2026-2030年全球新奇禮品及紀念品市場

全球禮品、新奇商品和紀念品市場預計將在 2025 年至 2030 年間成長至 210.708 億美元，預測期內複合年成長率為 4.5%。

本報告對全球禮品、新奇商品和紀念品市場進行了全面分析，包括市場規模和預測、趨勢、成長要素、挑戰以及涵蓋約 25 家供應商的供應商分析。

本報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。推動市場發展的因素包括：技術進步帶來的產品創新和優質化、日益成長的送禮文化以及入境國際觀光的成長，這些都促進了禮品銷售。

本研究客觀地結合一手和二手訊息，包括主要行業相關人員的意見，進行了這項研究。報告內容包括對主要企業的分析、全面的市場規模數據、區域細分分析以及供應商格局。報告還包含了歷史數據和預測數據。

這項研究表明，未來幾年，個人化禮品需求的成長將成為全球新奇禮品和紀念品市場成長的主要驅動力之一。此外，電子商務通路的拓展和特色產品種類的豐富預計也將顯著推動市場需求。

目錄

第1章執行摘要

第2章 Technavio 分析

• 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
• 輸入的重要性及差異化因素
• 混淆因素
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場的定義
• 市場區隔分析
• 2025年市場規模
• 2025-2030年市場展望

第5章 市場規模與表現

• 2020-2024年全球新奇禮品及紀念品市場
• 2020-2024年產品細分市場分析
• 2020-2024年通路細分分析
• 2020-2024年價格區間細分市場分析
• 2020-2024年區域市場分析
• 2020-2024年各國細分市場分析

第6章 定性分析

• 人工智慧的影響：全球新奇禮品和紀念品市場
• 地緣政治衝突影響全球新奇禮品和紀念品市場。

第7章：五力分析

• 五力模型概述
• 買方的議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

第8章 市場區隔：依產品

• 比較：按產品
• 信噪比產品
• 季節性裝飾品
• 賀卡
• 其他
• 市場機會：依產品分類

第9章 市場區隔：按分銷管道

• 比較：按分銷管道
• 離線
• 線上
• 市場機會：依分銷管道分類

第10章 市場區隔：依價格範圍

• 比較：按價格範圍
• 低價位
• 中價位
• 高的
• 市場機會：依價格範圍分類

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 區域比較
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
  • 印尼
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中東和非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非
  • 以色列
  • 土耳其
• 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 混亂局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 公司排名指標
• 企業市場定位
• Enesco LLC
• Funko Inc.
• Goebel Porzellan GmbH
• Hallmark Cards Inc.
• Hasbro Inc.
• Kidrobot Inc.
• Lenox Corp.
• Lladro SA
• Margarete Steiff GmbH
• Mattel Inc.
• Precious Moments Co. Inc.
• Royal Selangor International
• Sanrio Co. Ltd.
• Spin Master Corp.
• Swarovski AG

第16章附錄

The global gifts novelty and souvenirs market is forecasted to grow by USD 21070.8 mn during 2025-2030, accelerating at a CAGR of 4.5% during the forecast period. The report on the global gifts novelty and souvenirs market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by technological advances leading to product innovation and premiumization, growing culture of gifting, increase in in-bound international tourism propelling sales of gift items.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global gifts novelty and souvenirs market is segmented as below:

By Product

• S and N items
• Seasonal decorations
• Greeting cards
• Others

By Distribution Channel

• Offline
• Online

By Price Range

• Low
• Mid
• High

Geography

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the increasing demand for personalized gift products as one of the prime reasons driving the global gifts novelty and souvenirs market growth during the next few years. Also, rising penetration of e-commerce channels and increased offering of specialized merchandise will lead to sizable demand in the market.

The report on the global gifts novelty and souvenirs market covers the following areas:

• Global gifts novelty and souvenirs market sizing
• Global gifts novelty and souvenirs market forecast
• Global gifts novelty and souvenirs market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global gifts novelty and souvenirs market vendors that include Creative Gifts Direct, Enesco LLC, Funko Inc., Goebel Porzellan GmbH, Hallmark Cards Inc., Hasbro Inc., Kidrobot Inc., Kikkerland Design Inc., Lenox Corp., Lladro S.A., Margarete Steiff GmbH, Mattel Inc., Nemesis Now Ltd., Paladone Products Ltd., Precious Moments Co. Inc., Pyramid International, Royal Selangor International, Sanrio Co. Ltd., Spin Master Corp., Swarovski AG. Also, the global gifts novelty and souvenirs market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Price Range
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Gifts Novelty And Souvenirs Market 2020 - 2024
  • Historic Market Size - Data Table on Global Gifts Novelty And Souvenirs Market 2020 - 2024 ($ million)
• 5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.3 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.4 Price Range segment analysis 2020 - 2024
  • Historic Market Size - Price Range Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Gifts Novelty and Souvenirs Market
• 6.2 Impact of Geopolitical Conflicts on Global Gifts Novelty and Souvenirs Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product

• 8.1 Market segments
• 8.2 Comparison by Product
• 8.3 S and N items - Market size and forecast 2025-2030
• 8.4 Seasonal decorations - Market size and forecast 2025-2030
• 8.5 Greeting cards - Market size and forecast 2025-2030
• 8.6 Others - Market size and forecast 2025-2030
• 8.7 Market opportunity by Product
  • Market opportunity by Product ($ million)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
• 9.2 Comparison by Distribution Channel
• 9.3 Offline - Market size and forecast 2025-2030
• 9.4 Online - Market size and forecast 2025-2030
• 9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

10 Market Segmentation by Price Range

• 10.1 Market segments
• 10.2 Comparison by Price Range
• 10.3 Low - Market size and forecast 2025-2030
• 10.4 Mid - Market size and forecast 2025-2030
• 10.5 High - Market size and forecast 2025-2030
• 10.6 Market opportunity by Price Range
  • Market opportunity by Price Range ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Europe - Market size and forecast 2025-2030
  • 12.3.1 Germany - Market size and forecast 2025-2030
  • 12.3.2 UK - Market size and forecast 2025-2030
  • 12.3.3 France - Market size and forecast 2025-2030
  • 12.3.4 Italy - Market size and forecast 2025-2030
  • 12.3.5 Spain - Market size and forecast 2025-2030
  • 12.3.6 The Netherlands - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Israel - Market size and forecast 2025-2030
  • 12.7.5 Turkey - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Technological advances leading to product innovation and premiumization
  • Growing culture of gifting
  • Increase in in-bound international tourism propelling sales of gift items
• 13.2 Market challenges
  • Degradation of market growth due to advent of alternate products for social expression
  • Seasonal nature of gifts novelty and souvenirs business thereby signifying a lack of availability
  • Highly complex inventory, supply chain, and merchandising management
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Increasing demand for personalized gift products
  • Rising penetration of e-commerce channels
  • Increased offering of specialized merchandise

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Enesco LLC
  • Enesco LLC - Overview
  • Enesco LLC - Product / Service
  • Enesco LLC - Key offerings
  • SWOT
• 15.5 Funko Inc.
  • Funko Inc. - Overview
  • Funko Inc. - Product / Service
  • Funko Inc. - Key offerings
  • SWOT
• 15.6 Goebel Porzellan GmbH
  • Goebel Porzellan GmbH - Overview
  • Goebel Porzellan GmbH - Product / Service
  • Goebel Porzellan GmbH - Key offerings
  • SWOT
• 15.7 Hallmark Cards Inc.
  • Hallmark Cards Inc. - Overview
  • Hallmark Cards Inc. - Product / Service
  • Hallmark Cards Inc. - Key offerings
  • SWOT
• 15.8 Hasbro Inc.
  • Hasbro Inc. - Overview
  • Hasbro Inc. - Business segments
  • Hasbro Inc. - Key offerings
  • Hasbro Inc. - Segment focus
  • SWOT
• 15.9 Kidrobot Inc.
  • Kidrobot Inc. - Overview
  • Kidrobot Inc. - Product / Service
  • Kidrobot Inc. - Key offerings
  • SWOT
• 15.10 Lenox Corp.
  • Lenox Corp. - Overview
  • Lenox Corp. - Product / Service
  • Lenox Corp. - Key offerings
  • SWOT
• 15.11 Lladro S.A.
  • Lladro S.A. - Overview
  • Lladro S.A. - Product / Service
  • Lladro S.A. - Key offerings
  • SWOT
• 15.12 Margarete Steiff GmbH
  • Margarete Steiff GmbH - Overview
  • Margarete Steiff GmbH - Product / Service
  • Margarete Steiff GmbH - Key offerings
  • SWOT
• 15.13 Mattel Inc.
  • Mattel Inc. - Overview
  • Mattel Inc. - Business segments
  • Mattel Inc. - Key offerings
  • Mattel Inc. - Segment focus
  • SWOT
• 15.14 Precious Moments Co. Inc.
  • Precious Moments Co. Inc. - Overview
  • Precious Moments Co. Inc. - Product / Service
  • Precious Moments Co. Inc. - Key offerings
  • SWOT
• 15.15 Royal Selangor International
  • Royal Selangor International - Overview
  • Royal Selangor International - Product / Service
  • Royal Selangor International - Key offerings
  • SWOT
• 15.16 Sanrio Co. Ltd.
  • Sanrio Co. Ltd. - Overview
  • Sanrio Co. Ltd. - Business segments
  • Sanrio Co. Ltd. - Key offerings
  • Sanrio Co. Ltd. - Segment focus
  • SWOT
• 15.17 Spin Master Corp.
  • Spin Master Corp. - Overview
  • Spin Master Corp. - Business segments
  • Spin Master Corp. - Key offerings
  • Spin Master Corp. - Segment focus
  • SWOT
• 15.18 Swarovski AG
  • Swarovski AG - Overview
  • Swarovski AG - Product / Service
  • Swarovski AG - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations