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市場調查報告書
商品編碼
2049201

串流媒體設備市場分析：按設備類型、應用、最終用途和地區分類（2026-2034 年）

Streaming Media Devices Market Report by Device Type (Game Consoles, Media Streamers, Smart TVs), Application (E-Learning, Web-Browsing, Gaming, Real-Time Entertainment, Social Networking), End-Use (Commercial, Residential), and Region 2026-2034
出版日期: | 出版商: IMARC | 英文 142 Pages | 商品交期: 2-3個工作天內

價格

2025年全球串流媒體設備市場規模達176億美元。展望未來，IMARC Group預測，到2034年，該市場規模將達到487億美元，2026年至2034年的複合年成長率為11.63%。推動市場成長的因素包括用戶對隨選節目內容的偏好日益成長、能夠與其他智慧型設備同步以提高便利性的媒體設備使用量不斷增加，以及影片解析度的提升。

串流媒體設備市場的發展趨勢：

智慧家庭科技的普及

串流媒體設備是現代智慧家庭網路的重要組成部分，能夠帶來更互聯且方便用戶使用的體驗。隨著連網設備的普及，人們正在尋找可以與其他智慧型設備同步的媒體設備，以提升便利性並建立無縫的家庭娛樂系統。語音控制、自動化以及與虛擬助理的無縫整合正成為現代媒體設備的關鍵要素，使用戶能夠輕鬆管理自己的娛樂偏好。這一趨勢正推動人們接受能夠輕鬆融入智慧家庭環境的串流媒體設備。 2024年，Google發布了Google TV Streamer，這是一款4K串流媒體設備，旨在取代Chromecast，並兼具智慧家居中心的功能。該設備具備人工智慧驅動的內容發現、個人化推薦和智慧家庭整合功能。

用戶對隨選節目的偏好日益成長

觀眾不再侷限於固定的電視節目播出時間表，而是希望能夠自由地、隨時隨地觀看自己喜歡的內容。串流媒體設備提供了便利的隨選節目服務，涵蓋電視節目、電影、紀錄片和各類專題節目。這種觀看習慣的轉變促使越來越多的人考慮購買能夠無縫存取這些內容的裝置。人們對隨選節目的日益成長的偏好，也為串流媒體設備市場帶來了良好的發展前景。 2023年，美國國家航空暨太空總署（NASA）推出了NASA+，這是一項免費、無廣告的串流服務，可在Roku和Apple TV等平台上使用。該服務提供直播節目、獨家影片系列、兒童內容和西班牙語內容，讓用戶更深入了解NASA的各項任務和發現。

影像品質的技術進步

影像解析度的提升，尤其是4K和高動態範圍（HDR）格式的發展，在推動串流媒體設備需求方面發揮著至關重要的作用。隨著高清顯示器的日益普及，人們對能夠提供最高品質影像的設備的需求也日益成長，以便充分發揮這些顯示器的性能。串流媒體設備也不斷發展以滿足這些期望，不斷提升對高解析度格式的支持，從而增強觀看體驗。串流媒體平台上高品質內容的日益豐富進一步刺激了這種需求，使用者正在尋找能夠提供沉浸式影像的設備。這種向更高解析度內容的轉變正在積極影響用戶在串流媒體設備市場的選擇。 2023年，SONY電子發布了「2023 BRAVIA XR TV」系列。該系列包含五款新機型，例如X95L和A95L，它們均搭載了“認知處理器XR”，以提升音訊和影像品質。這些型號還具有「XR清晰影像」等新功能，可增強動態清晰度，以及「聲學中心同步」等功能，可帶來更沉浸式的音訊體驗。

目錄

第1章：序言

第2章：分析的範圍與方法

  • 分析目的
  • 相關利益者
  • 數據來源
    • 主要訊息
    • 二手資訊
  • 市場估值
    • 自下而上的方法
    • 自上而下的方法
  • 分析方法

第3章執行摘要

第4章：引言

第5章：全球串流媒體設備市場

  • 市場概覽
  • 市場表現
  • 新冠疫情的影響
  • 市場區隔：依設備類型
  • 市場區隔：按應用領域分類
  • 市場區隔：依最終用途分類
  • 市場區隔：按地區
  • 市場預測

第6章 市場區隔：依設備類型

  • 遊戲機
  • 串流媒體裝置
  • 智慧電視

第7章 市場區隔：依應用

  • 數位學習
  • 網頁瀏覽
  • 遊戲
  • 即時娛樂
  • 社群網路

第8章 市場區隔：依最終用途

  • 商業的
  • 住宅

第9章 市場區隔：依地區分類

  • 北美洲
  • 歐洲
  • 亞太地區
  • 中東和非洲
  • 拉丁美洲

第10章 SWOT 分析

第11章：價值鏈分析

第12章：波特五力分析

第13章：價格分析

第14章 競爭格局

  • 市場結構
  • 大公司
  • 主要公司簡介
    • Google LLC
    • Microsoft Corporation
    • Sony Corporation
    • Roku, Inc.
    • Samsung Electronics Co., Ltd.
    • AsusTek Computer Inc.
    • LG Electronics Inc.
    • Apple, Inc.
    • Koninklijke Philips NV
    • Amazon.com, Inc.
    • Huawei Technologies Co., Ltd.
    • HiMedia Technology Limited
    • ARRIS International Limited
    • D-Link Corporation
Product Code: SR112026A1427

The global streaming media devices market size reached USD 17.6 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 48.7 Billion by 2034, exhibiting a growth rate (CAGR) of 11.63% during 2026-2034. The growing user preferences for on-demand content, rising utilization of media devices that can be synchronized with other smart gadgets to improve convenience, increasing improvements in video resolution are some of the factors impelling the market growth.

STREAMING MEDIA DEVICES MARKET ANALYSIS:

  • Major Market Drivers: The market is experiencing robust growth owing the shift from traditional television (TV) to streaming services, rising internet penetration, and technological advancements in streaming devices. Apart from this, the growing popularity of cloud-based gaming and seamless integration with smart home systems is positively influencing the market.
  • Key Market Trends: Innovations including voice control, artificial intelligence (AI) integration, and enhanced resolution support like 4K or 8K are supporting the market growth. Besides this, the inclusion of streaming features in devices, including game consoles, is improving user engagement across various platforms.
  • Geographical Trends: North America dominates in the market because of high-speed broadband connectivity and a large user base of OTT platforms.
  • Competitive Landscape: Some of the major market players in the industry includeGoogle LLC, Microsoft Corporation, Sony Corporation, Roku, Inc., Samsung Electronics Co. Ltd., AsusTek Computer Inc., LG Electronics Inc., Apple, Inc., Koninklijke Philips N.V., Amazon.com, Inc., Huawei Technologies Co., Ltd., HiMedia Technology Limited, ARRIS International Limited and D-Link Corporation.
  • Challenges and Opportunities: Challenges include bandwidth limitations in developing regions and high competition, which puts pressure on pricing. However, opportunities in expanding internet access in underserved areas and the rising demand for smart home integration, is bolstering the market growth.

STREAMING MEDIA DEVICES MARKET TRENDS:

Adoption of Smart Home Technologies

Streaming media devices are critical in the contemporary smart home network, enabling a more interconnected and user-friendly experience. As interconnected devices become more popular, individuals are seeking media devices that can be synchronized with their other smart gadgets to improve convenience and create a seamless home entertainment system. Voice control functionalities, automation, and smooth integration with virtual assistants are becoming important parts of modern media devices, allowing users to handle their entertainment preferences effortlessly. This trend is encouraging people to embrace streaming devices that can easily integrate into their smart home configurations. In 2024, Google unveiled the Google TV Streamer, a 4K streaming device that replaces Chromecast and doubles as a smart home hub. It features artificial intelligence (AI)-powered content discovery, personalized recommendations, and smart home integration.

Increasing User Preferences for On-Demand Content

Viewers are seeking the freedom to watch their preferred content at their own convenience, instead of following set television schedules. Streaming media devices provide simple access to a diverse selection of on-demand content, including TV shows, films, documentaries, and specialized programming. This shift in viewing habits is encouraging more people to invest in devices that provide seamless access to such content. The growing preferences for on-demand content are offering a favorable streaming media devices market outlook. In 2023, NASA introduced NASA+, a no-cost, commercial-free streaming service that can be accessed on platforms such as Roku and Apple TV. This service provides live coverage, exclusive video series, children's content, and content in Spanish, giving users a deep dive into NASA's missions and discoveries.

Technological Advancements in Video Quality

Improvements in video resolution, especially in 4K and high dynamic range (HDR) formats, play a key role in driving the demand for streaming media devices. The rising popularity of high-definition displays is driving the need for devices that can provide top-notch video quality to complement these displays. Streaming media devices are evolving to meet these expectations, offering support for high-resolution formats that enhance the viewing experience. The growing availability of high-quality content across streaming platforms further supports this demand, with users seeking devices that can offer immersive visuals. The shift towards using content in higher definition is positively influencing the choices of users in the market for streaming media devices. In 2023, Sony Electronics unveiled the 2023 BRAVIA XR TV collection, which includes five fresh models like the X95L and A95L, equipped with the Cognitive Processor XR for improved audio and visuals. These models offered new features like XR Clear Image for improved motion clarity and Acoustic Center Sync for a more immersive audio experience.

STREAMING MEDIA DEVICES MARKET SEGMENTATION:

Breakup by Device Type:

  • Game Consoles
  • Media Streamers
  • Smart TVs

Game consoles account for the majority of the market share

Game consoles represent the largest segment, driven by the growing popularity of gaming as both a form of entertainment and a competitive activity. The demand for advanced gaming consoles that provide immersive experiences is increasing due to improvements in graphics, processing power, and user interfaces. Game consoles also benefit from the increasing number of exclusive game titles and strong ecosystems that integrate online gaming communities and subscription services. In 2024, Microsoft introduced plans for the release of three new Xbox consoles. The Xbox Series S (1TB) Robot White, Xbox Series X (1TB) Digital Edition Robot White, and the special Xbox Series X (2TB) Galaxy Black are part of the lineup.

Breakup by Application:

  • E-Learning
  • Web-Browsing
  • Gaming
  • Real-Time Entertainment
  • Social Networking

E-learning is a crucial segment because of the increasing demand for online education and digital platforms that offer accessible and flexible learning options. Educational institutions and organizations are integrating digital tools into their training and instructional methods. Additionally, the segment is supported by increasing internet penetration and the development of user-friendly platforms that cater to both individuals and organizations seeking knowledge acquisition and skill development. In 2023, the global e-learning market was valued at US$ 316.2 Billion according to the IMARC Group.

Web-browsing continues to expand as the internet remains a vital tool for accessing information, services, and communication. The increasing usage of internet, along with quicker broadband speeds and widespread device access, is driving the need for effective browsing options. Apart from this, as more people access streaming platforms through browsers, streaming media devices demand continues to rise, offering seamless integration with online content and enhancing the overall user experience.

Gaming is gaining popularity because of technological advancements, such as high-performance devices and immersive experiences. The proliferation of cloud-based gaming, augmented reality (AR), and virtual reality (VR) technologies is supporting the market growth. This segment is further supported by the rise in multiplayer and social gaming experiences, enhancing user engagement and retention.

Breakup by End-Use:

  • Commercial
  • Residential

Residential is the predominant market segment

Residential represent the largest segment, driven by the growing demand for home entertainment solutions. Individuals are opting for streaming devices to access on-demand content, reducing the necessity for traditional cable services. The widespread use of smart homes and the increasing popularity of binge-watching and personalized viewing is making streaming devices essential in homes. Moreover, improvements in internet infrastructure and smart TV technology are improving the attractiveness of these gadgets in households. Additionally, the rise of smart home ecosystems, where devices integrate smoothly with other home automation systems, enhances the attractiveness of these media devices.

Breakup by Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

North America leads the market, accounting for the largest streaming media devices market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, North America represents the largest regional market for streaming media devices.

North America is the largest segment in the market due to its well-established industries and high demand for advanced products and services. The region benefits from strong infrastructure, technological advancements, and a robust user base. Companies in the region have resources and capital at their disposal, enabling them to innovate and grow their product offerings. Additionally, favorable regulatory frameworks and supportive government policies further support adoption across various sectors. The streaming media devices market dynamics in the region are influenced by rising user demand for on-demand content, availability of high-speed internet connectivity, and continuous innovations in device technology. In 2024, TCL introduced its free streaming service TCLtv+ on Roku devices and TCL Roku TVs in the US. This service provides more than 350 ad-supported TV channels for free, as well as movies and series from top studios such as NBCUniversal, Sony, and Lionsgate. TCLtv+ can be downloaded from both the Roku Channel Store and Apple's iOS store.

COMPETITIVE LANDSCAPE:

  • The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the industry include Google LLC, Microsoft Corporation, Sony Corporation, Roku, Inc., Samsung Electronics Co. Ltd., AsusTek Computer Inc., LG Electronics Inc., Apple, Inc., Koninklijke Philips N.V., Amazon.com, Inc., Huawei Technologies Co., Ltd., HiMedia Technology Limited, ARRIS International Limited, D-Link Corporation, etc. ()
  • Key players in the market are focusing on innovation and enhancing user experience to maintain a competitive edge. They are integrating advanced technologies such as voice control, AI, and 4K or 8K streaming capabilities into their devices. Additionally, these companies are forming partnerships with content providers to expand their content offerings, ensuring seamless access to a variety of streaming services. The increasing investment by leading companies in improving their hardware to support faster and more reliable streaming is propelling the streaming media devices market growth. In 2023, Samsung launched its 2023 Neo QLED, MICRO LED, and Samsung OLED collections, with an emphasis on improved performance, reliable connectivity, and tailored user experiences. These latest models provided better image quality with AI-enhanced functions, seamless integration into smart homes with SmartThings, and enhanced gaming features through the Samsung Gaming Hub.

KEY QUESTIONS ANSWERED IN THIS REPORT

  • How has the global streaming media devices market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global market?
  • What is the impact of each driver, restraint, and opportunity on the global market?
  • What are the key regional markets?
  • What is the breakup of the market based on the device type?
  • Which is the most attractive device type in the market?
  • What is the breakup of the market based on the application?
  • Which is the most attractive application in the market?
  • What is the breakup of the market based on the end-use?
  • Which is the most attractive end-use in the market?
  • What is the competitive structure of the market?
  • Who are the key players/companies in the global streaming media devices market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Streaming Media Devices Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Device Type
  • 5.5 Market Breakup by Application
  • 5.6 Market Breakup by End-Use
  • 5.7 Market Breakup by Region
  • 5.8 Market Forecast

6 Market Breakup by Device Type

  • 6.1 Game Consoles
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Media Streamers
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Smart TVs
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Application

  • 7.1 E-Learning
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Web-Browsing
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Gaming
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Real-Time Entertainment
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Social Networking
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by End-Use

  • 8.1 Commercial
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Residential
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Europe
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Asia Pacific
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Middle East and Africa
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Latin America
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Google LLC
    • 14.3.2 Microsoft Corporation
    • 14.3.3 Sony Corporation
    • 14.3.4 Roku, Inc.
    • 14.3.5 Samsung Electronics Co., Ltd.
    • 14.3.6 AsusTek Computer Inc.
    • 14.3.7 LG Electronics Inc.
    • 14.3.8 Apple, Inc.
    • 14.3.9 Koninklijke Philips N.V.
    • 14.3.10 Amazon.com, Inc.
    • 14.3.11 Huawei Technologies Co., Ltd.
    • 14.3.12 HiMedia Technology Limited
    • 14.3.13 ARRIS International Limited
    • 14.3.14 D-Link Corporation

List of Figures

  • Figure 1: Global: Streaming Media Device Market: Major Drivers and Challenges
  • Figure 2: Global: Streaming Media Device Market: Sales Value (in Billion USD), 2020-2025
  • Figure 3: Global: Streaming Media Device Market: Breakup by Device Type (in %), 2025
  • Figure 4: Global: Streaming Media Device Market: Breakup by Application (in %), 2025
  • Figure 5: Global: Streaming Media Device Market: Breakup by End-Use (in %), 2025
  • Figure 6: Global: Streaming Media Device Market: Breakup by Region (in %), 2025
  • Figure 7: Global: Streaming Media Device Market Forecast: Sales Value (in Billion USD), 2026-2034
  • Figure 8: Global: Streaming Media Device Industry: SWOT Analysis
  • Figure 9: Global: Streaming Media Device Industry: Value Chain Analysis
  • Figure 10: Global: Streaming Media Device Industry: Porter's Five Forces Analysis
  • Figure 11: Global: Streaming Media Device (Game Consoles) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 12: Global: Streaming Media Device (Game Consoles) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 13: Global: Streaming Media Device (Media Streamers) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 14: Global: Streaming Media Device (Media Streamers) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 15: Global: Streaming Media Device (Smart TVs) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 16: Global: Streaming Media Device (Smart TVs) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 17: Global: Streaming Media Device (E-Learning) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 18: Global: Streaming Media Device (E-Learning) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 19: Global: Streaming Media Device (Web-Browsing) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 20: Global: Streaming Media Device (Web-Browsing) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 21: Global: Streaming Media Device (Gaming) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 22: Global: Streaming Media Device (Gaming) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 23: Global: Streaming Media Device (Real-Time Entertainment) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 24: Global: Streaming Media Device (Real-Time Entertainment) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 25: Global: Streaming Media Device (Social Networking) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 26: Global: Streaming Media Device (Social Networking) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 27: Global: Streaming Media Device (Commercial) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 28: Global: Streaming Media Device (Commercial) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 29: Global: Streaming Media Device (Residential) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 30: Global: Streaming Media Device (Residential) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 31: North America: Streaming Media Device Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 32: North America: Streaming Media Device Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 33: Europe: Streaming Media Device Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 34: Europe: Streaming Media Device Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 35: Asia Pacific: Streaming Media Device Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 36: Asia Pacific: Streaming Media Device Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 37: Middle East and Africa: Streaming Media Device Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 38: Middle East and Africa: Streaming Media Device Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 39: Latin America: Streaming Media Device Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 40: Latin America: Streaming Media Device Market Forecast: Sales Value (in Million USD), 2026-2034

List of Tables

  • Table 1: Global: Streaming Media Device Market: Key Industry Highlights, 2025 and 2034
  • Table 2: Global: Streaming Media Device Market Forecast: Breakup by Device Type (in Million USD), 2026-2034
  • Table 3: Global: Streaming Media Device Market Forecast: Breakup by Application (in Million USD), 2026-2034
  • Table 4: Global: Streaming Media Device Market Forecast: Breakup by End-Use (in Million USD), 2026-2034
  • Table 5: Global: Streaming Media Device Market Forecast: Breakup by Region (in Million USD), 2026-2034
  • Table 6: Global: Streaming Media Device Market Structure
  • Table 7: Global: Streaming Media Device Market: Key Players