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商品編碼

1954021

日本汽車租賃市場報告：按預訂類型、租賃期限、車輛類型、用途、最終用戶和地區分類（2026-2034 年）

Japan Car Rental Market Report by Booking Type, Rental Length, Vehicle Type, Application, End-User, and Region 2026-2034

出版日期: 2026年02月01日 | 出版商:

IMARC | 英文 150 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2025年，日本汽車租賃市場規模達300萬美元。 IMARC Group預測，到2034年，該市場規模將達到590萬美元，2026年至2034年的複合年成長率（CAGR）為7.46%。旅遊業的顯著擴張、消費者對共用出行方式的偏好轉變、行動應用程式和線上平台的廣泛應用，以及提升出行便利性的新興技術創新，都是推動市場成長的因素。

日本汽車租賃市場分析：

本報告解答的關鍵問題：

日本汽車租賃市場目前的趨勢及未來幾年的展望
新冠疫情對日本汽車租賃市場感染疾病了哪些影響？
日本汽車租賃市場按預訂類型分類的組成是怎樣的？
日本汽車租賃市場依租賃期限分類的情況如何？
日本汽車租賃市場按車輛類型分類的情況如何？
日本汽車租賃市場依用途分類的市場區隔如何？
日本汽車租賃市場以最終用戶分類的市場組成是怎樣的？
日本汽車租賃市場價值鏈的不同階段有哪些？
日本汽車租賃市場的主要促進因素和挑戰是什麼？
日本汽車租賃市場的結構是怎麼樣的？主要參與者有哪些？
日本汽車租賃市場競爭有多激烈？

The Japan car rental market size reached USD 3.0 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 5.9 Million by 2034, exhibiting a growth rate (CAGR) of 7.46% during 2026-2034. The significant expansion in the tourism sector, shifting consumer preferences toward shared mobility, the proliferation of mobile applications and online platforms and emerging technological innovations with enhanced accessibility and convenience represent some of the factors propelling the market.

Japan Car Rental Market Analysis:

Major Market Driver: The expanding tourism industry is primarily driving the growth of the Japan car rental market. In addition to this, the growing penetration of electric vehicles in the car rental fleet is also catalyzing the regional market.
Key Market Trends: The rising inclination towards shared mobility solutions rather than owning a vehicle due to the growing environmental concerns, cost-effectiveness, and the convenience of not having to deal with parking and maintenance, is one of the significant key trends in the Japan car rental market.
Challenges and Opportunities: Various car rental companies are facing difficulty in maintaining the vehicle fleet booking and price management. However, the usage of mobile technologies and other devices to meet consumers' personal transportation requirements more efficiently, along with increased initiatives by service operators, are anticipated to offer lucrative growth opportunities to the overall market.

Japan Car Rental Market Trends:

Increasing Demand for Online Car Rental Services

A significant rise in the number of people taking business and leisure trips across the country is driving the demand for car rental services in Japan. The number of Japanese outbound travelers increased by 50% in 2020. The number of inbound international tourists reached a record high of 33.1 million in 2023, and the number of Japanese domestic travelers reached 273 million in 2023. Moreover, increasing internet penetration in Japan is further helping companies in the market to capture a larger customer base with the help of dedicated mobile apps for the convenience of customers. Technology is considered to be a crucial factor driving the market growth. Various leading market players are integrating advanced technologies and mobile applications to enhance the customer experience and streamline the online car booking process. For instance, Toyota Motor Corporation (Toyota) started accepting applications for "Booking Car," a cloud service developed by Toyota Mobility Service Corporation for corporate customers nationwide who use company cars. Since the launch of this service, Toyota has received requests from all over the country to introduce and handle this service, which led to its nationwide expansion. The company has received inquiries from about 200 companies and has received high praise from customers who have already introduced the service.

Economic Environment Surrounding Traveling and Living Conditions

Additionally, a continuous shift in consumer preference from owning a car to renting car services in Japan on account of the rising environmental concerns is accelerating the growth of the market. The study by the Journal of Environment Management examined the quantity of newly registered and pre-owned vehicles in Japan and projected the overall count of privately owned and shared vehicles. This projection accounted for instances where vehicle owners opted for car-sharing services instead of purchasing a new private vehicle when disposing of their old cars. Moreover, in line with the sustainable development goals set by the United Nations (UN), Japan announced its aim to achieve a carbon-neutral and decarbonized society by 2050. As of 2020, the transportation sector in Japan was responsible for a large share of CO2 emissions, accounting for 18.6% of the total emissions, 45.9% of which were from passenger cars. Therefore, for Japan to achieve carbon neutrality by 2050, it is important for the country to reduce the CO2 emissions from passenger cars. This, in turn, is prompting the government authorities of Japan to promote the adoption of car rental services, which is expected to offer significant growth opportunities to the overall market.

Rise of Electric Vehicles in Rental Car Services

Various key market players are increasingly including electric vehicles in their rental car fleets on account of their cost-effectiveness and eco-friendly nature. Japan has seen a sharp increase in the demand for electric vehicles since 2016. In addition to this, numerous car manufacturing companies are developing and launching new products to expand the number of electric vehicles sold in the nation. For instance, in Japan, in May 2022, Toyota launched its all-new electric SUV Bz4x, which has a battery capacity of 71.4 kWh and can produce 201 horsepower. The vehicle also has cutting-edge ADAS security measures. Moreover, the government authorities of Japan are also offering incentives and subsidies to EV buyers to accelerate their adoption, due to which many car rental service operators are purchasing EVs instead of traditional IC engine cars. For instance, the government declared grants and incentives for buying electric automobiles. The incentives for battery electric vehicles increased from JPY 400000 to JPY 800000. Initiatives like these are projected to further augment the growth of the car rental market in Japan in the coming years.

Japan Car Rental Market Segmentation:

Booking Type Insights:

Offline Booking
Online Booking

Rental Length Insights:

Short Term
Long Term

Vehicle Type Insights:

Luxury
Executive
Economy
SUVs
Others

Application Insights:

Leisure/Tourism
Business

End-User Insights:

Self-Driven
Chauffeur-Driven

Regional Insights:

Kanto Region
Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto region, Kinki region, central/Chubu region, Kyushu-Okinawa region, Tohoku region, Chugoku region, Hokkaido region, and Shikoku region.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis, such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant, has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan car rental market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan car rental market?
What is the breakup of the Japan car rental market on the basis of booking type?
What is the breakup of the Japan car rental market on the basis of rental length?
What is the breakup of the Japan car rental market on the basis of vehicle type?
What is the breakup of the Japan car rental market on the basis of application?
What is the breakup of the Japan car rental market on the basis of end-user?
What are the various stages in the value chain of the Japan car rental market?
What are the key driving factors and challenges in the Japan car rental market?
What is the structure of the Japan car rental market and who are the key players?
What is the degree of competition in the Japan car rental market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Car Rental Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Car Rental Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Car Rental Market - Breakup by Booking Type

6.1 Offline Booking
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Online Booking
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)

7 Japan Car Rental Market - Breakup by Rental Length

7.1 Short Term
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Long Term
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)

8 Japan Car Rental Market - Breakup by Vehicle Type

8.1 Luxury
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Forecast (2026-2034)
8.2 Executive
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Forecast (2026-2034)
8.3 Economy
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2020-2025)
- 8.3.3 Market Forecast (2026-2034)
8.4 SUVs
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2020-2025)
- 8.4.3 Market Forecast (2026-2034)
8.5 Others
- 8.5.1 Historical and Current Market Trends (2020-2025)
- 8.5.2 Market Forecast (2026-2034)

9 Japan Car Rental Market - Breakup by Application

9.1 Leisure/Tourism
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2020-2025)
- 9.1.3 Market Forecast (2026-2034)
9.2 Business
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2020-2025)
- 9.2.3 Market Forecast (2026-2034)

10 Japan Car Rental Market - Breakup by End-User

10.1 Self-Driven
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2020-2025)
- 10.1.3 Market Forecast (2026-2034)
10.2 Chauffeur-Driven
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2020-2025)
- 10.2.3 Market Forecast (2026-2034)

11 Japan Car Rental Market - Breakup by Region

11.1 Kanto Region
- 11.1.1 Overview
- 11.1.2 Historical and Current Market Trends (2020-2025)
- 11.1.3 Market Breakup by Booking Type
- 11.1.4 Market Breakup by Rental Length
- 11.1.5 Market Breakup by Vehicle Type
- 11.1.6 Market Breakup by Application
- 11.1.7 Market Breakup by End-User
- 11.1.8 Key Players
- 11.1.9 Market Forecast (2026-2034)
11.2 Kinki Region
- 11.2.1 Overview
- 11.2.2 Historical and Current Market Trends (2020-2025)
- 11.2.3 Market Breakup by Booking Type
- 11.2.4 Market Breakup by Rental Length
- 11.2.5 Market Breakup by Vehicle Type
- 11.2.6 Market Breakup by Application
- 11.2.7 Market Breakup by End-User
- 11.2.8 Key Players
- 11.2.9 Market Forecast (2026-2034)
11.3 Central/ Chubu Region
- 11.3.1 Overview
- 11.3.2 Historical and Current Market Trends (2020-2025)
- 11.3.3 Market Breakup by Booking Type
- 11.3.4 Market Breakup by Rental Length
- 11.3.5 Market Breakup by Vehicle Type
- 11.3.6 Market Breakup by Application
- 11.3.7 Market Breakup by End-User
- 11.3.8 Key Players
- 11.3.9 Market Forecast (2026-2034)
11.4 Kyushu-Okinawa Region
- 11.4.1 Overview
- 11.4.2 Historical and Current Market Trends (2020-2025)
- 11.4.3 Market Breakup by Booking Type
- 11.4.4 Market Breakup by Rental Length
- 11.4.5 Market Breakup by Vehicle Type
- 11.4.6 Market Breakup by Application
- 11.4.7 Market Breakup by End-User
- 11.4.8 Key Players
- 11.4.9 Market Forecast (2026-2034)
11.5 Tohoku Region
- 11.5.1 Overview
- 11.5.2 Historical and Current Market Trends (2020-2025)
- 11.5.3 Market Breakup by Booking Type
- 11.5.4 Market Breakup by Rental Length
- 11.5.5 Market Breakup by Vehicle Type
- 11.5.6 Market Breakup by Application
- 11.5.7 Market Breakup by End-User
- 11.5.8 Key Players
- 11.5.9 Market Forecast (2026-2034)
11.6 Chugoku Region
- 11.6.1 Overview
- 11.6.2 Historical and Current Market Trends (2020-2025)
- 11.6.3 Market Breakup by Booking Type
- 11.6.4 Market Breakup by Rental Length
- 11.6.5 Market Breakup by Vehicle Type
- 11.6.6 Market Breakup by Application
- 11.6.7 Market Breakup by End-User
- 11.6.8 Key Players
- 11.6.9 Market Forecast (2026-2034)
11.7 Hokkaido Region
- 11.7.1 Overview
- 11.7.2 Historical and Current Market Trends (2020-2025)
- 11.7.3 Market Breakup by Booking Type
- 11.7.4 Market Breakup by Rental Length
- 11.7.5 Market Breakup by Vehicle Type
- 11.7.6 Market Breakup by Application
- 11.7.7 Market Breakup by End-User
- 11.7.8 Key Players
- 11.7.9 Market Forecast (2026-2034)
11.8 Shikoku Region
- 11.8.1 Overview
- 11.8.2 Historical and Current Market Trends (2020-2025)
- 11.8.3 Market Breakup by Booking Type
- 11.8.4 Market Breakup by Rental Length
- 11.8.5 Market Breakup by Vehicle Type
- 11.8.6 Market Breakup by Application
- 11.8.7 Market Breakup by End-User
- 11.8.8 Key Players
- 11.8.9 Market Forecast (2026-2034)

12 Japan Car Rental Market - Competitive Landscape

12.1 Overview
12.2 Market Structure
12.3 Market Player Positioning
12.4 Top Winning Strategies
12.5 Competitive Dashboard
12.6 Company Evaluation Quadrant

13 Profiles of Key Players

13.1 Company A
- 13.1.1 Business Overview
- 13.1.2 Services Offered
- 13.1.3 Business Strategies
- 13.1.4 SWOT Analysis
- 13.1.5 Major News and Events
13.2 Company B
- 13.2.1 Business Overview
- 13.2.2 Services Offered
- 13.2.3 Business Strategies
- 13.2.4 SWOT Analysis
- 13.2.5 Major News and Events
13.3 Company C
- 13.3.1 Business Overview
- 13.3.2 Services Offered
- 13.3.3 Business Strategies
- 13.3.4 SWOT Analysis
- 13.3.5 Major News and Events
13.4 Company D
- 13.4.1 Business Overview
- 13.4.2 Services Offered
- 13.4.3 Business Strategies
- 13.4.4 SWOT Analysis
- 13.4.5 Major News and Events
13.5 Company E
- 13.5.1 Business Overview
- 13.5.2 Services Offered
- 13.5.3 Business Strategies
- 13.5.4 SWOT Analysis
- 13.5.5 Major News and Events

14 Japan Car Rental Market - Industry Analysis

14.1 Drivers, Restraints, and Opportunities
- 14.1.1 Overview
- 14.1.2 Drivers
- 14.1.3 Restraints
- 14.1.4 Opportunities
14.2 Porters Five Forces Analysis
- 14.2.1 Overview
- 14.2.2 Bargaining Power of Buyers
- 14.2.3 Bargaining Power of Suppliers
- 14.2.4 Degree of Competition
- 14.2.5 Threat of New Entrants
- 14.2.6 Threat of Substitutes
14.3 Value Chain Analysis