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市場調查報告書
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2006096

節事旅游市場規模、佔有率、成長及全球產業分析：按類型/應用、地區分類的洞察，以及2026-2034年預測

Event Tourism Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2026-2034
出版日期: | 出版商: Fortune Business Insights Pvt. Ltd. | 英文 210 Pages | 商品交期: 請詢問到貨日

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節事旅游市場的成長要素

受身臨其境型旅遊體驗需求成長以及全球商務和娛樂活動快速擴張的推動，全球節事旅游市場正經歷強勁成長。預計到2025年，該市場規模將達到1.5383兆美元，2026年將成長至1.64045兆美元，到2034年將達到2.97137兆美元，預測期內複合年成長率（CAGR）為7.71%。到2025年，歐洲將以39.90%的市場佔有率佔主導地位，這得益於其豐富的文化遺產、完善的基礎設施以及混合型活動形式的廣泛應用。

市場概覽

節事旅游是指為參加會議、展覽、體育賽事、音樂節和文化節等活動而進行的旅行。現代旅行者越來越傾向於超越傳統旅遊的體驗，追求互動性、個人化和文化沉浸式體驗。這種轉變促使全球對主導旅遊的需求顯著成長。

市場促進因素

節事旅游市場的主要驅動力之一是人們對獨特和個人化體驗日益成長的需求。千禧世代和Z世代旅客重視真實性、社交互動和難忘的體驗，這反過來又促使活動組織者打造客製化產品。

此外，節事旅游（MICE）產業的成長也顯著推動了市場擴張。日益加劇的全球化和跨境商務活動的活性化，帶動了對企業活動、會議和交流場所的需求。世界各國政府也在加大基礎建設投入，以吸引國際活動，進一步促進了市場成長。

市場趨勢

塑造市場格局的關鍵趨勢之一是對客製化活動套餐日益成長的需求。旅客和企業都在尋求符合自身偏好、預算和興趣的個人化體驗。客製化套餐能夠提升顧客滿意度，並鼓勵他們再次參與。

另一個主要趨勢是社群媒體平台（例如 Instagram、Facebook 和 TikTok）的影響。這些平台透過網紅行銷、直播和用戶生成內容來提高活動的知名度，將本地活動轉變為吸引全球關注的盛事。

市場限制因素

儘管預計市場將保持強勁成長，但仍面臨許多挑戰，例如高階活動套餐的高成本。豪華活動及其提供的特殊服務和住宿設施可能會限制參與者的參與，尤其對於價格敏感型消費者而言。

此外，新興地區的基礎設施限制可能會阻礙大規模活動的舉辦，並限制某些地區的市場擴張。

市場機遇

線上預訂平台的廣泛應用帶來了巨大的成長機會。這些平台提供便利、易用且優惠的套餐服務，使用戶能夠輕鬆預訂活動門票、旅行和住宿設施。

此外，活動組織者、旅行社和地方政府之間的策略夥伴關係正在提升服務水準並擴大市場覆蓋範圍。這些合作使企業能夠打造全面的活動體驗並吸引國際觀眾。

細分分析

就活動類型而言，運動旅遊憑藉奧運、世界盃和F1賽事等全球熱門賽事的受歡迎程度，佔市場主導地位。該細分市場擁有較大的市場佔有率，預計未來將繼續保持領先地位。同時，音樂旅遊是成長最快的細分市場，這主要得益於全球範圍內音樂會和音樂節數量的不斷增加。

就旅遊類型而言，由於交通便利、成本低廉，預計到2026年，國內旅遊將佔主導地位，市場佔有率達65.02%。然而，隨著全球性活動的增加，國際旅遊預計將呈現最高的成長率。

按通路分類，預計2026年，線下活動仍將佔市場主導地位，佔有率高達71.66%，這主要歸因於參與者對面對面體驗的偏好。然而，虛擬活動憑藉柔軟性和技術進步，正迅速崛起。

就預訂管道而言，由於其便利性和較高的數位滲透率，預計到 2026 年，線上管道將佔主導地位，市場佔有率達到 60.11%。

區域洞察

歐洲仍然是一個關鍵地區，市場規模預計將從2025年的6,137.8億美元成長到2026年的6,509.3億美元。該地區擁有強大的基礎設施，並舉辦許多國際活動。

北美地區憑藉其先進的會展設施和眾多高規格的活動，佔第二大市場。亞太地區正崛起為高成長區域，這主要得益於居民可支配收入的成長以及政府促進旅遊業發展的各項措施。

目錄

第1章：引言

第2章摘要整理

第3章 市場動態

  • 市場促進因素
  • 市場限制因素
  • 市場趨勢

第4章：主要考慮因素

  • 母市場及相關市場概覽
  • 供應鏈與監管分析
  • 產業SWOT分析
  • 波特五力分析
  • 近期技術進步

第5章：2021-2034年全球節事旅游市場分析、洞察與預測

  • 主要發現與總結
  • 市場規模估算與預測
    • 按事件類型
      • 運動旅遊
      • 音樂旅遊
      • 展覽旅遊
      • 商務旅遊
      • 其他
    • 按遊客類型分類
      • 國內的
      • 國際的
    • 通道特異性
      • 虛擬的
      • 實體店面
    • 透過預訂管道
      • 線上
      • 離線
    • 按地區
      • 北美洲
      • 歐洲
      • 亞太地區
      • 南美洲
      • 中東和非洲

第6章：北美節事旅游市場分析、洞察與預測（2021-2034年）

  • 國家
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲節事旅游市場分析、洞察與預測（2021-2034年）

  • 國家
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 其他歐洲國家

第8章：亞太地區節事旅游市場分析、洞察與預測（2021-2034年）

  • 國家
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 其他亞太國家

第9章：南美洲節事旅游市場分析、洞察與預測（2021-2034年）

  • 國家
    • 巴西
    • 阿根廷
    • 其他南美國家

第10章：中東和非洲節事旅游市場分析、洞察與預測（2021-2034年）

  • 國家
    • UAE
    • 南非
    • 其他中東和非洲國家

第11章：競爭矩陣

  • 主要企業採取的商務策略
  • 全球節事旅游市場收入佔有率排名分析：按主要製造商分類，2025 年

第12章：公司簡介

  • Expedia Group Inc.（US）
  • Trip.com Group Ltd.（China）
  • TUI AG（Germany）
  • China Tourism Group Duty Free Corp Ltd.（China）
  • ATPI Group（UK）
  • Hilton Worldwide Holdings Inc.（US）
  • Marriott International Inc.（US）
  • Accor SA（France）
  • Amex GBT（US）
  • Lufthansa Group（Germany）

第13章 策略建議/市場機遇

Product Code: FBI113369

Growth Factors of event tourism Market

The global event tourism market is witnessing strong growth, driven by increasing demand for immersive travel experiences and the rapid expansion of business and entertainment events worldwide. The market was valued at USD 1,538.30 billion in 2025 and is projected to grow to USD 1,640.45 billion in 2026, reaching USD 2,971.37 billion by 2034, exhibiting a CAGR of 7.71% during the forecast period. Europe dominated the market with a 39.90% share in 2025, supported by its rich cultural heritage, strong infrastructure, and widespread adoption of hybrid event formats.

Market Overview

Event tourism refers to travel undertaken to attend or participate in events such as conferences, exhibitions, sports tournaments, music festivals, and cultural fairs. Modern travelers increasingly prefer experiences that go beyond traditional sightseeing, seeking engagement, personalization, and cultural immersion. This shift has significantly boosted the demand for event-driven travel globally.

Market Drivers

One of the primary drivers of the event tourism market is the growing demand for unique and personalized experiences. Millennials and Gen Z travelers prioritize authenticity, social interaction, and memorable experiences, encouraging event organizers to create customized offerings.

Additionally, the growth of the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector is significantly contributing to market expansion. Increasing globalization and cross-border business activities have resulted in higher demand for corporate events, conferences, and networking platforms. Governments worldwide are also investing in infrastructure development to attract international events, further supporting market growth.

Market Trends

A key trend shaping the market is the rising demand for customized event packages. Travelers and organizations are seeking tailored experiences that align with their preferences, budgets, and interests. Customized packages enhance customer satisfaction and encourage repeat participation.

Another major trend is the influence of social media platforms such as Instagram, Facebook, and TikTok. These platforms amplify event visibility through influencer marketing, live streaming, and user-generated content, transforming local events into global attractions.

Market Restraints

Despite strong growth prospects, the market faces challenges such as the high cost of premium event packages. Luxury events with exclusive services and accommodations can limit participation, particularly among price-sensitive consumers.

Moreover, infrastructure limitations in emerging regions can hinder large-scale event hosting, restricting market expansion in certain areas.

Market Opportunities

The increasing adoption of online booking platforms presents significant growth opportunities. These platforms offer convenience, accessibility, and bundled services, allowing users to book event tickets, travel, and accommodation seamlessly.

Additionally, strategic partnerships among event organizers, travel companies, and local governments are enhancing service offerings and expanding market reach. Such collaborations enable companies to create comprehensive event experiences and attract international audiences.

Segmentation Analysis

By event type, the sports tourism segment dominates the market due to the global popularity of events such as the Olympics, FIFA World Cup, and Formula One races. The segment accounted for a significant share and is expected to maintain its dominance. Meanwhile, music tourism is the fastest-growing segment, driven by the rising number of global concerts and music festivals.

By tourism type, the domestic segment leads with a 65.02% share in 2026, owing to ease of travel and lower costs. However, the international segment is expected to grow at the fastest rate due to increasing global events.

By channel, physical events dominate with a 71.66% share in 2026, as attendees value in-person experiences. However, virtual events are gaining traction due to flexibility and technological advancements.

By booking channel, the online segment leads with 60.11% share in 2026, driven by convenience and digital penetration.

Regional Insights

Europe remains the leading region, with market size increasing from USD 613.78 billion in 2025 to USD 650.93 billion in 2026. The region benefits from strong infrastructure and a high number of international events.

North America holds the second-largest share due to advanced event facilities and high-profile events. Asia Pacific is emerging as a high-growth region, driven by rising disposable income and government initiatives promoting tourism.

Competitive Landscape

Key players such as Accor S.A., Amex GBT, Lufthansa Group, Expedia Group Inc., and Marriott International Inc. are focusing on partnerships, sustainability initiatives, and digital innovation to strengthen their market position. Companies are also investing in eco-friendly practices and hybrid event solutions to attract modern travelers.

Conclusion

In conclusion, the global event tourism market is poised for significant growth, supported by rising demand for experiential travel, expansion of the MICE sector, and increasing digitalization. While challenges such as high costs and infrastructure gaps persist, opportunities in online booking, customization, and strategic partnerships are expected to drive future growth. With strong momentum across regions and continuous innovation by key players, the market is set to nearly double in value by 2034, making it a crucial segment of the global tourism industry.

Segmentation By Event Type

  • Sports Tourism
  • Music Tourism
  • Exhibitions Tourism
  • Business Tourism
  • Others

By Tourism Type

  • Domestic
  • International

By Channel

  • Virtual
  • Physical

By Booking Channel

  • Online
  • Offline

By Region

  • North America (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • U.S.
    • Canada
    • Mexico
  • Europe (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia Pacific
  • South America (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • South Africa
    • UAE
    • Rest of the Middle East & Africa

Table of Content

1. Introduction

  • 1.1. Research Scope
  • 1.2. Market Segmentation
  • 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Trends

4. Key Insights

  • 4.1. Overview of the Parent/Related Market
  • 4.2. Supply Chain & Regulatory Analysis
  • 4.3. Industry SWOT Analysis
  • 4.4. Porter's Five Forces Analysis
  • 4.5. Recent Technological Advancements

5. Global Event Tourism Market Analysis, Insights, and Forecast, 2021-2034

  • 5.1. Key Findings / Summary
  • 5.2. Market Size Estimates and Forecast
    • 5.2.1. By Event Type (Value)
      • 5.2.1.1. Sports Tourism
      • 5.2.1.2. Music Tourism
      • 5.2.1.3. Exhibitions Tourism
      • 5.2.1.4. Business Tourism
      • 5.2.1.5. Others
    • 5.2.2. By Tourism Type (Value)
      • 5.2.2.1. Domestic
      • 5.2.2.2. International
    • 5.2.3. By Channel (Value)
      • 5.2.3.1. Virtual
      • 5.2.3.2. Physical
    • 5.2.4. By Booking Channel (Value)
      • 5.2.4.1. Online
      • 5.2.4.2. Offline
    • 5.2.5. By Region (Value)
      • 5.2.5.1. North America
      • 5.2.5.2. Europe
      • 5.2.5.3. Asia Pacific
      • 5.2.5.4. South America
      • 5.2.5.5. Middle East & Africa

6. North America Event Tourism Market Analysis, Insights and Forecast, 2021-2034

  • 6.1. Key Findings / Summary
  • 6.2. Market Size Estimates and Forecast
    • 6.2.1. By Event Type (Value)
      • 6.2.1.1. Sports Tourism
      • 6.2.1.2. Music Tourism
      • 6.2.1.3. Exhibitions Tourism
      • 6.2.1.4. Business Tourism
      • 6.2.1.5. Fragrances
      • 6.2.1.6. Others
    • 6.2.2. By Tourism Type (Value)
      • 6.2.2.1. Domestic
      • 6.2.2.2. International
    • 6.2.3. By Channel (Value)
      • 6.2.3.1. Virtual
      • 6.2.3.2. Physical
    • 6.2.4. By Booking Channel (Value)
      • 6.2.4.1. Online
      • 6.2.4.2. Offline
      • 6.2.4.3. Online Stores
      • 6.2.4.4. Others
    • 6.2.5. By Country (Value)
      • 6.2.5.1. U.S
        • 6.2.5.1.1. By Event Type (Value)
          • 6.2.5.1.1.1. Sports Tourism
          • 6.2.5.1.1.2. Music Tourism
          • 6.2.5.1.1.3. Exhibitions Tourism
          • 6.2.5.1.1.4. Business Tourism
          • 6.2.5.1.1.5. Others
      • 6.2.5.2. Canada
        • 6.2.5.2.1. By Event Type (Value)
          • 6.2.5.2.1.1. Sports Tourism
          • 6.2.5.2.1.2. Music Tourism
          • 6.2.5.2.1.3. Exhibitions Tourism
          • 6.2.5.2.1.4. Business Tourism
          • 6.2.5.2.1.5. Others
      • 6.2.5.3. Mexico
        • 6.2.5.3.1. By Event Type (Value)
          • 6.2.5.3.1.1. Sports Tourism
          • 6.2.5.3.1.2. Music Tourism
          • 6.2.5.3.1.3. Exhibitions Tourism
          • 6.2.5.3.1.4. Business Tourism
          • 6.2.5.3.1.5. Others

7. Europe Event Tourism Market Analysis, Insights and Forecast, 2021-2034

  • 7.1. Key Findings / Summary
  • 7.2. Market Size Estimates and Forecast
    • 7.2.1. By Event Type (Value)
      • 7.2.1.1. Sports Tourism
      • 7.2.1.2. Music Tourism
      • 7.2.1.3. Exhibitions Tourism
      • 7.2.1.4. Business Tourism
      • 7.2.1.5. Others
    • 7.2.2. By Tourism Type (Value)
      • 7.2.2.1. Domestic
      • 7.2.2.2. International
    • 7.2.3. By Channel (Value)
      • 7.2.3.1. Virtual
      • 7.2.3.2. Physical
    • 7.2.4. By Booking Channel (Value)
      • 7.2.4.1. Online
      • 7.2.4.2. Offline
    • 7.2.5. By Country (Value)
      • 7.2.5.1. U.K.
        • 7.2.5.1.1. By Event Type (Value)
          • 7.2.5.1.1.1. Sports Tourism
          • 7.2.5.1.1.2. Music Tourism
          • 7.2.5.1.1.3. Exhibitions Tourism
          • 7.2.5.1.1.4. Business Tourism
          • 7.2.5.1.1.5. Others
      • 7.2.5.2. Germany
        • 7.2.5.2.1. By Event Type (Value)
          • 7.2.5.2.1.1. Sports Tourism
          • 7.2.5.2.1.2. Music Tourism
          • 7.2.5.2.1.3. Exhibitions Tourism
          • 7.2.5.2.1.4. Business Tourism
          • 7.2.5.2.1.5. Others
      • 7.2.5.3. France
        • 7.2.5.3.1. By Event Type (Value)
          • 7.2.5.3.1.1. Sports Tourism
          • 7.2.5.3.1.2. Music Tourism
          • 7.2.5.3.1.3. Exhibitions Tourism
          • 7.2.5.3.1.4. Business Tourism
          • 7.2.5.3.1.5. Others
      • 7.2.5.4. Italy
        • 7.2.5.4.1. By Event Type (Value)
          • 7.2.5.4.1.1. Sports Tourism
          • 7.2.5.4.1.2. Music Tourism
          • 7.2.5.4.1.3. Exhibitions Tourism
          • 7.2.5.4.1.4. Business Tourism
          • 7.2.5.4.1.5. Others
      • 7.2.5.5. Spain
        • 7.2.5.5.1. By Event Type (Value)
          • 7.2.5.5.1.1. Sports Tourism
          • 7.2.5.5.1.2. Music Tourism
          • 7.2.5.5.1.3. Exhibitions Tourism
          • 7.2.5.5.1.4. Business Tourism
          • 7.2.5.5.1.5. Others
      • 7.2.5.6. Rest of Europe
        • 7.2.5.6.1. By Event Type (Value)
          • 7.2.5.6.1.1. Sports Tourism
          • 7.2.5.6.1.2. Music Tourism
          • 7.2.5.6.1.3. Exhibitions Tourism
          • 7.2.5.6.1.4. Business Tourism
          • 7.2.5.6.1.5. Others

8. Asia-Pacific Event Tourism Market Analysis, Insights and Forecast, 2021-2034

  • 8.1. Key Findings / Summary
  • 8.2. Market Size Estimates and Forecast
    • 8.2.1. By Event Type (Value)
      • 8.2.1.1. Sports Tourism
      • 8.2.1.2. Music Tourism
      • 8.2.1.3. Exhibitions Tourism
      • 8.2.1.4. Business Tourism
      • 8.2.1.5. Others
    • 8.2.2. By Tourism Type (Value)
      • 8.2.2.1. Domestic
      • 8.2.2.2. International
    • 8.2.3. By Channel (Value)
      • 8.2.3.1. Virtual
      • 8.2.3.2. Physical
    • 8.2.4. By Booking Channel (Value)
      • 8.2.4.1. Online
      • 8.2.4.2. Offline
    • 8.2.5. By Country (Value)
      • 8.2.5.1. China
        • 8.2.5.1.1. By Event Type (Value)
          • 8.2.5.1.1.1. Sports Tourism
          • 8.2.5.1.1.2. Music Tourism
          • 8.2.5.1.1.3. Exhibitions Tourism
          • 8.2.5.1.1.4. Business Tourism
          • 8.2.5.1.1.5. Others
      • 8.2.5.2. India
        • 8.2.5.2.1. By Event Type (Value)
          • 8.2.5.2.1.1. Sports Tourism
          • 8.2.5.2.1.2. Music Tourism
          • 8.2.5.2.1.3. Exhibitions Tourism
          • 8.2.5.2.1.4. Business Tourism
          • 8.2.5.2.1.5. Others
      • 8.2.5.3. Japan
        • 8.2.5.3.1. By Event Type (Value)
          • 8.2.5.3.1.1. Sports Tourism
          • 8.2.5.3.1.2. Music Tourism
          • 8.2.5.3.1.3. Exhibitions Tourism
          • 8.2.5.3.1.4. Business Tourism
          • 8.2.5.3.1.5. Others
      • 8.2.5.4. Australia
        • 8.2.5.4.1. By Event Type (Value)
          • 8.2.5.4.1.1. Sports Tourism
          • 8.2.5.4.1.2. Music Tourism
          • 8.2.5.4.1.3. Exhibitions Tourism
          • 8.2.5.4.1.4. Business Tourism
          • 8.2.5.4.1.5. Others
      • 8.2.5.5. Rest of Asia-Pacific
        • 8.2.5.5.1. By Event Type (Value)
          • 8.2.5.5.1.1. Sports Tourism
          • 8.2.5.5.1.2. Music Tourism
          • 8.2.5.5.1.3. Exhibitions Tourism
          • 8.2.5.5.1.4. Business Tourism
          • 8.2.5.5.1.5. Others

9. South America Event Tourism Market Analysis, Insights and Forecast, 2021-2034

  • 9.1. Key Findings / Summary
  • 9.2. Market Size Estimates and Forecast
    • 9.2.1. By Event Type (Value)
      • 9.2.1.1. Sports Tourism
      • 9.2.1.2. Music Tourism
      • 9.2.1.3. Exhibitions Tourism
      • 9.2.1.4. Business Tourism
      • 9.2.1.5. Others
    • 9.2.2. By Tourism Type (Value)
      • 9.2.2.1. Domestic
      • 9.2.2.2. International
    • 9.2.3. By Channel (Value)
      • 9.2.3.1. Virtual
      • 9.2.3.2. Physical
    • 9.2.4. By Booking Channel (Value)
      • 9.2.4.1. Online
      • 9.2.4.2. Offline
    • 9.2.5. By Country (Value)
      • 9.2.5.1. Brazil
        • 9.2.5.1.1. By Event Type (Value)
          • 9.2.5.1.1.1. Sports Tourism
          • 9.2.5.1.1.2. Music Tourism
          • 9.2.5.1.1.3. Exhibitions Tourism
          • 9.2.5.1.1.4. Business Tourism
          • 9.2.5.1.1.5. Others
      • 9.2.5.2. Argentina
        • 9.2.5.2.1. By Event Type (Value)
          • 9.2.5.2.1.1. Sports Tourism
          • 9.2.5.2.1.2. Music Tourism
          • 9.2.5.2.1.3. Exhibitions Tourism
          • 9.2.5.2.1.4. Business Tourism
          • 9.2.5.2.1.5. Others
      • 9.2.5.3. Rest of South America
        • 9.2.5.3.1. By Event Type (Value)
          • 9.2.5.3.1.1. Sports Tourism
          • 9.2.5.3.1.2. Music Tourism
          • 9.2.5.3.1.3. Exhibitions Tourism
          • 9.2.5.3.1.4. Business Tourism
          • 9.2.5.3.1.5. Others

10. Middle East & Africa Event Tourism Market Analysis, Insights and Forecast, 2021-2034

  • 10.1. Key Findings / Summary
  • 10.2. Market Size Estimates and Forecast
    • 10.2.1. By Event Type (Value)
      • 10.2.1.1. Sports Tourism
      • 10.2.1.2. Music Tourism
      • 10.2.1.3. Exhibitions Tourism
      • 10.2.1.4. Business Tourism
      • 10.2.1.5. Others
    • 10.2.2. By Tourism Type (Value)
      • 10.2.2.1. Domestic
      • 10.2.2.2. International
    • 10.2.3. By Channel (Value)
      • 10.2.3.1. Virtual
      • 10.2.3.2. Physical
    • 10.2.4. By Booking Channel (Value)
      • 10.2.4.1. Online
      • 10.2.4.2. Offline
      • 10.2.4.3. Online Stores
      • 10.2.4.4. Others
    • 10.2.5. By Country (Value)
      • 10.2.5.1. UAE
        • 10.2.5.1.1. By Event Type (Value)
          • 10.2.5.1.1.1. Sports Tourism
          • 10.2.5.1.1.2. Music Tourism
          • 10.2.5.1.1.3. Exhibitions Tourism
          • 10.2.5.1.1.4. Business Tourism
          • 10.2.5.1.1.5. Others
      • 10.2.5.2. South Africa
        • 10.2.5.2.1. By Event Type (Value)
          • 10.2.5.2.1.1. Sports Tourism
          • 10.2.5.2.1.2. Music Tourism
          • 10.2.5.2.1.3. Exhibitions Tourism
          • 10.2.5.2.1.4. Business Tourism
          • 10.2.5.2.1.5. Others
      • 10.2.5.3. Rest of Middle East & Africa
        • 10.2.5.3.1. By Event Type (Value)
          • 10.2.5.3.1.1. Sports Tourism
          • 10.2.5.3.1.2. Music Tourism
          • 10.2.5.3.1.3. Exhibitions Tourism
          • 10.2.5.3.1.4. Business Tourism
          • 10.2.5.3.1.5. Others

11. Competitive Matrix

  • 11.1. Business Strategies Adopted by Leading Players
  • 11.2. Global Event Tourism Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2025

12. Company Profiles

  • 12.1. Expedia Group Inc. (U.S.)
    • 12.1.1. Overview
    • 12.1.2. Description
    • 12.1.3. Product Portfolio
    • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.1.5. Recent Developments
  • 12.2. Trip.com Group Ltd. (China)
    • 12.2.1. Overview
    • 12.2.2. Description
    • 12.2.3. Product Portfolio
    • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.2.5. Recent Developments
  • 12.3. TUI AG (Germany)
    • 12.3.1. Overview
    • 12.3.2. Description
    • 12.3.3. Product Portfolio
    • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.3.5. Recent Developments
  • 12.4. China Tourism Group Duty Free Corp Ltd. (China)
    • 12.4.1. Overview
    • 12.4.2. Description
    • 12.4.3. Product Portfolio
    • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.4.5. Recent Developments
  • 12.5. ATPI Group (U.K.)
    • 12.5.1. Overview
    • 12.5.2. Description
    • 12.5.3. Product Portfolio
    • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.5.5. Recent Developments
  • 12.6. Hilton Worldwide Holdings Inc. (U.S.)
    • 12.6.1. Overview
    • 12.6.2. Description
    • 12.6.3. Product Portfolio
    • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.6.5. Recent Developments
  • 12.7. Marriott International Inc. (U.S.)
    • 12.7.1. Overview
    • 12.7.2. Description
    • 12.7.3. Product Portfolio
    • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.7.5. Recent Developments
  • 12.8. Accor S.A. (France)
    • 12.8.1. Overview
    • 12.8.2. Description
    • 12.8.3. Product Portfolio
    • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.8.5. Recent Developments
  • 12.9. Amex GBT (U.S.)
    • 12.9.1. Overview
    • 12.9.2. Description
    • 12.9.3. Product Portfolio
    • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.9.5. Recent Developments
  • 12.10. Lufthansa Group (Germany)
    • 12.10.1. Overview
    • 12.10.2. Description
    • 12.10.3. Product Portfolio
    • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.10.5. Recent Developments

13. Strategic Recommendations/ Market Opportunities

List of Tables

  • Table 1: Global Event Tourism Market Revenue (USD Bn) Forecast, 2021-2034
  • Table 2: Global Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2021-2034
  • Table 3: Global Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2021-2034
  • Table 4: Global Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2021-2034
  • Table 5: Global Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2021-2034
  • Table 6: Global Event Tourism Market Revenue (USD Bn) Forecast, by Region, 2021-2034
  • Table 7: North America Event Tourism Market Revenue (USD Bn) Forecast, 2021-2034
  • Table 8: North America Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 9: North America Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2021-2034
  • Table 10: North America Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2021-2034
  • Table 11: North America Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2021-2034
  • Table 12: North America Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2021-2034
  • Table 13: U.S. Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 14: Canada Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 15: Mexico Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 16: Europe Event Tourism Market Revenue (USD Bn) Forecast, 2021-2034
  • Table 17: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2021-2034
  • Table 18: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2021-2034
  • Table 19: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2021-2034
  • Table 20: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2021-2034
  • Table 21: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2021-2034
  • Table 22: U.K. Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 23: Germany Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 24: France Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 25: Italy Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 26: Spain Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 27: Rest of Europe Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 28: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, 2021-2034
  • Table 29: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2021-2034
  • Table 30: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2021-2034
  • Table 31: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2021-2034
  • Table 32: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2021-2034
  • Table 33: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2021-2034
  • Table 34: China Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 35: India Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 36: Japan Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 37: Australia Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 38: Rest of Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 39: South America Event Tourism Market Revenue (USD Bn) Forecast, 2021-2034
  • Table 40: South America Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2021-2034
  • Table 41: South America Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2021-2034
  • Table 42: South America Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2021-2034
  • Table 43: South America Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2021-2034
  • Table 44: South America Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2021-2034
  • Table 45: Brazil Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 46: Argentina Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 47: Rest of South America Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 48: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, 2021-2034
  • Table 49: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2021-2034
  • Table 50: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2021-2034
  • Table 51: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2021-2034
  • Table 52: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2021-2034
  • Table 53: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2021-2034
  • Table 54: UAE Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 55: South Africa Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034
  • Table 56: Rest of the Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2021-2034

List of Figures

  • Figure 1: Global Event Tourism Market Revenue (USD Bn) Breakdown by Event Type, 2025 & 2034
  • Figure 2: Global Event Tourism Market Revenue (USD Bn) Breakdown by Tourism Type, 2025 & 2034
  • Figure 3: Global Event Tourism Market Revenue (USD Bn) Breakdown by Channel, 2025 & 2034
  • Figure 4: Global Event Tourism Market Revenue (USD Bn) Breakdown by Age Event Type, 2025 & 2034
  • Figure 5: Global Event Tourism Market Revenue (USD Bn) Breakdown by Region, 2025 & 2034
  • Figure 6: Global Event Tourism Market Share (%) by Event Type, 2025 & 2034
  • Figure 7: Global Event Tourism Market Share (%) by Tourism Type, 2025 & 2034
  • Figure 8: Global Event Tourism Market Share (%) by Channel, 2025 & 2034
  • Figure 9: Global Event Tourism Market Share (%) by Booking Channel, 2025 & 2034
  • Figure 10: Global Event Tourism Market Share (%) by Region, 2025 & 2034
  • Figure 11: North America Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 12: North America Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 13: North America Event Tourism Market Value (USD Bn) by Tourism Type, 2025 & 2034
  • Figure 14: North America Event Tourism Market Value Share (%) by Tourism Type, 2025
  • Figure 15: North America Event Tourism Market Value (USD Bn) by Channel, 2025 & 2034
  • Figure 16: North America Event Tourism Market Value Share (%) by Channel, 2025
  • Figure 17: North America Event Tourism Market Value (USD Bn) by Booking Channel, 2025 & 2034
  • Figure 18: North America Event Tourism Market Value Share (%) by Booking Channel, 2025
  • Figure 19: North America Event Tourism Market Value (USD Bn) by Country, 2025 & 2034
  • Figure 20: North America Event Tourism Market Value Share (%) by Country, 2025
  • Figure 21: U.S. Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 22: U.S. Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 23: Canada Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 24: Canada Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 25: Mexico Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 26: Mexico Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 27: Europe Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 28: Europe Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 29: Europe Event Tourism Market Value (USD Bn) by Tourism Type, 2025 & 2034
  • Figure 30: Europe Event Tourism Market Value Share (%) by Tourism Type, 2025
  • Figure 31: Europe Event Tourism Market Value (USD Bn) by Channel, 2025 & 2034
  • Figure 32: Europe Event Tourism Market Value Share (%) by Channel, 2025
  • Figure 33: Europe Event Tourism Market Value (USD Bn) by Booking Channel, 2025 & 2034
  • Figure 34: Europe Event Tourism Market Value Share (%) by Booking Channel, 2025
  • Figure 35: Europe Event Tourism Market Value (USD Bn) by Country, 2025 & 2034
  • Figure 36: Europe Event Tourism Market Value Share (%) by Country, 2025
  • Figure 37: U.K. Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 38: U.K. Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 39: Germany Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 40: Germany Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 41: France Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 42: France Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 43: Italy Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 44: Italy Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 45: Spain Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 46: Spain Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 47: Rest of Europe Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 48: Rest of Europe Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 49: Asia Pacific Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 50: Asia Pacific Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 51: Asia Pacific Event Tourism Market Value (USD Bn) by Tourism Type, 2025 & 2034
  • Figure 52: Asia Pacific Event Tourism Market Value Share (%) by Tourism Type, 2025
  • Figure 53: Asia Pacific Event Tourism Market Value (USD Bn) by Channel, 2025 & 2034
  • Figure 54: Asia Pacific Event Tourism Market Value Share (%) by Channel, 2025
  • Figure 55: Asia Pacific Event Tourism Market Value (USD Bn) by Booking Channel, 2025 & 2034
  • Figure 56: Asia Pacific Event Tourism Market Value Share (%) by Booking Channel, 2025
  • Figure 57: Asia Pacific Event Tourism Market Value (USD Bn) by Country, 2025 & 2034
  • Figure 58: Asia Pacific Event Tourism Market Value Share (%) by Country, 2025
  • Figure 59: China Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 60: China Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 61: India Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 62: India Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 63: Japan Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 64: Japan Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 65: Australia Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 66: Australia Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 67: Rest of Asia Pacific Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 68: Rest of Asia Pacific Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 69: South America Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 70: South America Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 71: South America Event Tourism Market Value (USD Bn) by Tourism Type, 2025 & 2034
  • Figure 72: South America Event Tourism Market Value Share (%) by Tourism Type, 2025
  • Figure 73: South America Event Tourism Market Value (USD Bn) by Channel, 2025 & 2034
  • Figure 74: South America Event Tourism Market Value Share (%) by Channel, 2025
  • Figure 75: South America Event Tourism Market Value (USD Bn) by Booking Channel, 2025 & 2034
  • Figure 76: South America Event Tourism Market Value Share (%) by Booking Channel, 2025
  • Figure 77: South America Event Tourism Market Value (USD Bn) by Country, 2025 & 2034
  • Figure 78: South America Event Tourism Market Value Share (%) by Country, 2025
  • Figure 79: Brazil Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 80: Brazil Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 81: Argentina Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 82: Argentina Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 83: Rest of South America Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 84: Rest of South America Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 85: Middle East & Africa Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 86: Middle East & Africa Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 87: Middle East & Africa Event Tourism Market Value (USD Bn) by Tourism Type, 2025 & 2034
  • Figure 88: Middle East & Africa Event Tourism Market Value Share (%) by Tourism Type, 2025
  • Figure 89: Middle East & Africa Event Tourism Market Value (USD Bn) by Channel, 2025 & 2034
  • Figure 90: Middle East & Africa Event Tourism Market Value Share (%) by Channel, 2025
  • Figure 91: Middle East & Africa Event Tourism Market Value (USD Bn) by Booking Channel, 2025 & 2034
  • Figure 92: Middle East & Africa Event Tourism Market Value Share (%) by Booking Channel, 2025
  • Figure 93: Middle East & Africa Event Tourism Market Value (USD Bn) by Country, 2025 & 2034
  • Figure 94: Middle East & Africa Event Tourism Market Value Share (%) by Country, 2025
  • Figure 95: UAE Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 96: UAE Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 97: South Africa Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 98: South Africa Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 99: Rest of Middle East & Africa Event Tourism Market Value (USD Bn) by Event Type, 2025 & 2034
  • Figure 100: Rest of Middle East & Africa Event Tourism Market Value Share (%) by Event Type, 2025
  • Figure 101: Global Event Tourism Market Revenue (%) Share Analysis by Key Players, 2025