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市場調查報告書
商品編碼
2024638
廣播設備市場報告:按產品、技術、應用和地區分類(2026-2034 年)Broadcast Equipment Market Report by Product, Technology, Application, and Region 2026-2034 |
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2025年全球廣播設備市場規模達58億美元。預計到2034年將達到83億美元,2026年至2034年的複合年成長率為3.82%。數位內容的日益普及和Over-The-Top服務用戶的成長是成長要素。
向基於IP的廣播過渡
對傳統廣播基礎設施替代方案日益成長的需求是推動市場發展的動力之一。基於IP的系統使廣播公司能夠降低延遲、增強內容傳送並提高跨平台營運效率。 2024年6月,總部位於南非的奈米比亞廣播公司(NBC)透過部署Lawo的尖端IP設備(包括Diamond 主機和Powercore)對其音訊基礎設施進行了改造,從而利用最先進的解決方案提升了其廣播能力。此外,2024年5月,SES展示了利用新型DVB-NIP(原生IP)和DVB-I標準的現場演示,這些標準正在改變衛星內容傳送。此外,對更具可擴展性、柔軟性和成本效益的解決方案日益成長的需求也在刺激市場發展。例如,2024年1月,專注於雲端和基於IP的直播影像技術的TVU Networks公司發布了其最新的雲端廣播解決方案「TVU MediaHub」。該平台擁有許多關鍵特性,例如混合式和無限擴展性、多樣化的輸入/輸出功能以及方便用戶使用的介面。向IP技術的轉型使得像ESPN這樣的廣播公司能夠有效率地管理體育賽事直播,透過整合多個訊號源,在電視和數位平台上無縫傳輸高品質內容。
對超高清內容的需求
隨著人們對卓越影像品質的需求日益成長,廣播公司正在加速向 4K 和 8K 超高清 (UHD) 內容轉型。消費者對更高解析度的觀看體驗也越來越有需求。因此,領先企業正在投資研發先進的攝影機、編碼器和其他 UHD 設備。例如,2023 年 10 月,領先的數位影像解決方案提供商Canon印度公司在孟買 Jio 世界會議中心舉行的第 32 屆印度廣播展上發布了創新的遠端 PTZ(雲台變焦)攝影機系列,進一步鞏固了其對廣播和影像製作行業的承諾。此外,2024 年 4 月,全方位技術服務供應商 Aven 發布了 Cyclops 4K 超高清數位顯微鏡。該產品提供沉浸式 4K 解析度觀看體驗,捕捉前所未有的清晰度和細節。 Cyclops 配備了先進的光學元件和高解析度成像技術,可實現 13 倍至 140 倍的放大倍率。此外,虛擬活動和混合型聚會的增加也促進了市場擴張。例如,2024年6月,Speedy Event Rentals在紐約市擴展了其影像和音訊廣播設備租賃服務,打造了一個客戶可以一站式購買活動所需全部設備的系統。
串流服務的興起
OTT服務的日益普及正在推動市場發展。根據IMARC統計,2023年全球OTT市場Over-The-Top達4,610億美元。展望未來,IMARC Group預測,2024年至2032年間,該市場將以24.1%的複合年成長率成長,到2032年達到3.4兆美元。此外,亞馬遜Prime、Netflix和Disney+等主要平台正在革新內容消費方式,推動了對能夠支援流暢串流媒體播放的廣播裝置的需求。同時,與OTT平台相關的政策推出也對市場產生了正面影響。例如,2024年4月,印度電訊管理局(TRAI)就旨在改善家庭電視觀看環境並促進國內廣播設備生產的國家廣播政策徵求意見。同樣,2024年4月,直播衛星電視(DTH)供應商Dish TV推出了「Dish TV Smart+」服務,使用戶能夠同時收看電視和OTT(Over-The-Top)內容。此外,直播活動的日益普及預計將在未來幾年推動市場發展。例如,2024年6月,全球領先的媒體娛樂產業高品質直播影像及相關數據分發、錄製和管理公司Vislink Technologies, Inc.發布了INCAM-GV射頻和5G無線發送器,這是直播製作技術的突破性進展。該發射器將為廣播公司提供無與倫比的柔軟性和影像品質。
The global broadcast equipment market size reached USD 5.8 Billion in 2025. Looking forward, the market is expected to reach USD 8.3 Billion by 2034, exhibiting a growth rate (CAGR) of 3.82% during 2026-2034. The growing popularity of digital content, along with the increasing number of over-the-top (OTT) subscriptions, is primarily propelling the market.
Shift Towards IP-based Broadcasting
The increasing demand for alternatives to traditional broadcast infrastructure represents one of the drivers propelling the market. IP-based systems allow broadcasters to reduce latency, enhance content delivery, streamline operations, etc., across various platforms. In June 2024, the Namibian Broadcasting Corporation (NBC) based in South Africa improved its audio infrastructure with the installation of Lawo's state-of-the-art IP-based equipment, including diamond consoles and power cores, thereby elevating its broadcasting capabilities with cutting-edge solutions. Additionally, in May 2024, SES showcased an on-air demo leveraging the new DVB-NIP (Native IP) and DVB-I standards that are set to change content delivery via satellite. Besides this, the growing requirement for more scalable, flexible, and cost-effective solutions is also stimulating the market. For instance, in January 2024, TVU Networks, one of the companies specializing in cloud and IP-based live video technologies, unveiled its latest cloud-based broadcast solution called TVU MediaHub. The platform has main features, such as hybrid and unlimited scalability, versatile input/output capability, a user-friendly interface, etc. The transition to IP technology has allowed broadcasters like ESPN to efficiently manage live sports broadcasts by integrating several feeds and delivering high-quality content seamlessly across TV and digital platforms.
Demand for UHD Content
The widespread popularity of superior video quality is encouraging broadcasters towards 4K and 8K ultra-high-definition (UHD) content. Consumers increasingly prefer high-definition viewing experiences. Consequently, prominent players are investing in advanced cameras, encoders, and other UHD equipment. For example, in October 2023, reinforcing its commitment to the broadcasting and video production segment, Canon India, one of the leading digital imaging solution companies, developed its innovative range of remote PTZ (pan-tilt-zoom) cameras at the 32nd Broadcast India Show that was held at the Jio World Convention Centre, Mumbai. Furthermore, in April 2024, Aven, a full-service technology provider, unveiled the Cyclops 4K ultra-HD digital microscope. It offers users an immersive viewing experience with 4K resolution, thereby delivering unprecedented clarity and detail. Equipped with advanced optics and high-resolution imaging technology, the Cyclops provides magnification levels ranging from 13x to 140x. Apart from this, the increasing number of virtual events and hybrid gatherings is also contributing to the market. For instance, in June 2024, Speedy Event Rentals expanded their services to include video and audio broadcast equipment rentals in New York City, U.S., that offer customers with a one-stop-shop for all their event needs.
Rise of Streaming Services
The increasing proliferation of OTT services is strengthening the market. As per the IMARC, the global over-the-top (OTT) market size reached US$ 461.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3,400.0 Billion by 2032, exhibiting a growth rate (CAGR) of 24.1% during 2024-2032. Moreover, prominent players like Amazon Prime, Netflix, and Disney+ have revolutionized how content is consumed, thereby bolstering the requirement for broadcast equipment that can support seamless streaming. Besides this, the launch of policies related to OTT platforms is also positively influencing the market. For instance, in April 2024, the Telecom Regulatory Authority of India (TRAI) seeked inputs on the National Broadcasting Policy to improve TV access in households and boost local manufacturing of broadcast equipment. Similarly, in April 2024, one of the direct-to-home (DTH) providers, Dish TV, introduced Dish TV Smart+ to provide customers access to both TV and over-the-top (OTT) content. Besides this, the growing popularity of live-streaming events is projected to fuel the market in the coming years. For example, in June 2024, Vislink Technologies, Inc., a global technology leader in the delivery, capture, and management of high-quality live video and associated data in the media and entertainment industry, unveiled its INCAM-GV RF and 5G wireless transmitters that mark a pivotal advancement in live production technology, thereby offering broadcasters unparalleled flexibility and image quality.
Encoders currently hold the majority of the total market share
Encoders represent the largest segment in the market due to their crucial role in the transmission of high-quality video and audio signals over various platforms, from traditional TV broadcasting to internet streaming services. They convert raw video and audio data into compressed digital formats, enabling efficient storage and transmission without compromising quality. The growing demand for high-definition (HD) and ultra-high-definition (UHD) content, coupled with the proliferation of over-the-top (OTT) services, has further amplified the need for advanced encoding solutions. Recent product launches underscore this trend; for instance, Harmonic's VOS 360 Live Streaming Platform offers cloud-based encoding, significantly enhancing scalability and flexibility for broadcasters. Similarly, AWS Elemental MediaLive provides real-time video encoding with high efficiency, catering to the needs of live event streaming. These innovations demonstrate the critical importance of encoders in meeting the evolving requirements of modern broadcasting, driving their dominance in the market.
Digital broadcasting accounts for the largest market share
Digital broadcasting is gaining traction, as it offers superior quality, efficiency, and versatility in content delivery. Unlike analog broadcasting, which transmits continuous signals, it converts audio and video into digital data, resulting in clearer sound and picture quality. This technology enables broadcasters to offer multiple channels of programming simultaneously, known as multiplexing, and to incorporate interactive services. A notable example is the transition to digital terrestrial television (DTT) in the UK, which has replaced analog services with Freeview, providing viewers with a wide range of channels and high-definition options without the need for a satellite dish or cable subscription. Similarly, in the United States, the Federal Communications Commission (FCC) mandated the switch to digital television (DTV), enhancing broadcast quality and freeing up bandwidth for other communication services.
In studio production, the focus is on high-quality cameras, switchers, and audio equipment essential for creating professional-grade content in controlled environments. Post-production, involving activities, such as editing, color correction, and special effects, relies heavily on advanced software and hardware to enhance and finalize content before distribution. Sports production demands specialized equipment like high-speed cameras, instant replay systems, and robust transmission gear to capture and broadcast dynamic, fast-paced events with clarity and precision. On the other hand, news production prioritizes mobile and versatile equipment, including field cameras, portable editing systems, and satellite uplinks, to deliver timely and accurate reporting from various locations.
North America exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
As per the broadcast equipment market overview, technological advancements and the increasing demand for UHD content are acting as significant growth-inducing factors. In April 2024, VITAC, one of the U.S.-based captioning companies, and ENCO, a provider of broadcasting solutions, announced a strategic partnership aimed at providing broadcasters with expanded choice for hardware encoders and cloud captioning. Moreover, Grass Valley's LiveTouch system provides advanced replay and highlight capabilities essential for live sports broadcasting, enhancing viewer experience with real-time, high-definition content. Similarly, Harmonic's VOS(R)360 platform offers cloud-based media processing and delivery solutions, allowing broadcasters to scale operations efficiently and deliver content seamlessly across traditional and OTT channels. These innovations and trends will continue to stimulate the regional market in the coming years.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include: