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市場調查報告書
商品編碼
2024976
韓國美妝產品市場規模、佔有率、趨勢及預測:依產品類型、通路、最終用戶及地區分類,2026-2034年K-Beauty Products Market Size, Share, Trends, and Forecast by Product Type, Distribution Channel, End User, and Region, 2026-2034 |
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2025年,全球韓妝產品市場規模達160.68億美元。展望未來,IMARC Group預測,到2034年,該市場規模將達到344.157億美元,2026年至2034年的複合年成長率(CAGR)為8.61%。目前,亞太地區是推動市場成長的主要力量,預計2025年將佔據超過35.0%的市場。社群媒體平台的影響力日益增強以及消費者對全面護膚流程的認知不斷提高,是推動市場成長的主要因素。
全球韓妝市場的發展動力源自於消費者對創新、高品質護膚和彩妝解決方案日益成長的需求,而韓國文化(包括K-pop和韓劇)的流行也為此提供了有力支撐。消費者對天然有機成分、精細護膚流程的需求,以及針對不同膚質研發的有效配方,也推動了市場成長。廣泛的數位行銷、網紅代言以及電商平台的日益普及,使得這些產品觸手可及,從而惠及整個產業。在全球範圍內,隨著消費者可支配收入的增加,他們對護膚的益處日益重視,並傾向於選擇客製化的美容方案,韓妝產品的需求正在顯著成長。獨特的包裝設計以及對產品創新的不懈追求,也提升了消費者的參與和品牌忠誠度。
美國市場正崛起為韓妝產品的重要市場,這主要得益於消費者對注重保濕、抗衰老和肌膚健康的多步驟護膚流程日益成長的偏好。此外,消費者對亞洲美容理念的認知不斷提高,這些理念強調預防保健和溫和、科學的配方,也推動了市場需求。隨著零售網路的拓展,包括專業美容院和大型連鎖店,韓妝產品變得更加觸手可及,而社群媒體平台的高曝光度也進一步提升了其市場影響力。例如,2024年7月25日,以快速起效、高效護膚產品著稱的韓國護膚品牌Dr. Jart+宣布入駐美國亞馬遜高級美妝商城。 Dr. Jart+的產品和成分能有效解決多種肌膚問題。此外,美國消費者偏好轉向「無動物實驗」、「永續」和「永續美妝」產品,這與許多韓國美妝品牌的環保意識不謀而合,為市場帶來了光明前景。同時,美國市場擁有龐大的千禧世代和Z世代基本客群,他們被韓國美妝創新的質地、多功能產品和價格適中的奢華感所吸引,這也推動了韓國美妝產品市場的成長。
改用天然成分
隨著消費者對有機成分的需求日益成長,他們越來越傾向於選擇不含任何有害化學物質或合成添加劑的化妝品和護膚品。例如,2023年10月,SUGAR Cosmetics推出了「Quench Botanics」系列,這是一個韓國品牌,其配方採用天然成分,專為印度的肌膚和氣候條件量身定做。此外,2023年9月,OLIVIAUMMA LLC開發了護膚品牌「OLIVIAUMMA, Glass Skin Tanghulu」。本產品採用高頻技術從蘋果、木瓜、心葉莓、Shine Muscat和青梅中提取的成分,能夠均勻膚色,讓肌膚潔淨水潤。此外,2024年1月,韓國領先的高階個人護理公司之一KUNDAL(以使用澳洲堅果和蜂蜜而聞名)發布了K-Beauty Halal Hairline系列,該系列產品含有控油P+透明質酸複合物,能夠即刻舒緩頭皮。此外,LG生活健康旗下子公司CNP Laboratories於2024年3月推出了以蜂膠為主要成分的限量版產品,旨在鞏固其在日本市場的地位。同時,Whamisa和Innisfree等品牌也在產品中融入蜂蜜、綠茶和多種植物成分等天然成分,預計將影響韓國美容產品的市場模式。
個人化護膚方案
韓妝產品以其針對性的護理和創新配方而聞名,能夠滿足各種膚質和肌膚問題。例如,2024年6月,Lady K Malaysia推出了不含動物成分的清真純素護膚產品。此外,2024年5月,專注於在菲律賓提供高品質美容和健康產品的Sapphire Beauty & Wellness (SB&W)公司推出了兩個韓國護膚品牌「Desembre」和「Dermagarden」。根據環境工作小組(EWG)統計,一般人平均每天使用九種不同的個人保健產品。四分之一的女性每天使用15種或更多產品。此外,人們往往會在美容護膚上花費大量時間和精力,這也是推動市場成長的另一個重要因素。例如,2023年11月,愛茉莉太平洋旗下的韓國營養化妝品公司Vital Beautie推出了一款含有視網醇的營養補充劑,並聲稱該產品對視網醇敏感人群安全。此外,IOPE的實驗室客製化解決方案通常包括皮膚分析和個人化諮詢,以便根據每個人的肌膚問題提案合適的產品。同樣,富含營養精華液的一次性面膜(例如Mediheal和Dr. Jart+等品牌推出的產品)日益普及,也推動了韓妝產品市場佔有率的成長。
產品供應充足
不斷變化的消費者需求正在推動電子商務和數位平台的擴張,進而促進市場成長。全球電子商務市場絲毫沒有放緩的跡象。根據一份產業報告預測,到2024年,線上銷售額預計將達到5兆美元,並持續以15%的複合年成長率成長,凸顯了數位購物日益成長的重要性。 2024年4月,領先的美妝零售商之一Tira在其電商平台和部分門市獨家推出了韓國美妝品牌「Kundal」。此舉旨在將該品牌的護髮和身體保養產品引入印度市場,並加強其國際品牌陣容。同樣,2024年3月,Skin1004宣布將透過Tira應用程式全面發售其產品線。此外,Soko Glam、YesStyle和亞馬遜等其他網站也在觸達更廣泛的客戶群方面發揮著至關重要的作用,使世界各地的人們都能輕鬆購買到韓國美妝產品。此外,實體店的增加也推動了市場的發展。例如,2024年5月,韓國領先的化妝品連鎖店CJ Olive Young宣布成立日本子公司,向日本批發商供應化妝品。此外,蘭芝和悅詩風吟等品牌也透過自有網路商店直接面對消費者銷售產品,預計將進一步提振未來幾年的全球市場。
The global K-beauty products market size reached USD 16,006.8 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 34,415.7 Million by 2034, exhibiting a growth rate (CAGR) of 8.61% during 2026-2034. Asia Pacific currently dominates the market, holding a market share of over 35.0% in 2025 . The increasing influence of social media platforms, along with the rising consciousness towards a comprehensive skincare routine, is primarily bolstering the market.
The global K-beauty products market is driven by rising consumer interest in innovative and high-quality skincare and cosmetic solutions. This can be supported by the popularity of Korean culture, including K-pop and K-dramas. The demand for natural and organic ingredients, sophisticated skincare routines, and the development of effective formulations for diverse skin types are also contributing to the market growth. Extensive digital marketing, influencer endorsements, and increasing penetration of e-commerce platforms are making these products widely accessible, benefiting the industry. As consumers with rising disposable incomes are becoming increasingly aware of the benefits of skincare, along with their preference for customized beauty regimes, there has been a significant uptake of k-beauty products globally. The appeal of unique packaging, combined with a strong emphasis on product innovation, is also enhancing consumer engagement and brand loyalty.
The United States market has emerged as a key market for k-beauty products, propelled by increasing consumer preference for multi-step skincare regimens that prioritize hydration, anti-aging, and skin health. Along with this, growing awareness of Asian beauty philosophies emphasizing preventative care and gentle, science-backed formulations is fueling the market demand. Retail expansion through specialty beauty stores and mainstream chains is making these products more accessible, further supported by high visibility on social media platforms. For instance, on 25th July 2024, Dr. Jart+, the Korean skincare brand known for its high-performance derma skincare products that deliver instant results and garner viral social media buzz, announced its debut in the U.S. Amazon Premium Beauty store. Dr. Jart+ products and ingredients address various skin concerns. Besides this, American consumers' shift toward cruelty-free, sustainable, and clean beauty products aligns with the eco-consciousness of many K-Beauty brands, which is creating a positive outlook for the market. Additionally, the U.S. market benefits from a strong millennial and Gen Z customer base, drawn to innovative textures, multifunctional products, and affordable luxury that K-beauty offers, aiding the k-beauty products market growth.
SHIFT TOWARDS NATURAL INGREDIENTS
The rising demand for organic ingredients is encouraging consumers to opt for cosmetic and skincare products that are free from harmful chemicals and synthetic additives. For example, in October 2023, SUGAR Cosmetics launched Quench Botanics, a Korean brand tailor-made for Indian skin and weather conditions with natural ingredients. Besides this, in September 2023, OLIVIAUMMA LLC developed the skincare brand OLIVIAUMMA, Glass Skin Tanghulu that is extracted from apple, papaya, heartleaf, shine muscat, and green plum with high-frequency technology, thereby making the face tone even, clean, moisturized, etc. Additionally, in January 2024, one of the leading Korean premium personal care companies, KUNDAL, known for its usage of macadamia and honey, introduced its K-Beauty Halal hairline that features an anti-sebum P + hyalocta complex, providing an instant refreshing sensation to the scalp. Apart from this, in March 2024, LG Household & Health Care-owned CNP Laboratory aimed to strengthen its position in Japan with the launch of exclusive products, which contain propolis as the main ingredient. Furthermore, brands like Whamisa and Innisfree are incorporating natural ingredients, including honey, green tea, and numerous botanicals, which is anticipated to create a k-beauty products market outlook.
PERSONALIZED SKINCARE REGIMES
K-beauty products are known for their targeted treatments and innovative formulations, thereby catering to a wide range of skin types and issues. For example, in June 2024, Lady K Malaysia introduced halal and vegan skincare products that are free from animal-based ingredients. Additionally, in May 2024, Sapphire Beauty & Wellness (SB&W), one of the companies dedicated to providing high-quality beauty and wellness items in the Philippines, unveiled two South Korean skincare brands, Desembre and Dermagarden. According to the Environmental Working Group, the average person applies nine personal care products to their body daily. One-quarter of women apply 15 or more products each day. Besides this, individuals are willing to invest time and effort in their beauty routines, which is acting as another significant growth-inducing factor. For instance, in November 2023, South Korean nutricosmetics company Vital Beautie, owned by Amorepacific, introduced a retinol-based dietary supplement that claims to be safe even for people who are sensitive to the ingredient. Moreover, IOPE's lab-tailored solution usually involves skin analysis and personalized consultations to recommend products that address individual skin concerns. In line with this, the rising popularity of single-use masks soaked in nutrient-rich serums by brands like Mediheal and Dr. Jart+ is contributing to the K-beauty products market share.
WIDE ACCESSIBILITY OF PRODUCTS
Evolving consumer demand is inflating the use of e-commerce and digital platforms, which is driving the market. The global eCommerce market shows no signs of slowing down. According to an industrial report, with online sales projected to reach USD 5 trillion by 2024 and continue to grow at a compound annual rate of 15%, the digital shopping landscape is becoming increasingly dominant. In April 2024, one of the prominent beauty retailers, Tira, exclusively launched the K-beauty brand Kundal on its e-commerce platform and in select stores to introduce its hair and body care products to the Indian market and bolster its international brand selection. Similarly, in March 2024, Skin1004 unveiled its offerings that are commonly available via the Tirra App. Besides this, other websites, such as Soko Glam, YesStyle, Amazon, etc., are becoming crucial in reaching a wider audience, thereby allowing individuals from all over the world to access K-beauty products easily. Moreover, the growing number of brick-and-mortar stores is also propelling the market. For instance, in May 2024, CJ Olive Young Corp., South Korea's prominent beauty store chain, announced to set up its subsidiary in Japan to supply cosmetics offerings to local distributors across the country. Apart from this, brand-specific online stores, such as Laneige's and Innisfree's websites, offer direct-to-consumer sales, which is projected to fuel the global market in the coming years.
Sheet masks lead the market due to their convenience, efficacy, and ability to cater to a wide range of skin concerns. These masks are easy to use, providing a quick and effective skincare solution that fits into any routine. The hydrating and nutrient-rich formulations found in sheet masks deliver immediate visible results, making them a popular choice among consumers seeking instant skin benefits. The variety of options available, from moisturizing and brightening to anti-aging and soothing, thereby ensuring that there is a sheet mask for every skin type and concern. For instance, brands, including Dr. Jart+ and Innisfree, incorporate the latest skincare trends and scientific advancements. Additionally, in February 2022, Atman created a unique sheet mask called Kosk that allows the wearer to cover the nose and comfortably eat and drink whenever they want to remove it completely.
Specialty/monobrand stores leads the market with around 38.9% of market share in 2025. The ability of specialty/ mono-brand stores to provide a tailored and immersive shopping experience that aligns with the high standards and unique identity of each brand is augmenting the segment's growth. This dedicated retail environment helps in building strong brand loyalty and trust among consumers, as they receive personalized service and expert advice tailored to their specific skincare needs. For example, Innisfree's flagship stores provide an immersive experience that includes in-store demonstrations, skin consultations, and an extensive selection of their natural ingredient-based products. Similarly, Amorepacific's Aritaum stores offer an exclusive showcase of their various brands, like Laneige, Sulwhasoo, Mamonde, etc., ensuring that customers have access to the latest products and innovations.
Female end users lead the market with around 62.7% of the market share in 2025. The K-beauty industry is known for its focus on skincare routines and beauty solutions that cater specifically to women's diverse skincare needs and aesthetic preferences. With a wide array of products designed to address various skin concerns such as hydration, anti-aging, brightening, and acne prevention, K-beauty brands have successfully captured the attention of female consumers who prioritize skincare as an essential aspect of their daily routine. For example, brands like Etude House and Missha offer extensive product lines that include serums, moisturizers, and makeup items that appeal to different skin types and beauty goals. Additionally, the K-beauty market's emphasis on natural ingredients, innovative formulations, and appealing packaging resonates strongly with women seeking both effectiveness and aesthetic pleasure in their skincare products.
Based on the K-beauty products market forecast, Asia Pacific accounted for the largest market share of over 35.0%. The rising cultural emphasis on skincare, along with the expanding middle-class population, is primarily propelling the market in Asia Pacific. In China, the use of e-commerce platforms like Tmall and JD.com has made it easier for consumers to access a wide range of K-beauty products, leading to robust sales growth. Moreover, continuous collaborations among key players are also acting as significant growth-inducing factors. For example, in July 2022, Saturday Skin partnered with Nykaa to expand its presence in India and offer a wide array of K-beauty products via the Nykaa website and mobile app. Similarly, in November 2022, L'Oreal announced the collaboration with Shihyo, a Korean brand that includes 24 herbal ingredients steeped in fermented rice and other innovative Asian techniques.
UNITED STATES K-BEAUTY PRODUCTS MARKET ANALYSIS
The United States accounted for 75.5% of the market share in North America. Growing customer demand for innovative, natural skincare products is fuelling the US market for K-beauty products. Because of their emphasis on multi-step skincare regimens, lightweight formulations, and unusual ingredients like fermented yeast, snail mucus, and Centella asiatica, K-beauty companies have become quite popular. The growing popularity of skincare routines on social media sites like YouTube, Instagram, and TikTok has increased demand for K-beauty goods, especially among Gen Z and millennials.
According to an industrial report, in 2024, the skin care market in the United States is projected to generate a revenue of USD 24.35 Billion with K-beauty contributing significantly due to its innovation in sheet masks, serums, and cleansers. Increased accessibility has resulted from collaborations between Korean companies and US retailers like Sephora and Ulta Beauty. Moreover, the proliferation of e-commerce platforms has made it possible for customers to investigate genuine K-beauty products straight from Korea. U.S. ecommerce represented 22.0% of total retail sales, according to Digital Commerce 360 analysis of U.S. Department of Commerce data. The focus that K-beauty places on vegan, cruelty-free, and environmentally friendly formulas is in line with the rising demand from consumers for sustainable beauty products.
EUROPE K-BEAUTY PRODUCTS MARKET ANALYSIS
A growing propensity toward creative beauty routines and a preference for skincare over color cosmetics are driving the rapid rise of the K-beauty business in Europe. Because K-beauty emphasizes healthy, dewy skin with multi-step procedures that include toners, essences, ampoules, and sheet masks, it appeals to European consumers. A 2022 study of the Cosmetics European, Personal Care Association found that over USD 46 Billion worth of cosmetics were traded in the region. According to the report, 72% of Europeans use cosmetics and personal care items to boost their self-esteem and quality of life. Since the need for multipurpose cosmetics remains high on the priority list, Korea's innovations dominate the industry. Therefore, major chains of cosmetics stores, such as Sephora, carry Korean beauty products in 825 of its locations in 14 European nations. The market for K-beauty products in Europe is growing as a result of these reasons combined.
With the rise in popularity of companies like COSRX, Laneige, and Innisfree, K-beauty products have been widely available in European nations like Germany, France, and the UK. Consumer confidence is increased by the European Union's stringent skincare product laws, which complement K-beauty products' superior, dermatologist-tested formulas.
ASIA PACIFIC K-BEAUTY PRODUCTS MARKET ANALYSIS
The popularity of Korean pop culture, particularly K-dramas and K-pop, which have a significant impact on beauty trends, is what propels the K-beauty market throughout the Asia-Pacific region. K-beauty's adaptable routines accommodate the wide range of skin types and issues seen in the area. Growing disposable incomes and the popularity of Korean celebrities have increased demand for K-beauty in China, the country with the biggest market for the product outside of Korea. According to an industrial report, in 2023, K-beauty exports to China totalled more than USD 2.7 Billion, indicating the growing demand for these goods. Third largest importer of K-Beauty products was Japan with imports valued at USD 800 Million, a year-on-year increase of 7.5 percent in 2023. The emphasis on radiant skin and creative packaging increases the allure of K-beauty in nations like Japan and India.
LATIN AMERICA K-BEAUTY PRODUCTS MARKET ANALYSIS
Growing knowledge of Korean skincare practices and rising disposable incomes in nations like Brazil and Mexico are driving the growth of the K-beauty business in Latin America. K-beauty's emphasis on natural-looking, lightweight skincare and makeup complements local tastes for understated beauty. K-beauty has gained popularity in this area thanks to social media platforms and partnerships with beauty influencers. The market has grown as a result of local merchants and online marketplaces making genuine Korean goods more accessible. As per industrial report estimation, K-beauty firms have a significant chance in Brazil's sizable beauty market, which is worth nearly USD 30 Billion in 2024.
MIDDLE EAST AND AFRICA K-BEAUTY PRODUCTS MARKET ANALYSIS
Premium, natural skincare products are becoming more and more popular in this area, which is driving the K-beauty sector. K-beauty formulations are very popular because of the region's hot temperature, which highlights the necessity for moisturizing and lightweight cosmetics. K-beauty's high-end skincare products are in line with the preference for luxury skincare in the Gulf Cooperation Council (GCC) nations. According to an industrial report, the e-commerce sector in the Middle East has been growing at a remarkable rate, with projections suggesting a compound annual growth rate of above 11.5% between 2022 and 2027. Access to Korean brands is becoming easier thanks to e-commerce sites and neighbourhood beauty salons. For instance, the 28th edition of Beautyworld Middle East took place from 28-30 October 2024 at Dubai World Trade Centre, featuring three Korean pavilions showcasing multiple South Korean beauty brands.
The key players in the market are focusing on continuous innovations to meet changing consumer preferences and are launching multi-purpose products that integrate skincare and cosmetics for ease of use. They are leveraging social media platforms and influencers to increase brand visibility and consumer engagement. Additionally, manufacturers are introducing sustainable, vegan, and cruelty-free lines of products and adopting eco-friendly packaging to capture a larger audience. In addition to this, the increasing number of partnerships and collaborations among e-commerce platforms and retailers is strengthening distribution networks. Furthermore, research and development investments for new, sophisticated, concern-based formulations such as anti-aging, hydration, and brightening are also being done by the key players to compete with the fast-changing consumer demands for beauty products.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include: