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市場調查報告書
商品編碼
2008722
數位地圖市場報告:按類型、應用、解決方案、部署模式、應用領域、最終用戶產業和地區分類(2026-2034 年)Digital Map Market Report by Type, Usage, Solution, Deployment Mode, Application, End-Use Industry, and Region 2026-2034 |
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2025年全球數位地圖市場規模達68億美元。 IMARC Group預測,該市場從2026年到2034年將以11.73%的複合年成長率成長,到2034年達到190億美元。市場成長的主要促進因素是各行業對定位服務的需求不斷成長、移動設備和高速網際網路的普及,以及該行業技術的持續進步。
智慧型手機和網路使用量的增加
全球智慧型手機用戶數量爆炸性成長,為全球海量用戶提供了存取數位地圖的途徑。例如,根據電訊(ITU)的數據,截至2022年年中,全球行動用戶數超過85.8億,而同年全球人口為79.5億人。此外,配備GPS功能的智慧型手機已成為強大的導航設備,數位地圖對於搜尋位置、查詢路線和規劃路線都至關重要。定位服務(LBS),例如叫車應用程式、外送服務和本地商家搜尋,都高度依賴數位地圖。例如,領先的線上外送應用程式之一Zomato在2023年處理了約6.47億份訂單。此外,利用數位地圖的行動應用和平台也呈現爆炸性成長。這包括Google地圖、Waze和蘋果地圖等導航應用,以及各種針對特定用途的專業應用,例如旅遊、健身和社交網路應用程式。例如,2023年,Google地圖是美國下載量最高的地圖和導航軟體。 Waze位居第二,調查期間的下載量達到989萬次。這些應用程式除了導航功能外,還提供即時路況資訊、公共交通資訊和基於位置的推薦等功能。此外,Facebook、Instagram和Snapchat等社交網路平台內建了位置共用功能,用戶可以與朋友共用當前位置並找到附近的興趣點,這進一步擴大了它們在數位地圖市場的佔有率。
自動駕駛汽車的興起
自動駕駛汽車的研發和測試需要極為詳細和精確的數位地圖。投資自動駕駛技術的公司正在推動對先進地圖解決方案的需求。隨著自動駕駛汽車的日益普及,對高品質、即時地圖數據的需求也迅速成長。 2019年,全球約有3,100萬輛自動駕駛汽車,預計到2024年這數字將超過5,400萬輛。此外,數位地圖對於自動駕駛汽車在道路上安全且有效率地運行至關重要。同時,數位地圖市場的公司也不斷創新,以提供滿足自動駕駛汽車獨特需求的先進地圖解決方案。這一趨勢正在改變產業格局,刺激對地圖技術的巨額投資,從而進一步推動數位地圖市場的收入成長。例如,2023年3月,大眾汽車集團(Volkswagen AG)的子公司大眾汽車ADMT GmbH與Mobileye Global Inc.合作,開始為其自動駕駛汽車「ID. Buzz AD」開發和供應硬體、軟體組件和數位地圖。從本質上講,自動駕駛汽車與數位地圖的融合正在徹底改變人們的出行方式,並加速智慧交通系統的發展。例如,2021年2月,越南本土汽車製造商VinFast獲得了在加州公共道路上測試自動駕駛汽車的許可。該公司申請此項許可的目的是為了促銷。
技術進步
快速的技術進步正積極影響數位地圖市場的前景。物聯網設備,例如配備GPS的車輛、穿戴式裝置和智慧家庭設備,會產生大量的位置資料。這些數據正被用於改進數位地圖,提供更準確、更詳細的資訊。例如,2023年11月,Reliance Jio推出了JioMotive,這是一款即插即用的4G車載GPS追蹤器。這款車載追蹤器使用簡便,只需連接到車輛的OBD(機載診斷)介面即可。 JioMotive可以幫助追蹤各種重要訊息,例如駕駛習慣和車輛的當前位置。此外,這款GPS還可作為車載Wi-Fi熱點使用。而且,透過利用巨量資料分析和機器學習演算法,數位地圖提供者可以分析大量數據,例如交通模式和用戶行為,從而提高地圖精度並提供更個人化的服務。 3D地圖的快速普及也是推動市場進一步成長的因素之一。例如,2024年2月,印度總理莫迪委託主要企業Genesis International Corporation開發瓦拉納西的3D數位雙胞胎。該計劃採用Genesis New India Map技術棧,標誌著瓦拉納西在數位轉型方面邁出了重要一步。預計這些因素將在未來幾年進一步擴大對數位地圖市場的需求。
The global digital map market size reached USD 6.8 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 19.0 Billion by 2034, exhibiting a growth rate (CAGR) of 11.73% during 2026-2034. The growing demand for location-based services across various industries, the proliferation of mobile devices and high-speed internet, and ongoing technological advancements in the industry represent some of the key factors driving the market growth.
Rising Usage of Smartphones and Internet
The number of smartphone users across the globe has surged significantly, providing access to digital maps to a vast number of users worldwide. For instance, according to the International Telecommunication Union (ITU) mobile subscriptions surpassed 8.58 billion in 2022 as compared to the global population of 7.95 billion halfway through the year. Additionally, smartphones equipped with GPS capabilities serve as powerful navigation devices, making digital maps indispensable for finding locations, getting directions, and planning routes. Location-based services (LBS), such as ride-hailing apps, food delivery services, and local business searches, heavily rely on digital maps. For instance, Zomato, one of the leading online food delivery apps delivered nearly 647 million orders in 2023. Besides this, the proliferation of mobile apps and platforms that utilize digital maps has surged. This includes navigation apps like Google Maps, Waze, and Apple Maps, as well as various specialized apps for specific purposes like travel, fitness, and social networking. For instance, Google Maps was the most downloaded map and navigation software in the U.S. in 2023. Waze came up second, with 9.89 million downloads during the time under review. In line with this, these apps provide functionalities beyond navigation, such as real-time traffic updates, public transportation information, and location-based recommendations. Apart from this, social networking platforms like Facebook, Instagram, and Snapchat incorporate location-sharing features, enabling users to share their whereabouts with friends and discover nearby points of interest, further adding to the digital map market share.
Emergence of Autonomous Vehicles
The development and testing of autonomous vehicles require highly detailed and precise digital maps. Companies investing in autonomous driving technologies are fueling the demand for advanced mapping solutions. As self-driving cars become more prevalent, the demand for high-quality, real-time mapping data is increasing rapidly. In 2019, there were nearly 31 million automated cars across the globe, whereas the number of automated cars is expected to surpass 54 million in 2024. Moreover, digital maps are essential for autonomous vehicles to navigate safely and efficiently on the roads. Apart from this, companies in the digital map market are innovating to provide advanced mapping solutions that meet the unique requirements of autonomous vehicles. This trend is reshaping the industry landscape and driving significant investments in mapping technology, which is further adding to the digital map market revenue. For instance, in March 2023, Volkswagen ADMT GmbH, a part of Volkswagen AG, joined Mobileye Global Inc. to develop and supply hardware software components and digital maps for the self-driving ID. Buzz AD. In essence, the convergence of autonomous vehicles and digital maps is revolutionizing the way individuals move and accelerating the development of smart transportation systems. For instance, in February 2021, Vin Fast, a domestic manufacturer in Vietnam, obtained a license to conduct autonomous vehicle tests on public roads in California. To promote its electric cars in the U.S., the business applied for this permit.
Technological Advancements
The rising advancement of technology is positively impacting the digital map market outlook. IoT devices, such as GPS-enabled vehicles, wearables, and smart home devices, generate vast amounts of location-based data. This data is used to improve digital maps, providing more accurate and detailed information. For instance, in November 2023, Reliance Jio launched JioMotive, a plug-and-play 4G GPS tracker for cars. Since the auto tracker attaches to the OBD (On-Board Diagnostics) connector of the car, it is simple to use. JioMotive can assist in tracking a variety of crucial activities, including driving habits and a vehicle's current location. Apart from this, the GPS also functions as a Wi-Fi hotspot for the car. In addition, the use of big data analytics and machine learning algorithms enables digital map providers to analyze large volumes of data, such as traffic patterns and user behavior, to improve mapping accuracy and provide more personalized services. In line with this, the surging integration of 3D maps is acting as another growth-inducing factor. For instance, in February 2024, the Prime Minister of India, Narendra Modi, assigned Genesys International Corporation, a leading mapping company, to develop a 3D Digital Twin of Varanasi. Utilizing the Genesys New India Map stack, the project is a significant step in Varanasi towards digital transformation. These factors are further expected to drive the digital map market demand in the coming years.
GIS represented the largest segment
GIS-powered maps are being used to leverage cellular connectivity and expand telecom networks in order to achieve real-time map execution and user accessibility. Digital map solutions are becoming more sophisticated with vector development and map simulation approaches as GIS manufacturers create mobile-based geospatial sensor platforms. For instance, the Central Water Authority of Mauritius implemented ESRI's Geographical Information System (GIS) technology across customer service operations. It allows a clear picture of the water distribution network to its stakeholders.
Outdoor accounted for the largest market share
The rising adoption of outdoor maps in the automotive industry is proliferating the segment growth. In line with this, many outdoor enthusiasts use digital maps to track their sports activities, such as hiking, biking, running, and skiing. These apps provide features like real-time GPS tracking, distance measurement, elevation tracking, and performance analysis. Popular examples include Strava, MapMyRun, and Ski Tracks.
Software represented the largest segment
According to the digital map market overview, the increasing demand for mapping software is attributed to the surging usage of the internet. In line with this, with the proliferation of smartphones, more people have access to mapping applications. This has led to increased demand for mapping software that can provide navigation, location-based services, and real-time information. In addition, the integration of big data and artificial intelligence (AI) with mapping software has enabled advanced functionalities such as predictive analytics, route optimization, and real-time traffic updates. This has heightened the demand for mapping software that can handle and analyze large volumes of spatial data efficiently.
On-premise accounted for the largest market share
Many businesses, especially those dealing with sensitive location data, have concerns about data security and privacy. With on-premises deployment, organizations have more control over their data and can ensure compliance with regulations like GDPR (General Data Protection Regulation). They can keep sensitive data within their own infrastructure, reducing the risk of data breaches and unauthorized access. Besides this, on-premise solutions offer greater customization and flexibility compared to cloud-based solutions. Organizations can tailor the digital mapping software to their specific needs and integrate it with their existing IT infrastructure. This level of customization is particularly beneficial for industries with unique requirements or complex workflows.
Routing and navigation represented the largest segment
According to the digital map market statistics, the surging demand for routing and navigation is attributed to the growing urbanization and the expansion of transportation networks. This leads to a higher demand for efficient routing and navigation solutions. People are constantly on the move, whether commuting to work, traveling for leisure, or conducting business, and they rely on digital maps for navigation guidance. Apart from this, traffic congestion is a major concern in urban areas, leading to wasted time, fuel, and increased pollution. Routing and navigation solutions help users find the fastest routes, avoid traffic jams, and reduce travel time, thereby improving overall efficiency and reducing stress. For instance, in December 2023, the BMW Group launched new models with BMW/MINI Operating System 9 featuring a new navigation system supported by Mapbox. A 3D map layout that is immersive and incorporates dynamic lighting and accurate buildings, along with advanced navigation tools like route planning suited for charging, are among the latest additions.
Automotive accounted for the largest market share
Navigation systems have become standard features in modern automotive vehicles. Digital maps are the backbone of these systems, providing real-time guidance, turn-by-turn directions, and traffic updates. In addition, the development of connected and autonomous vehicles heavily relies on digital maps. These vehicles require highly detailed and accurate maps for precise localization, path planning, and decision-making. Digital maps enable CAVs to understand road conditions, recognize lane markings, and navigate complex environments safely. Consumers expect accurate and up-to-date maps integrated seamlessly into their vehicles for convenient and safe navigation. For instance, in January 2024, Toyota Motor Corporation integrated Mapbox software, which is a major provider of innovative mapping, navigation, and location-based technologies, in its vehicle navigation system.
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for digital maps.
Some of the factors driving the North America digital map market included the rising demand for location-based services, increasing use of mobile technologies for navigation, and ongoing product innovation. These will continue to positively influence the digital map market forecast. Moreover, North America is a hub for location-based services, including navigation, geolocation-based marketing, and delivery services. The demand for digital maps is driven by the widespread adoption of smartphones and the increasing integration of location-based features into mobile apps and services. For instance, Mitsubishi Motors North America, Inc. (MMNA) introduced ClickShop 2.0, an industry-first digital solution, in collaboration with AutoFi Inc. and Santander Consumer USA. With ClickShop 2.0, the car-buying process is seamlessly connected from the Tier-1 and Tier-3 websites of Mitsubishi Motors and its dealer partners to the Mitsubishi dealer showrooms, providing an unmatched and smooth shopping experience. Besides this, with the increasing urbanization and traffic congestion in major North American cities, there's a high demand for digital maps that provide accurate real-time traffic updates, alternative route suggestions, and predictive traffic analytics. Navigation apps like Google Maps and Waze are heavily used by commuters in North America.
(Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report)