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市場調查報告書
商品編碼
1961387
視訊串流基礎設施市場 - 全球產業規模、佔有率、趨勢、機會、預測:按串流媒體類型、串流媒體模型、部署方式、最終用戶、地區和競爭對手分類,2021-2031 年Video Streaming Infrastructure Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Streaming Type, By Streaming Model, By Deployment, By End User, By Region & Competition, 2021-2031F |
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全球影片串流基礎設施市場預計將從 2025 年的 302.8 億美元成長到 2031 年的 770.8 億美元,複合年成長率達到 16.85%。
該市場涵蓋了對數位影片內容進行編碼、管理和透過網路傳輸所需的底層硬體、軟體和服務。該領域的關鍵組成部分包括轉碼解決方案、內容傳遞網路(CDN) 和媒體管理平台,這些方案能夠確保用戶在各種裝置上獲得無縫的觀看體驗。推動市場成長的主要因素是全球向點播娛樂的轉變,而這又得益於高速網路的日益普及。根據美國消費技術協會 (CTA) 的一份報告,預計到 2024 年,美國消費者在影片串流服務上的支出將達到 480 億美元,這促使服務供應商和廣播公司必須繼續投資於可擴展的傳輸能力。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 302.8億美元 |
| 市場規模:2031年 | 770.8億美元 |
| 複合年成長率:2026-2031年 | 16.85% |
| 成長最快的細分市場 | 住宅 |
| 最大的市場 | 北美洲 |
儘管市場呈現成長態勢,但仍面臨諸多挑戰,包括頻寬和網路現代化帶來的成本上漲。以低延遲傳輸4K視訊等資料密集型格式需要大量的資本投入和先進技術。這種財務負擔,加上在流量高峰期確保可靠傳輸的複雜性,為全球串流媒體基礎設施的持續擴張帶來了巨大挑戰。因此,該行業必須努力平衡高品質傳輸需求與支援先進網路功能所需的高昂成本。
OTT( Over-The-Top)平台的廣泛發展正成為影片串流基礎設施領域投資的主要催化劑。隨著直接面對消費者的服務積極擴充其高品質原創內容庫,可擴展內容傳遞網路和高級轉碼等強大後端技術的需求也隨之成長。隨著用戶數量的成長,即使在高並發連接的情況下,也需要進行某些軟硬體升級才能維持服務質量,這迫使基礎設施供應商不斷最佳化頻寬分配和資料中心容量。根據Netflix於2024年10月發布的2024年第三季股東信,該公司光在該季度就新增了510萬名付費用戶。為了應對如此巨大的成長,開發更高密度的儲存解決方案和高效的編碼演算法對於處理不斷成長的負載至關重要。
同時,5G網路和高速寬頻的快速部署正在推動串流媒體架構的技術進步。更完善的連線標準使用戶能夠在行動裝置上觀看直播和4K影片等資料密集型內容,這促使運算任務向網路邊緣轉移,以降低延遲。這種轉移需要廣泛部署邊緣運算節點,這些節點旨在應對波動的網路環境和自適應位元率串流技術。正如愛立信2024年6月發布的《行動報告》所述,行動網路數據流量從2023年第一季到2024年第一季成長了25%。此外,NBC環球報告稱,其Peacock平台在2024年將提供235億分鐘的巴黎奧運報道,這凸顯了能夠維持海量且波動的數據吞吐量而不劣化的基礎設施的重要性。
全球影片串流基礎設施市場面臨的主要障礙之一是頻寬消耗和必要的網路升級成本飆升。隨著觀眾偏好轉向4K影片等資料密集型格式,傳輸所需的技術規格也變得高成本。這種財務壓力迫使企業將過多的資金用於維持基本營運能力,而不是投資市場擴張和創新。高昂的基礎設施成本降低了整體盈利,提高了小規模技術供應商的進入門檻,從而加劇了市場整合,扼殺了行業快速成長所必需的競爭多樣性。
這種經濟負擔體現在維持服務品質所需的大量資本投資。根據美國有線電視協會 (NCTA) 統計,有線電視寬頻供應商在 2024 年已投資 251 億美元用於網路擴建和基礎設施支援。如此龐大的投資凸顯了在尖峰負載期間,如何在不產生過高成本的情況下管理可靠傳輸的難度。因此,全球影片串流基礎設施市場難以維持其成長速度,因為服務收入往往會被內容傳送所需的實體和數位設備的巨額成本所抵消。
為了因應大量數據消耗對環境的影響,開發節能環保的綠色串流技術已成為當務之急。隨著視訊流量在全球網路中佔據主導地位,基礎設施供應商正在重新設計編碼工作流程和資料中心,以最佳化每位元傳輸的能耗。這不僅是降低成本,更著眼於碳責任制。日益增強的環保意識正在改變籌資策略,尤其關注那些能夠在密集轉碼作業期間最大限度降低電力消耗的硬體和轉碼器。根據 InterDigital 於 2025 年 1 月發布的報告《聚焦永續發展:邁向更環保的電視和影片價值鏈》,影片串流媒體產業佔全球排放的 4%,這凸顯了市場亟需向符合監管壓力和企業永續發展政策的環保傳輸機制轉型。
同時,WebRTC 和 SRT 等低延遲通訊協定正迅速成為確保在不可預測的公共網路中傳輸可靠性的標準。邊緣運算解決了物理接近性,而安全可靠傳輸 (SRT) 的整合則保證了封包的恢復和安全性,避免了傳統基於 HTTP 的傳輸方式中常見的緩衝延遲。對於體育賽事直播和需要即時同步的互動應用而言,此通訊協定層至關重要,它有效地以靈活的網路傳輸方式取代了傳統的光纖和衛星傳輸鏈路。根據 Haivision 於 2025 年 2 月發布的《2025 年廣播轉型報告》,廣播公司對 SRT通訊協定的採用率將達到 77%,基礎設施供應商將被迫將這些通訊協定原生整合到其採集和播放解決方案中,以支援高清即時體驗。
The Global Video Streaming Infrastructure Market is projected to expand from USD 30.28 Billion in 2025 to USD 77.08 Billion by 2031, achieving a compound annual growth rate of 16.85%. This market encompasses the fundamental hardware, software, and services necessary to encode, manage, and transmit digital video content via the internet. Key components of this sector include transcoding solutions, content delivery networks, and media management platforms that facilitate smooth viewing experiences across a variety of devices. The central force driving this market growth is the worldwide transition toward on-demand entertainment, facilitated by the increasing availability of high-speed internet. As reported by the Consumer Technology Association, consumer expenditure on video streaming services in the United States was anticipated to hit 48 billion dollars in 2024, creating a strong economic imperative for service providers and broadcasters to continually invest in scalable delivery capabilities.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 30.28 Billion |
| Market Size 2031 | USD 77.08 Billion |
| CAGR 2026-2031 | 16.85% |
| Fastest Growing Segment | Residential |
| Largest Market | North America |
Despite this growth trajectory, the market faces a major hurdle regarding the rising costs associated with bandwidth and network modernization. Delivering data-heavy formats such as 4K video while maintaining low latency demands substantial capital investment and advanced technical capabilities. This financial burden, combined with the complexity of ensuring reliable transmission during periods of peak traffic, presents a significant challenge to the ongoing expansion of global streaming infrastructure. Consequently, the industry must navigate the difficulty of balancing high-quality delivery requirements with the immense costs required to support sophisticated network capabilities.
Market Driver
The widespread growth of Over-the-Top (OTT) platforms acts as a primary catalyst for investment within the video streaming infrastructure sector. As direct-to-consumer services aggressively enlarge their libraries with high-quality original content, the demand for powerful backend technologies, such as scalable content delivery networks and advanced transcoding, rises proportionally. This increase in viewership requires specific software and hardware upgrades to preserve service quality during times of high concurrency, compelling infrastructure providers to continuously optimize bandwidth allocation and data center capacity. According to Netflix's "Third Quarter 2024 Letter to Shareholders" from October 2024, the company gained 5.1 million paid memberships in that quarter alone, a volume that necessitates the development of denser storage solutions and more efficient encoding algorithms to handle the increasing load.
Simultaneously, the rapid rollout of 5G networks and high-speed broadband is driving the technical evolution of streaming architecture. Improved connectivity standards allow users to consume data-intensive formats, such as live broadcasts and 4K video, on mobile devices, which prompts a shift of computational tasks closer to the network edge to reduce latency. This transition requires the broad deployment of edge computing nodes and adaptive bitrate streaming technologies designed to handle variable network conditions. As noted in the "Ericsson Mobility Report" from June 2024, mobile network data traffic increased by 25 percent between the first quarter of 2023 and the first quarter of 2024. Furthermore, NBCUniversal reported streaming 23.5 billion minutes of Paris Olympics coverage on Peacock in 2024, highlighting the critical need for infrastructure capable of sustaining massive, fluctuating data throughput without degradation.
Market Challenge
The central obstacle hindering the Global Video Streaming Infrastructure Market is the escalating cost associated with bandwidth consumption and necessary network upgrades. As viewer preferences shift toward data-rich formats like 4K video, the technical specifications required for delivery become increasingly expensive. This financial pressure forces companies to allocate a disproportionate amount of capital toward maintaining basic operational capacity rather than investing in market expansion or innovation. High infrastructure expenses reduce overall profitability and establish significant barriers to entry for smaller technology vendors, effectively consolidating the market and suppressing the competitive diversity needed for rapid industry growth.
This economic strain is quantitatively evident in the massive capital expenditures required to uphold service quality. According to the NCTA, cable broadband providers invested 25.1 billion dollars in 2024 specifically for network expansion and infrastructure support. This substantial financial commitment highlights the difficulty of managing reliable transmission during peak loads without incurring prohibitive costs. Consequently, the Global Video Streaming Infrastructure Market struggles to sustain its expansion rate as the revenue generated from services is increasingly absorbed by the sheer cost of the physical and digital machinery required to deliver the content.
Market Trends
The development of energy-efficient and sustainable green streaming technologies is emerging as a top priority to address the environmental impact of massive data consumption. With video traffic dominating global networks, infrastructure providers are redesigning encoding workflows and data centers to optimize energy usage per delivered bit, moving beyond simple cost reduction to focus on carbon accountability. This environmental awareness is transforming procurement strategies, with a specific emphasis on hardware and codecs that minimize power drain during intensive transcoding tasks. According to the "Spotlight on Sustainability: Towards a greener TV and video value chain" report by InterDigital in January 2025, the video streaming industry is responsible for 4 percent of total global emissions, underscoring the urgent market shift toward eco-conscious delivery mechanisms that align with regulatory pressures and corporate sustainability mandates.
In parallel, the utilization of low-latency protocols like WebRTC and SRT is rapidly becoming the standard for ensuring transport reliability across unpredictable public networks. While edge computing addresses physical proximity, the integration of Secure Reliable Transport (SRT) ensures packet recovery and security without the buffering delays associated with legacy HTTP-based delivery. This protocol layer is essential for live sports and interactive applications where real-time synchronization is critical, effectively replacing older fiber and satellite contribution links with agile internet-based transport. According to Haivision's "2025 Broadcast Transformation Report" from February 2025, the usage of the SRT protocol among broadcasters has grown to 77 percent, compelling infrastructure vendors to natively embed these protocols into their ingest and playback solutions to support high-fidelity, real-time experiences.
Report Scope
In this report, the Global Video Streaming Infrastructure Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Video Streaming Infrastructure Market.
Global Video Streaming Infrastructure Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: