查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1857560

玩具市場依產品類型、材質、年齡層及銷售管道分類－2025-2032年全球預測

Toys Market by Product Type, Material, Age Group, Sales Channel - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 187 Pages | 商品交期: 最快1-2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

預計到 2032 年，玩具市場規模將成長至 4,568.2 億美元，年複合成長率為 5.38%。

主要市場統計數據
基準年 2024 3003.6億美元
預計年份：2025年 3159.2億美元
預測年份：2032年 4568.2億美元
複合年成長率 (%) 5.38%

本書以簡潔的主題式視角，闡述了重塑現代玩俱生態系統中產品、通路和供應鏈決策的關鍵力量。

全球玩具產業正經歷快速變革時期，其驅動力包括消費行為的轉變、技術的融合以及供應鏈格局的演變。本次研討會將深入剖析影響產品開發週期、零售經濟和競爭定位的關鍵動態。研討會將重點闡述數位化體驗、監管變革和成本壓力如何相互作用，從而釋放整個生態系統的價值，並重新定義產業相關人員為實現永續成長應優先考慮的事項。

這份報告精闢地總結了消費者期望、數位整合、供應鏈多元化和永續性優先事項如何共同重塑競爭格局。

玩具產業正經歷一場結構性而非短暫性的變革時期，這場變革融合了需求面創新和供給重點組。在需求側，消費者越來越傾向於將實體遊戲與數位互動相結合的體驗，而製造商則透過將擴增實境（AR）、應用程式連接和可程式功能融入核心產品線來響應這一趨勢。同時，對教育成果和STEM（科學、技術、工程和數學）相關遊戲的關注，使得以學習為中心的設計在多個產品類型中成為優先事項，並鼓勵跨職能團隊將符合課程標準的內容融入創造性藍圖中。

對美國累積關稅對全球玩具價值鏈（截至2025年）的營運、定價和採購影響進行重點評估

美國在2025年前實施的累積關稅措施顯著改變了玩具供應鏈的獎勵機制，促使各公司透過價格、供應和產品策略的全面調整來應對。這些關稅壓力推高了許多依賴進口產品的總到岸成本，促使買家和製造商考慮替代採購管道，並探索降低成本的措施，例如重新設計以提高材料利用率和整合運輸以最佳化關稅分類。同時，採購團隊加快了與替代供應商地區的接洽，特別是那些人事費用較低且提供優惠貿易協定的地區。

透過深度細分智慧分析，將產品類型、材料選擇、人口統計、通路經濟等因素連結起來，從而揭示可操作的品類層面優先事項和風險。

競爭考察揭示了產品、材料、年齡層和通路等各個維度上競爭優勢和劣勢的交匯點。動作玩偶和積木/拼裝玩具持續吸引收藏家主導的創新和跨媒體授權。藝術手工玩具和教育/STEM玩具受益於課程銜接以及家長對兒童早期發展性遊戲的投入。玩偶和毛絨玩具保持情感共鳴和強勁的禮品需求。電子/遙控玩具和遊戲拼圖則在新穎性性和數位化整合方面展開競爭。材料的選擇影響成本結構和永續性，塑膠在複雜的模製部件中佔據主導地位，而織物、發泡聚苯乙烯、金屬和木材則憑藉環保產品線和高階定位獲得市場認可。

透過比較區域分析，描繪美洲、中東和非洲以及亞太地區的監管、分銷和消費者偏好動態。

區域洞察凸顯了美洲、歐洲、中東和非洲以及亞太地區需求促進因素與供應方實際情況的差異，從而明確了商業和業務規劃的戰略要務。在美洲，消費者偏好娛樂連結和體驗式零售模式，零售業整合正在推動談判，全通路應用也備受重視。北美貿易政策和物流佈局也影響採購決策，近岸外包正日益成為縮短前置作業時間和降低關稅負擔的考量。

對競爭行為進行評估性概述，展示了傳統規模、利基創新和營運嚴謹性如何結合起來決定韌性和成長潛力。

主要企業的競爭定位凸顯了它們針對創新、供應鏈中斷和通路演進等因素所採取的多樣化策略應對措施。大型傳統玩具製造商持續投資於授權夥伴關係、智慧財產權主導的特許經營和數位化拓展，以提升產品在貨架上的曝光度並深化經常性收入來源。這些公司也利用其規模優勢進行採購，與零件供應商和物流合作夥伴進行談判，以爭取更有利的條款。同時，專業創新者和新興品牌則專注於小眾價值提案（例如環保材料、STEM教育方法、數位化遊戲體驗等），以贏得眼光獨到的零售合作夥伴的青睞，並透過品牌網站和訂閱模式與消費者建立直接聯繫。

優先採取切實可行的行動，結合設計、採購、通路最佳化、永續性和分析，將洞察轉化為可衡量的商業性成果。

產業領導者應採取一系列協調一致的行動，將產品創新、採購彈性和商業性敏捷性結合，以保障淨利率並加速成長。首先，優先採用「基於供應的設計」方法，減少對關稅敏感組件的依賴，並在不損害產品完整性的前提下實現替代採購。這需要設計、採購和品質等跨職能團隊就可互換材料和簡化的材料清單架構達成一致。其次，透過最佳化百貨公司和專賣店的線下產品組合，深化通路細分，同時增加對品牌網站和電商平台轉換率和顧客終身價值的最佳化投入。

我們採用了一種透明的混合方法，透過對高階主管進行第一手訪談、貿易流程分析、情境建模和同儕審查的迭代過程，以確保得出可操作且站得住腳的結論。

本研究採用混合方法，以一手研究和嚴謹的二手三角驗證為基礎，旨在得出可靠且可操作的洞見。一手研究包括對產品開發、採購、零售採購和物流部門的高階主管進行結構化訪談，並輔以監管和貿易顧問的專家諮詢。這些訪談為採購模式的轉變、品類層面的創新模式以及應對關稅壓力的措施提供了定性背景。二手分析結合了現有的貿易統計數據、關稅分類、上市公司揭露資訊和監管指南，以檢驗觀察到的行為變化，並推動供應鏈的結構性調整。

將顛覆性變革轉化為持久競爭優勢所需的關鍵行為和組織能力整合起來，得出策略性結論。

總之，玩具產業正處於曲折點，能夠將創造性差異化與營運韌性結合的企業將獲得長期價值。數位化增強的玩樂體驗、不斷變化的零售經濟、日益嚴格的監管審查以及關稅驅動的採購壓力，共同帶來了風險和機會。那些投資於設計靈活性、精心建立多元化供應商網路並使其通路策略與特定品類消費行為相契合的企業，將更有利於維持產品一致性和健康的利潤率。

目錄

第1章：序言

第2章調查方法

第3章執行摘要

第4章 市場概覽

第5章 市場洞察

  • 將擴增擴增實境功能擴大融入教育玩具中，以提供互動式學習體驗
  • 環保意識強的消費者推動了永續和可生物分解玩具材料的激增。
  • 推廣專為女孩設計的STEM（科學、技術、工程和數學）主題手工套件，以縮小工程領域的性別差距
  • 採用訂閱式玩具租賃服務，既能減少廢棄物，又能為家庭提供多樣化的選擇。
  • 與病毒式社交媒體熱潮相關的收藏品的流行推動了限量版發行。
  • 人工智慧智慧毛絨玩具的興起，使其能夠提供個人化的故事敘述和情感互動。
  • 面向全球推廣多語言互動式識字玩具，以支援早期語言發展
  • 利用區塊鏈技術整合真偽檢驗，仿冒品高品質收藏品的行為
  • 由娛樂品牌和玩具製造商合作打造的身臨其境型電影聯名產品
  • 專為患有自閉症和特殊需求的幼兒設計的早期感官遊戲玩具

第6章美國關稅的累積影響，2025年

第7章：人工智慧的累積影響，2025年

第8章：依產品類型分類的玩具市場

  • 可動人偶
  • 工藝美術玩具
  • 建築/拼裝玩具
  • 玩偶和毛絨玩具
  • 教育及教育玩具
  • 電子遙控玩具
  • 遊戲與謎題
  • 戶外運動玩具

第9章 玩具市場：依材料分類

  • 織物和泡沫
  • 金屬
  • 塑膠
  • 木頭

第10章：按年齡分類的玩具市場

  • 成人
  • 嬰兒（0-2歲）
  • 學前班（3-5歲）
  • 學齡兒童（6-12歲）
  • 青少年（13-18歲）

第11章 按銷售管道分類的玩具市場

  • 線下零售
    • 百貨公司
    • 專賣店
  • 線上零售
    • 品牌網站
    • 電子商務平台

第12章：各地區玩具市場

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 歐洲、中東和非洲
    • 歐洲
    • 中東
    • 非洲
  • 亞太地區

第13章：按群體分類的玩具市場

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第14章 各國玩具市場

  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 英國
  • 德國
  • 法國
  • 俄羅斯
  • 義大利
  • 西班牙
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國

第15章 競爭格局

  • 2024年市佔率分析
  • FPNV定位矩陣，2024
  • 競爭分析
    • LEGO Group
    • Bandai Namco Holdings Inc.
    • AOSHIMA BUNKA KYOZAI Co,.Ltd
    • Backyard Products LLC（KidKraft Products, Inc）
    • Buffalo Games, LLC
    • Build-A-Bear Workshop, Inc.
    • Candytoy Corporate Pvt. Ltd.
    • Cartamundi Group
    • Clementoni SpA
    • CubicFun Toys Industrial Co., Ltd.
    • Dream International Limited
    • Educa Borras by Team Toys SA
    • FUNKO, INC.
    • Funtastic International, Inc.
    • Gibsons Games Ltd.
    • Goliath Group
    • Hape International AG
    • HASBRO, INC
    • Horst Brandstatter Group
    • JAKKS Pacific, Inc
    • Konami Group Corporation
    • Koninklijke Jumbo BV
    • Lansay
    • MasterPieces Puzzle Company
    • Matrix Holdings Limited
    • Mattel Inc.
    • MGA Zapf Creation GmbH
    • Moose Enterprise Pty Ltd
    • Playmates Toys Limited
    • Radio Flyer, Inc.
    • Ravensburger AG
    • SANRIO CO., LTD
    • Schmidt Spiele GmbH
    • Simba Dickie Group
    • Spin Master Corp.
    • TOMY COMPANY, LTD
    • Trefl SA
    • VTech Holdings Limited
Product Code: MRR-D75E8473E0F8

The Toys Market is projected to grow by USD 456.82 billion at a CAGR of 5.38% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 300.36 billion
Estimated Year [2025] USD 315.92 billion
Forecast Year [2032] USD 456.82 billion
CAGR (%) 5.38%

A concise thematic orientation that explains the principal forces reshaping product, channel, and supply chain decision-making across the modern toys ecosystem

The global toys sector navigates a period of rapid transformation driven by shifting consumer behavior, technological convergence, and evolving supply chain realities. This introduction frames the primary dynamics shaping product development cycles, retail economics, and competitive positioning. It highlights how digital experiences, regulatory changes, and cost pressures intersect to redefine where value accrues across the ecosystem and what industry participants must prioritize to sustain growth.

We begin by clarifying the central forces at work: consumer expectations for immersive and educational experiences; the accelerating role of direct-to-consumer and omnichannel retail; and the operational imperatives of resilience and agility in sourcing. These vectors collectively influence product assortments, timing of new launches, and the capital cadence required for innovation. The intention of this section is to orient leaders to the strategic trade-offs they face and to set the stage for deeper analysis of structural shifts, tariff impacts, segmentation nuances, regional differentials, competitive posture, and actionable recommendations.

Through concise framing and synthesis of observable trends, this introduction equips executives to prioritize subsequent reading and to connect tactical decisions-on sourcing, pricing, and portfolio-to the longer-term repositioning necessary in a fluid global environment. It underscores the need for integrated responses that align commercial, operational, and regulatory strategies.

An incisive synthesis of how consumer expectations, digital convergence, supply diversification, and sustainability priorities are jointly redefining competitive imperatives

The landscape for toys is undergoing transformative shifts that are structural rather than transient, combining demand-side innovation with supply-side reconfiguration. On the demand side, consumers are gravitating toward experiences that blend physical play with digital engagement, and manufacturers are responding by embedding AR, app connectivity, and programmable features into core product lines. Concurrently, the emphasis on educational outcomes and STEM-aligned play has elevated learning-centric design as a priority across several product categories, prompting cross-functional teams to integrate curriculum-aligned content into creative roadmaps.

On the supply side, brands and suppliers are intensifying efforts to diversify sourcing geographies, increase nearshoring where feasible, and adopt modular design principles that reduce dependency on single-material inputs. Retail dynamics continue to shift as online retail channels mature and brand-owned commerce intensifies, creating a two-track retail reality in which experiential brick-and-mortar remains vital for discovery while digital channels drive repeat purchase and personalization. Sustainability has moved from a differentiator to an operational requirement, with material selection, recyclability, and transparency in manufacturing becoming table stakes for large retail partners.

Taken together, these transformations demand cross-disciplinary responses: product teams must collaborate with digital, supply, and sustainability leads to deliver differentiated propositions; commercial teams must refine channel strategies to capture both discovery and conversion; and procurement must accelerate supplier risk mapping to sustain assortment continuity in the face of tariff and trade volatility.

A focused appraisal of the operational, pricing, and sourcing consequences that cumulative United States tariff actions have imposed on global toy value chains through 2025

Cumulative tariff actions implemented by the United States through 2025 have materially altered incentive structures across toy supply chains, prompting companies to respond with a mixture of price, supply, and product strategy adjustments. These tariff pressures have increased total landed costs for many import-dependent product lines, thereby prompting buyers and manufacturers to review sourcing alternatives and to explore cost mitigation measures such as redesign for material efficiency and consolidation of shipments to optimize tariff classification outcomes. In parallel, procurement teams accelerated engagement with alternative supplier geographies, particularly those offering lower labor-cost structures or preferential trade arrangements.

The cumulative effect of tariff policy has also amplified the importance of contractual terms that allocate risk between brands and retail partners, with heightened focus on landed-cost clauses, inventory ownership models, and promotional funding. Brands pursuing premiumization or innovation have felt disproportionate margin pressure, while commodity-oriented lines have seen sharper urgency to reduce per-unit costs. These dynamics have also incentivized greater vertical integration for select players, who seek to internalize components of production to manage input cost volatility.

Finally, tariffs have increased the strategic value of supply chain visibility and scenario planning. Firms that invested in granular trade-data analytics, alternate routing strategies, and supplier development programs have been better positioned to soften the operational impact and to maintain cadence in new product introductions amidst ongoing trade uncertainty.

Detailed segmentation intelligence that connects product types, material choices, age cohorts, and channel economics to reveal actionable category-level priorities and risks

Segmentation insights reveal where competitive advantage and vulnerability intersect across product, material, age, and channel dimensions. Product-type dynamics vary significantly: action figures and building and construction toys continue to attract collector-driven innovation and cross-media licensing; arts & crafts toys and educational & STEM toys benefit from curricular alignment and parental investment in developmental play; dolls & plush toys retain emotional resonance and strong gifting demand; electronic & remote-controlled toys and games & puzzles compete on novelty cycles and digital integration; outdoor & sports toys depend on seasonal rhythms and safety compliance. Material selection influences cost structures and sustainability narratives, with plastic remaining dominant for complex molded parts even as fabric & foam, metal, and wood gain attention for eco-forward lines and premium positioning.

Age cohorts shape product design and regulatory obligations: products for infants & toddlers demand stringent safety testing and simplified mechanics, preschool offerings balance learning with tactile exploration, school-age assortments emphasize skill development and social play, teenagers and adults & collectors require sophisticated aesthetics and licensing engagement. Sales channels alter margin and discovery economics; offline retail continues to matter for in-person discovery through departmental stores and specialty stores, while online retail accelerates purchase frequency via brand websites and e-commerce platforms, enabling personalized merchandising and richer first-party data collection. These segmentation threads interact: for example, educational STEM toys sold through brand websites can command differentiated messaging tied to sustainable materials, while collectibles for adults often succeed through specialty stores and premium e-commerce experiences. Understanding these cross-segment dynamics enables leaders to prioritize investments in design, compliance, channel partnerships, and data capabilities that align with category-specific economics.

A comparative regional analysis that maps distinct regulatory, distribution, and consumer preference dynamics across the Americas, Europe Middle East & Africa, and Asia-Pacific

Regional insights underscore divergent demand drivers and supply-side realities across the Americas, Europe, Middle East & Africa, and Asia-Pacific, creating distinct strategic imperatives for commercial and operational planning. In the Americas, consumers favor licensed entertainment tie-ins and experiential retail formats, while retail consolidation drives negotiation dynamics and places a premium on omnichannel readiness. Trade policy and logistical hubs in North America also influence sourcing decisions, with nearshoring becoming an increasingly cited option for reducing lead times and tariff exposure.

Europe, Middle East & Africa presents a mosaic of regulatory stringency and multicultural consumer preferences; sustainability requirements and chemical safety standards are particularly influential in product compliance and packaging design. In this region, specialty retail and boutique experiential formats coexist with robust e-commerce penetration, creating opportunities for localized assortments and premium price positioning. Asia-Pacific remains a critical node for manufacturing expertise and component sourcing, but demand patterns vary significantly between mature urban markets that prioritize tech-enabled play and fast-growing markets where affordability and basic play essentials dominate. Supply-chain hubs in Asia-Pacific also respond rapidly to procurement signals, making them central to contingency planning.

Cross-regionally, companies that align distribution strategies to local consumption habits-balancing global product platforms with regional assortment customization-achieve stronger resonance with retailers and consumers. Effective regional strategies combine compliance rigor, channel-tailored marketing, and supply-chain adaptability to extract durable advantage across heterogeneous markets.

An evaluative overview of competitive behaviors showing how legacy scale, niche innovation, and operational rigor combine to determine resilience and growth potential

Competitive positioning among leading firms highlights varied strategic responses to the confluence of innovation, supply-chain disruption, and channel evolution. Large legacy toy manufacturers continue to invest in licensing partnerships, IP-driven franchises, and digital extensions to protect shelf prominence and to deepen recurring revenue streams. These firms also deploy scale advantages in procurement to negotiate favorable terms with component suppliers and logistics partners. Meanwhile, specialist innovators and emerging brands concentrate on niche value propositions-such as eco-friendly materials, STEM pedagogy, or digitally-enhanced play experiences-to earn premium placement with discerning retail partners and to build direct relationships with consumers through brand websites and subscription models.

Across the competitive spectrum, operational excellence in supplier management, compliance testing, and inventory orchestration proves decisive. Companies that integrated data from point-of-sale, e-commerce transactions, and supply-chain telemetry generated clearer demand signals and reduced assortments risk. Strategic partnerships with third-party manufacturers that offer flexible capacity and multi-country footprints have buffered some firms from tariff shocks. Additionally, collaborative initiatives among competitors and suppliers to standardize safety testing protocols and to pilot recycled-material pathways demonstrate pragmatic approaches to reducing time-to-market and regulatory friction.

Ultimately, companies that align creative IP strategies with disciplined execution-encompassing responsive sourcing, rigorous compliance, and channel-specific commercialization-are positioned to convert industry disruption into a sustained competitive edge.

A prioritized set of pragmatic actions combining design, sourcing, channel optimization, sustainability, and analytics to convert insight into measurable commercial outcomes

Industry leaders should pursue a coherent set of actions that align product innovation, sourcing flexibility, and commercial agility to protect margins and accelerate growth. First, prioritize design-for-supply approaches that reduce reliance on tariff-sensitive componentry and that enable alternate sourcing without compromising product integrity. This effort requires cross-functional design, procurement, and quality teams to agree on interchangeable materials and simplified bill-of-materials architectures. Second, deepen channel segmentation by optimizing assortments for offline discovery in departmental stores and specialty stores while investing in conversion and lifetime-value optimization on brand websites and e-commerce platforms.

Third, accelerate supplier diversification and nearshoring where cost-benefit analysis supports resilience, and pair these moves with investments in supplier development to improve quality and lead-time predictability. Fourth, embed sustainability metrics into product roadmaps and procurement criteria to meet retailer and regulatory expectations, thereby reducing compliance risk and enhancing brand differentiation. Fifth, institutionalize scenario-based tariff modeling and trade-data analytics into procurement and financial planning cycles to enable faster, evidence-based responses to policy shifts. Finally, strengthen cross-functional commercialization processes so product launches coordinate inventory, promotional funding, and retailer activation to minimize markdown risk and protect brand equity. These prioritized actions create a roadmap that converts insight into decisive operational and commercial changes capable of sustaining competitiveness in a rapidly evolving industry.

A transparent mixed-methods approach combining primary executive interviews, trade-flow analysis, scenario modeling, and iterative peer review to ensure actionable and defensible findings

This research employed a mixed-methods approach to generate robust, actionable insight grounded in primary engagement and rigorous secondary triangulation. Primary research included structured interviews with senior leaders across product development, procurement, retail sourcing, and logistics, supplemented by expert consultations with regulatory and trade advisors. These engagements provided qualitative context on sourcing shifts, category-level innovation patterns, and responses to tariff pressures. Secondary analysis synthesized available trade statistics, customs classifications, public company disclosures, and regulatory guidance to validate observed behavioral changes and to map structural supply-chain adjustments.

Analytical methods incorporated scenario planning and sensitivity analysis to explore alternative supplier geographies and tariff outcomes, while comparative case studies illuminated successful mitigation pathways and potential pitfalls. The methodology emphasized cross-validation between qualitative narratives and trade-flow data to reduce bias and to surface consistent patterns. Quality assurance included iterative peer review among research analysts and subject-matter experts, ensuring that interpretations remained defensible and operationally relevant. The result is an evidence-based set of findings and recommendations designed to inform strategic choices without relying on speculative or singular data points.

A strategic conclusion that synthesizes the essential actions and organizational capabilities required to convert disruption into enduring competitive advantage

In conclusion, the toys industry stands at an inflection point where long-term value will accrue to organizations that can harmonize creative differentiation with operational resilience. The confluence of digital-enriched play, evolving retail economics, heightened regulatory scrutiny, and tariff-driven sourcing pressures has created both risk and opportunity. Firms that invest in design flexibility, diversify supplier footprints thoughtfully, and align channel strategies to category-specific consumer behaviors will be better equipped to sustain product cadence and margin health.

Moreover, leading organizations will treat sustainability and compliance not as peripheral requirements but as integrated drivers of product strategy and brand positioning. Data-driven decision-making-anchored in point-of-sale, e-commerce telemetry, and trade analytics-will separate reactive operators from proactive strategists. Finally, cross-functional collaboration across product, procurement, legal, and commercial teams will be the operational backbone that turns scenario plans into executable outcomes. The recommendations in this executive summary provide a pathway for leaders to translate insight into prioritized action and to position their organizations for resilient growth amid ongoing global trade and consumer shifts.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Increasing integration of augmented reality features in educational toys for interactive learning experiences
  • 5.2. Surge in sustainable and biodegradable toy materials driven by eco-conscious consumer
  • 5.3. Proliferation of STEM-focused construction kits tailored for girls to bridge gender gap in engineering
  • 5.4. Adoption of subscription-based toy rental services to reduce waste and offer variety for families
  • 5.5. Popularity of collectibles tied to viral social media franchises boosting limited edition releases
  • 5.6. Rise of AI-enabled smart plush toys offering personalized storytelling and emotional interaction
  • 5.7. Expansion of multilingual interactive literacy toys supporting early language development globally
  • 5.8. Integration of blockchain-based authenticity verification to combat counterfeit high-end collectables
  • 5.9. Collaboration between entertainment brands and toy makers for immersive movie tie-in merchandise
  • 5.10. Emergence of sensory play toys designed for children with autism and special needs support

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Toys Market, by Product Type

  • 8.1. Action Figures
  • 8.2. Arts & Crafts Toys
  • 8.3. Building & Construction Toys
  • 8.4. Dolls & Plush Toys
  • 8.5. Educational & STEM Toys
  • 8.6. Electronic & Remote-Controlled Toys
  • 8.7. Games & Puzzles
  • 8.8. Outdoor & Sports Toys

9. Toys Market, by Material

  • 9.1. Fabric & Foam
  • 9.2. Metal
  • 9.3. Plastic
  • 9.4. Wood

10. Toys Market, by Age Group

  • 10.1. Adults & Collectors
  • 10.2. Infants & Toddlers (0-2 years)
  • 10.3. Preschool (3-5 years)
  • 10.4. School-age (6-12 years)
  • 10.5. Teenagers (13-18 years)

11. Toys Market, by Sales Channel

  • 11.1. Offline Retail
    • 11.1.1. Departmental Stores
    • 11.1.2. Specialty Stores
  • 11.2. Online Retail
    • 11.2.1. Brand Websites
    • 11.2.2. E-commerce Platforms

12. Toys Market, by Region

  • 12.1. Americas
    • 12.1.1. North America
    • 12.1.2. Latin America
  • 12.2. Europe, Middle East & Africa
    • 12.2.1. Europe
    • 12.2.2. Middle East
    • 12.2.3. Africa
  • 12.3. Asia-Pacific

13. Toys Market, by Group

  • 13.1. ASEAN
  • 13.2. GCC
  • 13.3. European Union
  • 13.4. BRICS
  • 13.5. G7
  • 13.6. NATO

14. Toys Market, by Country

  • 14.1. United States
  • 14.2. Canada
  • 14.3. Mexico
  • 14.4. Brazil
  • 14.5. United Kingdom
  • 14.6. Germany
  • 14.7. France
  • 14.8. Russia
  • 14.9. Italy
  • 14.10. Spain
  • 14.11. China
  • 14.12. India
  • 14.13. Japan
  • 14.14. Australia
  • 14.15. South Korea

15. Competitive Landscape

  • 15.1. Market Share Analysis, 2024
  • 15.2. FPNV Positioning Matrix, 2024
  • 15.3. Competitive Analysis
    • 15.3.1. LEGO Group
    • 15.3.2. Bandai Namco Holdings Inc.
    • 15.3.3. AOSHIMA BUNKA KYOZAI Co,.Ltd
    • 15.3.4. Backyard Products LLC (KidKraft Products, Inc)
    • 15.3.5. Buffalo Games, LLC
    • 15.3.6. Build-A-Bear Workshop, Inc.
    • 15.3.7. Candytoy Corporate Pvt. Ltd.
    • 15.3.8. Cartamundi Group
    • 15.3.9. Clementoni S.p.A
    • 15.3.10. CubicFun Toys Industrial Co., Ltd.
    • 15.3.11. Dream International Limited
    • 15.3.12. Educa Borras by Team Toys SA
    • 15.3.13. FUNKO, INC.
    • 15.3.14. Funtastic International, Inc.
    • 15.3.15. Gibsons Games Ltd.
    • 15.3.16. Goliath Group
    • 15.3.17. Hape International AG
    • 15.3.18. HASBRO, INC
    • 15.3.19. Horst Brandstatter Group
    • 15.3.20. JAKKS Pacific, Inc
    • 15.3.21. Konami Group Corporation
    • 15.3.22. Koninklijke Jumbo B.V.
    • 15.3.23. Lansay
    • 15.3.24. MasterPieces Puzzle Company
    • 15.3.25. Matrix Holdings Limited
    • 15.3.26. Mattel Inc.
    • 15.3.27. MGA Zapf Creation GmbH
    • 15.3.28. Moose Enterprise Pty Ltd
    • 15.3.29. Playmates Toys Limited
    • 15.3.30. Radio Flyer, Inc.
    • 15.3.31. Ravensburger AG
    • 15.3.32. SANRIO CO., LTD
    • 15.3.33. Schmidt Spiele GmbH
    • 15.3.34. Simba Dickie Group
    • 15.3.35. Spin Master Corp.
    • 15.3.36. TOMY COMPANY, LTD
    • 15.3.37. Trefl S.A.
    • 15.3.38. VTech Holdings Limited

LIST OF FIGURES

  • FIGURE 1. GLOBAL TOYS MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL TOYS MARKET SIZE, BY PRODUCT TYPE, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL TOYS MARKET SIZE, BY PRODUCT TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL TOYS MARKET SIZE, BY MATERIAL, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL TOYS MARKET SIZE, BY MATERIAL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL TOYS MARKET SIZE, BY AGE GROUP, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL TOYS MARKET SIZE, BY AGE GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL TOYS MARKET SIZE, BY SALES CHANNEL, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL TOYS MARKET SIZE, BY SALES CHANNEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL TOYS MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 11. AMERICAS TOYS MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. NORTH AMERICA TOYS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 13. LATIN AMERICA TOYS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. EUROPE TOYS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. MIDDLE EAST TOYS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. AFRICA TOYS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. ASIA-PACIFIC TOYS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. GLOBAL TOYS MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. ASEAN TOYS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. GCC TOYS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. EUROPEAN UNION TOYS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. BRICS TOYS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. G7 TOYS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. NATO TOYS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. GLOBAL TOYS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. TOYS MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 28. TOYS MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. TOYS MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL TOYS MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL TOYS MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL TOYS MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL TOYS MARKET SIZE, BY ACTION FIGURES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL TOYS MARKET SIZE, BY ACTION FIGURES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL TOYS MARKET SIZE, BY ACTION FIGURES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL TOYS MARKET SIZE, BY ACTION FIGURES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL TOYS MARKET SIZE, BY ACTION FIGURES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL TOYS MARKET SIZE, BY ACTION FIGURES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL TOYS MARKET SIZE, BY ARTS & CRAFTS TOYS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL TOYS MARKET SIZE, BY ARTS & CRAFTS TOYS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL TOYS MARKET SIZE, BY ARTS & CRAFTS TOYS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL TOYS MARKET SIZE, BY ARTS & CRAFTS TOYS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL TOYS MARKET SIZE, BY ARTS & CRAFTS TOYS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL TOYS MARKET SIZE, BY ARTS & CRAFTS TOYS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL TOYS MARKET SIZE, BY BUILDING & CONSTRUCTION TOYS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL TOYS MARKET SIZE, BY BUILDING & CONSTRUCTION TOYS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL TOYS MARKET SIZE, BY BUILDING & CONSTRUCTION TOYS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL TOYS MARKET SIZE, BY BUILDING & CONSTRUCTION TOYS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL TOYS MARKET SIZE, BY BUILDING & CONSTRUCTION TOYS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL TOYS MARKET SIZE, BY BUILDING & CONSTRUCTION TOYS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL TOYS MARKET SIZE, BY DOLLS & PLUSH TOYS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL TOYS MARKET SIZE, BY DOLLS & PLUSH TOYS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL TOYS MARKET SIZE, BY DOLLS & PLUSH TOYS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL TOYS MARKET SIZE, BY DOLLS & PLUSH TOYS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL TOYS MARKET SIZE, BY DOLLS & PLUSH TOYS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL TOYS MARKET SIZE, BY DOLLS & PLUSH TOYS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL TOYS MARKET SIZE, BY EDUCATIONAL & STEM TOYS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL TOYS MARKET SIZE, BY EDUCATIONAL & STEM TOYS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL TOYS MARKET SIZE, BY EDUCATIONAL & STEM TOYS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL TOYS MARKET SIZE, BY EDUCATIONAL & STEM TOYS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL TOYS MARKET SIZE, BY EDUCATIONAL & STEM TOYS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL TOYS MARKET SIZE, BY EDUCATIONAL & STEM TOYS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL TOYS MARKET SIZE, BY ELECTRONIC & REMOTE-CONTROLLED TOYS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL TOYS MARKET SIZE, BY ELECTRONIC & REMOTE-CONTROLLED TOYS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL TOYS MARKET SIZE, BY ELECTRONIC & REMOTE-CONTROLLED TOYS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL TOYS MARKET SIZE, BY ELECTRONIC & REMOTE-CONTROLLED TOYS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL TOYS MARKET SIZE, BY ELECTRONIC & REMOTE-CONTROLLED TOYS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL TOYS MARKET SIZE, BY ELECTRONIC & REMOTE-CONTROLLED TOYS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL TOYS MARKET SIZE, BY GAMES & PUZZLES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL TOYS MARKET SIZE, BY GAMES & PUZZLES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL TOYS MARKET SIZE, BY GAMES & PUZZLES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL TOYS MARKET SIZE, BY GAMES & PUZZLES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL TOYS MARKET SIZE, BY GAMES & PUZZLES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL TOYS MARKET SIZE, BY GAMES & PUZZLES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL TOYS MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL TOYS MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL TOYS MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL TOYS MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL TOYS MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL TOYS MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL TOYS MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL TOYS MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL TOYS MARKET SIZE, BY FABRIC & FOAM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL TOYS MARKET SIZE, BY FABRIC & FOAM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL TOYS MARKET SIZE, BY FABRIC & FOAM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL TOYS MARKET SIZE, BY FABRIC & FOAM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL TOYS MARKET SIZE, BY FABRIC & FOAM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL TOYS MARKET SIZE, BY FABRIC & FOAM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL TOYS MARKET SIZE, BY METAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL TOYS MARKET SIZE, BY METAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL TOYS MARKET SIZE, BY METAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL TOYS MARKET SIZE, BY METAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL TOYS MARKET SIZE, BY METAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL TOYS MARKET SIZE, BY METAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL TOYS MARKET SIZE, BY PLASTIC, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL TOYS MARKET SIZE, BY PLASTIC, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL TOYS MARKET SIZE, BY PLASTIC, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL TOYS MARKET SIZE, BY PLASTIC, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL TOYS MARKET SIZE, BY PLASTIC, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL TOYS MARKET SIZE, BY PLASTIC, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL TOYS MARKET SIZE, BY WOOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL TOYS MARKET SIZE, BY WOOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL TOYS MARKET SIZE, BY WOOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL TOYS MARKET SIZE, BY WOOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL TOYS MARKET SIZE, BY WOOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL TOYS MARKET SIZE, BY WOOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL TOYS MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL TOYS MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL TOYS MARKET SIZE, BY ADULTS & COLLECTORS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL TOYS MARKET SIZE, BY ADULTS & COLLECTORS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL TOYS MARKET SIZE, BY ADULTS & COLLECTORS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL TOYS MARKET SIZE, BY ADULTS & COLLECTORS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL TOYS MARKET SIZE, BY ADULTS & COLLECTORS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL TOYS MARKET SIZE, BY ADULTS & COLLECTORS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL TOYS MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY REGION, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL TOYS MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY REGION, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL TOYS MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL TOYS MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL TOYS MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL TOYS MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL TOYS MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY REGION, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL TOYS MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY REGION, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL TOYS MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL TOYS MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL TOYS MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL TOYS MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL TOYS MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY REGION, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL TOYS MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY REGION, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL TOYS MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL TOYS MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL TOYS MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL TOYS MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL TOYS MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY REGION, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL TOYS MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY REGION, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL TOYS MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL TOYS MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL TOYS MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL TOYS MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL TOYS MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL TOYS MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL TOYS MARKET SIZE, BY OFFLINE RETAIL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL TOYS MARKET SIZE, BY OFFLINE RETAIL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL TOYS MARKET SIZE, BY OFFLINE RETAIL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL TOYS MARKET SIZE, BY OFFLINE RETAIL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL TOYS MARKET SIZE, BY OFFLINE RETAIL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL TOYS MARKET SIZE, BY OFFLINE RETAIL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL TOYS MARKET SIZE, BY DEPARTMENTAL STORES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL TOYS MARKET SIZE, BY DEPARTMENTAL STORES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL TOYS MARKET SIZE, BY DEPARTMENTAL STORES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL TOYS MARKET SIZE, BY DEPARTMENTAL STORES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL TOYS MARKET SIZE, BY DEPARTMENTAL STORES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL TOYS MARKET SIZE, BY DEPARTMENTAL STORES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL TOYS MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL TOYS MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL TOYS MARKET SIZE, BY SPECIALTY STORES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL TOYS MARKET SIZE, BY SPECIALTY STORES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL TOYS MARKET SIZE, BY SPECIALTY STORES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL TOYS MARKET SIZE, BY SPECIALTY STORES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL TOYS MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL TOYS MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL TOYS MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL TOYS MARKET SIZE, BY ONLINE RETAIL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL TOYS MARKET SIZE, BY ONLINE RETAIL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL TOYS MARKET SIZE, BY ONLINE RETAIL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL TOYS MARKET SIZE, BY ONLINE RETAIL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL TOYS MARKET SIZE, BY BRAND WEBSITES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL TOYS MARKET SIZE, BY BRAND WEBSITES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL TOYS MARKET SIZE, BY BRAND WEBSITES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL TOYS MARKET SIZE, BY BRAND WEBSITES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL TOYS MARKET SIZE, BY BRAND WEBSITES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL TOYS MARKET SIZE, BY BRAND WEBSITES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL TOYS MARKET SIZE, BY E-COMMERCE PLATFORMS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL TOYS MARKET SIZE, BY E-COMMERCE PLATFORMS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL TOYS MARKET SIZE, BY E-COMMERCE PLATFORMS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL TOYS MARKET SIZE, BY E-COMMERCE PLATFORMS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL TOYS MARKET SIZE, BY E-COMMERCE PLATFORMS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL TOYS MARKET SIZE, BY E-COMMERCE PLATFORMS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL TOYS MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL TOYS MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 157. AMERICAS TOYS MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 158. AMERICAS TOYS MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 159. AMERICAS TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 160. AMERICAS TOYS MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 161. AMERICAS TOYS MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 162. AMERICAS TOYS MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 163. AMERICAS TOYS MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 164. AMERICAS TOYS MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 165. AMERICAS TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 166. AMERICAS TOYS MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 167. AMERICAS TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 168. AMERICAS TOYS MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 169. AMERICAS TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 170. AMERICAS TOYS MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 171. NORTH AMERICA TOYS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 172. NORTH AMERICA TOYS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 173. NORTH AMERICA TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 174. NORTH AMERICA TOYS MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 175. NORTH AMERICA TOYS MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 176. NORTH AMERICA TOYS MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 177. NORTH AMERICA TOYS MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 178. NORTH AMERICA TOYS MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 179. NORTH AMERICA TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 180. NORTH AMERICA TOYS MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 181. NORTH AMERICA TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 182. NORTH AMERICA TOYS MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 183. NORTH AMERICA TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 184. NORTH AMERICA TOYS MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 185. LATIN AMERICA TOYS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 186. LATIN AMERICA TOYS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 187. LATIN AMERICA TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 188. LATIN AMERICA TOYS MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 189. LATIN AMERICA TOYS MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 190. LATIN AMERICA TOYS MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 191. LATIN AMERICA TOYS MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 192. LATIN AMERICA TOYS MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 193. LATIN AMERICA TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 194. LATIN AMERICA TOYS MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 195. LATIN AMERICA TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 196. LATIN AMERICA TOYS MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 197. LATIN AMERICA TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 198. LATIN AMERICA TOYS MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 199. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 200. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 201. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 202. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 203. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 204. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 205. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 206. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 207. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 208. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 209. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 210. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 211. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 212. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 213. EUROPE TOYS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 214. EUROPE TOYS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 215. EUROPE TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 216. EUROPE TOYS MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 217. EUROPE TOYS MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 218. EUROPE TOYS MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 219. EUROPE TOYS MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 220. EUROPE TOYS MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 221. EUROPE TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 222. EUROPE TOYS MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 223. EUROPE TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 224. EUROPE TOYS MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 225. EUROPE TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 226. EUROPE TOYS MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 227. MIDDLE EAST TOYS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 228. MIDDLE EAST TOYS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 229. MIDDLE EAST TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 230. MIDDLE EAST TOYS MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 231. MIDDLE EAST TOYS MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 232. MIDDLE EAST TOYS MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 233. MIDDLE EAST TOYS MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 234. MIDDLE EAST TOYS MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 235. MIDDLE EAST TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 236. MIDDLE EAST TOYS MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 237. MIDDLE EAST TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 238. MIDDLE EAST TOYS MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 239. MIDDLE EAST TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 240. MIDDLE EAST TOYS MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 241. AFRICA TOYS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 242. AFRICA TOYS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 243. AFRICA TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 244. AFRICA TOYS MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 245. AFRICA TOYS MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 246. AFRICA TOYS MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 247. AFRICA TOYS MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 248. AFRICA TOYS MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 249. AFRICA TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 250. AFRICA TOYS MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 251. AFRICA TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 252. AFRICA TOYS MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 253. AFRICA TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 254. AFRICA TOYS MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 255. ASIA-PACIFIC TOYS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 256. ASIA-PACIFIC TOYS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 257. ASIA-PACIFIC TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 258. ASIA-PACIFIC TOYS MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 259. ASIA-PACIFIC TOYS MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 260. ASIA-PACIFIC TOYS MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 261. ASIA-PACIFIC TOYS MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 262. ASIA-PACIFIC TOYS MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 263. ASIA-PACIFIC TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 264. ASIA-PACIFIC TOYS MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 265. ASIA-PACIFIC TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 266. ASIA-PACIFIC TOYS MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 267. ASIA-PACIFIC TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 268. ASIA-PACIFIC TOYS MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 269. GLOBAL TOYS MARKET SIZE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 270. GLOBAL TOYS MARKET SIZE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 271. ASEAN TOYS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 272. ASEAN TOYS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 273. ASEAN TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 274. ASEAN TOYS MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 275. ASEAN TOYS MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 276. ASEAN TOYS MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 277. ASEAN TOYS MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 278. ASEAN TOYS MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 279. ASEAN TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 280. ASEAN TOYS MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 281. ASEAN TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 282. ASEAN TOYS MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 283. ASEAN TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 284. ASEAN TOYS MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 285. GCC TOYS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 286. GCC TOYS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 287. GCC TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 288. GCC TOYS MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 289. GCC TOYS MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 290. GCC TOYS MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 291. GCC TOYS MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 292. GCC TOYS MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 293. GCC TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 294. GCC TOYS MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 295. GCC TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 296. GCC TOYS MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 297. GCC TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 298. GCC TOYS MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 299. EUROPEAN UNION TOYS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 300. EUROPEAN UNION TOYS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 301. EUROPEAN UNION TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 302. EUROPEAN UNION TOYS MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 303. EUROPEAN UNION TOYS MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 304. EUROPEAN UNION TOYS MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 305. EUROPEAN UNION TOYS MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 306. EUROPEAN UNION TOYS MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 307. EUROPEAN UNION TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 308. EUROPEAN UNION TOYS MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 309. EUROPEAN UNION TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 310. EUROPEAN UNION TOYS MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 311. EUROPEAN UNION TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 312. EUROPEAN UNION TOYS MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 313. BRICS TOYS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 314. BRICS TOYS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 315. BRICS TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 316. BRICS TOYS MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 317. BRICS TOYS MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 318. BRICS TOYS MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 319. BRICS TOYS MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 320. BRICS TOYS MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 321. BRICS TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 322. BRICS TOYS MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 323. BRICS TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 324. BRICS TOYS MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 325. BRICS TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 326. BRICS TOYS MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 327. G7 TOYS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 328. G7 TOYS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 329. G7 TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 330. G7 TOYS MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 331. G7 TOYS MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 332. G7 TOYS MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 333. G7 TOYS MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 334. G7 TOYS MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 335. G7 TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 336. G7 TOYS MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 337. G7 TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 338. G7 TOYS MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 339. G7 TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 340. G7 TOYS MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 341. NATO TOYS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 342. NATO TOYS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 343. NATO TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 344. NATO TOYS MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 345. NATO TOYS MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 346. NATO TOYS MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 347. NATO TOYS MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 348. NATO TOYS MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 349. NATO TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 350. NATO TOYS MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 351. NATO TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 352. NATO TOYS MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 353. NATO TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 354. NATO TOYS MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 355. GLOBAL TOYS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 356. GLOBAL TOYS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 357. UNITED STATES TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 358. UNITED STATES TOYS MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 359. UNITED STATES TOYS MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 360. UNITED STATES TOYS MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 361. UNITED STATES TOYS MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 362. UNITED STATES TOYS MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 363. UNITED STATES TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 364. UNITED STATES TOYS MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 365. UNITED STATES TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 366. UNITED STATES TOYS MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 367. UNITED STATES TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 368. UNITED STATES TOYS MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 369. CANADA TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 370. CANADA TOYS MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 371. CANADA TOYS MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 372. CANADA TOYS MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 373. CANADA TOYS MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 374. CANADA TOYS MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 375. CANADA TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 376. CANADA TOYS MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 377. CANADA TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 378. CANADA TOYS MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 379. CANADA TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 380. CANADA TOYS MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 381. MEXICO TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2024 (USD MILLION)
  • TABLE 382. MEXICO TOYS MARKET SIZE, BY PRODUCT TYPE, 2025-2032 (USD MILLION)
  • TABLE 383. MEXICO TOYS MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 384. MEXICO TOYS MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 385. MEXICO TOYS MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 386. MEXICO TOYS MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 387. MEXICO TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 388. MEXICO TOYS MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 389. MEXICO TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 390. MEXICO TOYS MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 391. MEXICO TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 392. MEXICO TOYS MARKET SIZE, BY ONLINE RETAIL, 2025-