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市場調查報告書
商品編碼
1957322

行銷分析軟體市場 - 全球產業規模、佔有率、趨勢、機會、預測：按部署類型、應用、產業垂直領域、地區和競爭對手分類，2021-2031 年

Marketing Analytics Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Deployment Type, By Application, By Industry Vertical, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球行銷分析軟體市場預計將從 2025 年的 57.2 億美元大幅成長至 2031 年的 117.9 億美元，複合年成長率為 12.81%。

這款專業軟體對於匯總、分析和視覺化跨通路數據至關重要，可用於評估宣傳活動效果並最佳化策略規劃。市場成長的主要驅動力是消費者數據的激增以及企業面臨的日益成長的投資回報率 (ROI) 壓力。這些因素並非曇花一現，而是企業在競爭激烈的市場環境中獲取可執行洞察並提供個人化客戶體驗的根本需求。

市場概覽
預測期 2027-2031
市場規模：2025年 57.2億美元
市場規模：2031年 117.9億美元
複合年成長率：2026-2031年 12.81%
成長最快的細分市場 本地部署
最大的市場 北美洲

然而，在嚴格遵守隱私標準的同時，整合來自不同資料來源的資料面臨巨大的技術挑戰。企業往往難以整合來自舊有系統的碎片化訊息，這會影響分析模型的準確性。根據美國行銷協會預測，到2024年，19%的行銷預算將用於行銷技術和人工智慧投資。儘管如此巨額的投資顯示這些工具備受重視，但持續存在的整合挑戰仍然阻礙著全球行銷分析軟體市場充分發揮其潛力。

市場促進因素

人工智慧 (AI) 和機器學習技術的應用是全球行銷分析軟體市場的主要驅動力。這些先進功能使企業能夠從說明指標轉向預測性和指示性分析，自動處理大型資料集，從而實現更精確的預測。根據 HubSpot 於 2024 年 5 月發布的《2024 年行銷狀況報告》，目前有 64% 的行銷人員正在使用 AI 和自動化工具來提高營運效率。這種廣泛的應用表明，企業高度依賴能夠透過演算法檢測趨勢和異常情況的軟體，從而能夠即時調整宣傳活動並最佳化資源分配，而無需人工干預。

同時，社群媒體和數位行銷管道的擴張也使得企業對能夠整合分散的消費者觸點的強大解決方案的需求日益成長。隨著品牌在各種平台上加大投入，追蹤整個數位生態系統的表現對於保持競爭優勢至關重要。根據互動廣告局 (IAB) 於 2024 年 4 月發布的《2023 年網路廣告收入報告》，社群媒體廣告收入達到 649 億美元，較去年同期成長 8.7%。隨著廣告支出的成長，企業不得不使用分析工具來檢驗其廣告支出的合理性並驗證歸因。 Salesforce 銷售團隊年的調查也反映了這項需求，該調查發現 78% 的行銷人員依賴資料驅動的客戶參與。

市場挑戰

在遵守嚴格隱私法規的前提下，整合來自孤立資料來源的資料的技術複雜性是全球行銷分析軟體市場面臨的主要障礙。行銷分析平台從根本上依賴統一、高品質資料的攝取，以產生準確的預測模型和策略洞察。當企業無法無縫整合來自舊有系統和分散數位管道的資訊時，最終的分析結果往往不可靠或不完整。這種阻礙使得企業無法檢驗軟體部署所需的投資報酬率，直接削弱了市場的核心驅動力──展現財務價值。

因此，資料流無法協調統一性阻礙了宣傳活動執行的最佳化，也使得企業難以證明對高階工具的額外投資是合理的。持續的整合挑戰造成了資訊盲區，限制了企業策略的有效性。根據2024年首席行銷長理事會（CMO Council）的一項調查，37%的行銷領導者表示，他們的宣傳活動活動績效低於預期或需要大幅改善。這種績效差距源自於管理碎片化資料環境的難度，這限制了分析解決方案的效用，並阻礙了軟體市場的擴張。

市場趨勢

轉向以隱私為先、無 Cookie 的衡量解決方案的轉變正在從根本上重塑全球行銷分析軟體市場。隨著第三方 Cookie 價值的下降，企業正轉向資料無塵室等隱私權保護技術，優先考慮第一方資料的聚合和嚴格的使用者許可管理，同時保持資料可見性。根據互動廣告局 (IAB) 於 2024 年 3 月發布的《2024 年資料狀況報告》，95% 的廣告和資料決策者預測，資料訊號遺失和隱私法規仍將是重要的營運因素。為此，供應商正在開發身份解析功能，旨在即使在這些高度監管和注重合規性的環境中也能有效運作。

同時，行銷分析與客戶資料平台 (CDP) 的整合，透過將分析工具直接連接到統一的資料儲存庫，消除了資訊碎片化問題。這種架構將洞察生成與即時用戶畫像整合相結合，實現了精準的客戶旅程映射，避免了傳統資料傳輸帶來的延遲。透過將分析軟體與 CDP 直接整合，企業可以繞過傳統的整合障礙，並即時存取統一的資料集。根據 Twilio 於 2024 年 6 月發布的《2024 年個人化現狀報告》，72% 的企業正在部署 CDP 來支援這些先進的策略，確保其分析資料來自單一可靠的資訊來源。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球行銷分析軟體市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 部署方式（本地部署、雲端部署）
    • 按應用領域（社群媒體行銷、電子郵件行銷、搜尋引擎最佳化、內容行銷、廣告等）
    • 按行業分類（零售、汽車、銀行、金融服務和保險、電信、醫療保健等）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美行銷分析軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章 欧州のマーケティング分析ソフトウェア市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區行銷分析軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲行銷分析軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東,アフリカ：国別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲行銷分析軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球行銷分析軟體市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Intel Corporation
  • Adobe Inc.
  • Salesforce.com Inc.
  • Google, LLC
  • Microsoft Corporation
  • Pegasystems Inc
  • Teradata Corporation
  • Nielsen Holdings plc
  • SAS Institute Inc
  • Oracle Corporation

第16章 策略建議

第17章 調査会社について,免責事項

簡介目錄
Product Code: 19581

The Global Marketing Analytics Software Market is projected to expand significantly, growing from USD 5.72 Billion in 2025 to USD 11.79 Billion by 2031 at a CAGR of 12.81%. This specialized software is essential for aggregating, analyzing, and visualizing data across various channels to assess campaign performance and refine strategic planning. The market's growth is largely driven by the surging volume of consumer data and the increasing pressure on organizations to prove a clear return on investment. These factors are not merely temporary trends but represent a fundamental business necessity to extract actionable insights and provide personalized customer experiences in a competitive environment.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 5.72 Billion
Market Size 2031USD 11.79 Billion
CAGR 2026-203112.81%
Fastest Growing SegmentOn-premises
Largest MarketNorth America

However, the market faces substantial obstacles regarding the technical complexity of integrating data from isolated sources while complying with strict privacy standards. Organizations often struggle to unify fragmented information from legacy systems, which compromises the accuracy of their analytical models. According to the American Marketing Association, marketing technology and AI investments constituted 19 percent of marketing budgets in 2024. While this significant financial commitment indicates a high priority on these tools, persistent integration hurdles continue to challenge the full realization of the Global Marketing Analytics Software Market's potential.

Market Driver

The incorporation of artificial intelligence and machine learning technologies acts as a major catalyst for the Global Marketing Analytics Software Market. These advanced capabilities enable organizations to transition from descriptive metrics to predictive and prescriptive analytics, automating the processing of massive datasets for more precise forecasting. As noted in HubSpot's 'State of Marketing Report 2024' from May 2024, 64 percent of marketers are currently utilizing AI and automation tools to improve operational efficiency. This widespread adoption highlights a strong reliance on software that can algorithmically detect trends and anomalies, allowing companies to adjust campaigns in real time and optimize resource allocation without manual interference.

Concurrently, the expansion of social media and digital marketing channels creates a need for robust solutions capable of synthesizing fragmented consumer interactions. As brands increase their investment across diverse platforms, tracking performance throughout the digital ecosystem is vital for maintaining a competitive edge. The Interactive Advertising Bureau's 'Internet Advertising Revenue Report: Full Year 2023', released in April 2024, indicated that social media advertising revenue grew by 8.7 percent year-over-year to $64.9 billion. This increase in spending compels enterprises to use analytical tools for justifying ad spend and verifying attribution, a necessity reflected in Salesforce's 2024 finding that 78 percent of marketers rely on data-driven customer engagement.

Market Challenge

The technical complexity of integrating data from siloed sources while adhering to rigorous privacy regulations serves as a primary barrier to the Global Marketing Analytics Software Market. Marketing analytics platforms depend fundamentally on ingesting unified, high-quality data to produce accurate predictive models and strategic insights. When organizations fail to seamlessly consolidate information from legacy systems and fragmented digital channels, the resulting analytical output is often unreliable or incomplete. This friction prevents businesses from validating the return on investment required for software adoption, directly undermining the market's core driver of demonstrating financial value.

Consequently, the inability to harmonize data streams leads to suboptimal campaign execution and difficulty in justifying further investment in advanced tools. Persistent integration hurdles force organizations to operate with blind spots that limit the effectiveness of their strategies. According to the CMO Council in 2024, 37 percent of marketing leaders reported that their campaign performance was underperforming or required significant improvement. This performance gap, driven by the struggle to manage disjointed data environments, restricts the perceived utility of analytics solutions and hampers the broader expansion of the software market.

Market Trends

The shift toward privacy-first and cookieless measurement solutions is fundamentally reshaping the Global Marketing Analytics Software Market. As third-party cookies depreciate, organizations are pivoting to privacy-preserving technologies, such as data clean rooms, to maintain visibility while prioritizing first-party data aggregation and strict consent management. According to the Interactive Advertising Bureau (IAB) 'State of Data 2024' report from March 2024, 95 percent of advertising and data decision-makers expect data signal loss and privacy legislation to remain major operational factors. In response, vendors are engineering identity resolution features designed to function effectively within these restrictive, compliance-heavy environments.

Simultaneously, the convergence of marketing analytics with Customer Data Platforms (CDPs) addresses information fragmentation by integrating analytical tools directly with unified data repositories. This architecture links insight generation with real-time profile unification, enabling accurate customer journey mapping without the latency associated with traditional data transfers. By interacting directly with CDPs, analytics software allows businesses to bypass legacy integration hurdles and access harmonized datasets immediately. Twilio's 'The State of Personalization 2024' report from June 2024 notes that 72 percent of companies have adopted Customer Data Platforms to support these advanced strategies, ensuring analytics are derived from a single, reliable source of truth.

Key Market Players

  • Intel Corporation
  • Adobe Inc.
  • Salesforce.com Inc.
  • Google, LLC
  • Microsoft Corporation
  • Pegasystems Inc
  • Teradata Corporation
  • Nielsen Holdings plc
  • SAS Institute Inc
  • Oracle Corporation

Report Scope

In this report, the Global Marketing Analytics Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Marketing Analytics Software Market, By Deployment Type

  • On-premises
  • Cloud-based

Marketing Analytics Software Market, By Application

  • Social media marketing
  • Email marketing
  • SEO
  • Content marketing
  • Advertising and others

Marketing Analytics Software Market, By Industry Vertical

  • Retail
  • Automotive
  • BFSI
  • Telecom
  • Healthcare
  • Others

Marketing Analytics Software Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Marketing Analytics Software Market.

Available Customizations:

Global Marketing Analytics Software Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Marketing Analytics Software Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Deployment Type (On-premises, Cloud-based)
    • 5.2.2. By Application (Social media marketing, email marketing, SEO, content marketing, advertising and others)
    • 5.2.3. By Industry Vertical (Retail, automotive, BFSI, telecom, healthcare and others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Marketing Analytics Software Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Deployment Type
    • 6.2.2. By Application
    • 6.2.3. By Industry Vertical
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Marketing Analytics Software Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Deployment Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Industry Vertical
    • 6.3.2. Canada Marketing Analytics Software Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Deployment Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Industry Vertical
    • 6.3.3. Mexico Marketing Analytics Software Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Deployment Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Industry Vertical

7. Europe Marketing Analytics Software Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Deployment Type
    • 7.2.2. By Application
    • 7.2.3. By Industry Vertical
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Marketing Analytics Software Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Deployment Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Industry Vertical
    • 7.3.2. France Marketing Analytics Software Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Deployment Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Industry Vertical
    • 7.3.3. United Kingdom Marketing Analytics Software Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Deployment Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Industry Vertical
    • 7.3.4. Italy Marketing Analytics Software Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Deployment Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Industry Vertical
    • 7.3.5. Spain Marketing Analytics Software Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Deployment Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Industry Vertical

8. Asia Pacific Marketing Analytics Software Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Deployment Type
    • 8.2.2. By Application
    • 8.2.3. By Industry Vertical
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Marketing Analytics Software Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Deployment Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Industry Vertical
    • 8.3.2. India Marketing Analytics Software Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Deployment Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Industry Vertical
    • 8.3.3. Japan Marketing Analytics Software Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Deployment Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Industry Vertical
    • 8.3.4. South Korea Marketing Analytics Software Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Deployment Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Industry Vertical
    • 8.3.5. Australia Marketing Analytics Software Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Deployment Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Industry Vertical

9. Middle East & Africa Marketing Analytics Software Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Deployment Type
    • 9.2.2. By Application
    • 9.2.3. By Industry Vertical
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Marketing Analytics Software Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Deployment Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Industry Vertical
    • 9.3.2. UAE Marketing Analytics Software Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Deployment Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Industry Vertical
    • 9.3.3. South Africa Marketing Analytics Software Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Deployment Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Industry Vertical

10. South America Marketing Analytics Software Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Deployment Type
    • 10.2.2. By Application
    • 10.2.3. By Industry Vertical
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Marketing Analytics Software Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Deployment Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Industry Vertical
    • 10.3.2. Colombia Marketing Analytics Software Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Deployment Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Industry Vertical
    • 10.3.3. Argentina Marketing Analytics Software Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Deployment Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Industry Vertical

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Marketing Analytics Software Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Intel Corporation
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Adobe Inc.
  • 15.3. Salesforce.com Inc.
  • 15.4. Google, LLC
  • 15.5. Microsoft Corporation
  • 15.6. Pegasystems Inc
  • 15.7. Teradata Corporation
  • 15.8. Nielsen Holdings plc
  • 15.9. SAS Institute Inc
  • 15.10. Oracle Corporation

16. Strategic Recommendations

17. About Us & Disclaimer