，加上可支配收入的增加，導致護膚品（尤其是保濕產品）的需求顯著成長。快節奏的生活方式和日益增加的環境污染正在對皮膚健康產生負面影響，促使人們尋求有效的護膚方案。此外，經濟發展和發展中國家人口老化也顯著地推動了對各種保濕護膚品的需求。這些因素共同促成了全球護膚產業的強勁成長潛力，並凸顯了這些產品在解決各種皮膚問題方面的重要作用。

保濕霜市場的限制

由於國際機構對某些成分的使用制定了嚴格的法規，保濕霜市場面臨挑戰。這些化妝品通常含有天然和合成成分的組合，包括硫酸鹽和鄰苯二甲酸酯等化合物。消費者對某些物質相關的健康風險和毒性作用的認知不斷提高，可能會抑制市場需求。隨著消費者對護膚品的安全性和品質越來越關注，製造商可能需要調整配方以符合這些監管標準並解決消費者的擔憂，這可能會成為市場成長的障礙。

保濕霜市場趨勢

受消費者對永續和清潔護膚產品偏好的驅動，保濕霜市場正經歷著劇烈的變革。消費者越來越重視成分來源和環境影響的透明度，促使品牌在其配方中優先考慮潔淨標示和純素成分。此外，極簡護膚的趨勢也不斷成長，消費者希望簡化護膚步驟，減少使用的產品數量。這推動了對多功能保濕霜的需求，這類產品能夠在一次使用中提供多種功效。在此背景下，市場創新不斷湧現，產品更加重視效率和便利性，反映了消費者對高效環保護膚方案的廣泛需求。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管環境
• 客戶和購買標準分析

全球保濕霜市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

• 潤膚劑
• 神經醯胺
• 阻塞
• 保濕霜

全球保濕霜市場規模（按類別分類）及複合年成長率（2026-2033 年）

• 優質的
• 大眾市場

全球保濕霜市場規模（依消費群組分類）及複合年成長率（2026-2033 年）

• 成人
• 孩子們

全球保濕霜市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 門市銷售
• 非門市類型

全球保濕霜市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• LOreal（France）
• Unilever（UK）
• Procter & Gamble（USA）
• Beiersdorf AG（Germany）
• Johnson & Johnson（USA）
• Estee Lauder Companies Inc.（USA）
• Shiseido Company, Limited（Japan）
• Kao Corporation（Japan）
• Amorepacific Corporation（South Korea）
• LOccitane en Provence（France）
• Clarins Group（France）
• Avon Products, Inc.（UK）
• Mary Kay Inc.（USA）
• Revlon, Inc.（USA）
• Oriflame Holding AG（Switzerland）
• Natura & Co（Brazil）
• Henkel AG & Co. KGaA（Germany）
• GlaxoSmithKline plc（UK）

結論與建議

Moisturizing Cream Market size was valued at USD 15.33 Billion in 2024 and is poised to grow from USD 16.04 Billion in 2025 to USD 22.99 Billion by 2033, growing at a CAGR of 4.6% during the forecast period (2026-2033).

The moisturizing cream segment within the skincare market is seeing significant growth, largely fueled by rising consumer awareness of skin health and the expanding beauty and personal care industry. Many brands are increasingly focusing their research and development efforts on creating innovative moisturizers designed to tackle a range of skin concerns. This commitment to product diversity is enhancing consumer interest and encouraging investments in effective skincare solutions. Furthermore, the dynamic nature of the beauty industry, marked by shifting trends, is driving demand for novel skincare products. As a result of these factors, the market for moisturizing creams is poised for accelerated growth, reflecting consumers' desire for high-quality and targeted skin care options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Moisturizing Cream market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Moisturizing Cream Market Segments Analysis

Global Moisturizing Cream Market is segmented by Product Type, Category, Consumer Group, Distribution Channel and region. Based on Product Type, the market is segmented into Emollients, Ceramides, Occlusive and Humectants. Based on Category, the market is segmented into Premium and Mass. Based on Consumer Group, the market is segmented into Adults and Children. Based on Distribution Channel, the market is segmented into Store-Based and Non-Store-Based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Moisturizing Cream Market

The rising focus on personal appearance and skin health, along with growing disposable incomes, is driving a notable increase in demand for skincare products, particularly moisturizers. Busy lifestyles and heightened exposure to environmental pollutants have adversely affected skin health, intensifying the need for effective skincare solutions. Additionally, the economic advancement in developing regions, along with an aging demographic, significantly boosts the demand for various moisturizing skincare options. Together, these elements contribute to the strong growth potential of the global skincare sector, underscoring the vital importance of these products in addressing diverse skin concerns across different populations.

Restraints in the Moisturizing Cream Market

The Moisturizing Cream market faces challenges due to strict regulations set by international authorities regarding the use of specific ingredients. The formulations in these cosmetic products often contain a combination of natural and synthetic ingredients, including compounds like sulfates and phthalates. Growing consumer awareness about the health risks and toxic effects linked to certain substances is expected to hinder market demand. As consumers become more vigilant about the safety and quality of skincare products, manufacturers may need to adapt their formulations to meet these regulatory standards and address consumer concerns, which could present obstacles to market growth.

Market Trends of the Moisturizing Cream Market

The Moisturizing Cream market is experiencing a dynamic shift driven by consumer preferences for sustainable and clean beauty products. Shoppers increasingly seek transparency in ingredient sourcing and environmental impact, leading brands to prioritize clean labels and vegan ingredients in their formulations. In addition, the trend towards minimalist skincare regimens is gaining traction, with consumers aiming to streamline their routines and minimize the number of products used. This has propelled the demand for multifunctional moisturizers that deliver multiple benefits in one application. As such, the market is witnessing an increase in innovation focused on efficiency and simplicity, reflecting a broader consumer desire for effective, eco-friendly solutions in skincare.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Moisturizing Cream Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Emollients
• Ceramides
• Occlusive
• Humectants

Global Moisturizing Cream Market Size by Category & CAGR (2026-2033)

• Market Overview
• Premium
• Mass

Global Moisturizing Cream Market Size by Consumer Group & CAGR (2026-2033)

• Market Overview
• Adults
• Children

Global Moisturizing Cream Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Store-Based
• Non-Store-Based

Global Moisturizing Cream Market Size & CAGR (2026-2033)

• North America (Product Type, Category, Consumer Group, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Category, Consumer Group, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Category, Consumer Group, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Category, Consumer Group, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Category, Consumer Group, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• LOreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LOccitane en Provence (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations