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市場調查報告書
商品編碼
1395863
全球純素雞蛋市場規模、佔有率和行業趨勢分析報告:2023-2030年按配銷通路管道、型態和地區分類的展望和預測Global Vegan Eggs Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Offline, and Online), By Form (Liquid, Powder, and Egg-shaped), By Regional Outlook and Forecast, 2023 - 2030 |
到 2030 年,純素雞蛋市場規模預計將達到 4.79 億美元,預測期內年複合成長率為 16.7%。
然而,儘管植物性飲食越來越被接受,一些消費者仍然對將純素蛋製品涵蓋他們的烹飪清單持懷疑或猶豫態度。這種猶豫往往源自於多年來對傳統蛋製品的熟悉所灌輸的對味道、質地和營養價值的根深蒂固的看法。市場面臨的一個主要障礙是人們一直認為植物來源食品的味道和質地比動物食品差。這種懷疑往往會阻止消費者嘗試替代品,尤其是那些根據口味、營養價值和易用性來選擇食品的消費者。對改變的抗拒和對熟悉事物的偏好影響了消費者對純素蛋製品的接受度。因此,對這些替代品缺乏接受度會導致不情願的循環持續下去,並限制某些消費者群體的市場滲透和採用。
配銷通路展望
依配銷通路,市場分為線下和線上。在2022年的市場中,線上細分市場將佔據重要的銷售佔有率。線上平台提供便利,讓消費者隨時隨地瀏覽、比較和購買純素蛋製品,而無需前往實體店。消費者可以透過比較價格、仔細閱讀評論以及研究不同品牌和賣家的產品規格來做出明智的資訊。對於時間緊迫或無法進入實體店的消費者來說,將純素食者雞蛋產品直接送到家門口尤其受歡迎。
對型態的看法
根據形狀,市場分為粉末狀、液體狀和蛋狀。 2022 年,液體細分市場的收益佔有率最高。液體純素雞蛋與傳統雞蛋一樣方便且即用,適合各種烹飪方法,例如炒菜、煎蛋捲和烘焙,無需額外準備。液體純素食者雞蛋通常比粉末替代品更好地模仿傳統雞蛋的質地和稠度,提供更真實的烹飪體驗。液體雞蛋需要最少的準備工作,可以倒出或直接使用,這對尋求快速、無麻煩的選擇的消費者來說很有吸引力。
區域展望
從區域來看,我們對北美、歐洲、亞太地區和拉丁美洲/中東/非洲的市場進行了分析。歐洲市場在 2022 年錄得顯著成長。純素雞蛋在歐洲越來越受歡迎。由於這些雞蛋的多功能性
它可以有多種用途,包括作為植物來源零食。隨著各國政府實施嚴格的法規來防止虐待動物,消費者越來越意識到與動物性食品相關的負面環境影響。純素食者雞蛋可以作為適合旅遊時食用的包裝食品出售,因為義大利、德國和法國是歐洲遊客最多的國家。
The Global Vegan Eggs Market size is expected to reach $479 million by 2030, rising at a market growth of 16.7% CAGR during the forecast period.
Integrating vegan egg-based dishes into restaurant menus and the broader food service industry has played a pivotal role in fueling consumer acceptance. Consequently, the offline segment captured $117.5 million revenue in the market in 2022. The diversification of vegan egg offerings within retail channels has been instrumental in accelerating market growth. Shifts in population demographics, such as urbanization, changing lifestyles, or population growth in certain areas, influence businesses to expand into new regions or modify their offerings to cater to evolving consumer preferences. Some of the factors impacting the market are rising food safety concerns propelling the production of vegan protein, expansion of retail and food service outlets and consumer perception and limited acceptance.
The burgeoning interest in vegan protein options arises from a confluence of factors centered on the safety and reliability of food sources, compelling consumers to seek alternatives that offer a reduced risk of contamination and align with their health, ethical, and environmental values. The safety profile of animal-based protein sources, such as eggs, poultry, and dairy, has been a subject of concern due to various contamination risks. Additionally, Effective marketing campaigns have helped raise awareness about vegan egg alternatives, showcasing their benefits, nutritional value, and culinary versatility. By disseminating information through various channels such as digital media, advertising, and product placements, these campaigns have educated consumers about the advantages of choosing vegan eggs, including being cholesterol-free, lower in saturated fats, and rich in plant-based nutrients. Hence, the positive impact of marketing strategies and consumer education on the demand for vegan egg products is evident in the increased consumer awareness, understanding, and acceptance of these alternatives.
However, Despite the increasing embrace of plant-based diets, some consumers remain skeptical or hesitant about incorporating vegan egg products into their culinary repertoire. This hesitation often stems from deeply entrenched perceptions about taste, texture, and nutritional value, ingrained through longstanding familiarity with traditional egg products. A significant hurdle the market faces is the lingering association of plant-based alternatives with inferior taste or texture compared to their animal-derived counterparts. This skepticism often leads to hesitancy in trying these alternatives, particularly among consumers who prioritize taste, nutritional value, or ease of use in their food choices. Resistance to change and a preference for the familiar influence consumer acceptance of vegan egg products. Thus, the lack of acceptance of these alternatives perpetuates a cycle of reluctance, constraining market penetration and adoption among certain consumer segments.
Distribution Channel Outlook
On the basis of distribution channel, the market is classified into offline and online. The online segment recorded a significant revenue share in the market in 2022. Online platforms offer convenience, allowing consumers to browse, compare, and purchase vegan egg products from anywhere, anytime, without needing to visit physical stores. Informed decision-making is facilitated for consumers through the ability to readily compare prices, peruse reviews, and investigate product specifications across various brands and sellers. The immediate delivery of vegan egg products to the doorstep is highly valued by consumers, particularly those who are pressed for time or have restricted access to physical retail locations.
Form Outlook
Based on form, the market is classified into powder, liquid, and egg-shaped. The liquid segment garnered the highest revenue share in the market in 2022. Liquid vegan eggs are convenient and ready-to-use, similar to traditional eggs, making them suitable for various cooking methods like scrambling, omelets, and baking without additional preparation. Liquid vegan eggs often mimic the texture and consistency of traditional eggs more closely than powdered alternatives, offering a more authentic cooking experience. They require minimal preparation and can be readily poured or used directly, appealing to consumers seeking quick and hassle-free options.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment garnered a remarkable growth rate in the in 2022. In Europe, vegan eggs are becoming increasingly popular. The versatility of these su
bstances allows them to be utilized in various ways, including as plant-based treats. Consumers are gaining greater awareness of the adverse environmental effects associated with animal-derived foods due to stringent regulations imposed by the government to prevent animal cruelty. Vegan eggs may be marketed as packaged foods suitable for consumption while traveling, given that Italy, Germany, and France are the most visited countries in Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Eat Just, Inc., Glanbia PLC, Bob's Red Mill Natural Foods, Inc., ProVeg e.V., Atlantic Natural Foods, Inc., Evo Foods, Lovely Day Foods GmbH, Roma Food Products, Grupo Mantiqueira and Le Papondu.
Market Segments covered in the Report:
By Distribution Channel
By Form
By Geography
Companies Profiled
Unique Offerings from KBV Research