2026-2030年全球休閒市場

全球休閒市場預計在 2025 年至 2030 年間成長至 2,129 億美元，預測期內複合年成長率為 7.2%。

本報告對全球休閒市場進行了全面分析，包括市場規模和預測、趨勢、成長要素、挑戰以及對約 25 家公司的供應商分析。

本報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。推動該市場成長的因素包括：消費者對日常穿著多功能性的需求日益成長；將高性能工程技術與現代貼合人體設計的策略合作；以及材料創新，這些創新最大限度地利用先進功能材料來提升穿著舒適度。

本研究客觀地結合了一手和二手訊息，包括來自主要行業相關人員的信息。報告內容涵蓋主要公司分析、全面的市場規模資料、細分市場數據及區域分析，以及供應商格局。報告包含歷史數據和預測數據。

本研究指出，未來幾年，將高性能運動服飾與高階賽車運動相結合的企業間的聯合品牌合作，將成為全球休閒市場成長的關鍵驅動力。此外，新一代鞋類技術中先進、永續和耐用材料的應用，以及預測性人工智慧在運動服飾產品開發中的系統性應用，預計也將顯著提升市場需求。

目錄

第1章：執行摘要

第2章 Technavio 分析

• 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
• 輸入的重要性及差異化因素
• 干擾因素
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場的定義
• 市場區隔分析
• 2025年市場規模
• 市場展望，2025-2030年

第5章 市場規模與表現

• 2020-2024年全球休閒市場
• 產品細分市場分析，2020-2024 年
• 通路細分分析，2020-2024 年
• 2020-2024 年最終用戶細分市場分析
• 區域區隔市場分析，2020-2024 年
• 2020-2024年各國細分市場分析

第6章 定性分析

• i 的影響：全球休閒市場
• 地緣政治衝突的影響：全球休閒市場

第7章：五力分析

第8章 市場區隔：依產品

• 比較：按產品
• 大眾休閒
• 高級休閒
• 市場機會：依產品分類

第9章 市場區隔：按分銷管道

• 比較：按分銷管道
• 線上
• 離線
• 市場機會：依分銷管道分類

第10章 市場區隔：依最終用戶分類

• 比較：按最終用戶
• 女士
• 男性
• 孩子們
• 市場機會：依最終用戶分類

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 區域比較
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 印尼
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中東和非洲
  • UAE
  • 沙烏地阿拉伯
  • 南非
  • 土耳其
  • 以色列
• 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 中斷狀況
• 產業風險

第15章 競爭分析

• 公司簡介
• 公司排名指標
• 企業市場定位
• Adidas AG
• ASICS Corp.
• FILA SpA
• Fabletics LLC
• Gymshark Ltd.
• Hennes and Mauritz AB
• HOKA
• lululemon athletica Inc.
• New Balance Athletics Inc.
• Nike Inc.
• PUMA SE
• Reebok International Ltd.
• Sweaty Betty Ltd.
• The North Face
• Under Armour Inc.

第16章附錄

The global athleisure market is forecasted to grow by USD 212.9 bn during 2025-2030, accelerating at a CAGR of 7.2% during the forecast period. The report on the global athleisure market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by accelerating consumer tailoring toward cross functional versatility in daily outfits, strategic collaboration merging high performance engineering with contemporary body conscious design, material innovation maximizing advanced performance fabrics to enhance wearer comfort.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global athleisure market is segmented as below:

By Product

• Mass athleisure
• Premium athleisure

By Distribution Channel

• Online
• Offline

By End-User

• Women
• Men
• Children

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the corporate co branding alliances aligning high performance activewear with luxury motorsports as one of the prime reasons driving the global athleisure market growth during the next few years. Also, integration advanced sustainable resiliency formulations in next generation footwear technology and systematic implementation predictive artificial intelligence to streamline activewear product creation will lead to sizable demand in the market.

The report on the global athleisure market covers the following areas:

• Global athleisure market sizing
• Global athleisure market forecast
• Global athleisure market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global athleisure market vendors that include Adidas AG, ASICS Corp., Athleta, F.I.L.A. SpA, Fabletics LLC, Gymshark Ltd., Hennes and Mauritz AB, HOKA, KAPPA S.r.l., lululemon athletica Inc., New Balance Athletics Inc., Nike Inc., On Holding AG, Outdoor Voices Inc., PUMA SE, Reebok International Ltd., Sweaty Betty Ltd., The North Face, Under Armour Inc., Vuori Inc.. Also, the global athleisure market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Athleisure Market 2020 - 2024
  • Historic Market Size - Data Table on Global Athleisure Market 2020 - 2024 ($ billion)
• 5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ billion)
• 5.3 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ billion)
• 5.4 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ billion)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ billion)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on global athleisure market
• 6.2 Impact of geopolitical conflicts on global athleisure market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product

• 8.1 Market segments
• 8.2 Comparison by Product
• 8.3 Mass athleisure - Market size and forecast 2025-2030
• 8.4 Premium athleisure - Market size and forecast 2025-2030
• 8.5 Market opportunity by Product
  • Market opportunity by Product ($ billion)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
• 9.2 Comparison by Distribution Channel
• 9.3 Online - Market size and forecast 2025-2030
• 9.4 Offline - Market size and forecast 2025-2030
• 9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ billion)

10 Market Segmentation by End-user

• 10.1 Market segments
• 10.2 Comparison by End-user
• 10.3 Women - Market size and forecast 2025-2030
• 10.4 Men - Market size and forecast 2025-2030
• 10.5 Children - Market size and forecast 2025-2030
• 10.6 Market opportunity by End-user
  • Market opportunity by End-user ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 India - Market size and forecast 2025-2030
  • 12.5.3 Japan - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 UAE - Market size and forecast 2025-2030
  • 12.7.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Turkey - Market size and forecast 2025-2030
  • 12.7.5 Israel - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Accelerating consumer tailoring toward cross functional versatility in daily outfits
  • Strategic collaboration merging high performance engineering with contemporary body conscious design
  • Material innovation maximizing advanced performance fabrics to enhance wearer comfort
• 13.2 Market challenges
  • Erosion premium brand margins through pervasive counterfeiting direct copy replications
  • Increasing supply chain tariff volatility escalating operational cost barriers globally
  • Organizational complexity hindering technological agility within global activewear supply frameworks
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Corporate co branding alliances aligning high performance activewear with luxury motorsports
  • Integration advanced sustainable resiliency formulations in next generation footwear technology
  • Systematic implementation predictive artificial intelligence to streamline activewear product creation

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Adidas AG
  • Adidas AG - Overview
  • Adidas AG - Business segments
  • Adidas AG - Key offerings
  • Adidas AG - Segment focus
  • SWOT
• 15.5 ASICS Corp.
  • ASICS Corp. - Overview
  • ASICS Corp. - Business segments
  • ASICS Corp. - Key offerings
  • ASICS Corp. - Segment focus
  • SWOT
• 15.6 F.I.L.A. SpA
  • F.I.L.A. SpA - Overview
  • F.I.L.A. SpA - Business segments
  • F.I.L.A. SpA - Key offerings
  • F.I.L.A. SpA - Segment focus
  • SWOT
• 15.7 Fabletics LLC
  • Fabletics LLC - Overview
  • Fabletics LLC - Product / Service
  • Fabletics LLC - Key offerings
  • SWOT
• 15.8 Gymshark Ltd.
  • Gymshark Ltd. - Overview
  • Gymshark Ltd. - Product / Service
  • Gymshark Ltd. - Key offerings
  • SWOT
• 15.9 Hennes and Mauritz AB
  • Hennes and Mauritz AB - Overview
  • Hennes and Mauritz AB - Business segments
  • Hennes and Mauritz AB - Key offerings
  • Hennes and Mauritz AB - Segment focus
  • SWOT
• 15.10 HOKA
  • HOKA - Overview
  • HOKA - Product / Service
  • HOKA - Key offerings
  • SWOT
• 15.11 lululemon athletica Inc.
  • lululemon athletica Inc. - Overview
  • lululemon athletica Inc. - Business segments
  • lululemon athletica Inc. - Key offerings
  • lululemon athletica Inc. - Segment focus
  • SWOT
• 15.12 New Balance Athletics Inc.
  • New Balance Athletics Inc. - Overview
  • New Balance Athletics Inc. - Product / Service
  • New Balance Athletics Inc. - Key offerings
  • SWOT
• 15.13 Nike Inc.
  • Nike Inc. - Overview
  • Nike Inc. - Business segments
  • Nike Inc. - Key offerings
  • Nike Inc. - Segment focus
  • SWOT
• 15.14 PUMA SE
  • PUMA SE - Overview
  • PUMA SE - Business segments
  • PUMA SE - Key news
  • PUMA SE - Key offerings
  • PUMA SE - Segment focus
  • SWOT
• 15.15 Reebok International Ltd.
  • Reebok International Ltd. - Overview
  • Reebok International Ltd. - Product / Service
  • Reebok International Ltd. - Key offerings
  • SWOT
• 15.16 Sweaty Betty Ltd.
  • Sweaty Betty Ltd. - Overview
  • Sweaty Betty Ltd. - Product / Service
  • Sweaty Betty Ltd. - Key offerings
  • SWOT
• 15.17 The North Face
  • The North Face - Overview
  • The North Face - Product / Service
  • The North Face - Key offerings
  • SWOT
• 15.18 Under Armour Inc.
  • Under Armour Inc. - Overview
  • Under Armour Inc. - Business segments
  • Under Armour Inc. - Key offerings
  • Under Armour Inc. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations