![]() |
市場調查報告書
商品編碼
1986786
2026年至2034年展覽策劃市場:依產業、應用及地區分類Exhibition Organizing Market by Area (5000-20000 Sqm, 20000-100000 Sqm, More Than 100000 Sqm), Application (Commercial Exhibitions, Art Exhibitions, Academic Exhibitions, and Others), and Region 2026-2034 |
||||||
2025年全球貿易展營運市場規模達348億美元。展望未來,IMARC Group預測,到2034年,該市場規模將達到481億美元,2026年至2034年的複合年成長率為3.57%。市場成長的主要促進因素包括展會類型的日益多元化、政府為支持手工藝者而舉辦的貿易展覽會舉措,以及社群媒體在推廣方面的日益普及。
不斷擴張的娛樂產業
娛樂產業活動和展覽的增加為現場表演、電影、體育賽事、遊戲和互動體驗的展示提供了機會。此外,社群媒體平台在提高潛在觀眾對活動的認知度方面發揮著至關重要的作用,顯著促進了市場成長。電影和電影節正成為人們的首選,它們提供完整的娛樂體驗,讓人們可以欣賞到自己喜愛的歌手和演員帶來的歌舞表演。例如,印度全年舉辦多個重要的電影節,包括德里國際電影節、孟買電影節、世界印度電影節、印度國際電影節(果阿)、賈格朗電影節和齋浦爾國際電影節。此外,全球每年舉辦超過12,000個電影節,規模從坎城和聖丹斯等大型產業盛會到小規模乃至非常小規模的區域性活動不等。娛樂產業活動數量的顯著成長預計將在未來幾年提升展覽舉辦的市場佔有率。
全球化與國際貿易
市場日益全球化是推動整體市場發展的另一個正面因素。隨著市場全球化程度的加深,企業都在尋求企業發展的機會。展覽會已成為企業建立人脈、建構夥伴關係和開拓新市場的重要平台,因而帶動了對展覽服務的需求。例如,2023年,中國舉辦了包括中國國際工業展覽會、亞洲國際紡織服裝及洗衣用品展覽會、中國國際縫紉機械及配件展覽會(CISMA)、北京國際醫療器材展覽會以及深圳國際醫療設備及顯示器展覽會(C-Touch & Display Shenzhen)在內的多項展會。同樣,2023年,印度主辦了二十國集團(G20)高峰會,邀請了其他19個國家,旨在加深相互了解,促進在應對全球挑戰方面的合作。此外,政府提供的各種支持,例如獎勵、補貼和優惠政策,也在展覽市場的成長策略中發揮重要作用。例如,印度政府在印度市場推出的「2026 年汽車發展計畫」、報廢支持政策和與生產連結獎勵計畫計畫等舉措,有望為印度的汽車活動和展覽帶來光明前景,因為這些舉措加強了振興國內汽車製造業的努力。
技術進步
科技在提升展會的效率和吸引力方面發揮著至關重要的作用。數位科技、擴增實境(AR)、虛擬實境(VR)和互動展示技術的進步,為參展商和參觀者提供了沉浸式和互動式的體驗,進一步吸引了人們對展會的興趣和投資。市場參與企業正加大對先進技術的投入,以提供身臨其境型的客戶體驗,這推動了展會營運市場的需求。例如,2024年3月,支援品牌商與獨立零售商之間直接銷售的歐洲平台Ankorstore,與全球專業會議供應商Comexposium和WSN簽署了一項前所未有的協議,旨在為零售商提供全通路解決方案。 Ankorstore透過提供技術、財務和物流工具的綜合解決方案,幫助品牌商和零售商發展其B2B業務,並在不到五年的時間內成功成為獨立零售商日常營運中真正的合作夥伴。同樣,日本豐富的文化遺產和科技創新中心地位,使其成為舉辦各類活動和展會的理想目的地。該國先進的基礎設施,包括一流的會議中心和展覽場地,為舉辦大規模活動提供了理想的環境。
The global exhibition organizing market size reached USD 34.8 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 48.1 Billion by 2034, exhibiting a growth rate (CAGR) of 3.57% during 2026-2034. The increasing number of different events, government initiatives to organize exhibitions supporting artisans, and the rising usage of social media for promotional purposes, represent some of the key factors driving the market growth.
Expanding Entertainment Sector
An increasing number of events and exhibitions in the entertainment sector are providing opportunities for showcasing live performances, films, sports, gaming, and interactive experiences. In addition to this, the social media platform plays a significant role in terms of helping events increase their awareness among potential visitors, bolstering the market's growth opportunities considerably. Moreover, films or movie festivals are also becoming a preferable choice for people because they provide a complete entertainment package with dance and music performed by their favorite singers and actors. For instance, India hosts significant movie festivals over the year, notably the Delhi International Film Festival, Jio MAMI Mumbai Film Festival, Global Indian Film Festival, International Film Festival of India GOA, Jagran Film Festival, Jaipur International Film Festival, etc. Moreover, over 12,000 film festivals happen around the world each year, ranging from major industry events like Cannes or Sundance to medium, small, and even very small local events. A significant rise in the number of events in the entertainment sector is anticipated to propel the exhibition organizing market share in the coming years.
Globalization and International Trade
The elevating levels of globalization are further creating a positive outlook for the overall market. With the increasing globalization of markets, businesses are seeking opportunities to expand their reach internationally. Exhibitions serve as important platforms for networking, forming partnerships, and exploring new markets, thereby driving the demand for exhibition services. For instance, China hosted a range of events in 2023, such as the China International Industry Fair, Texcare Asia & China Laundry Expo, China International Sewing Machinery & Accessories Show (CISMA), Beijing International Medical Equipment Exhibition, and C-Touch & Display Shenzhen, among others. Similarly, in 2023 India hosted the G20 summit in which the country welcomes 19 other countries to build mutual understanding and foster collaboration in the face of global challenges. Apart from this, government support in the form of incentives, subsidies, and favorable policies is also acting as a prominent exhibition organizing market growth strategy. For instance, government initiatives such as the Automotive Mission Plan 2026, scrappage policy, and production-linked incentive schemes in the Indian market with increasing efforts to boost the local vehicle manufacturing sector are anticipated to provide a positive outlook to the automotive events and exhibitions in India.
Technological Advancements
Technology plays a crucial role in enhancing the effectiveness and appeal of exhibitions. Advancements in digital technology, augmented reality (AR), virtual reality (VR), and interactive displays create immersive and engaging experiences for participants and attendees, attracting more interest and investment in exhibitions. Various key market players are increasingly investing in the integration of advanced technologies to facilitate immersive customer experience, which is bolstering the exhibition organizing market demand. For instance, in March 2024, Ankorstore, Europe's platform for direct sales between brands and independent retailers, and Comexposium and WSN, the world providers of professional meetings, signed an unprecedented agreement to offer retailers an omnichannel solution. Through its comprehensive solution offering technological, financial, and logistical tools, Ankorstore succeeded in becoming, in less than five years, a real partner in the day-to-day business of independent retailers by supporting the development of the B2B activity of brands and retailers. Similarly, Japan's rich cultural heritage and technological innovation center make it an attractive destination for hosting various events and exhibitions. The country's advanced infrastructure, including state-of-the-art convention centers and exhibition venues, provides ideal settings for hosting large-scale events.
5000-20000 sqm represented the largest segment
The report has also provided a detailed breakup and analysis of the exhibition organizing market based on the area. This includes 5000-20000 Sqm, 20000-100000 Sqm, and More Than 100000 Sqm. According to the report, 5000-20000 sqm represented the largest segment.
Exhibition halls ranging from 5000 to 20000 square meters offer versatile spaces suitable for hosting medium to large-scale events, including trade shows, conventions, and expos. Their ample size allows for flexible layouts, accommodating diverse exhibitors and facilitating seamless visitor navigation, enhancing the attendee experience while providing organizers with ample branding and sponsorship opportunities.
Art exhibitions accounted for the largest market share
Increasing interest in art is stimulating the demand for specialized art exhibitions, driving organizers to create curated and immersive experiences to cater to diverse tastes. Additionally, heightened art appreciation is bolstering the development of art-centric venues and festivals, expanding the scope and reach of the exhibition-organizing market. Moreover, the increasing number of art exhibition shows is positively impacting the exhibition organizing market outlook. For instance, the Olympic Tour of Chinese and French Artists, 2024, is one of the largest events co-hosted by China Media Group, the French National Olympic and Sports Committee, Ligue de Football Professionnel, and several French art organizations. The exhibition will open at Les Invalides exhibition. More than 200 pieces of Chinese art are displayed, including Chinese ink-and-wash paintings, calligraphy, oil paintings, sculptures, and pieces of intangible cultural heritage.
North America was the largest market for exhibition organizing
The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. According to the exhibition organizing market research report, North America was the largest market for exhibition organizing.
The growth of the region can be attributed to the increasing number of exhibitions, the rising popularity of virtual events, the growing number of exhibition organizers using social media for various promotional activities, etc. Moreover, the presence of prominent players in the region and the escalating number of business expos are also contributing to the region's growth. In addition to this, numerous key players are increasingly investing in upgrading their exhibition centers in terms of technology and infrastructure, which is creating a positive outlook for the overall market. For instance, Art Design Chicago, an initiative of the Terra Foundation for American Art in partnership with local artists and arts organizations, is a citywide collaboration and series of events and exhibitions that highlight the voices and stories that are part of the city's unique artistic heritage and creative communities. More than 50 Chicago-area arts organizations across 30 Chicago neighborhoods and several suburban communities are expected to showcase the work of hundreds of artists in 2025.
The market research report has provided a comprehensive analysis of the competitive landscape and outlook. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
(Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.)