2026-2030年全球數位影片內容市場

全球數位影片內容市場預計將在 2025 年至 2030 年間成長至 1.603 兆美元，預測期內複合年成長率為 19.9%。

本報告對全球數位影片內容市場進行了全面分析，包括市場規模和預測、趨勢、成長要素和挑戰，以及對約 25 家公司的供應商分析。

本報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。市場成長的促進因素包括高速連接的普及和觀看設備數量的增加、對獨家原創內容的投資不斷成長和全球內容競爭加劇、消費行為的加速變化以及線性電視的衰落。

本研究採用客觀的方法，結合一手和二手訊息，包括來自主要行業相關人員的意見。報告包含全面的市場規模數據、區域細分分析、供應商格局以及對主要企業的分析。報告提供歷史數據和預測數據。

該研究指出，短影片作為一種主要內容形式的成熟是未來幾年推動全球數位影片內容市場成長的關鍵因素之一，同時，直播和電商領域的融合發展，以及生成式人工智慧在內容創作方面的革命性影響，預計將在市場中產生巨大的需求。

目錄

第1章執行摘要

第2章 Technavio 分析

• 價格、生命週期、顧客購買籃、採用率和購買標準分析
• 投入與差異化因素的重要性
• 混淆來源
• 促進因素和挑戰的影響

第3章 市場情勢

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場定義
• 市場區隔分析
• 2025年市場規模
• 2025-2030年市場展望

第5章 市場規模表現

• 2020-2024年全球數位影片內容市場
• 按部署方式分類的細分市場分析，2020-2024 年
• 應用細分市場分析，2020-2024 年
• 2020-2024年業務板塊分析
• 區域區隔市場分析，2020-2024 年
• 國家細分市場分析，2020-2024 年

第6章 定性分析

• 人工智慧的影響：全球數位影片內容市場

第7章五力分析

• 五力分析概述
• 買方的議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

8. 依部署方式進行市場區隔

• 比較：依部署方式
• 付費電視
• OTT
• 按部署方式分類的市場機會

第9章 按應用進行市場細分

• 比較：透過應用
• 智慧型手機
• 桌上型電腦和筆記型電腦
• 智慧電視
• 其他
• 按應用分類的市場機會

第10章 按行業分類的市場細分

• 比較：按業務
• 訂閱
• 廣告
• 下載擁有 (DTO)
• 其他
• 市場機會：依業務分類

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 區域比較
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
  • 印尼
• 南美洲
  • 巴西
  • 阿根廷
  • 智利
• 中東和非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非
  • 埃及
  • 奈及利亞
• 各區域的市場機遇

第13章：促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 令人困惑的局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 企業排名指數
• 公司市場定位
• Amazon.com Inc.
• Apple Inc.
• AT and T Inc.
• Google LLC
• JioStar India Pvt Ltd.
• Lions Gate Entertainment Corp.
• Meta Platforms Inc.
• NBCUNIVERSAL MEDIA LLC.
• Netflix Inc.
• Roku, Inc.
• Snap Inc.
• Sony Pictures Networks
• Verizon Communications Inc.
• Walmart Inc.
• X Corp.

第16章附錄

The global digital video content market is forecasted to grow by USD 1060.3 bn during 2025-2030, accelerating at a CAGR of 19.9% during the forecast period. The report on the global digital video content market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by ubiquitous high-speed connectivity and proliferation of viewing devices, intensifying investment in exclusive original content and global content wars, accelerating shift in consumer behavior and decline of linear television.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global digital video content market is segmented as below:

By Deployment

• Pay TV
• OTT

By Application

• Smart phones
• Desktop and laptop
• Smart TV
• Others

By Business Segment

• Subscription
• Advertising
• Download-to-own (DTO)
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Egypt
• Rest of World (ROW)

This study identifies the maturation of short-form video into premier content format as one of the prime reasons driving the global digital video content market growth during the next few years. Also, global expansion of integrated live streaming and commerce and disruptive force of generative AI in content creation will lead to sizable demand in the market.

The report on the global digital video content market covers the following areas:

• Global digital video content market sizing
• Global digital video content market forecast
• Global digital video content market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global digital video content market vendors that include Amazon.com Inc., Apple Inc., AT and T Inc., Google LLC, JioStar India Pvt Ltd., Lions Gate Entertainment Corp., Meta Platforms Inc., NBCUNIVERSAL MEDIA LLC., Netflix Inc., One Day Video Ltd., Roku, Inc., Snap Inc., Sony Pictures Networks, Verizon Communications Inc., Walmart Inc., X Corp., Youku Tudou Inc.. Also, the global digital video content market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Business Segment
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Digital Video Content Market 2020 - 2024
  • Historic Market Size - Data Table on Global Digital Video Content Market 2020 - 2024 ($ billion)
• 5.2 Deployment segment analysis 2020 - 2024
  • Historic Market Size - Deployment Segment 2020 - 2024 ($ billion)
• 5.3 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ billion)
• 5.4 Business segment analysis 2020 - 2024
  • Historic Market Size - Business Segment 2020 - 2024 ($ billion)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ billion)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on global digital video content market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Deployment

• 8.1 Market segments
• 8.2 Comparison by Deployment
• 8.3 Pay TV - Market size and forecast 2025-2030
• 8.4 OTT - Market size and forecast 2025-2030
• 8.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ billion)

9 Market Segmentation by Application

• 9.1 Market segments
• 9.2 Comparison by Application
• 9.3 Smart phones - Market size and forecast 2025-2030
• 9.4 Desktop and laptop - Market size and forecast 2025-2030
• 9.5 Smart TV - Market size and forecast 2025-2030
• 9.6 Others - Market size and forecast 2025-2030
• 9.7 Market opportunity by Application
  • Market opportunity by Application ($ billion)

10 Market Segmentation by Business Segment

• 10.1 Market segments
• 10.2 Comparison by Business Segment
• 10.3 Subscription - Market size and forecast 2025-2030
• 10.4 Advertising - Market size and forecast 2025-2030
• 10.5 Download-to-own (DTO) - Market size and forecast 2025-2030
• 10.6 Others - Market size and forecast 2025-2030
• 10.7 Market opportunity by Business Segment
  • Market opportunity by Market Segmentation by Business Segment ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 UK - Market size and forecast 2025-2030
  • 12.4.2 Germany - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Egypt - Market size and forecast 2025-2030
  • 12.7.5 Nigeria - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Ubiquitous high-speed connectivity and proliferation of viewing devices
  • Intensifying investment in exclusive original content and global content wars
  • Accelerating shift in consumer behavior and decline of linear television
• 13.2 Market challenges
  • Content saturation and audience fragmentation
  • Monetization complexity and subscription fatigue
  • Digital piracy and intellectual property protection
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Maturation of short-form video into premier content format
  • Global expansion of integrated live streaming and commerce
  • Disruptive force of generative AI in content creation

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 15.5 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 15.6 AT and T Inc.
  • AT and T Inc. - Overview
  • AT and T Inc. - Business segments
  • AT and T Inc. - Key news
  • AT and T Inc. - Key offerings
  • AT and T Inc. - Segment focus
  • SWOT
• 15.7 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 15.8 JioStar India Pvt Ltd.
  • JioStar India Pvt Ltd. - Overview
  • JioStar India Pvt Ltd. - Product / Service
  • JioStar India Pvt Ltd. - Key offerings
  • SWOT
• 15.9 Lions Gate Entertainment Corp.
  • Lions Gate Entertainment Corp. - Overview
  • Lions Gate Entertainment Corp. - Product / Service
  • Lions Gate Entertainment Corp. - Key offerings
  • SWOT
• 15.10 Meta Platforms Inc.
  • Meta Platforms Inc. - Overview
  • Meta Platforms Inc. - Business segments
  • Meta Platforms Inc. - Key offerings
  • Meta Platforms Inc. - Segment focus
  • SWOT
• 15.11 NBCUNIVERSAL MEDIA LLC.
  • NBCUNIVERSAL MEDIA LLC. - Overview
  • NBCUNIVERSAL MEDIA LLC. - Product / Service
  • NBCUNIVERSAL MEDIA LLC. - Key offerings
  • SWOT
• 15.12 Netflix Inc.
  • Netflix Inc. - Overview
  • Netflix Inc. - Product / Service
  • Netflix Inc. - Key offerings
  • SWOT
• 15.13 Roku, Inc.
  • Roku, Inc. - Overview
  • Roku, Inc. - Product / Service
  • Roku, Inc. - Key offerings
  • SWOT
• 15.14 Snap Inc.
  • Snap Inc. - Overview
  • Snap Inc. - Product / Service
  • Snap Inc. - Key offerings
  • SWOT
• 15.15 Sony Pictures Networks
  • Sony Pictures Networks - Overview
  • Sony Pictures Networks - Product / Service
  • Sony Pictures Networks - Key offerings
  • SWOT
• 15.16 Verizon Communications Inc.
  • Verizon Communications Inc. - Overview
  • Verizon Communications Inc. - Business segments
  • Verizon Communications Inc. - Key news
  • Verizon Communications Inc. - Key offerings
  • Verizon Communications Inc. - Segment focus
  • SWOT
• 15.17 Walmart Inc.
  • Walmart Inc. - Overview
  • Walmart Inc. - Product / Service
  • Walmart Inc. - Key offerings
  • SWOT
• 15.18 X Corp.
  • X Corp. - Overview
  • X Corp. - Product / Service
  • X Corp. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations