2026-2030年全球會展旅遊市場

預計 2025 年至 2030 年間，全球會展旅遊市場規模將成長至 9,186 億美元，預測期內複合年成長率為 7.1%。

本報告對全球會展旅遊市場進行了全面分析，包括市場規模和預測、趨勢、成長要素、挑戰以及對約 25 家公司的供應商分析。

本報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。推動此市場發展的因素包括：政府增加對基礎設施和旅遊業發展的投資、先進技術融入活動體驗、可支配收入增加以及體驗式旅遊需求的成長。

本研究客觀地結合了一手和二手訊息，包括主要行業相關人員的意見。報告內容涵蓋主要公司分析、全面的市場規模數據、區域細分分析以及供應商格局。報告還包含歷史數據和預測數據。

本研究指出，生態旅遊和永續大型活動的興起將是未來幾年全球會展旅遊市場成長的關鍵驅動力。此外，以社區為基礎、以文化為重點的節慶活動的出現，以及以健康和養生為導向的會展旅遊的拓展，預計也將產生顯著的市場需求。

目錄

第1章執行摘要

第2章 Technavio 分析

• 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
• 輸入的重要性及差異化因素
• 干擾因素
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場的定義
• 市場區隔分析
• 2025年市場規模
• 市場展望，2025-2030年

第5章 市場規模與表現

• 2020-2024年全球會展及旅遊市場
• 按類型分類的細分市場分析，2020-2024 年
• 基於位置的細分市場分析，2020-2024 年
• 2020-2024年基於通路的細分市場分析
• 區域區隔市場分析，2020-2024 年
• 2020-2024年各國細分市場分析

第6章 定性分析

• 人工智慧的影響：全球會展與旅遊市場
• 地緣政治衝突的影響：全球會展旅遊市場

第7章：五力分析

第8章 市場區隔：依類型

• 比較：按類型
• 運動旅遊
• 音樂旅遊
• 商務旅遊
• 展覽旅遊
• 其他
• 市場機會：按類型分類

第9章 市場區隔：依地理位置

• 比較：按位置
• 國內的
• 國際的
• 市場機會：依地點分類

第10章 市場區隔：依通路

• 比較：按頻道
• 實體店面
• 虛擬的
• 市場機會：按通路分類

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 區域比較
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 印尼
• 南美洲
  • 巴西
  • 阿根廷
  • 哥倫比亞
• 中東和非洲
  • UAE
  • 沙烏地阿拉伯
  • 南非
  • 土耳其
  • 以色列
• 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 混亂局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 公司排名指標
• 企業市場定位
• AEG Worldwide
• ATPI Group
• BCD Meetings and Events
• Cvent Inc
• CWT
• Emerald X LLC
• Eventbrite Inc.
• FCM Travel Solutions
• George P. Johnson
• Global Business Travel Group
• Informa PLC
• Live Nation Entertainment Inc.
• Maritz Holdings Inc.
• Messe Frankfurt GmbH
• Reed Exhibitions Ltd.

第16章附錄

The global event tourism market is forecasted to grow by USD 918.6 bn during 2025-2030, accelerating at a CAGR of 7.1% during the forecast period. The report on the global event tourism market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing government investments in infrastructure and tourism promotion, integration of advanced technologies in event experiences, rising disposable income and desire for experiential travel.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global event tourism market is segmented as below:

By Type

• Sports tourism
• Music tourism
• Business tourism
• Exhibitions tourism
• Others

By Location

• Domestic
• International

By Channel

• Physical
• Virtual

Geography

• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the rise of eco-tourism and sustainable mega-events as one of the prime reasons driving the global event tourism market growth during the next few years. Also, emergence of hyper-localized and cultural immersion festivals and expansion of wellness and health-centric event tourism will lead to sizable demand in the market.

The report on the global event tourism market covers the following areas:

• Global event tourism market sizing
• Global event tourism market forecast
• Global event tourism market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global event tourism market vendors that include AEG Worldwide, ATPI Group, BCD Meetings and Events, Clarion Events Ltd., Creative Group Inc., Cvent Inc, CWT, Emerald X LLC, Eventbrite Inc., FCM Travel Solutions, George P. Johnson, Global Business Travel Group, Informa PLC, ITA Group, Live Nation Entertainment Inc., Maritz Holdings Inc., Messe Frankfurt GmbH, Reed Exhibitions Ltd., StubHub Holdings Inc.. Also, the global event tourism market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Location
  • Executive Summary - Chart on Market Segmentation by Channel
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Event Tourism Market 2020 - 2024
  • Historic Market Size - Data Table on Global Event Tourism Market 2020 - 2024 ($ billion)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ billion)
• 5.3 Location segment analysis 2020 - 2024
  • Historic Market Size - Location Segment 2020 - 2024 ($ billion)
• 5.4 Channel segment analysis 2020 - 2024
  • Historic Market Size - Channel Segment 2020 - 2024 ($ billion)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ billion)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Event Tourism Market
• 6.2 Impact of Geopolitical Conflicts on Global Event Tourism Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Sports tourism - Market size and forecast 2025-2030
• 8.4 Music tourism - Market size and forecast 2025-2030
• 8.5 Business tourism - Market size and forecast 2025-2030
• 8.6 Exhibitions tourism - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by Type
  • Market opportunity by Type ($ billion)

9 Market Segmentation by Location

• 9.1 Market segments
• 9.2 Comparison by Location
• 9.3 Domestic - Market size and forecast 2025-2030
• 9.4 International - Market size and forecast 2025-2030
• 9.5 Market opportunity by Location
  • Market opportunity by Location ($ billion)

10 Market Segmentation by Channel

• 10.1 Market segments
• 10.2 Comparison by Channel
• 10.3 Physical - Market size and forecast 2025-2030
• 10.4 Virtual - Market size and forecast 2025-2030
• 10.5 Market opportunity by Channel
  • Market opportunity by Channel ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Europe - Market size and forecast 2025-2030
  • 12.3.1 UK - Market size and forecast 2025-2030
  • 12.3.2 Germany - Market size and forecast 2025-2030
  • 12.3.3 France - Market size and forecast 2025-2030
  • 12.3.4 Italy - Market size and forecast 2025-2030
  • 12.3.5 Spain - Market size and forecast 2025-2030
  • 12.3.6 The Netherlands - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 India - Market size and forecast 2025-2030
  • 12.5.3 Japan - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Colombia - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 UAE - Market size and forecast 2025-2030
  • 12.7.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Turkey - Market size and forecast 2025-2030
  • 12.7.5 Israel - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increasing government investments in infrastructure and tourism promotion
  • Integration of advanced technologies in event experiences
  • Rising disposable income and desire for experiential travel
• 13.2 Market challenges
  • Stringent environmental regulations and sustainability mandates
  • Geopolitical instability and security concerns
  • High infrastructure costs and resource allocation burdens
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Rise of eco-tourism and sustainable mega-events
  • Emergence of hyper-localized and cultural immersion festivals
  • Expansion of wellness and health-centric event tourism

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 AEG Worldwide
  • AEG Worldwide - Overview
  • AEG Worldwide - Product / Service
  • AEG Worldwide - Key offerings
  • SWOT
• 15.5 ATPI Group
  • ATPI Group - Overview
  • ATPI Group - Product / Service
  • ATPI Group - Key offerings
  • SWOT
• 15.6 BCD Meetings and Events
  • BCD Meetings and Events - Overview
  • BCD Meetings and Events - Product / Service
  • BCD Meetings and Events - Key offerings
  • SWOT
• 15.7 Cvent Inc
  • Cvent Inc - Overview
  • Cvent Inc - Product / Service
  • Cvent Inc - Key offerings
  • SWOT
• 15.8 CWT
  • CWT - Overview
  • CWT - Product / Service
  • CWT - Key offerings
  • SWOT
• 15.9 Emerald X LLC
  • Emerald X LLC - Overview
  • Emerald X LLC - Business segments
  • Emerald X LLC - Key offerings
  • Emerald X LLC - Segment focus
  • SWOT
• 15.10 Eventbrite Inc.
  • Eventbrite Inc. - Overview
  • Eventbrite Inc. - Product / Service
  • Eventbrite Inc. - Key offerings
  • SWOT
• 15.11 FCM Travel Solutions
  • FCM Travel Solutions - Overview
  • FCM Travel Solutions - Product / Service
  • FCM Travel Solutions - Key offerings
  • SWOT
• 15.12 George P. Johnson
  • George P. Johnson - Overview
  • George P. Johnson - Product / Service
  • George P. Johnson - Key offerings
  • SWOT
• 15.13 Global Business Travel Group
  • Global Business Travel Group - Overview
  • Global Business Travel Group - Business segments
  • Global Business Travel Group - Key offerings
  • Global Business Travel Group - Segment focus
  • SWOT
• 15.14 Informa PLC
  • Informa PLC - Overview
  • Informa PLC - Business segments
  • Informa PLC - Key offerings
  • Informa PLC - Segment focus
  • SWOT
• 15.15 Live Nation Entertainment Inc.
  • Live Nation Entertainment Inc. - Overview
  • Live Nation Entertainment Inc. - Business segments
  • Live Nation Entertainment Inc. - Key offerings
  • Live Nation Entertainment Inc. - Segment focus
  • SWOT
• 15.16 Maritz Holdings Inc.
  • Maritz Holdings Inc. - Overview
  • Maritz Holdings Inc. - Product / Service
  • Maritz Holdings Inc. - Key offerings
  • SWOT
• 15.17 Messe Frankfurt GmbH
  • Messe Frankfurt GmbH - Overview
  • Messe Frankfurt GmbH - Product / Service
  • Messe Frankfurt GmbH - Key offerings
  • SWOT
• 15.18 Reed Exhibitions Ltd.
  • Reed Exhibitions Ltd. - Overview
  • Reed Exhibitions Ltd. - Product / Service
  • Reed Exhibitions Ltd. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations