2026-2030年全球數位電子看板市場

全球數位電子看板市場預估在2025年至2030年間成長124.342億美元，預測期內複合年成長率（CAGR）為10.5%。本報告對全球數位電子看板市場進行了全面分析，包括市場規模和預測、趨勢、成長要素和挑戰，以及對約25家公司的供應商分析。

該報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。市場成長的促進因素包括零售空間的快速成長、各垂直產業對數位電子看板的日益普及以及戶外數位指示牌的快速成長。

本研究採用客觀的方法，結合一手和二手訊息，包括來自主要行業相關人員的意見。報告包含全面的市場規模數據、區域細分分析、供應商格局以及對主要企業的分析。報告提供歷史數據和預測數據。

該研究指出，SoC 技術的應用是未來幾年推動全球數位電子看板市場成長的關鍵因素之一，顯示技術的創新以及巨量資料分析和人工智慧在數位電子看板領域的應用預計將在市場中產生巨大的需求。

目錄

第1章執行摘要

第2章 Technavio 分析

• 價格、生命週期、顧客購買籃、採用率和購買標準分析
• 投入與差異化因素的重要性
• 混淆來源
• 促進因素和挑戰的影響

第3章 市場情勢

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場定義
• 市場區隔分析
• 2025年市場規模
• 2025-2030年市場展望

第5章 市場規模表現

• 2020-2024年全球數位電子看板市場
• 應用細分市場分析 2020-2024
• 零件細分市場分析 2020-2024
• 2020-2024年技術細分市場分析
• 2020-2024年區域市場分析
• 2020-2024年國家細分市場分析

第6章 定性分析

• 人工智慧的影響：全球數位電子看板市場

第7章五力分析

• 五力分析概述
• 買方的議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

第8章 按應用進行市場細分

• 比較：按應用
• 零售
• 快餐店和餐廳
• 教育
• 衛生保健
• 其他
• 按應用分類的市場機會

9. 按組件進行市場細分

• 比較：按組件
• 硬體
• 軟體
• 服務
• 按組件分類的市場機會

第10章 按技術分類的市場細分

• 比較：按技術
• 液晶顯示器（LCD）或發光二極體（LED）
• 投影
• 有機發光二極體（OLED）
• 按技術分類的市場機遇

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 區域比較
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 印尼
  • 澳洲
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 南美洲
  • 巴西
  • 阿根廷
  • 哥倫比亞
• 中東和非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非
  • 埃及
  • 奈及利亞
• 各區域的市場機遇

第13章：促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 令人困惑的局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 企業排名指數
• 公司市場定位
• Acer Inc.
• AUO Corp.
• Barco NV
• Dell Technologies Inc.
• HP Inc.
• Koninklijke Philips NV
• LG Electronics Inc.
• Mitsubishi Electric Corp.
• NEC Corp.
• Panasonic Holdings Corp.
• Planar Systems Inc.
• Samsung Electronics Co. Ltd.
• Sharp Corp.
• Sony Group Corp.
• Toshiba Corp.

第16章附錄

The global digital signage market is forecasted to grow by USD 12434.2 mn during 2025-2030, accelerating at a CAGR of 10.5% during the forecast period. The report on the global digital signage market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by high growth of retail space, increasing adoption of digital signage from various sectors, high growth of dooh signage.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global digital signage market is segmented as below:

By Application

• Retail
• QSR and restaurants
• Education
• Healthcare
• Others

By Component

• Hardware
• Software
• Services

By Technology

• LCD or LED
• Projection
• OLED

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Australia
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • UAE
  • South Africa
  • Egypt
• Rest of World (ROW)

This study identifies the introduction of soc technology as one of the prime reasons driving the global digital signage market growth during the next few years. Also, innovations in display technology and big data analytics and AI in digital signage will lead to sizable demand in the market.

The report on the global digital signage market covers the following areas:

• Global digital signage market sizing
• Global digital signage market forecast
• Global digital signage market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global digital signage market vendors that include Acer Inc., ASUSTeK Computer Inc., AUO Corp., Barco NV, Christie Digital Systems Inc, Dell Technologies Inc., Elo Touch Solutions Inc., HP Inc., Koninklijke Philips NV, Leyard International, LG Electronics Inc., Mitsubishi Electric Corp., NEC Corp., Panasonic Holdings Corp., Planar Systems Inc., Samsung Electronics Co. Ltd., Sharp Corp., Sony Group Corp., Toshiba Corp., ViewSonic Corp.. Also, the global digital signage market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Digital Signage Market 2020 - 2024
  • Historic Market Size - Data Table on Global Digital Signage Market 2020 - 2024 ($ million)
• 5.2 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.3 Component segment analysis 2020 - 2024
  • Historic Market Size - Component Segment 2020 - 2024 ($ million)
• 5.4 Technology segment analysis 2020 - 2024
  • Historic Market Size - Technology Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 The AI impact on Global Digital Signage Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Application

• 8.1 Market segments
• 8.2 Comparison by Application
• 8.3 Retail - Market size and forecast 2025-2030
• 8.4 QSR and restaurants - Market size and forecast 2025-2030
• 8.5 Education - Market size and forecast 2025-2030
• 8.6 Healthcare - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by Application
  • Market opportunity by Application ($ million)

9 Market Segmentation by Component

• 9.1 Market segments
• 9.2 Comparison by Component
• 9.3 Hardware - Market size and forecast 2025-2030
• 9.4 Software - Market size and forecast 2025-2030
• 9.5 Services - Market size and forecast 2025-2030
• 9.6 Market opportunity by Component
  • Market opportunity by Component ($ million)

10 Market Segmentation by Technology

• 10.1 Market segments
• 10.2 Comparison by Technology
• 10.3 LCD or LED - Market size and forecast 2025-2030
• 10.4 Projection - Market size and forecast 2025-2030
• 10.5 OLED - Market size and forecast 2025-2030
• 10.6 Market opportunity by Technology
  • Market opportunity by Technology ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 Japan - Market size and forecast 2025-2030
  • 12.4.3 India - Market size and forecast 2025-2030
  • 12.4.4 South Korea - Market size and forecast 2025-2030
  • 12.4.5 Indonesia - Market size and forecast 2025-2030
  • 12.4.6 Australia - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 Germany - Market size and forecast 2025-2030
  • 12.5.2 UK - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Colombia - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Egypt - Market size and forecast 2025-2030
  • 12.7.5 Nigeria - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • High growth of retail space
  • Increasing adoption of digital signage from various sectors
  • High growth of DOOH signage
• 13.2 Market challenges
  • Lack of content relevance and decrease in content diversity
  • Improper digital signage implementation
  • Cybersecurity issues in digital signage
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Introduction of SOC technology
  • Innovations in display technology
  • Big data analytics and AI in digital signage

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Acer Inc.
  • Acer Inc. - Overview
  • Acer Inc. - Business segments
  • Acer Inc. - Key news
  • Acer Inc. - Key offerings
  • Acer Inc. - Segment focus
  • SWOT
• 15.5 AUO Corp.
  • AUO Corp. - Overview
  • AUO Corp. - Business segments
  • AUO Corp. - Key news
  • AUO Corp. - Key offerings
  • AUO Corp. - Segment focus
  • SWOT
• 15.6 Barco NV
  • Barco NV - Overview
  • Barco NV - Business segments
  • Barco NV - Key news
  • Barco NV - Key offerings
  • Barco NV - Segment focus
  • SWOT
• 15.7 Dell Technologies Inc.
  • Dell Technologies Inc. - Overview
  • Dell Technologies Inc. - Business segments
  • Dell Technologies Inc. - Key news
  • Dell Technologies Inc. - Key offerings
  • Dell Technologies Inc. - Segment focus
  • SWOT
• 15.8 HP Inc.
  • HP Inc. - Overview
  • HP Inc. - Business segments
  • HP Inc. - Key news
  • HP Inc. - Key offerings
  • HP Inc. - Segment focus
  • SWOT
• 15.9 Koninklijke Philips NV
  • Koninklijke Philips NV - Overview
  • Koninklijke Philips NV - Business segments
  • Koninklijke Philips NV - Key news
  • Koninklijke Philips NV - Key offerings
  • Koninklijke Philips NV - Segment focus
  • SWOT
• 15.10 LG Electronics Inc.
  • LG Electronics Inc. - Overview
  • LG Electronics Inc. - Business segments
  • LG Electronics Inc. - Key offerings
  • LG Electronics Inc. - Segment focus
  • SWOT
• 15.11 Mitsubishi Electric Corp.
  • Mitsubishi Electric Corp. - Overview
  • Mitsubishi Electric Corp. - Business segments
  • Mitsubishi Electric Corp. - Key offerings
  • Mitsubishi Electric Corp. - Segment focus
  • SWOT
• 15.12 NEC Corp.
  • NEC Corp. - Overview
  • NEC Corp. - Business segments
  • NEC Corp. - Key news
  • NEC Corp. - Key offerings
  • NEC Corp. - Segment focus
  • SWOT
• 15.13 Panasonic Holdings Corp.
  • Panasonic Holdings Corp. - Overview
  • Panasonic Holdings Corp. - Business segments
  • Panasonic Holdings Corp. - Key news
  • Panasonic Holdings Corp. - Key offerings
  • Panasonic Holdings Corp. - Segment focus
  • SWOT
• 15.14 Planar Systems Inc.
  • Planar Systems Inc. - Overview
  • Planar Systems Inc. - Product / Service
  • Planar Systems Inc. - Key offerings
  • SWOT
• 15.15 Samsung Electronics Co. Ltd.
  • Samsung Electronics Co. Ltd. - Overview
  • Samsung Electronics Co. Ltd. - Business segments
  • Samsung Electronics Co. Ltd. - Key news
  • Samsung Electronics Co. Ltd. - Key offerings
  • Samsung Electronics Co. Ltd. - Segment focus
  • SWOT
• 15.16 Sharp Corp.
  • Sharp Corp. - Overview
  • Sharp Corp. - Business segments
  • Sharp Corp. - Key news
  • Sharp Corp. - Key offerings
  • Sharp Corp. - Segment focus
  • SWOT
• 15.17 Sony Group Corp.
  • Sony Group Corp. - Overview
  • Sony Group Corp. - Business segments
  • Sony Group Corp. - Key offerings
  • Sony Group Corp. - Segment focus
  • SWOT
• 15.18 Toshiba Corp.
  • Toshiba Corp. - Overview
  • Toshiba Corp. - Business segments
  • Toshiba Corp. - Key news
  • Toshiba Corp. - Key offerings
  • Toshiba Corp. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations