展覽管理市場規模、佔有率和成長分析（按服務類型、展覽類型、規模、頻率、展覽規模和地區分類）－2026-2033年產業預測

預計到 2024 年，全球展覽管理市場規模將達到 352.1 億美元，到 2025 年將達到 369 億美元，到 2033 年將達到 537 億美元，預測期（2026-2033 年）的複合年成長率為 4.8%。

全球展覽管理市場正經歷顯著成長，這主要得益於人們對多元化活動的需求不斷成長、政府支持藝術家主導展覽的舉措，以及社交媒體在行銷中日益廣泛的應用。娛樂產業尤其蓬勃發展，為現場表演、電影、體育賽事、遊戲和互動體驗提供了平台。電影節越來越受歡迎，提供包括流行藝術家音樂和舞蹈表演在內的綜合娛樂套餐。全球每年舉辦超過12,000個電影節，規模大小不一，從坎城和聖丹斯等國際知名盛會到小規模的區域性活動，應有盡有。這種充滿活力的市場格局為組織者提供了豐富的機會，幫助他們吸引觀眾、提升人們對多元文化表達的認知，並最終重振整個市場。

全球展覽管理市場促進因素

隨著各行業日益專業化，專注於特定行業的專業展會需求也隨之激增，例如醫療保健、科技、時尚和綠色能源等。這些目標明確的展會能夠吸引更多相關的觀眾和積極參與的參展商，從而為參展帶來更高的投資回報。尤其是在歐洲和北美地區，隨著各行業的多元化程度不斷提高，展覽會。

全球展覽管理市場的限制因素

全球展覽管理市場面臨許多挑戰，舉辦大規模展覽需要大量資金投入。場地租賃、技術升級、行銷活動和物流安排等高成本阻礙了中小企業的參與，尤其是在會展基礎設施低度開發的地區。此外，參觀人數波動和潛在的活動取消帶來的財務不確定性也令贊助商和組織者擔憂，尤其是在開發中國家。這些經濟障礙有可能抑制市場成長，限制不同參展的機會，進而影響整個展覽產業的活力和可及性。

全球展覽管理市場趨勢

在科技和數位平台進步的推動下，虛擬和混合型活動的蓬勃發展已成為全球展覽管理市場的一大趨勢。混合模式將線上和線下元素無縫融合，正在革新展覽的運作方式，使主辦單位能夠觸及更廣泛的全球受眾，並提升參與度。這種方式不僅提高了展覽容量，也滿足了不同與會者的偏好，並確保了更高的可及性。尤其是在北美和日本等網路基礎設施發達的地區，這種轉變正在重塑展覽格局，並為產業的參與度和整體性樹立新的標竿。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球展覽管理市場規模（依服務種類及複合年成長率分類）（2026-2033 年）

• 展位設計與製作
• 行銷與推廣
• 現場運作和人員編制
• 事件後分析和後續行動
• 註冊和線索收集解決方案
• 贊助銷售與管理
• 場地和物流管理

全球展覽管理市場規模（依展覽類型分類）及複合年成長率（2026-2033 年）

• 畫展
• 職業與教育博覽會
• 會議和研討會
• 消費展覽會和展覽會

全球展覽管理市場規模：按規模和複合年成長率（2026-2033 年）

• 20,001 至 100,000平方公尺
• 5000至20000平方公尺
• 超過10萬平方公尺

全球展覽管理市場規模：依活動頻率和複合年成長率 (2026-2033) 分類

• 年度/兩年一次的重大事件
• 一次性/臨時性事件
• 季度/月度展覽

全球展覽管理市場規模：依展覽規模及複合年成長率 (2026-2033) 分類

• 國際/全球
• 當地的
• 國內的

全球展覽管理市場規模：目標細分市場及複合年成長率（2026-2033）

• 企業對企業 (B2B)
• 消費者（B2C）

全球展覽管理市場規模（依產業分類）及複合年成長率（2026-2033 年）

• 航太/國防
• 農業和食品
• 車
• 電子學
• 能源與資源
• 時尚與服裝
• 醫療和藥品
• 零售與電子商務
• 旅遊

全球展覽管理市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Informa PLC（UK）
• RX（UK）
• Messe Frankfurt（Germany）
• Clarion Events（UK）
• Comexposium（France）
• Messe Munchen GmbH（Germany）
• GL Events（France）
• Tarsus Group（UK）
• MCH Group（Switzerland）
• NurnbergMesse（Germany）
• Fiera Milano（Italy）
• Koelnmesse GmbH（Germany）
• Shanghai International Exhibition Co. Ltd.（China）
• Dubai World Trade Centre（DWTC）（UAE）
• Hong Kong Trade Development Council（HKTDC）（Hong Kong）
• Easyfairs（Belgium）
• dmg events（UAE）

結論與建議

Global Exhibition Organizing Market size was valued at USD 35.21 Billion in 2024 and is poised to grow from USD 36.9 Billion in 2025 to USD 53.7 Billion by 2033, growing at a CAGR of 4.8% during the forecast period (2026-2033).

The global exhibition organizing market is experiencing substantial growth driven by rising demand for diverse events, government initiatives supporting craftspeople-led exhibitions, and the increasing use of social media for marketing. The entertainment sector is particularly thriving, offering platforms for live performances, films, sports, gaming, and interactive experiences. Film festivals are increasingly popular, providing complete entertainment packages that include music and dance by beloved artists. Globally, more than 12,000 film festivals occur annually, encompassing a wide range of scales from prestigious events like Cannes and Sundance to smaller local gatherings. This dynamic landscape presents ample opportunities for organizers to engage audiences and enhance the visibility of varied cultural expressions, ultimately boosting the overall market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Exhibition Organizing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Exhibition Organizing Market Segments Analysis

Global Exhibition Organizing Market is segmented by Service Offerings, Exhibition Type, Size, Frequency, Exhibition Scale, Target Audience, Industry and region. Based on Service Offerings, the market is segmented into Booth Design & Fabrication, Marketing & Promotion, On-site Operations & Staffing, Post-Event Analytics & Follow-Up, Registration & Lead-Retrieval Solutions, Sponsorship Sales & Management and Venue & Logistics Management. Based on Exhibition Type, the market is segmented into Art Exhibitions, Career & Education Fairs, Conferences & Seminars and Consumer & Trade Shows. Based on Size, the market is segmented into 20001-100000 Square meter, 5000-20000 Square meter and More Than 100000 Square meter. Based on Frequency, the market is segmented into Annual / Biennial Flagships, One-Off / Ad-hoc Events and Quarterly / Monthly Showcases. Based on Exhibition Scale, the market is segmented into International/Global, Local and National. Based on Target Audience, the market is segmented into Business-to-Business and Business-to-Consumer. Based on Industry, the market is segmented into Aerospace & Defense, Agriculture & Food, Automotive, Electronics, Energy & Resources, Fashion & Apparel, Healthcare & Pharmaceuticals, Retail & E-commerce and Travel & Tourism. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Exhibition Organizing Market

The demand for specialized exhibitions tailored to distinct industries such as healthcare, technology, fashion, and green energy has surged as industry specialization intensifies. These targeted events attract relevant attendees and engaging participants, resulting in greater returns on investment for exhibitors. In response to the increasing diversification across various sectors, particularly in Europe and North America, exhibition organizers are actively seeking innovative methods to provide attendees with personalized and valuable networking opportunities. This emphasis on customized experiences reflects the evolving needs of industries and enhances the overall efficacy and appeal of trade shows and exhibitions.

Restraints in the Global Exhibition Organizing Market

The Global Exhibition Organizing market faces significant challenges due to the substantial financial investments required for hosting large exhibitions. High costs associated with venue rentals, technological enhancements, marketing efforts, and logistical arrangements can deter small and medium-sized enterprises from participating, particularly in regions with underdeveloped event infrastructure. Moreover, the financial uncertainties linked to inconsistent attendance or potential event cancellations create apprehension among sponsors and organizers, especially in developing nations. This economic barrier can hinder market growth and limit opportunities for diverse exhibitors, impacting the overall vibrancy and accessibility of the exhibition landscape.

Market Trends of the Global Exhibition Organizing Market

The Global Exhibition Organizing market is witnessing a significant trend towards the expansion of virtual and hybrid events, driven by advancements in technology and digital platforms. Hybrid models, which seamlessly blend on-site and virtual components, are revolutionizing the way exhibitions are conducted, enabling organizers to tap into a broader global audience and enhance participation levels. This approach not only increases capacity but also caters to diverse attendee preferences, ensuring greater accessibility. Particularly in regions with robust internet infrastructure, such as North America and Japan, this shift is transforming the landscape of exhibitions, setting new benchmarks for engagement and inclusivity in the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Exhibition Organizing Market Size by Service Offerings & CAGR (2026-2033)

• Market Overview
• Booth Design & Fabrication
• Marketing & Promotion
• On-site Operations & Staffing
• Post-Event Analytics & Follow-Up
• Registration & Lead-Retrieval Solutions
• Sponsorship Sales & Management
• Venue & Logistics Management

Global Exhibition Organizing Market Size by Exhibition Type & CAGR (2026-2033)

• Market Overview
• Art Exhibitions
• Career & Education Fairs
• Conferences & Seminars
• Consumer & Trade Shows

Global Exhibition Organizing Market Size by Size & CAGR (2026-2033)

• Market Overview
• 20001-100000 Square meter
• 5000-20000 Square meter
• More Than 100000 Square meter

Global Exhibition Organizing Market Size by Frequency & Scheduling & CAGR (2026-2033)

• Market Overview
• Annual / Biennial Flagships
• One-Off / Ad-hoc Events
• Quarterly / Monthly Showcases

Global Exhibition Organizing Market Size by Exhibition Scale & CAGR (2026-2033)

• Market Overview
• International/Global
• Local
• National

Global Exhibition Organizing Market Size by Target Audience & CAGR (2026-2033)

• Market Overview
• Business-to-Business
• Business-to-Consumer

Global Exhibition Organizing Market Size by Industry & CAGR (2026-2033)

• Market Overview
• Aerospace & Defense
• Agriculture & Food
• Automotive
• Electronics
• Energy & Resources
• Fashion & Apparel
• Healthcare & Pharmaceuticals
• Retail & E-commerce
• Travel & Tourism

Global Exhibition Organizing Market Size & CAGR (2026-2033)

• North America (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • US
  • Canada
• Europe (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Informa PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RX (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Messe Frankfurt (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarion Events (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comexposium (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Messe Munchen GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GL Events (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarsus Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MCH Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NurnbergMesse (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiera Milano (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koelnmesse GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shanghai International Exhibition Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dubai World Trade Centre (DWTC) (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hong Kong Trade Development Council (HKTDC) (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Easyfairs (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• dmg events (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations