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市場調查報告書
商品編碼
2016642

加熱不燃燒（HNB）菸草市場：按產品、分銷管道和地區分類（2026-2034 年）

Heat Not Burn (HNB) Tobacco Market by Product (Devices, Consumables), Distribution Channel (Offline Stores, Online Stores), and Region 2026-2034
出版日期: | 出版商: IMARC | 英文 150 Pages | 商品交期: 2-3個工作天內

價格

2025年，全球加熱不燃燒菸草（HNB）市場規模達331億美元。展望未來，IMARC Group預測，到2034年，該市場規模將達到2,025億美元，2026年至2034年的複合年成長率（CAGR）為21.62%。該產品的成本績效、透過線上和線下分銷管道的廣泛供應，以及嚼煙和紙煙引起的疾病日益普遍，都是推動市場成長的主要因素。

加熱不燃燒（HNB）香菸是一種含有菸草的電子設備。它加熱煙草而不燃燒，產生氣溶膠供使用者吸入。 HNB香菸由包裹在玻璃纖維中的碳晶片構成，因此不會產生煙灰，也不會縮小體積。與電子菸不同，HNB香菸使用真正的菸草，而非調味的液態尼古丁。這使得使用者能夠體驗到吸食普通香菸的感覺，而無需吸入燃燒的煙草。 HNB香菸有助於成年吸菸者從可燃香菸過渡到HNB香菸，從而降低菸草相關健康損害的風險。與一般香菸相比，HNB香菸毒性較低，有害化學物質含量較少，對肺部和心臟健康的影響也較小。由於HNB香菸有助於減少氧化壓力、發炎和去氧核糖核酸（DNA）損傷，因此其需求在全球範圍內不斷成長。

加熱不燃燒（HNB）菸草市場的發展趨勢：

目前，加熱不燃燒菸草產品的需求不斷成長，主要得益於其價格實惠且有效，這是支撐市場成長的主要因素。此外，吸菸者對低尼古丁菸草產品的消費量不斷成長，也促進了加熱不燃燒菸草需求的擴大。同時，民眾對吸食傳統紙煙危害的認知不斷提高，為產業投資者創造了極具吸引力的成長機會。主要市場參與者正致力於採用新的行銷策略，以擴大產品銷售並強調使用加熱不燃燒菸草產品的許多益處。他們也進行廣告宣傳，鼓勵人們減少對菸草的依賴。此外，為了最大限度地減少燃燒菸草帶來的危險副作用，市場對減害產品（RRP）的需求也不斷成長。嚼煙和紙煙引發的疾病盛行率不斷上升，也對市場產生了積極影響。此外，加熱不燃燒菸草產品透過線上線下管道的廣泛銷售，以及全球電子商務產業的快速發展，都在推動市場成長。此外，多個國家的監管機構已核准加熱不燃燒菸草產品的銷售，這進一步鞏固了市場成長。

目錄

第1章：序言

第2章：調查方法

  • 調查目的
  • 相關利益者
  • 數據來源
    • 主要訊息
    • 次要訊息
  • 市場估值
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章執行摘要

第4章：引言

第5章：全球加熱不燃燒（HNB）菸草市場

  • 市場概覽
  • 市場表現
  • 新冠疫情的影響
  • 市場預測

第6章 市場區隔：依產品分類

  • 裝置
    • 主要部分
      • 直接加熱/間接加熱
      • 混合/注射型
  • 消耗品
    • 主要部分
      • 煙草膠囊和煙彈
      • 煙草棒

第7章 市場區隔：依分銷通路分類

  • 實體店面
    • 主要部分
      • 便利商店
      • 菸草專賣店
      • 雜貨店
      • 藥局
      • 其他
  • 網路商店

第8章 市場區隔：依地區分類

  • 北美洲
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲

第9章：促進、抑制與機遇

第10章：價值鏈分析

第11章：波特五力分析

第12章：價格分析

第13章 競爭格局

  • 市場結構
  • 主要企業
  • 主要企業簡介
    • British American Tobacco plc
    • HiTaste
    • Imperial Brands PLC
    • Japan Tobacco Inc.
    • Philip Morris International Inc.
    • Shenzhen Royal Tobacco Industrial Limited
Product Code: SR112026A7237

The global heat not burn (HNB) tobacco market size reached USD 33.1 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 202.5 Billion by 2034, exhibiting a growth rate (CAGR) of 21.62% during 2026-2034. The cost-effectiveness of the product, wide availability through offline and online distribution channels, and the growing prevalence of diseases due to chewing tobacco and cigarettes represent some of the key factors driving the market.

Heat not burn (HNB) tobacco is an electronic device that contains tobacco. It heats tobacco without burning and creates an aerosol that the user inhales. It comprises a carbon tip wrapped in glass fibers that do not cause the product to create ash or burn down in size. It uses real tobacco, not flavored liquid nicotine, as compared to e-cigarettes. It allows users to experience the sensation of smoking a regular cigarette without inhaling combusted tobacco. HNB tobacco can help reduce the risk of tobacco-related harm for adult smokers who switch from combusted cigarettes. It delivers reduced toxicity, lowers levels of harmful chemicals, and causes minimal impact on lung or heart health as compared to regular cigarettes. As they assist in reducing oxidative stress, inflammation, and deoxyribonucleic acid (DNA) damage, the demand for HNB tobacco is rising across the globe.

HEAT NOT BURN (HNB) TOBACCO MARKET TRENDS:

At present, the increasing demand for HNB tobacco products due to their low and effective pricing represents one of the key factors supporting the growth of the market. Besides this, there is a rise in the demand for HNB products on account of the growing consumption of tobacco products with minimal nicotine content among smokers. This, along with the increasing awareness among the masses about the harmful impacts of smoking traditional cigarettes, is offering lucrative growth opportunities to industry investors. In addition, key market players are focusing on new marketing strategies to increase the sales of their products and highlight various benefits of using HNB tobacco products. They are also organizing advertising campaigns that encourage people to limit the habit of smoking cigarettes that rely on tobacco. Moreover, there is an increase in the demand for reduced risk products (RRPs) to minimize the dangerous side effects of burning tobacco. This, coupled with the growing prevalence of diseases due to chewing tobacco and cigarettes, is positively influencing the market. Apart from this, the wide availability of HNB tobacco products through offline and online distribution channels, along with the burgeoning e-commerce industry around the world, is propelling the growth of the market. Additionally, governing agencies of various countries are approving the sale of HNB tobacco products, which is strengthening the growth of the market.

KEY MARKET SEGMENTATION:

Product Insights:

  • Devices
    • Direct/Indirect Heating
    • Hybrid/Infused
  • Consumables
    • Tobacco Capsules and Cartridges
    • Tobacco Sticks

Distribution Channel Insights:

  • Offline Stores
    • Convenience Stores
    • Tobacco Shops
    • Grocery Shops
    • Drug Shops
    • Others
  • Online Stores

Regional Insights:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for heat not burn (HNB) tobacco. Some of the factors driving the Asia Pacific heat not burn (HNB) tobacco market included the growing consumption of IQOS brand heat-not-burn devices, rising number of smokers, inflating income levels of individuals, etc.

COMPETITIVE LANDSCAPE:

The report has also provided a comprehensive analysis of the competitive landscape in the global heat not burn (HNB) tobacco market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include British American Tobacco plc, HiTaste, Imperial Brands PLC, Japan Tobacco Inc., Philip Morris International Inc., Shenzhen Royal Tobacco Industrial Limited, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

KEY QUESTIONS ANSWERED IN THIS REPORT

1. How big is the heat not burn (HNB) tobacco market?

2. What is the future outlook of the heat not burn (HNB) tobacco market?

3. What are the key factors driving the heat not burn (HNB) tobacco market?

4. Which region accounts for the largest heat not burn (HNB) tobacco market share?

5. Which are the leading companies in the global heat not burn (HNB) tobacco market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Heat Not Burn (HNB) Tobacco Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product

  • 6.1 Devices
    • 6.1.1 Market Trends
    • 6.1.2 Key Segments
      • 6.1.2.1 Direct/Indirect Heating
      • 6.1.2.2 Hybrid/Infused
    • 6.1.3 Market Forecast
  • 6.2 Consumables
    • 6.2.1 Market Trends
    • 6.2.2 Key Segments
      • 6.2.2.1 Tobacco Capsules and Cartridges
      • 6.2.2.2 Tobacco Sticks
    • 6.2.3 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Offline Stores
    • 7.1.1 Market Trends
    • 7.1.2 Key Segments
      • 7.1.2.1 Convenience Stores
      • 7.1.2.2 Tobacco Shops
      • 7.1.2.3 Grocery Shops
      • 7.1.2.4 Drug Shops
      • 7.1.2.5 Others
    • 7.1.3 Market Forecast
  • 7.2 Online Stores
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

  • 9.1 Overview
  • 9.2 Drivers
  • 9.3 Restraints
  • 9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 British American Tobacco plc
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
      • 13.3.1.3 Financials
      • 13.3.1.4 SWOT Analysis
    • 13.3.2 HiTaste
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
    • 13.3.3 Imperial Brands PLC
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
      • 13.3.3.4 SWOT Analysis
    • 13.3.4 Japan Tobacco Inc.
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 Financials
      • 13.3.4.4 SWOT Analysis
    • 13.3.5 Philip Morris International Inc.
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
      • 13.3.5.4 SWOT Analysis
    • 13.3.6 Shenzhen Royal Tobacco Industrial Limited
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio

List of Figures

  • Figure 1: Global: Heat Not Burn Tobacco Market: Major Drivers and Challenges
  • Figure 2: Global: Heat Not Burn Tobacco Market: Sales Value (in Billion USD), 2020-2025
  • Figure 3: Global: Heat Not Burn Tobacco Market Forecast: Sales Value (in Billion USD), 2026-2034
  • Figure 4: Global: Heat Not Burn Tobacco Market: Breakup by Product (in %), 2025
  • Figure 5: Global: Heat Not Burn Tobacco Market: Breakup by Distribution Channel (in %), 2025
  • Figure 6: Global: Heat Not Burn Tobacco Market: Breakup by Region (in %), 2025
  • Figure 7: Global: Heat Not Burn Tobacco (Devices) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 8: Global: Heat Not Burn Tobacco (Devices) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 9: Global: Heat Not Burn Tobacco (Consumables) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 10: Global: Heat Not Burn Tobacco (Consumables) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 11: Global: Heat Not Burn Tobacco (Offline Stores) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 12: Global: Heat Not Burn Tobacco (Offline Stores) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 13: Global: Heat Not Burn Tobacco (Online Stores) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 14: Global: Heat Not Burn Tobacco (Online Stores) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 15: North America: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 16: North America: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 17: United States: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 18: United States: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 19: Canada: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 20: Canada: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 21: Asia-Pacific: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 22: Asia-Pacific: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 23: China: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 24: China: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 25: Japan: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 26: Japan: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 27: India: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 28: India: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 29: South Korea: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 30: South Korea: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 31: Australia: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 32: Australia: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 33: Indonesia: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 34: Indonesia: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 35: Others: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 36: Others: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 37: Europe: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 38: Europe: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 39: Germany: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 40: Germany: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 41: France: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 42: France: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 43: United Kingdom: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 44: United Kingdom: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 45: Italy: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 46: Italy: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 47: Spain: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 48: Spain: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 49: Russia: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 50: Russia: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 51: Others: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 52: Others: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 53: Latin America: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 54: Latin America: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 55: Brazil: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 56: Brazil: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 57: Mexico: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 58: Mexico: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 59: Others: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 60: Others: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 61: Middle East and Africa: Heat Not Burn Tobacco Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 62: Middle East and Africa: Heat Not Burn Tobacco Market: Breakup by Country (in %), 2025
  • Figure 63: Middle East and Africa: Heat Not Burn Tobacco Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 64: Global: Heat Not Burn Tobacco Industry: Drivers, Restraints, and Opportunities
  • Figure 65: Global: Heat Not Burn Tobacco Industry: Value Chain Analysis
  • Figure 66: Global: Heat Not Burn Tobacco Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Heat Not Burn Tobacco Market: Key Industry Highlights, 2025 & 2034
  • Table 2: Global: Heat Not Burn Tobacco Market Forecast: Breakup by Product (in Million USD), 2026-2034
  • Table 3: Global: Heat Not Burn Tobacco Market Forecast: Breakup by Distribution Channel (in Million USD), 2026-2034
  • Table 4: Global: Heat Not Burn Tobacco Market Forecast: Breakup by Region (in Million USD), 2026-2034
  • Table 5: Global: Heat Not Burn Tobacco Market: Competitive Structure
  • Table 6: Global: Heat Not Burn Tobacco Market: Key Players