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市場調查報告書
商品編碼
1886584

動畫玩具市場－全球產業規模、佔有率、趨勢、機會和預測，按類型、類別、配銷通路、地區和競爭格局分類，2020-2030年預測

Animation Toys Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Category, By Distribution Channel, By Region, By Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球動畫玩具市場規模預計將從2024年的398.7億美元成長到2030年的582.8億美元，年複合成長率達6.53%。動畫玩具是指以動畫電影、電視劇或其他媒體中的角色、場景和故事為靈感設計的玩具，旨在還原動畫世界元素，並透過充滿想像的遊戲和粉絲文化吸引消費者。這類產品市場的成長主要得益於全球範圍內動畫內容的廣泛消費以及成功的角色授權協議。

市場概覽
預測期 2026-2030
市場規模：2024年 398.7億美元
市場規模：2030年 582.8億美元
複合年成長率：2025-2030年 6.53%
成長最快的細分市場 線上
最大的市場 北美洲

主要市場促進因素

動畫玩具市場主要受益於動畫內容和系列作品日益成長的人氣，它們持續帶動消費者對相關商品的需求。動畫電影、電視劇和數位內容的持續成功直接轉化為消費者對角色玩具日益濃厚的興趣。

主要市場挑戰

智慧財產權侵權和假冒產品嚴重阻礙了全球動漫玩具市場的成長。未經授權的仿製品氾濫，直接損害了合法製造商建立的品牌價值，並可能削弱消費者的信任。

主要市場趨勢

受不斷壯大的成人收藏家群體推動，動漫玩具市場正經歷顯著成長。這群人越來越追求高階且具有懷舊情懷的產品。這種趨勢反映了消費者行為的轉變：成年人購買動漫主題玩具不僅是為了孩子，也是為了個人收藏和投資。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球動漫玩具市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按類型（定格動畫、翻頁動畫、走馬燈動畫、其他）
    • 依類別（休閒玩具、益智玩具）
    • 依配銷通路（線上、線下）
    • 按地區
    • 按公司（2024 年）
  • 市場地圖

第6章：北美動畫玩具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲動漫玩具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區動漫玩具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲動漫玩具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美動漫玩具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球動漫玩具市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • Aoshima Bunka Kyozai Co., Ltd.
  • Bandai Spirits Co., Ltd.
  • Dream International Limited
  • Good Smile Company, Inc.
  • Hasbro, Inc.
  • Kotobukiya Co., Ltd.
  • Mattel, Inc.
  • McFarlane Toys
  • Spin Master Ltd.
  • Toy Shed Toys, LLC.

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 23277

The Global Animation Toys Market will grow from USD 39.87 Billion in 2024 to USD 58.28 Billion by 2030 at a 6.53% CAGR. Animation toys are playthings inspired by characters, settings, and stories from animated films, television series, or other media, designed to replicate animated universe elements and engage consumers through imaginative play and fandom. The market for these products is fundamentally driven by the extensive global consumption of animated content and successful character licensing agreements.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 39.87 Billion
Market Size 2030USD 58.28 Billion
CAGR 2025-20306.53%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

The animation toy market is significantly propelled by the growing popularity of animated content and franchises, which consistently generate consumer demand for related merchandise. The sustained success of animated films, television series, and digital content translates directly into heightened interest in character-based toys. According to Licensing International, May 2024, "Licensing International Releases Executive Summary of 2024 Global Licensing Industry Study", the Entertainment/Characters segment of licensed products grew 6.9% to reach $147.6 billion in revenue in 2023, underscoring the substantial economic impact of popular animated properties.

Key Market Challenges

Intellectual Property infringement and counterfeit products represent a significant impediment to the growth of the Global Animation Toys Market. The widespread availability of unauthorized replicas directly undermines the brand value developed by legitimate manufacturers and can erode consumer trust. Furthermore, these illicit products often fail to meet established safety standards, creating substantial health and safety risks for consumers, which in turn deters purchasing of all products within the category.

Key Market Trends

The animation toys market is experiencing significant growth driven by the expanding adult collector segment, a demographic increasingly seeking premium and nostalgia-driven products. This trend reflects a shift in consumer behavior where adults are purchasing animation-themed toys not just for children, but for personal collections and investment.

Key Market Players

  • Aoshima Bunka Kyozai Co., Ltd.
  • Bandai Spirits Co., Ltd.
  • Dream International Limited
  • Good Smile Company, Inc.
  • Hasbro, Inc.
  • Kotobukiya Co., Ltd.
  • Mattel, Inc.
  • McFarlane Toys
  • Spin Master Ltd.
  • Toy Shed Toys, LLC.

Report Scope:

In this report, the Global Animation Toys Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Animation Toys Market, By Type:

  • Stop Motion
  • Flip Book
  • Zoetrope
  • Others

Animation Toys Market, By Category:

  • Recreational Toys
  • Learning Toys

Animation Toys Market, By Distribution Channel:

  • Online
  • Offline

Animation Toys Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Animation Toys Market.

Available Customizations:

Global Animation Toys Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Animation Toys Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Stop Motion, Flip Book, Zoetrope, Others)
    • 5.2.2. By Category (Recreational Toys, Learning Toys)
    • 5.2.3. By Distribution Channel (Online, Offline)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Animation Toys Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Category
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Animation Toys Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Category
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Animation Toys Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Category
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Animation Toys Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Category
        • 6.3.3.2.3. By Distribution Channel

7. Europe Animation Toys Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Category
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Animation Toys Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Category
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. France Animation Toys Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Category
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. United Kingdom Animation Toys Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Category
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Animation Toys Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Category
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. Spain Animation Toys Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Category
        • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Animation Toys Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Category
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Animation Toys Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Category
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. India Animation Toys Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Category
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. Japan Animation Toys Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Category
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Animation Toys Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Category
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Australia Animation Toys Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Category
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Animation Toys Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Category
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Animation Toys Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Category
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. UAE Animation Toys Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Category
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. South Africa Animation Toys Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Category
        • 9.3.3.2.3. By Distribution Channel

10. South America Animation Toys Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Category
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Animation Toys Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Category
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Colombia Animation Toys Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Category
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Argentina Animation Toys Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Category
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Animation Toys Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Aoshima Bunka Kyozai Co., Ltd.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Bandai Spirits Co., Ltd.
  • 15.3. Dream International Limited
  • 15.4. Good Smile Company, Inc.
  • 15.5. Hasbro, Inc.
  • 15.6. Kotobukiya Co., Ltd.
  • 15.7. Mattel, Inc.
  • 15.8. McFarlane Toys
  • 15.9. Spin Master Ltd.
  • 15.10. Toy Shed Toys, LLC.

16. Strategic Recommendations

17. About Us & Disclaimer