2026-2030年全球男裝市場

預計 2025 年至 2030 年間，全球男裝市場規模將成長至 3,587.864 億美元，預測期內複合年成長率為 8.4%。

這份關於全球男裝市場的報告提供了全面的分析，包括市場規模和預測、趨勢、成長要素和挑戰，以及涵蓋約 25 家供應商的供應商分析。

本報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。促銷活動的增加、男裝優質化以及男裝時尚的演變正在加速市場成長。

本研究客觀地結合了一手和二手訊息，包括來自主要行業相關人員的信息。報告內容涵蓋主要公司分析、全面的市場規模數據、區域細分分析以及供應商格局。報告包含歷史數據和預測數據。

本研究指出，未來幾年，有機男裝需求的成長將是全球男裝市場成長的主要驅動力之一。此外，自有品牌男裝的興起以及男士配件支出的增加預計也將促進市場成長並產生顯著的需求。

目錄

第1章：執行摘要

第2章 Technavio 分析

• 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
• 輸入的重要性及差異化因素
• 干擾因素
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場的定義
• 市場區隔分析
• 2025年市場規模
• 市場展望，2025-2030年

第5章 市場規模與表現

• 2020-2024年全球男裝市場
• 產品細分市場分析，2020-2024 年
• 通路細分分析，2020-2024 年
• 2020-2024年基於材料的細分市場分析
• 區域區隔市場分析，2020-2024 年
• 2020-2024年各國細分市場分析

第6章 定性分析

• 人工智慧的影響：全球男裝市場
• 地緣政治衝突對全球男裝市場的影響。

第7章：五力分析

第8章 市場區隔：依產品

• 比較：按產品
• 最高額
• 下裝
• CJS
• 女用貼身內衣和睡衣
• 配件
• 市場機會：依產品分類

第9章 市場區隔：按分銷管道

• 比較：按分銷管道
• 離線
• 線上
• 市場機會：依分銷管道分類

第10章 市場區隔：依材料

• 對比：按材料
• 棉布
• 合成纖維
• 羊毛
• 混紡布料
• 亞麻布
• 市場機會：依材料分類

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 區域比較
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
  • 印尼
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中東和非洲
  • 沙烏地阿拉伯
  • UAE
  • 南非
  • 以色列
  • 土耳其
• 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 中斷狀況
• 產業風險

第15章 競爭分析

• 公司簡介
• 公司排名指標
• 企業市場定位
• Adidas AG
• ASICS Corp.
• Christian Dior SE
• Hermes International SA
• Hugo Boss AG
• Levi Strauss and Co.
• Marks and Spencer Group
• Nike Inc.
• Prada Spa
• PUMA SE
• Ralph Lauren Corp.
• The Gap Inc.
• Under Armour Inc.
• UNIQLO Co
• Zara

第16章附錄

The global menswear market is forecasted to grow by USD 358786.4 mn during 2025-2030, accelerating at a CAGR of 8.4% during the forecast period. The report on the global menswear market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing number of promotional activities, premiumization of menswear, evolving menswear fashion is accelerating market growth.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global menswear market is segmented as below:

By Product

• Top wear
• Bottom wear
• CJS
• Intimate and sleep wear
• Accessories

By Distribution Channel

• Offline
• Online

By Material

• Cotton
• Synthetic fabrics
• Wool
• Blended fabrics
• Linen

Geography

• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the rising demand for organic menswear as one of the prime reasons driving the global menswear market growth during the next few years. Also, emergence of private-label menswear brands and increasing spending on men accessories is fuelling market growth will lead to sizable demand in the market.

The report on the global menswear market covers the following areas:

• Global menswear market sizing
• Global menswear market forecast
• Global menswear market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global menswear market vendors that include Adidas AG, ASICS Corp., Balenciaga SA, Bottega Veneta SRL, Brooks Brothers, Calvin Klein, Christian Dior SE, Giorgio Armani SpA, Guccio Gucci SpA, Hermes International SA, Hugo Boss AG, Levi Strauss and Co., Marks and Spencer Group, Nike Inc., Prada Spa, PUMA SE, Ralph Lauren Corp., Saint Laurent, Ted Baker PLC, The Gap Inc., Under Armour Inc., UNIQLO Co, Zara. Also, the global menswear market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Material
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Menswear Market 2020 - 2024
  • Historic Market Size - Data Table on Global Menswear Market 2020 - 2024 ($ million)
• 5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.3 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.4 Material segment analysis 2020 - 2024
  • Historic Market Size - Material Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Menswear Market
• 6.2 Impact of Geopolitical Conflicts on Global Menswear Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product

• 8.1 Market segments
• 8.2 Comparison by Product
• 8.3 Top wear - Market size and forecast 2025-2030
• 8.4 Bottom wear - Market size and forecast 2025-2030
• 8.5 CJS - Market size and forecast 2025-2030
• 8.6 Intimate and sleep wear - Market size and forecast 2025-2030
• 8.7 Accessories - Market size and forecast 2025-2030
• 8.8 Market opportunity by Product
  • Market opportunity by Product ($ million)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
• 9.2 Comparison by Distribution Channel
• 9.3 Offline - Market size and forecast 2025-2030
• 9.4 Online - Market size and forecast 2025-2030
• 9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

10 Market Segmentation by Material

• 10.1 Market segments
• 10.2 Comparison by Material
• 10.3 Cotton - Market size and forecast 2025-2030
• 10.4 Synthetic fabrics - Market size and forecast 2025-2030
• 10.5 Wool - Market size and forecast 2025-2030
• 10.6 Blended fabrics - Market size and forecast 2025-2030
• 10.7 Linen - Market size and forecast 2025-2030
• 10.8 Market opportunity by Material
  • Market opportunity by Material ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 Japan - Market size and forecast 2025-2030
  • 12.3.3 India - Market size and forecast 2025-2030
  • 12.3.4 South Korea - Market size and forecast 2025-2030
  • 12.3.5 Australia - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 Germany - Market size and forecast 2025-2030
  • 12.5.2 UK - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Israel - Market size and forecast 2025-2030
  • 12.7.5 Turkey - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Growing number of promotional activities
  • Premiumization of menswear
  • Evolving menswear fashion is accelerating market growth
• 13.2 Market challenges
  • Trade policy reforms are restricting market growth
  • Availability of counterfeit menswear products
  • Growing number of unorganized companies
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Rising demand for organic menswear
  • Emergence of private-label menswear brands
  • Increasing spending on men accessories is fuelling market growth

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Adidas AG
  • Adidas AG - Overview
  • Adidas AG - Business segments
  • Adidas AG - Key offerings
  • Adidas AG - Segment focus
  • SWOT
• 15.5 ASICS Corp.
  • ASICS Corp. - Overview
  • ASICS Corp. - Business segments
  • ASICS Corp. - Key offerings
  • ASICS Corp. - Segment focus
  • SWOT
• 15.6 Christian Dior SE
  • Christian Dior SE - Overview
  • Christian Dior SE - Business segments
  • Christian Dior SE - Key offerings
  • Christian Dior SE - Segment focus
  • SWOT
• 15.7 Hermes International SA
  • Hermes International SA - Overview
  • Hermes International SA - Business segments
  • Hermes International SA - Key offerings
  • Hermes International SA - Segment focus
  • SWOT
• 15.8 Hugo Boss AG
  • Hugo Boss AG - Overview
  • Hugo Boss AG - Business segments
  • Hugo Boss AG - Key offerings
  • Hugo Boss AG - Segment focus
  • SWOT
• 15.9 Levi Strauss and Co.
  • Levi Strauss and Co. - Overview
  • Levi Strauss and Co. - Business segments
  • Levi Strauss and Co. - Key offerings
  • Levi Strauss and Co. - Segment focus
  • SWOT
• 15.10 Marks and Spencer Group
  • Marks and Spencer Group - Overview
  • Marks and Spencer Group - Business segments
  • Marks and Spencer Group - Key offerings
  • Marks and Spencer Group - Segment focus
  • SWOT
• 15.11 Nike Inc.
  • Nike Inc. - Overview
  • Nike Inc. - Business segments
  • Nike Inc. - Key offerings
  • Nike Inc. - Segment focus
  • SWOT
• 15.12 Prada Spa
  • Prada Spa - Overview
  • Prada Spa - Product / Service
  • Prada Spa - Key offerings
  • SWOT
• 15.13 PUMA SE
  • PUMA SE - Overview
  • PUMA SE - Business segments
  • PUMA SE - Key news
  • PUMA SE - Key offerings
  • PUMA SE - Segment focus
  • SWOT
• 15.14 Ralph Lauren Corp.
  • Ralph Lauren Corp. - Overview
  • Ralph Lauren Corp. - Business segments
  • Ralph Lauren Corp. - Key offerings
  • Ralph Lauren Corp. - Segment focus
  • SWOT
• 15.15 The Gap Inc.
  • The Gap Inc. - Overview
  • The Gap Inc. - Business segments
  • The Gap Inc. - Key offerings
  • The Gap Inc. - Segment focus
  • SWOT
• 15.16 Under Armour Inc.
  • Under Armour Inc. - Overview
  • Under Armour Inc. - Business segments
  • Under Armour Inc. - Key offerings
  • Under Armour Inc. - Segment focus
  • SWOT
• 15.17 UNIQLO Co
  • UNIQLO Co - Overview
  • UNIQLO Co - Product / Service
  • UNIQLO Co - Key offerings
  • SWOT
• 15.18 Zara
  • Zara - Overview
  • Zara - Product / Service
  • Zara - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations