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市場調查報告書
商品編碼
1941301
男裝市場報告:按產品類型、季節、分銷管道和地區分類(2026-2034 年)Menswear Market Report by Product Type, Season, Distribution Channel, and Region 2026-2034 |
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2025年全球男裝市場規模達6,541億美元。展望未來,IMARC Group預測,到2034年,該市場規模將達到9,909億美元,2026年至2034年的複合年成長率為4.72%。推動市場成長的主要因素包括男性時尚意識的提高、電子商務管道的擴張以及採用天然材料製成的永續服飾的推出,這些服裝有助於預防皮膚過敏。
男性對網路購物的偏好日益增強
網際網路普及率的提高和電子商務的擴張是市場成長的主要驅動力。此外,消費者可支配收入的增加以及男性對自身形像日益成長的關注也推動了男裝市場對奢侈品牌和稀有單品的需求。同時,隨著線上用戶數量的不斷成長,線上交易量和平均線上消費額也在穩步提升。例如,亞馬遜預計到2023年其合併淨銷售額將達到5,750億美元,其中1,310億美元來自國際通路。北美是其最大的業務部門,年淨銷售額約為3,530億美元。此外,許多奢侈品牌正與科技公司合作,以提升消費者的購物體驗。例如,2022年2月,LVMH日本公司與Softbank Corporation集團簽署了合作協議。該協議將利用Softbank Corporation集團的數位化專長來增強LVMH的線上銷售能力。
對環保服飾的需求日益成長
消費者環保意識的提升推動了對永續服飾材料的需求成長,對男裝市場前景產生了積極影響。為此,多家知名品牌紛紛推出採用有機材質而非可能引起皮膚過敏的合成纖維製成的環保服飾。根據永續時尚產業的數據,該市場預計將以9.1%的複合年成長率成長,到2025年達到98.1億美元,到2030年達到151.7億美元。這一成長歸功於消費者對符合道德規範的時尚理念的日益重視。此外,根據麥肯錫2020年發布的永續時尚報告,60%的消費者已開始避免衝動消費,轉而回收再利用。為此,主要市場參與者正在採用有機棉、竹纖維和再生聚酯等布料,在不犧牲款式或品質的前提下,為消費者提供永續的選擇。預計未來幾年,產品製造流程的這些變革將推動男裝市場佔有率的成長。
擴大產品線
主要市場參與者正加大投資,致力於開發價格親民且更具創新性和永續的時尚產品。例如,成立於2023年的Y Chroma在2024年2月的紐約男裝週上展示了永不過時的設計。這個新興時尚品牌的目標是通常被忽視的中年群體。此外,眾多男裝品牌正在籌集資金籌措以拓展業務並鞏固基本客群,預計這將推動未來幾年男裝市場收入的成長。例如,2023年12月,男裝直銷(D2C)品牌Snitch在SWC Global和IvyCap Ventures共同主導的A輪資金籌措中籌集了110億印度盧比(約1319萬美元)。該公司計劃利用這筆新資金擴大其人才和技術儲備,並發展其線下零售策略。 Snitch宣布其2023會計年度銷售額將超過100億印度盧比。此外,多個品牌提供大尺碼服裝,以滿足不同體型的需求,確保所有體型的人都能找到既舒適又時尚的服裝。例如,2023年4月,專注於時尚的多品牌零售連鎖店Shoppers Stop宣布推出自有品牌“UR You”,專為大尺碼顧客打造。
The global menswear market size reached USD 654.1 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 990.9 Billion by 2034, exhibiting a growth rate (CAGR) of 4.72% during 2026-2034. The rising fashion-consciousness among the male population, expanding e-commerce channel, and the introduction of sustainable clothing produced from natural materials to prevent skin allergies, are some of the key factors propelling the market growth.
Growing Inclination for Online Shopping Among Men
The increasing internet penetration and the expanding e-commerce sector are primarily driving the growth of the market. Furthermore, the inflating disposable incomes of consumers and the rising focus on physical appearances among men are also bolstering the menswear market demand for high-end brands and rare products. Moreover, with the increasing number of online users, there has been a steady rise in online transactions and the average amount of money spent online. For instance, in 2023, Amazon's total consolidated net sales revenue amounted to US$ 575 Billion, US$ 131 Billion of which were generated through international revenue channels. North America was the biggest operations segment, accumulating nearly US$ 353 Billion in net sales during the year. In addition to this, many luxury brands are forming partnerships with technology companies to enhance people's shopping experiences. For instance, in February 2022, LMVH Japan and SoftBank Corp. signed a partnership agreement. This agreement enhanced the online sales of LMVH with the help of the expertise of SoftBank Corp. in digitalization.
Increasing Demand for Ecological Clothing
The growing environmental consciousness among consumers is augmenting the need for sustainable clothing materials, which is positively impacting the menswear market outlook. In response to this, several leading brands are introducing ecological clothing made from organic materials as opposed to synthetic fabrics that can cause skin allergies. Based on data from the sustainable fashion industry, the market is projected to develop at a compound annual growth rate of 9.1%, reaching US$ 9.81 Billion in 2025 and US$ 15.17 Billion in 2030. This growth is attributed to the increasing awareness of ethical fashion. Additionally, according to the McKinsey Report 2020 sustainable fashion statistics, 60% of users are starting to make an effort to recycle and reuse items rather than buying them impulsively. In response to this, various key market players are utilizing fabrics made from organic cotton, bamboo, and recycled polyester to offer sustainable options to customers without compromising on style or quality. Such changes in product manufacturing are anticipated to propel the menswear market share in the coming years.
Increasing Product Offerings
Various key market players are increasingly investing in the development of more innovative and sustainable fashion products at affordable price ranges. For instance, Y Chroma, launched in 2023, showcased age-defying designs in February 2024, New York Fashion Week menswear. The new fashion brand is on a mission to target the often-ignored middle-aged bracket. Besides this, various menswear fashion brands are also raising funds to expand their operations and increase their customer base, which is projected to propel the menswear market revenue in the coming years. For instance, in December 2023, Men's direct-to-consumer (D2C) fashion brand Snitch raised INR 110 Cr (US$ 13.19 Million) in a Series A funding round co-led by SWC Global and IvyCap Ventures. The company will use the fresh capital to scale up its talent and technology, as well as to build an offline retail strategy. Snitch claims to have achieved a turnover of more than INR 100 Cr in FY23. Moreover, various brands are offering plus-size apparel to cater to diverse body types and ensure that individuals of all shapes and sizes can find well-fitting and stylish garments. For example, in April 223, fashion-focused multi-brand retail chain Shoppers Stop announced the launch of the company's plus-sized private label under the 'U R You' brand.
Shirts and t-shirts hold the largest market share
T-shirts and shirts are one of the most comfortable clothing apparel among menswear. The increasing number of male students in colleges and universities and the rising percentage of working professionals requiring a variety of shirts and T-shirts for daily wear are contributing to the growth of this segment. Various well-established brands are increasingly launching a new range of T-shirts and shirts to cater to the augmenting demand. For instance, in April 2024, Aeroswag launched a new T-shirt line. The new product line includes nearly 2,000 aircraft designs and includes military, GA, business aviation, helicopters, airliners, vintage, and even UAVs.
All-season wear currently exhibits clear dominance in the market
All-season wear menswear refers to clothing designed to be versatile and suitable for wear throughout the year, regardless of weather conditions. They are cost-effective, since they reduce the need for seasonal wardrobe updates, practicality in adapting to varying temperatures and climates, versatility in styling options for different occasions, and convenience for travelers or those with limited storage space. The growing demand for all-season menswear is anticipated to propel the menswear market recent price in the years to come.
Exclusive stores account for the majority of the total market share
Men's wear exclusive stores are retail establishments that specialize solely in clothing, accessories, and apparel tailored specifically for male customers, offering a curated selection of fashion items and personalized shopping experiences. These stores offer clothing and accessories tailored to individual tastes and preferences, and the opportunity to access unique and limited-edition designs. As per the menswear market overview, various market players are expanding via exclusive stores and increasing their customer footfall. For instance, D2C menswear brand DaMENSCH is aiming to open 100 stores by the end of 2024. The brand said it is catering to slow fashion demand and encouraging consumers to stock their wardrobes with clothes that can be used multiple times, thereby advocating a sense of sustainable clothing.
North America currently dominates the global market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for Menswear.
The growth in the region can be attributed to the presence of a younger population and inflating the spending capacities of consumers. For instance, in 2022, approximately 21.64 million young people between the ages of 15 to 19 years old lived in the United States. This was a slight increase from the previous year, when 21.57 million young people aged 15 to 19 lived in the U.S. Moreover, menswear market statistics by IMARC indicate that, the presence of well-established menswear brands in the region is increasingly driving their product offerings to expand the consumer base, which is creating a positive outlook for the overall market. For instance, in October 2023, U.S. Skims officially announced the launch of Skims Mens with an All-Star campaign featuring football icon Neymar Jr, 2022 NFL Defensive Player of the Year Nick Bosa, and NBA All-Star Shai Gilgeous-Alexander. The collection features technically constructed briefs, soft boxers, and comfortable tanks and tees.