電動梳市場規模、佔有率及成長分析（按產品類型、性別、通路、最終用戶及地區分類）－2026-2033年產業預測

預計到 2024 年，全球電動梳市場規模將達到 3.1596 億美元，到 2025 年將成長至 3.3144 億美元，到 2033 年將成長至 4.8597 億美元，預測期（2026-2033 年）的複合年成長率為 4.9%。

全球電動梳市場正經歷顯著成長，這主要得益於消費者對高效便捷美髮解決方案日益成長的需求。技術創新，尤其是在護髮和造型設備領域的創新，提升了這些產品的功能性。電動梳為追求省時造型的消費者提供了一種快速且方便的護髮方式。溫度控制、離子化技術和人體工學設計等功能進一步提升了電動梳的受歡迎程度。預計市場將保持成長勢頭，並繼續專注於創新和產品多元化。未來材料、加熱元件和智慧技術的發展趨勢有望革新消費者體驗，而消費者對電動梳益處的日益了解也可能推動人們對在家享受沙龍級美髮效果的持續需求。

全球電動梳市場促進因素

全球電動梳市場主要由技術創新驅動，這些創新提升了電動梳的設計和功能。智慧感測器、精準的溫度控制以及尖端材料的應用等創新，順應了消費者不斷變化的偏好，並豐富了使用者體驗。這些改進不僅提高了護髮的效率和效果，也吸引了更廣泛的消費群體，從而促進了電動梳的普及。因此，人性化的功能和卓越的性能相結合，已成為推動市場成長和擴張的關鍵因素，使電動梳成為現代護髮流程中不可或缺的工具。

限制全球電動梳市場發展的因素

全球電動梳市場面臨激烈的競爭和消費者對價格的高度敏感，因此面臨嚴峻的挑戰。由於製造商眾多、產品種類繁多，價格戰在該行業十分普遍，這可能會擠壓那些力圖保持競爭力的企業的利潤空間。此外，消費者對價格趨勢日益敏感，也使得製造商維持高階定價策略的努力變得更加複雜。在這種環境下，由於價格已成為許多買家的關鍵決策因素，維繫客戶忠誠度變得越來越困難，迫使品牌不斷創新並證明其價值提案。

全球電動梳市場趨勢

隨著消費者在購買決策中日益重視環境責任，全球電動梳市場正經歷著向永續性和環保產品的轉型。這一趨勢的特點是，消費者對採用節能技術和環保材料的電動梳的需求不斷成長。作為更廣泛的永續發展運動的一部分，各公司正致力於開發既能提供高性能又能滿足環保意識強的消費者需求的產品。對高效且環保的梳妝工具日益成長的需求正在重塑市場格局，促使製造商採用環保創新技術並重新設計產品線。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究
• 技術分析

全球電動梳市場規模（按產品類型和複合年成長率分類）（2026-2033 年）

• 平坦的
• 圓形的

全球電動梳市場規模（依性別分類）及複合年成長率（2026-2033）

• 女士
• 男性

全球電動梳市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 超級市場和大賣場
• 美容專賣店
• 網路商店
• 其他

全球電動梳市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• 家用
• 商業的

全球電動梳市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Conair Corporation（USA）
• Revlon（USA）
• Philips（Netherlands）
• Braun（Germany）
• Remington（USA）
• Hot Tools Professional（USA）
• BaBylissPRO（France）
• Panasonic（Japan）
• T3 Micro（USA）
• Sundee（China）
• Vega（India）
• GHD（UK）
• Paul Mitchell（USA）
• Kiss Products（USA）
• Mermade Hair（Australia）
• Mizutani Scissors（Japan）
• INFINITIPRO by Conair（USA）
• SleekCurl（China）
• Tescom（Japan）
• Hiar Brush Pro（USA）

結論與建議

Global Electric Hair Brush Market size was valued at USD 315.96 Million in 2024 and is poised to grow from USD 331.44 Million in 2025 to USD 485.97 Million by 2033, growing at a CAGR of 4.9% during the forecast period (2026-2033).

The global electric hair brush market is experiencing significant growth, fueled by increasing consumer demand for efficient and convenient hair styling solutions. Innovations in technology, particularly in hair care and grooming devices, have enhanced the functionality of these products. Electric hair brushes provide a quick and hassle-free way to manage hair, appealing to individuals seeking time-saving grooming options. Features such as adjustable heat settings, ionization technology, and ergonomic designs further increase their popularity. The market is set to continue its upward momentum, focusing on innovation and product diversification. Upcoming trends in materials, heating elements, and smart technologies promise to transform consumer experiences, while rising awareness of the benefits of electric brushes is likely to drive sustained demand for salon-quality results at home.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Electric Hair Brush market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Electric Hair Brush Market Segments Analysis

Global Electric Hair Brush Market is segmented by Product Type, Gender, Distribution Channel, End Users and region. Based on Product Type, the market is segmented into Flat and Round. Based on Gender, the market is segmented into Female and Male. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Beauty Stores, Online Stores and Others. Based on End Users, the market is segmented into Household and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Electric Hair Brush Market

The Global Electric Hair Brush market is significantly propelled by advancements in technology that enhance both design and functionality. Innovations such as smart sensors, precise heat control, and the use of cutting-edge materials enrich the user experience, aligning with the changing preferences of consumers. These enhancements not only improve the efficiency and effectiveness of hair care but also attract a broader audience, leading to increased adoption rates. As a result, the combination of user-friendly features and superior performance is instrumental in driving the growth and expansion of the market, making these electric hair brushes an essential tool for modern hair care routines.

Restraints in the Global Electric Hair Brush Market

The Global Electric Hair Brush market faces significant challenges due to intense competition and high price sensitivity among consumers. With a wide array of manufacturers and product offerings, the industry is marked by price wars, which can erode profit margins for companies striving to stay competitive. Additionally, consumers' awareness of pricing dynamics complicates efforts for manufacturers to sustain premium pricing strategies. This environment forces brands to continually innovate and justify their value propositions, as maintaining customer loyalty becomes increasingly difficult when price is a key decision factor for many buyers.

Market Trends of the Global Electric Hair Brush Market

The Global Electric Hair Brush market is witnessing a transformative shift towards sustainability and eco-friendliness as consumers increasingly prioritize environmental responsibility in their purchasing decisions. This trend is characterized by a rising demand for electric hair brushes that incorporate energy-efficient technologies and materials with reduced environmental impact. As part of the broader sustainability movement, companies are innovating to create products that not only deliver high performance but also cater to eco-conscious consumers. This growing preference for effective yet environmentally sound grooming tools is reshaping the market landscape, driving manufacturers to embrace eco-innovations and redefine their product offerings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global Electric Hair Brush Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Flat
• Round

Global Electric Hair Brush Market Size by Gender & CAGR (2026-2033)

• Market Overview
• Female
• Male

Global Electric Hair Brush Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets and Hypermarkets
• Beauty Stores
• Online Stores
• Others

Global Electric Hair Brush Market Size by End Users & CAGR (2026-2033)

• Market Overview
• Household
• Commercial

Global Electric Hair Brush Market Size & CAGR (2026-2033)

• North America (Product Type, Gender, Distribution Channel, End Users)
  • US
  • Canada
• Europe (Product Type, Gender, Distribution Channel, End Users)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Gender, Distribution Channel, End Users)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Gender, Distribution Channel, End Users)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Gender, Distribution Channel, End Users)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Conair Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Braun (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remington (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hot Tools Professional (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BaBylissPRO (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• T3 Micro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sundee (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vega (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GHD (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paul Mitchell (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiss Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mermade Hair (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizutani Scissors (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• INFINITIPRO by Conair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SleekCurl (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tescom (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hiar Brush Pro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations