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市場調查報告書
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1943284

男裝市場－全球產業規模、佔有率、趨勢、機會及預測（按類型、銷售管道、地區及競爭格局分類，2021-2031年）

Menswear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球男裝市場預計將從 2025 年的 5,813.4 億美元成長到 2031 年的 8,477.8 億美元，複合年成長率為 6.49%。

這領域涵蓋了專為男士設計的各類服飾和配飾，從運動服、鞋履到正裝和休閒裝，應有盡有。快速的都市化和不斷成長的可支配收入是推動該市場成長的主要動力，這兩者共同促成了人們對適合各種社交和職業場合的多元化衣櫥的需求。此外，全球企業員工數量的持續成長也支撐了對商務服裝的需求，而零售管道的數位化則顯著提升了產品的可及性，使品牌能夠有效地觸及更廣泛的受眾。

市場概覽
預測期 2027-2031
市場規模：2025年 5813.4億美元
市場規模：2031年 8477.8億美元
複合年成長率：2026-2031年 6.49%
成長最快的細分市場 襯衫
最大的市場 亞太地區

然而，宏觀經濟不穩定和通膨壓力給該行業帶來了許多挑戰，限制了消費者的購買力，並推高了生產成本。這些財務困境造成了不確定性，並可能阻礙主要時尚中心的成長。例如，義大利時裝工業聯合會（Confindustria Moda）報告稱，預計2024年義大利男裝銷售額將下降3.6%，至114億歐元。這一萎縮凸顯了經濟不確定性和原物料價格波動如何嚴重阻礙全球男裝市場的持續擴張。

市場促進因素

電子商務和數位零售的興起從根本上改變了消費者瀏覽和購買服裝的方式。企業越來越重視打造流暢的網頁平台和行動應用程式，以滿足精通技術、重視速度和便利性的客戶群。這種數位化轉型使品牌能夠突破地理限制，透過個人化行銷和整合庫存系統直接與客戶互動。大型零售商的表現證明了這項策略的財務成功。 2024年3月，Inditex公佈2023會計年度線上銷售額成長16%，達91億歐元。這一成長表明，數位管道已從輔助選項演變為推動整個行業擴張的關鍵收入來源。

同時，混合辦公模式和商務休閒服裝的明顯轉變正在重塑全球產品系列。隨著職場環境變得更加靈活，男士們尋求能夠讓他們輕鬆穿梭於辦公室和社交場合的百搭服裝。這一趨勢促使各大品牌將傳統剪裁技藝與舒適布料相結合，從而打造出對精緻而又不失休閒風格的穩定需求。根據Hugo Boss於2024年3月發布的2023年度報告，BOSS男裝外匯調整後的銷售額預計將成長16%，反映出消費者對生活方式系列的濃厚興趣。同樣，Ermenegildo Zegna集團於2024年4月公佈的2023年全年銷售額為19億歐元，年增27.6%，也印證了市場的正面發展動能。

市場挑戰

通膨壓力和宏觀經濟不穩定是全球男裝市場成長的主要障礙。生活成本上漲導致實際可支配收入減少，迫使消費者優先考慮必需品而非正裝和休閒裝等非必需品。購買力下降導致銷量和收入下滑，尤其是在奢侈品領域之外。同時，由於原料、能源和物流成本上漲，製造商面臨生產成本大幅增加的困境。這些財務負擔擠壓了利潤空間，限制了可用於市場擴張的資金，迫使品牌採取防禦策略而不是追求成長。

這種經濟不確定性嚴重阻礙了產業的長期規劃。 2024年，美國時尚產業協會（USFA）報告稱，約40%的時尚產業高層認為通貨膨脹和經濟前景是他們面臨的最大挑戰，超過了所有其他營運方面的擔憂。這項數據凸顯了金融市場波動如何導致謹慎的商業環境。因此，停滯不前、消費者需求下降和投入成本上升的惡性循環，嚴重阻礙了該行業維持永續成長的能力。

市場趨勢

Gorpcore（戶外休閒服飾）的普及正將功能性戶外服飾轉變為日常時尚單品。這一趨勢源自於消費者對耐用性和防風雨性能的偏好，並將高性能材料融入都會穿搭。因此，專業的登山裝備已成為各大城市的身份象徵，兼具實用性和奢華美感，推動了該細分市場的收入成長。這種強勁的需求在財務業績中也得到了印證。 2024年5月，Amar Sports公佈其旗下Arc'teryx品牌科技服飾部門第一季營收成長44%，證實了功能性服飾正在全球市場佔有顯著佔有率。

同時，男裝二手交易平台的興起正在推動循環時尚的發展，並重塑整個產業。男士們越來越傾向於選擇復古和二手奢侈品，追求經典款式，並專注於保值而非新品。這種轉變使得次市場成為永續奢侈品日益重要的管道，對傳統零售模式構成了挑戰。 The RealReal 2024 年 8 月發布的《奢侈品二手交易報告》的最新數據顯示，男士包袋的搜尋同比成長了 900%，這充分體現了這一趨勢的規模。這些數據凸顯了二手交易平台在現代男裝生態系統中扮演的關鍵角色。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球男裝市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（襯衫、褲子、外套、夾克、西裝、睡衣、配件、其他）
    • 依銷售管道（超級市場/大賣場超市、專賣店、多品牌商店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美男裝市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲男裝市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太男裝市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲男裝市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲男裝市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球男裝市場：SWOT分析

第14章 波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Gap Inc.
  • Industria de Diseno Textil, SA
  • Kering SA
  • Nike Inc.
  • PVH Corp.
  • Adidas AG
  • Burberry Group PLC
  • Hermes International SA
  • H & M Hennes & Mauritz AB
  • LVMH Moet Hennessy Louis Vuitton

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 2767

The Global Menswear Market is projected to expand from USD 581.34 Billion in 2025 to USD 847.78 Billion by 2031, reflecting a CAGR of 6.49%. This sector encompasses a wide range of apparel and accessories tailored for men, including sportswear, footwear, and both formal and casual attire. Growth in this market is largely fueled by rapid urbanization and increasing disposable incomes, which collectively drive the need for varied wardrobes suitable for diverse social and professional settings. Additionally, the growing global corporate workforce sustains demand for business attire, while the digitization of retail channels has greatly enhanced product accessibility, enabling brands to effectively reach a wider demographic.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 581.34 Billion
Market Size 2031USD 847.78 Billion
CAGR 2026-20316.49%
Fastest Growing SegmentShirts
Largest MarketAsia Pacific

However, the industry faces substantial obstacles due to macroeconomic instability and inflationary pressures, which restrict consumer spending power and drive up production costs. These financial difficulties create a volatile atmosphere that can stifle growth in major fashion centers. For instance, Confindustria Moda reported that turnover for Italian menswear was expected to decrease by 3.6 percent to 11.4 billion euros in 2024. This contraction highlights how economic unpredictability and fluctuating raw material prices present a significant barrier to the continued expansion of the global menswear market.

Market Driver

The widespread adoption of e-commerce and digital retail has fundamentally transformed how consumers browse and purchase clothing. Companies are increasingly prioritizing seamless web platforms and mobile apps to serve a tech-savvy audience that values speed and convenience. This shift to digital enables brands to bypass geographic limitations and engage customers directly through personalized marketing and integrated inventory systems. The financial success of this strategy is evident in major retail performance; Inditex reported in March 2024, within its FY2023 results, that online sales rose by 16 percent to reach 9.1 billion euros. This surge demonstrates that digital channels have evolved from supplementary options into essential revenue drivers that fuel sector-wide expansion.

Concurrently, a distinct move toward hybrid and smart casual workwear is redefining product portfolios globally. As professional environments become more flexible, men are seeking versatile clothing that transitions smoothly from the office to social engagements. This trend compels brands to combine traditional tailoring with comfort-oriented fabrics, creating steady demand for attire that is both refined and relaxed. Hugo Boss noted in its 2023 Annual Report, released in March 2024, that currency-adjusted revenue for BOSS Menswear grew by 16 percent, reflecting strong interest in lifestyle collections. Similarly, the Ermenegildo Zegna Group reported in April 2024 that full-year 2023 revenues hit 1.9 billion euros, a 27.6 percent year-over-year increase, confirming the market's positive momentum.

Market Challenge

Inflationary pressures and macroeconomic instability serve as primary barriers to the growth of the global menswear market. Rising living costs reduce real disposable income, forcing consumers to prioritize essential items over discretionary purchases like formal and casual clothing. This decline in purchasing power leads to lower sales volumes and turnover, particularly outside the luxury sector. Simultaneously, manufacturers face surging production costs due to expensive raw materials, energy, and logistics. These financial burdens compress profit margins and restrict the capital available for market expansion, compelling brands to adopt defensive strategies rather than pursuing growth.

Such economic uncertainty significantly disrupts long-term industry planning. In 2024, the United States Fashion Industry Association reported that nearly 40 percent of fashion executives identified inflation and the economic outlook as their top business challenge, surpassing all other operational concerns. This data underscores how financial volatility creates a hesitant business environment. Consequently, the combination of weakened consumer demand and escalating input costs results in a cycle of stagnation that severely hampers the sector's ability to maintain a positive growth trajectory.

Market Trends

The mainstream acceptance of Gorpcore has transformed technical outdoor apparel into everyday fashion staples. This trend involves integrating high-performance materials into urban wardrobes, driven by a consumer preference for durability and weather resilience. As a result, specialized mountaineering gear has become a status symbol in major cities, boosting segment revenues as utility wear merges with luxury aesthetics. The strength of this demand is clear in financial results; Amer Sports reported in May 2024 that revenue in its Technical Apparel segment, led by Arc'teryx, increased by 44 percent in the first quarter. This confirms that functional utility wear is securing a significant share of the global market.

At the same time, the rise of menswear resale platforms is transforming the sector by encouraging circular fashion. Men are increasingly seeking vintage and pre-owned luxury items, motivated by a desire for archival designs and value retention rather than new inventory. This shift has elevated the secondary market into a crucial avenue for accessing high-end goods sustainably, challenging traditional retail models. The scale of this engagement is illustrated by recent data from The RealReal's August 2024 Luxury Resale Report, which showed a 900 percent year-over-year increase in searches for men's bags. This statistic highlights the pivotal role resale platforms now play in the modern menswear ecosystem.

Key Market Players

  • Gap Inc.
  • Industria de Diseno Textil, S.A.
  • Kering SA
  • Nike Inc.
  • PVH Corp.
  • Adidas AG
  • Burberry Group PLC
  • Hermes International S.A.
  • H & M Hennes & Mauritz AB
  • LVMH Moet Hennessy Louis Vuitton

Report Scope

In this report, the Global Menswear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Menswear Market, By Type

  • Shirts
  • Bottom wear
  • Coats
  • Jackets
  • Suits
  • Sleepwear
  • Accessories
  • Others

Menswear Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Exclusive Stores
  • Multi-Brand Stores
  • Online
  • Others

Menswear Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Menswear Market.

Available Customizations:

Global Menswear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Menswear Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Shirts, Bottom wear, Coats, Jackets, Suits, Sleepwear, Accessories, Others)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Exclusive Stores, Multi-Brand Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Menswear Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Menswear Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Menswear Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Menswear Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Menswear Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Menswear Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Menswear Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Menswear Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Menswear Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Menswear Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Menswear Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Menswear Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Menswear Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Menswear Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Menswear Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Menswear Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Menswear Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Menswear Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Menswear Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Menswear Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Sales Channel

10. South America Menswear Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Menswear Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Menswear Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Menswear Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Menswear Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Gap Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Industria de Diseno Textil, S.A.
  • 15.3. Kering SA
  • 15.4. Nike Inc.
  • 15.5. PVH Corp.
  • 15.6. Adidas AG
  • 15.7. Burberry Group PLC
  • 15.8. Hermes International S.A.
  • 15.9. H & M Hennes & Mauritz AB
  • 15.10. LVMH Moet Hennessy Louis Vuitton

16. Strategic Recommendations

17. About Us & Disclaimer