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市場調查報告書
商品編碼
1809742
全球摩托車市場按車輛類型、推進類型、引擎容量、類別、價格分佈和應用分類的預測(2025-2030 年)Two Wheeler Market by Vehicle Type, Propulsion Type, Engine Capacity, Category, Price Range, Application - Global Forecast 2025-2030 |
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預計2024年全球摩托車市場規模將達1,169.5億美元,2025年成長至1,238.1億美元,複合年成長率為5.94%,到2030年將達到1,653.8億美元。
主要市場統計數據 | |
---|---|
基準年:2024年 | 1169.5億美元 |
預計年份:2025年 | 1238.1億美元 |
預測年份:2030年 | 1653.8億美元 |
複合年成長率(%) | 5.94% |
在這個科技快速進步、消費行為日新月異的時代,摩托車產業正處於關鍵的十字路口。受都市化趨勢、永續性要求和數位轉型的影響,出行需求正在快速演變。在此背景下,製造商、供應商和服務供應商必須應對由多樣化的車輛架構和驅動模式所塑造的市場格局。
電氣化正成為重塑摩托車市場的最具影響力的催化劑之一。隨著世界各國政府頒布更嚴格的排放氣體法規並向消費者提供獎勵,電力驅動已不再是利基市場,而是核心策略重點。製造商正在大力投資電池技術,探索快速充電解決方案,並開發電池更換網路,以解決續航里程焦慮並提升充電便利性。
美國對零件和組裝件徵收新關稅,給那些能夠進入北美供應鏈的摩托車製造商帶來了材料成本壓力。鋼鐵和鋁等原物料價格上漲,加上整車關稅上調,導致生產成本上升。因此,各公司正在重新評估籌資策略,並在成本競爭力強的地區尋找替代供應商,以緩解利潤率下滑的影響。
深入研究二輪車市場的結構構成,我們可以從多個細分標準中發現清晰的模式。按車輛類型評估,摩托車在注重性能的騎乘者中擁有強大的追隨者,而Scooter則因其易用性和價格實惠而在都市區持續成長。從推進技術來看,雖然內燃機在許多成熟市場和新興市場仍然盛行,但電動車的市場佔有率正在擴大,尤其是在注重環保的消費者群體中。在電動車領域,基於城市密度和基礎設施完備程度等因素,可更換電池系統的興起正與傳統的插電式充電模式競爭。
區域動態將對摩托車市場的發展軌跡產生重大影響。在美洲,城市擁擠和環境法規正在推動電動Scooter的逐步普及,而對輕型通勤摩托車的需求也持續存在。雖然獎勵計畫和基礎設施投資尚處於初期階段,但消費者對低排放出行的興趣正在穩步成長。
領先的汽車原始設備製造商和供應商正在積極擴展其摩托車產品組合,以納入先進的推進系統和互聯互通功能。擁有內燃機傳統經驗的老牌製造商正在利用其工程專業知識推出混合動力汽車和電動車,而新進業者則專注於電動和數位優先車型。這些策略反映了向永續旅行和附加價值服務的更廣泛轉變。
為了跟上日益加快的變革步伐,產業領導者應優先開發可擴充性的電動平台。在多種車型中實現電池模組和電力電子設備的標準化,有助於企業提高成本效益並簡化生產流程。同時,與基礎設施營運商建立策略夥伴關係可以擴大充電和換電網路,從而提升消費者信心,並促進電動二輪車的普及。
我們的調查方法將嚴謹的一手和二手資料收集與強大的分析框架相結合,以確保研究結果的清晰度和可靠性。一手研究包括與目標商標產品製造商、一級供應商和售後服務提供者的高階主管進行一對一訪談。這些訪談提供了關於策略重點、產品藍圖和基礎設施挑戰的第一手觀點。
摘要,摩托車產業處於傳統內燃技術與下一代電動解決方案的交匯點。從不斷變化的消費者預期和監管環境,到區域基礎設施差異以及關稅的影響,重要的市場促進因素正在塑造競爭格局。細分分析揭示了車輛類型、推進類型、引擎排氣量、價格分佈和應用案例之間微妙的相互關係。
The Two Wheeler Market was valued at USD 116.95 billion in 2024 and is projected to grow to USD 123.81 billion in 2025, with a CAGR of 5.94%, reaching USD 165.38 billion by 2030.
KEY MARKET STATISTICS | |
---|---|
Base Year [2024] | USD 116.95 billion |
Estimated Year [2025] | USD 123.81 billion |
Forecast Year [2030] | USD 165.38 billion |
CAGR (%) | 5.94% |
In an era defined by rapid technological progress and shifting consumer behaviors, the two wheeler industry stands at a pivotal juncture. Mobility demands are evolving rapidly, influenced by urbanization trends, sustainability imperatives and digital transformation. Against this backdrop, manufacturers, suppliers and service providers must navigate a landscape shaped by diverse vehicle architectures and varied propulsion models.
As market participants explore opportunities, the dual emphasis on performance and efficiency has never been more pronounced. Traditional internal combustion platforms continue to hold sway in many regions, while electric alternatives gain traction through enhanced charging infrastructure and supportive policies. Moreover, the rise of shared mobility services adds further complexity, as consumers seek flexible access options without the commitments of ownership.
This introduction sets the stage for a deeper examination of transformative forces, regulatory shifts and segmentation dynamics that define the current two wheeler ecosystem. By understanding foundational market drivers and emerging consumer preferences, industry leaders can anticipate change and craft strategies that align with the next generation of mobility solutions.
Electrification has emerged as one of the most influential catalysts reshaping the two wheeler landscape. As governments around the world enact stringent emissions regulations and offer consumer incentives, electric propulsion is no longer a niche consideration but a core strategic priority. Manufacturers are investing heavily in battery technologies, exploring rapid charging solutions and developing battery-swapping networks to address range anxiety and charging convenience.
Furthermore, regulatory impetus is driving innovation in materials, safety systems and connectivity features. Embedded telematics, predictive maintenance capabilities and over-the-air software updates are elevating the rider experience and creating new opportunities for recurring revenue models. In parallel, consumer demand for personalization and digital integration is prompting OEMs to expand their offerings with customizable accessories, mobile applications and cloud-enabled services.
Connectivity advancements are fostering closer collaboration across the mobility ecosystem. Partnerships among OEMs, technology providers and infrastructure operators are breaking down traditional silos, enabling seamless data exchange and integrated user journeys. By understanding these transformative shifts in propulsion, regulation and digital integration, industry stakeholders can position themselves at the forefront of a rapidly evolving market.
The imposition of new United States tariffs on components and assembled units has introduced material cost pressures for two wheeler manufacturers with exposure to North American supply chains. Increases on raw materials such as steel and aluminum, alongside duties on fully-assembled vehicles, have elevated production expenses. Consequently, firms are reassessing sourcing strategies and exploring alternative suppliers in cost-competitive regions to mitigate margin erosion.
Moreover, these tariffs have influenced global procurement decisions, as companies weigh the benefits of localizing production against the complexities of establishing new manufacturing footprints. Some OEMs have accelerated contract negotiations with regional partners, aiming to preserve financial performance while adhering to evolving trade regulations. In parallel, logistics networks are being optimized to offset tariff impact, including consolidation of shipments and renegotiation of freight contracts.
In addition, the ripple effects of these measures extend to pricing dynamics and dealer margins. Manufacturers must strike a delicate balance between preserving consumer affordability and maintaining sustainable profitability. As the industry adapts to this tariff environment, those entities that proactively refine their supply chain resilience and adopt agile cost-management practices will emerge more robust in the face of ongoing trade uncertainties.
Diving into the structural makeup of the two wheeler market reveals distinct patterns across multiple segmentation criteria. When evaluated by vehicle type, motorcycles maintain strong appeal among performance-oriented riders while scooters continue to thrive in urban contexts driven by ease of use and affordability. Turning to propulsion technology, internal combustion engines remain prevalent in many mature and emerging markets, even as electric variants secure growing mindshare, particularly among environmentally conscious consumers; within the electric segment, the emergence of battery-swappable systems competes with traditional plug-in charging models based on factors like urban density and infrastructure readiness.
Engine capacity further delineates market preferences, with smaller displacements up to 125cc favored for daily commuting and higher categories between 126cc and 500cc attracting enthusiasts seeking enhanced power and touring capabilities; above 500cc, premium offerings cater to the high-performance segment. Categorization into large, mini and standard classifications influences product design and feature sets, shaping consumer perceptions and price positioning. Speaking of which, the market's pricing spectrum spans budget-friendly models for cost-sensitive buyers, mid-range options that balance features with value and premium variants that deliver advanced technology and brand prestige.
Finally, application-based segmentation underscores how usage patterns guide product development: personal mobility drives most purchases, commercial uses such as courier, delivery and rental services prioritize durability and cost efficiency, while racing applications demand specialized performance engineering. These interwoven segmentation insights equip stakeholders to tailor strategies that align with specific consumer needs and operational contexts.
Regional dynamics exert a profound influence on two wheeler market trajectories. In the Americas, urban congestion and environmental regulations are spurring gradual adoption of electric scooters alongside sustained demand for lightweight commuter motorcycles. Incentive programs and infrastructure investments are at an early stage, yet consumer interest in low-emission mobility options is steadily rising.
Europe, the Middle East and Africa present a mosaic of market conditions. Western Europe's strict emissions standards and robust charging networks are accelerating electric two wheeler penetration, while the Middle East's focus on luxury recreational models sustains high-displacement motorcycle segments. Across Africa, rural mobility and cost-effective transport solutions remain the primary drivers, prompting robust volumes for economical, ICE-powered scooters and commuter motorcycles.
Meanwhile, Asia-Pacific continues to anchor global demand. High population densities, favorable ownership costs and expanding urban centers fuel demand for both entry-level scooters and mid-capacity motorcycles. Government policies in key markets promote electrification, resulting in a rapid rise of electric two wheelers, particularly where battery-swapping ecosystems have gained traction. Understanding these regional distinctions enables manufacturers and suppliers to calibrate investments, distribution networks and product portfolios to align with localized requirements.
Leading automotive OEMs and component suppliers are vigorously expanding their two wheeler portfolios to encompass advanced propulsion and connectivity features. Established manufacturers with heritage in internal combustion engines are leveraging their engineering expertise to introduce hybrid and electric variants, while newer entrants are focusing exclusively on electric and digital-first models. These strategies reflect a broader shift towards sustainable mobility and the pursuit of value-added services.
Strategic partnerships have emerged as a cornerstone of competitive differentiation. Alliances between OEMs and battery suppliers aim to secure long-term access to critical raw materials and streamline cell production. Concurrently, collaborations with software developers and telematics providers are accelerating the integration of connected services, predictive maintenance tools and rider safety applications. Such joint ventures enable rapid innovation and cost-sharing while mitigating risks associated with new technology deployment.
In addition to product and technology alliances, companies are enhancing their distribution channels through digital retail platforms and subscription-based offerings. By adopting flexible ownership models and online configurators, they cater to evolving consumer preferences for convenience and customization. This multi-pronged approach underscores how competitive dynamics among legacy players and emerging challengers will shape the future direction of the two wheeler industry.
To navigate the accelerating pace of change, industry leaders should prioritize the development of scalable electric platforms. By standardizing battery modules and power electronics across multiple models, companies can achieve cost efficiencies and streamline production timelines. In parallel, forging strategic alliances with infrastructure operators will expand charging and swapping networks, thereby enhancing consumer confidence and adoption rates for electric two wheelers.
Furthermore, investing in digital ecosystems can unlock new revenue streams. Integrating telematics solutions that offer usage-based insurance, remote diagnostics and over-the-air updates fosters stronger customer relationships and recurring service income. Leaders should also explore subscription-based ownership models to lower the barrier to trial and broaden market reach among urban commuters and younger demographics.
Lastly, agile supply chain management is critical in the face of tariff volatility and fluctuating raw material costs. Companies should adopt advanced analytics for demand forecasting, diversify supplier portfolios to minimize disruption risks and collaborate closely with logistics partners to optimize lead times. By executing these actionable strategies, manufacturers and stakeholders can capitalize on emerging trends and secure a competitive advantage in the evolving two wheeler arena.
Our research methodology combines rigorous primary and secondary data acquisition with robust analytical frameworks to ensure clarity and reliability. The primary phase involved one-on-one interviews with senior executives spanning original equipment manufacturers, tier-1 suppliers and aftermarket service providers. These interviews provided firsthand perspectives on strategic priorities, product roadmaps and infrastructure challenges.
Complementing this, secondary research encompassed in-depth reviews of regulatory filings, patent databases and industry publications. Publicly available information from government agencies and technology journals was meticulously cross-referenced to validate historical trends and policy developments. This dual approach facilitated the triangulation of insights, enabling a holistic understanding of market dynamics.
Data synthesis was conducted through qualitative thematic analysis and quantitative index development. Key variables such as propulsion adoption rates, infrastructure density and supply chain resilience were systematically scored to identify patterns and potential inflection points. Quality assurance protocols, including peer reviews and data consistency checks, reinforce the integrity of our findings.
In summary, the two wheeler industry is poised at the intersection of legacy combustion technologies and next-generation electric solutions. Critical market drivers-ranging from shifting consumer expectations and regulatory imperatives to regional infrastructure disparities and tariff influences-collectively shape the competitive landscape. Segmentation analysis highlights the nuanced interplay between vehicle types, propulsion models, engine capacities, pricing tiers and application use cases.
Regional insights underscore the importance of localized strategies, as consumer preferences and policy environments vary significantly across the Americas, EMEA and Asia-Pacific. Leading players are responding through product diversification, strategic partnerships and digital service integration, while new challengers seek to disrupt traditional value chains with innovative business models.
Ultimately, success in this dynamic environment will depend on the ability to anticipate change, embrace collaboration and maintain operational agility. Organizations that align their R&D investments, go-to-market approaches and supply chain structures with these evolving imperatives will be best positioned to capture long-term growth opportunities.