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市場調查報告書
商品編碼
2056435
電動梳市場報告:按產品類型、性別、銷售管道、最終用途和地區分類(2026-2034 年)Electric Hair Brush Market Report by Product Type (Flat, Round), Gender (Female, Male), Distribution Channel (Supermarkets and Hypermarkets, Beauty Stores, Online Stores, and Others), End Use (Household, Commercial), and Region 2026-2034 |
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2025年全球電動梳市場規模達3.111億美元。展望未來,IMARC Group預測,2026年至2034年該市場將以3.97%的複合年成長率成長,到2034年達到4.463億美元。技術進步、護髮意識的提高以及消費者可支配收入的增加是市場成長的主要驅動力。
人們對美的意識日益增強
人們日益成長的美容意識無疑是推動電動梳市場成長的關鍵因素。消費者越來越追求兼具便利性和高效性的護髮產品。例如,根據同一家媒體報道,2023年全球護髮市場規模達869億美元。展望未來,該媒體預測,2024年至2032年,該市場將以4%的複合年成長率成長,到2032年達到1245億美元。電動梳為日常造型和護理提供了快速且方便的解決方案,減少了護髮時間。此外,越來越多的女性開始自己做頭髮造型,這也推動了對電動梳的需求。例如,根據NPD對美國護髮習慣的分析,三分之一的女性每週做頭髮造型的次數不到一次。此外,能夠帶來沙龍級效果的美髮工具的日益普及也加速了電動梳的流行。此外,年輕一代非常重視整裝儀容,並且是新興美容技術的早期使用者,例如符合他們生活方式和美學偏好的電動梳子。例如,根據 Retail Brew 於 2022 年 5 月發表的報導,約 44% 的 Z 世代購買美髮造型工具。這進一步推動了電動梳子市場佔有率的成長。
美髮沙龍數量增加
美髮沙龍數量的成長顯著推動了電動梳市場的發展。例如,根據專業美容協會 (Professional Beauty Association) 2020 年的報告,過去十年間,美國獨立經營的美髮沙龍和美容院數量成長了 36%,銷售額成長了 63%。此外,Trofft 發表的報導指出,剪髮和造型是美國美容沙龍最受歡迎的服務。 2019 年,這些服務約佔總收入的 55.2%。而且,對剪髮和造型需求的成長也帶動了對專業美髮工具的需求。例如,根據 Statista 基於美國人口普查數據和 Simmons 全國消費者調查 (NHCS) 計算得出的數據,2020 年約有 5902 萬美國人剪過四次或四次以上的頭髮。此外,美容產業的激烈競爭也促使電動梳製造商不斷創新。製造商正努力研發滿足專業美髮師特定需求的產品,例如具備順髮功能和均勻加熱性能的產品。例如,專業美髮造型產品製造商Olivia Garden於2022年11月發布了兩個全新的LUXE系列梳子:「OG Brush LUXE系列」和「Ceramic+Ion LUXE系列」。 「OG Brush LUXE系列」是一個全新的環保限量版梳子系列,採用溫暖的金屬色調。此系列產品由100%可回收塑膠製成,包含四款具有三種不同順髮功能的金屬色梳子,以及可用於打造各種造型的造型梳。這些因素正在推動美髮產業的進一步發展。
技術進步
科技進步是推動電動梳市場成長的主要因素。配備負離子技術的電動梳能夠釋放負離子,中和靜電和毛躁,使頭髮更加順滑亮澤。這項技術還能更快分解水分子,縮短吹乾時間。例如,2024年4月,美髮工具製造商Wavytalk推出了「負離子直髮梳」。這款獨特的二合一梳子集梳子和直髮器的功能於一體,徹底革新了居家美髮方式,輕鬆打造沙龍級效果。這款梳子配備負離子開關和先進的藍色負離子指示燈,使負離子能夠深入滲透髮絲,修復燙染造成的損傷,減少靜電,並改善整體髮質。此外,最新的電動梳還具備多種溫度設置,使用者可以根據自身髮質和造型需求調節溫度,最大限度地減少熱損傷,達到理想的造型效果。例如,2023年4月,Shark推出了一款名為「SpeedStyle」的全新美髮造型產品。這款Shark SpeedStyle是一款多功能吹風機,配備擴散器、撫平毛躁和碎髮的定型器、快速順滑梳、即時修型梳、強力集風嘴和寬齒梳。它還設有三種溫度設置,以實現最佳造型效果。這些因素進一步提升了電動美髮梳的需求。
The global electric hair brush market size reached USD 311.1 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 446.3 Million by 2034, exhibiting a growth rate (CAGR) of 3.97% during 2026-2034. Technological advancements, the increasing awareness of hair care, and the rising disposable income levels of the consumers are primarily driving the market growth.
Rising Beauty Consciousness
The rising beauty consciousness is indeed a significant driver fueling the growth of the electric hair brush market. Consumers are increasingly seeking hair care products that offer convenience and efficiency. For instance, according to the publisher, the global hair care market size reached US$ 86.9 Billion in 2023. Looking forward, the publisher expects the market to reach US$ 124.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. Electric hair brushes provide quick and easy solutions for everyday styling and maintenance, reducing the time required for hair care routines. Moreover, rising penetration among women to style their hair is driving the demand for electric brushes. For instance, according to an NPD analysis of hair care habits in the United States, one-third of women style their hair once a week or less. In addition to this, the growing usage of hair styling tools as they offer salon-like hair is also escalating the adoption of electric hair brushes. Besides this, younger demographics prioritize personal grooming and are early adopters of new beauty technologies, including electric hair brushes that align with their lifestyle and aesthetic preferences. For instance, according to an article published by Retail Brew in May 2022, nearly 44% of Gen Z purchase hairstyling tools. This is further contributing to the electric hair brush market share.
Increasing Number of Salons
The increasing number of salons is significantly driving the growth of the electric hair brush market. For instance, according to a 2020 report provided by the Professional Beauty Association, the number of non-employer and salon businesses in the United States climbed by 36% over the previous decade, while sales increased by 63%. Also, according to an article published by Trafft, haircutting and styling is the most popular service performed by beauty salons in the United States. In 2019, they contributed roughly 55.2% of total income. Moreover, the growing penetration towards hair cutting and styling is proliferating the demand for professional hair tools. For instance, according to the data calculated by Statista based on the U.S. Census data and the Simmons National Consumer Survey (NHCS), around 59.02 million Americans received four or more haircuts in 2020. Besides this, the competitive nature of the salon industry drives innovation among manufacturers of electric hair brushes. They strive to create products that meet the specific needs of salon professionals, such as detangling options or better heat distribution. For instance, in November 2022, Olivia Garden, a manufacturer of professional hairstylist products, unveiled two new LUXE brush collections: the OG Brush LUXE Collection and the Ceramic + Ion LUXE Collection. The OG Brush LUXE range is a new, limited-edition range of eco-friendly brushes available in warm metallic tones. The collection is composed of 100% recyclable plastic and includes four metallic-colored brushes in three detangling options, as well as a styling brush to complete any style. These factors are further driving the industry's growth.
Technological Advancements
Technological advancements are one of the key factors escalating the demand for electric hair brush market growth. Electric hair brushes equipped with ionic technology emit negative ions that help to neutralize static and frizz, resulting in smoother and shinier hair. This technology also reduces drying time by breaking down water molecules faster. For instance, in April 2024, Wavytalk, a manufacturer of hair tools, launched the Ionic Hair Straightening Brush. This unique 2-in-1 brush combines the functionality of a comb and a flat iron, revolutionizing at-home hair style and providing salon-quality results effortlessly. The brush has a negative ion switch and an exquisite blue negative ion indication that deeply penetrates the hair strands to repair damage from perming and coloring, reduce static electricity, and improve overall hair health. Apart from this, modern electric hair brushes come with multiple heat settings, allowing users to customize the temperature based on their hair type and styling needs. This helps minimize heat damage and ensures optimal results. For instance, in April 2023, Shark launched a new hair styling product called the SpeedStyle. The Shark SpeedStyle is a standalone hair dryer that includes a diffuser, a finisher to minimize frizz and flyaways, a quick-smooth brush, an instant touchup brush, a turbo concentrator, and a wide-tooth comb. It has three heat and air settings to get the optimum look. These factors are further escalating the demand for electric hair brushes.
The publisher provides an analysis of the key trends in each segment of the global electric hair brush market report, along with forecasts at the global, regional, and country levels from 2026-2034. Our report has categorized the market based on product type, gender, distribution channel, and end use.
The electric hair brush market report has provided a detailed breakup and analysis of the market based on the product type. This includes flat and round.
Flat electric brushes are designed primarily for straightening hair. They typically feature heated plates or bristles that glide through the hair, smoothing it out and reducing frizz. They are effective for achieving sleek, straight styles quickly and efficiently. While round electric brushes are designed primarily for styling and adding volume to hair. They typically have a barrel-shaped head with heated bristles or plates that can rotate or vibrate.
Women's electric hair brushes often emphasize versatility, catering to various hair lengths and textures. They may include features suitable for straightening, curling, or adding volume, appealing to diverse styling needs. While men's electric hair brushes often focus on simplicity and ease of use. They may be designed for quick grooming, with features like rapid heating times and straightforward controls.
According to the electric hair brush market segmental analysis, supermarkets and hypermarkets offer convenience by integrating electric hair brushes into their personal care aisles. Consumers can easily add them to their grocery shopping lists or browse while shopping for other household items. While beauty stores provide a specialized shopping experience with knowledgeable staff who can offer advice on selecting the right electric hair brush based on hair type, styling preferences, and desired outcomes. Moreover, online stores provide convenience with 24/7 access to a wide selection of electric hair brushes. Consumers can compare prices, read reviews, and make purchases from the comfort of their homes.
According to the electric hair brush industry analysis, electric hair brushes for household use cater primarily to individuals and families seeking convenient and effective solutions for daily hair care and styling. Moreover, household electric brushes often emphasize versatility, offering features for both straightening and styling (such as curling or adding volume), appealing to diverse styling preferences within the household. While commercial demand primarily comes from salons, spas, and beauty professionals who require high-performance electric hair brushes for professional use. These brushes are designed for durability and heavy use, with features like high-quality materials (such as ceramic or titanium), faster heating times, and enhanced functionality for various hair types and styles.
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
North America represents a significant market for electric hair brushes, characterized by a mature and competitive landscape. The market is driven by a high level of consumer awareness regarding personal grooming and technological advancements. Moreover, the European market is characterized by diverse consumer preferences influenced by cultural and economic factors across different countries. Western Europe tends to favor premium products with advanced features, while Eastern Europe may prioritize affordability and practicality. Apart from this, Asia-Pacific is experiencing robust growth driven by rising disposable incomes, urbanization, and increasing awareness of personal grooming among a growing middle class. Countries like China, Japan, South Korea, and India are the key markets.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include: