2026-2030年全球禮品零售業展望

預計 2025 年至 2030 年間，全球禮品零售市場規模將成長 204.866 億美元，預測期間內複合年成長率為 4.0%。

本報告對全球禮品零售市場進行了全面分析，包括市場規模和預測、趨勢、成長要素和挑戰，以及對約 25 家供應商的分析。

本報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。市場成長的促進因素包括體驗式禮品和記憶型零售的興起、全球範圍內環保消費和循環禮品模式的興起，以及企業健康管理和綜合員工評估的策略性擴張。

本研究採用客觀的方法，結合一手和二手訊息，包括來自主要行業相關人員的意見。報告包含對主要企業的分析、全面的市場規模數據、區域細分分析以及供應商格局。報告提供歷史數據和預測數據。

研究指出，社交電商和直播購物生態系統的興起是未來幾年推動全球禮品零售市場成長的主要因素之一。此外，市場結構向健康導向型和低調奢華禮品組合的轉變，以及按需3D列印和本地微型製造技術的融合，預計也將為市場帶來巨大的需求。

目錄

第1章執行摘要

第2章 Technavio 分析

• 價格、生命週期、顧客購買籃、採用率和購買標準分析
• 投入與差異化因素的重要性
• 混淆來源
• 促進因素和挑戰的影響

第3章 市場情勢

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場定義
• 市場區隔分析
• 2025年市場規模
• 2025-2030年市場展望

第5章 市場規模表現

• 2020-2024年全球禮品零售市場
• 2020-2024年通路細分分析
• 2020-2024年產品細分市場分析
• 類型細分市場分析 2020-2024
• 2020-2024年區域市場分析
• 2020-2024年國家細分市場分析

第6章 定性分析

• 人工智慧的影響：全球禮品零售市場

第7章五力分析

• 五力分析概述
• 買方的議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

8. 按分銷管道進行市場區隔

• 比較：按分銷管道
• 離線
• 線上
• 按分銷管道分類的市場機會

第9章 按產品進行市場細分

• 比較：按產品
• 紀念品和新奇物品
• 季節性裝飾品
• 禮品
• 賀卡
• 其他
• 按產品分類的市場機會

第10章 按類型分類的市場細分

• 比較：按類型
• 個人禮物
• 節日禮物
• 企業禮品
• 其他
• 按類型分類的市場機會

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 區域比較
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
  • 印尼
• 中東和非洲
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯
  • 南非
  • 土耳其
  • 埃及
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 各區域的市場機遇

第13章：促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 令人困惑的局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 企業排名指數
• 公司市場定位
• Aldi Inc.
• Alibaba Group Holding Ltd.
• Amazon.com Inc.
• American Greetings Corp.
• Beyond Inc.
• Card Factory plc
• Enesco LLC
• GiftNow Pte Ltd.
• Hallmark Cards Inc.
• Macys Inc.
• Shutterfly Inc.
• Spencer Gifts LLC
• The Walt Disney Co.
• Walmart Inc.
• Williams Sonoma Inc.

第16章附錄

The global gifts retailing market is forecasted to grow by USD 20486.6 mn during 2025-2030, accelerating at a CAGR of 4.0% during the forecast period. The report on the global gifts retailing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by proliferation of experiential gifting paradigm and memory-based retail, global escalation of eco-conscious consumption and circular gifting models, strategic expansion of corporate wellness and holistic employee recognition.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global gifts retailing market is segmented as below:

By Distribution Channel

• Offline
• Online

By Product

• Souvenirs and novelty items
• Seasonal decorations
• Giftware
• Greeting cards
• Others

By Type

• Personal gifts
• Festive gifts
• Corporate gifts
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
  • Egypt
• South America
  • Brazil
  • Argentina
  • Chile
• Rest of World (ROW)

This study identifies the proliferation of social commerce and livestream shopping ecosystems as one of the prime reasons driving the global gifts retailing market growth during the next few years. Also, structural transition toward wellness-oriented and calm luxury gift portfolios and integration of on-demand 3d printing and localized micro-manufacturing will lead to sizable demand in the market.

The report on the global gifts retailing market covers the following areas:

• Global gifts retailing market sizing
• Global gifts retailing market forecast
• Global gifts retailing market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global gifts retailing market vendors that include Aldi Inc., Alibaba Group Holding Ltd., Amazon.com Inc., American Greetings Corp., Beyond Inc., Card Factory plc, Enesco LLC, Ferns N Petals Pvt. Ltd., GiftNow Pte Ltd., Hallmark Cards Inc., House of Fraser Ltd., Macys Inc., My Pet Gift Box, Penney IP LLC, Shutterfly Inc., Spencer Gifts LLC, The Walt Disney Co., Walmart Inc., Williams Sonoma Inc.. Also, the global gifts retailing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Gifts Retailing Market 2020 - 2024
  • Historic Market Size - Data Table on Global Gifts Retailing Market 2020 - 2024 ($ million)
• 5.2 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.3 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.4 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI in global gifts retailing market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Distribution Channel

• 8.1 Market segments
• 8.2 Comparison by Distribution Channel
• 8.3 Offline - Market size and forecast 2025-2030
• 8.4 Online - Market size and forecast 2025-2030
• 8.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

9 Market Segmentation by Product

• 9.1 Market segments
• 9.2 Comparison by Product
• 9.3 Souvenirs and novelty items - Market size and forecast 2025-2030
• 9.4 Seasonal decorations - Market size and forecast 2025-2030
• 9.5 Giftware - Market size and forecast 2025-2030
• 9.6 Greeting cards - Market size and forecast 2025-2030
• 9.7 Others - Market size and forecast 2025-2030
• 9.8 Market opportunity by Product
  • Market opportunity by Product ($ million)

10 Market Segmentation by Type

• 10.1 Market segments
• 10.2 Comparison by Type
• 10.3 Personal gifts - Market size and forecast 2025-2030
• 10.4 Festive gifts - Market size and forecast 2025-2030
• 10.5 Corporate gifts - Market size and forecast 2025-2030
• 10.6 Others - Market size and forecast 2025-2030
• 10.7 Market opportunity by Type
  • Market opportunity by Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 UAE - Market size and forecast 2025-2030
  • 12.6.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Turkey - Market size and forecast 2025-2030
  • 12.6.5 Egypt - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Chile - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Proliferation of experiential gifting paradigm and memory-based retail
  • Global escalation of eco-conscious consumption and circular gifting models
  • Strategic expansion of corporate wellness and holistic employee recognition
• 13.2 Market challenges
  • Structural consumer bifurcation and volatility of discretionary spending
  • Regulatory complexity in sustainability and extended producer responsibility
  • Proliferation of AI-driven content and crisis of product differentiation
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Proliferation of social commerce and livestream shopping ecosystems
  • Structural transition toward wellness-oriented and calm luxury gift portfolios
  • Integration of on-demand 3D printing and localized micro-manufacturing

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Aldi Inc.
  • Aldi Inc. - Overview
  • Aldi Inc. - Product / Service
  • Aldi Inc. - Key offerings
  • SWOT
• 15.5 Alibaba Group Holding Ltd.
  • Alibaba Group Holding Ltd. - Overview
  • Alibaba Group Holding Ltd. - Business segments
  • Alibaba Group Holding Ltd. - Key news
  • Alibaba Group Holding Ltd. - Key offerings
  • Alibaba Group Holding Ltd. - Segment focus
  • SWOT
• 15.6 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 15.7 American Greetings Corp.
  • American Greetings Corp. - Overview
  • American Greetings Corp. - Product / Service
  • American Greetings Corp. - Key offerings
  • SWOT
• 15.8 Beyond Inc.
  • Beyond Inc. - Overview
  • Beyond Inc. - Product / Service
  • Beyond Inc. - Key offerings
  • SWOT
• 15.9 Card Factory plc
  • Card Factory plc - Overview
  • Card Factory plc - Business segments
  • Card Factory plc - Key offerings
  • Card Factory plc - Segment focus
  • SWOT
• 15.10 Enesco LLC
  • Enesco LLC - Overview
  • Enesco LLC - Product / Service
  • Enesco LLC - Key offerings
  • SWOT
• 15.11 GiftNow Pte Ltd.
  • GiftNow Pte Ltd. - Overview
  • GiftNow Pte Ltd. - Product / Service
  • GiftNow Pte Ltd. - Key offerings
  • SWOT
• 15.12 Hallmark Cards Inc.
  • Hallmark Cards Inc. - Overview
  • Hallmark Cards Inc. - Product / Service
  • Hallmark Cards Inc. - Key offerings
  • SWOT
• 15.13 Macys Inc.
  • Macys Inc. - Overview
  • Macys Inc. - Product / Service
  • Macys Inc. - Key news
  • Macys Inc. - Key offerings
  • SWOT
• 15.14 Shutterfly Inc.
  • Shutterfly Inc. - Overview
  • Shutterfly Inc. - Product / Service
  • Shutterfly Inc. - Key offerings
  • SWOT
• 15.15 Spencer Gifts LLC
  • Spencer Gifts LLC - Overview
  • Spencer Gifts LLC - Product / Service
  • Spencer Gifts LLC - Key offerings
  • SWOT
• 15.16 The Walt Disney Co.
  • The Walt Disney Co. - Overview
  • The Walt Disney Co. - Business segments
  • The Walt Disney Co. - Key offerings
  • The Walt Disney Co. - Segment focus
  • SWOT
• 15.17 Walmart Inc.
  • Walmart Inc. - Overview
  • Walmart Inc. - Business segments
  • Walmart Inc. - Key offerings
  • Walmart Inc. - Segment focus
  • SWOT
• 15.18 Williams Sonoma Inc.
  • Williams Sonoma Inc. - Overview
  • Williams Sonoma Inc. - Product / Service
  • Williams Sonoma Inc. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations