日本美容及個人護理市場規模、佔有率、趨勢及預測（按類型、類別、分銷管道和地區分類），2026-2034年

2025年，日本美容及個人護理市場規模達326.617億美元。展望未來，IMARC Group預測，到2034年，該市場規模將達到468.309億美元，2026年至2034年的複合年成長率（CAGR）為4.09% 。成長要素包括：健康意識的提高、越來越老年人尋求抗衰老產品、對天然和永續產品的需求不斷成長，以及電子商務和個人化美容趨勢的影響力日益增強。

日本美容及個人護理市場的發展趨勢：

健康與保健意識

日本消費者越來越重視將美麗與整體健康聯繫起來，從而推動了對健康型美容和個人保健產品的需求。這種整體健康概念包括選擇不含任何有害化學物質、潔淨標示天然或有機的產品。他們尤其需要能夠保濕、保護皮膚屏障功能並促進皮膚微生態平衡的護膚、護髮和身體護理產品。此外，膠原膠原蛋白飲料和維生素強化飲料等內在美容補充劑的流行也推動了日本美容和個人護理市場佔有率的成長，這反映了健康與美容概念的融合。這種以健康為中心的消費觀念正在影響消費者的購買行為，並促使品牌開發「健康至上」的訊息，將美容與營養、放鬆和預防保健相結合，以滿足現代消費者的需求。例如，花王株式會社計劃於2024年9月在其高階品牌「KANEBO」旗下推出一款名為「KANEBO FUSION-ING SOLUTION」的新產品。該產品在日本的售價為13,000日圓（含稅14,300日圓），其保濕功效及活性成分能令肌膚飽滿、柔軟、煥發光彩。補充裝售價為12,500日圓（含稅13,750日圓）。

對天然、永續和符合道德的產品的需求

日本美容消費者，尤其是年輕一代，環保意識和道德意識正在迅速增強。人們積極尋找不經動物實驗、環保、純素且採用永續包裝的個人保健產品。這一趨勢促使國內外品牌採取更多環保措施，例如使用可回收材料、減少塑膠用量以及添加可生物分解成分，從而對日本美容和個人護理市場的前景產生積極影響。有機美容產品、植物來源活性成分以及不含對羥基苯甲酸酯、硫酸鹽和合成香料的配方正逐漸成為主流。符合道德規範的採購和透明的供應鏈也變得越來越重要。消費者支持與自身價值觀相符的品牌，推動市場創新朝向清潔美容方向發展。這種轉變正在改變產品線和行銷策略，尤其是在護膚、護髮和彩妝領域。

人口老化與對抗老化解決方案的需求

日本是世界上老化速度最快的國家之一，這個人口結構正對美容和個人護理行業產生重大影響。尤其40歲以上的消費者，更重視具有抗老功效的護膚產品，例如提升肌膚緊緻度、減少皺紋和美白。因此，各大品牌正致力於研發富含膠原蛋白、玻尿酸、胜肽和視網醇等成分的先進配方。功效顯著、擁有科學依據並獲得皮膚科醫生認可的產品備受青睞。此外，老年人也追求溫和無香、適合敏感肌膚的產品。這種需求正在影響著包括乳霜、精華液、眼部護理產品和美容儀器在內的所有品類的產品研發，而抗衰老正是推動日本美容和個人護理市場成長的核心因素。

本報告解答的關鍵問題

• 日本美容及個人護理市場目前發展狀況如何？您認為未來幾年它將如何發展？
• 日本美容及個人護理市場按產品類型是如何細分的？
• 日本美容及個人護理市場按類別分類的組成是怎樣的？
• 日本美容及個人護理市場按分銷管道分類的情況如何？
• 日本美容及個人護理市場的區域分佈如何？
• 請介紹日本美容及個人護理市場價值鏈的各個環節。
• 日本美容及個人護理市場的主要促進因素和挑戰是什麼？
• 日本美容及個人護理市場的結構是怎樣的？主要參與者有哪些？
• 日本美容及個人護理市場的競爭程度如何？

目錄

第1章：序言

第2章：調查範圍與調查方法

• 調查目標
• 相關利益者
• 數據來源
• 市場估值
• 調查方法

第3章執行摘要

第4章：日本美容及個人護理市場：簡介

• 概述
• 市場動態
• 產業趨勢
• 競爭資訊

第5章：日本美容及個人護理市場概況

• 過去和當前的市場趨勢（2020-2025）
• 市場預測（2026-2034）

第6章：日本美容及個人護理市場：按類型細分

• 個人保健產品
• 化妝品/彩妝品

第7章：日本美容及個人護理市場－按類別細分

• 高級產品
• 大眾市場產品

第8章：日本美容及個人護理市場－依銷售管道細分

• 專賣店
• 大賣場/超級市場
• 線上零售
• 其他

第9章：日本美容及個人護理市場：按地區分類

• 關東地區
• 關西、近畿地區
• 中部地區
• 九州和沖繩地區
• 東北部地區
• 中國地區
• 北海道地區
• 四國地區

第10章：日本美容及個人護理市場：競爭格局

• 概述
• 市場結構
• 市場公司定位
• 關鍵成功策略
• 競爭對手儀錶板
• 企業估值象限

第11章主要企業概況

第12章：日本美容及個人護理市場：產業分析

• 促進因素、限制因素和機遇
• 波特五力分析
• 價值鏈分析

第13章附錄

The Japan beauty and personal care market size reached USD 32,661.7 Million in 2025 . Looking forward, IMARC Group expects the market to reach USD 46,830.9 Million by 2034 , exhibiting a growth rate (CAGR) of 4.09% during 2026-2034 . The market is driven by rising health consciousness, aging population seeking anti-aging solutions, increased demand for natural and sustainable products, and growing influence of e-commerce and personalized beauty trends.

JAPAN BEAUTY AND PERSONAL CARE MARKET TRENDS:

Health and Wellness Consciousness

Consumers in Japan increasingly associate beauty with overall well-being, fueling the demand for health-conscious beauty and personal care products. This holistic approach includes choosing products that are free from harmful chemicals, have clean labels, and contain naturally derived or organic ingredients. Skincare, haircare, and body products that promote hydration, barrier protection, and skin microbiome balance are especially sought-after. Additionally, the Japan beauty and personal care market share is also fueled by the inner beauty supplements, such as collagen drinks and vitamin-enriched beverages, which are gaining traction, reflecting the integration of health and beauty routines. This health-focused mindset influences purchasing decisions and encourages brands to adopt a wellness-first narrative, blending beauty with nutrition, relaxation, and preventive care to meet modern consumer expectations. For instance, in September 2024, Kao Corporation intends to introduce KANEBO FUSION-ING SOLUTION, a fresh serum from its luxury brand KANEBO. Available for 13,000 yen (14,300 yen including tax) in Japan, FUSION-ING SOLUTION retains moisture and provides active ingredients that result in skin that is plump, soft, and glowing with vitality. Refills can be purchased for 12,500 yen (13,750 yen with tax included).

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Demand for Natural, Sustainable, and Ethical Products

Environmental and ethical consciousness is rapidly growing among Japanese beauty consumers, especially younger generations. People are actively seeking personal care products that are cruelty-free, eco-friendly, vegan, and packaged sustainably. This trend is pushing both local and global brands to adopt greener practices, such as using recyclable materials, reducing plastic, and incorporating biodegradable ingredients, which is creating a positive impact on the Japan beauty and personal care market outlook. Organic beauty products, plant-based actives, and formulations free of parabens, sulfates, and synthetic fragrances are becoming mainstream. Ethical sourcing and transparent supply chains are also increasingly important. Consumers favor brands that align with their values, driving market innovation toward clean beauty. This shift is transforming product offerings and marketing strategies, particularly in skincare, haircare, and cosmetics.

Aging Population and Demand for Anti-Aging Solutions

Japan has one of the world's oldest populations, and this demographic reality has a strong influence on the beauty and personal care industry. Consumers, particularly those aged 40 and above, prioritize skincare products that offer anti-aging benefits, like skin firming, wrinkle reduction, and brightening. As a result, brands are focusing on advanced formulations featuring collagen, hyaluronic acid, peptides, and retinol. Products with proven efficacy, scientific backing, and dermatological trust are highly valued. The aging demographic also looks for gentle, fragrance-free options that suit sensitive skin. This demand is shaping product development across categories, including facial creams, serums, eye care, and beauty devices, making anti-aging a core factor driving the Japan beauty and personal care market growth.

JAPAN BEAUTY AND PERSONAL CARE MARKET SEGMENTATION:

Type Insights:

• Personal Care Products Hair Care Products Shampoo Conditioner Hair Oil Others Skin Care Products Facial Care Products Body Care Products Lip Care Products Bath and Shower Products Oral Care Products Toothbrushes and Replacements Toothpaste Mouthwashes and Rinses Others Men's Grooming Products Fragrances and Perfumes
• Hair Care Products Shampoo Conditioner Hair Oil Others
• Shampoo
• Conditioner
• Hair Oil
• Others
• Skin Care Products Facial Care Products Body Care Products Lip Care Products
• Facial Care Products
• Body Care Products
• Lip Care Products
• Bath and Shower Products
• Oral Care Products Toothbrushes and Replacements Toothpaste Mouthwashes and Rinses Others
• Toothbrushes and Replacements
• Toothpaste
• Mouthwashes and Rinses
• Others
• Men's Grooming Products
• Fragrances and Perfumes
• Cosmetics/Make-up Products Facial Cosmetics Eye Cosmetic Products Lip and Nail Products Hair Styling and Coloring Products
• Facial Cosmetics
• Eye Cosmetic Products
• Lip and Nail Products
• Hair Styling and Coloring Products
• Personal Care Products Hair Care Products Shampoo Conditioner Hair Oil Others Skin Care Products Facial Care Products Body Care Products Lip Care Products Bath and Shower Products Oral Care Products Toothbrushes and Replacements Toothpaste Mouthwashes and Rinses Others Men's Grooming Products Fragrances and Perfumes
• Hair Care Products Shampoo Conditioner Hair Oil Others
• Shampoo
• Conditioner
• Hair Oil
• Others
• Skin Care Products Facial Care Products Body Care Products Lip Care Products
• Facial Care Products
• Body Care Products
• Lip Care Products
• Bath and Shower Products
• Oral Care Products Toothbrushes and Replacements Toothpaste Mouthwashes and Rinses Others
• Toothbrushes and Replacements
• Toothpaste
• Mouthwashes and Rinses
• Others
• Men's Grooming Products
• Fragrances and Perfumes
• Hair Care Products Shampoo Conditioner Hair Oil Others
• Shampoo
• Conditioner
• Hair Oil
• Others
• Skin Care Products Facial Care Products Body Care Products Lip Care Products
• Facial Care Products
• Body Care Products
• Lip Care Products
• Bath and Shower Products
• Oral Care Products Toothbrushes and Replacements Toothpaste Mouthwashes and Rinses Others
• Toothbrushes and Replacements
• Toothpaste
• Mouthwashes and Rinses
• Others
• Men's Grooming Products
• Fragrances and Perfumes
• Hair Care Products Shampoo Conditioner Hair Oil Others
• Shampoo
• Conditioner
• Hair Oil
• Others
• Shampoo
• Conditioner
• Hair Oil
• Others
• Shampoo
• Conditioner
• Hair Oil
• Others
• Skin Care Products Facial Care Products Body Care Products Lip Care Products
• Facial Care Products
• Body Care Products
• Lip Care Products
• Facial Care Products
• Body Care Products
• Lip Care Products
• Facial Care Products
• Body Care Products
• Lip Care Products
• Bath and Shower Products
• Oral Care Products Toothbrushes and Replacements Toothpaste Mouthwashes and Rinses Others
• Toothbrushes and Replacements
• Toothpaste
• Mouthwashes and Rinses
• Others
• Toothbrushes and Replacements
• Toothpaste
• Mouthwashes and Rinses
• Others
• Toothbrushes and Replacements
• Toothpaste
• Mouthwashes and Rinses
• Others
• Men's Grooming Products
• Fragrances and Perfumes
• Cosmetics/Make-up Products Facial Cosmetics Eye Cosmetic Products Lip and Nail Products Hair Styling and Coloring Products
• Facial Cosmetics
• Eye Cosmetic Products
• Lip and Nail Products
• Hair Styling and Coloring Products
• Facial Cosmetics
• Eye Cosmetic Products
• Lip and Nail Products
• Hair Styling and Coloring Products
• Facial Cosmetics
• Eye Cosmetic Products
• Lip and Nail Products
• Hair Styling and Coloring Products

Category Insights:

• Premium Products
• Mass Products
• Premium Products
• Mass Products

Distribution Channel Insights:

• Access the comprehensive market breakdown Request Sample
• Specialist Retailers
• Hypermarkets/Supermarkets
• Online Retailing
• Others
• Specialist Retailers
• Hypermarkets/Supermarkets
• Online Retailing
• Others

Regional Insights:

• Kanto Region
• Kansai/Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region
• Kanto Region
• Kansai/Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region
• The report has also provided a comprehensive analysis of all the major regional markets, which include the Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

• KEY QUESTIONS ANSWERED IN THIS REPORT
• How has the Japan beauty and personal care market performed so far and how will it perform in the coming years?
• What is the breakup of the Japan beauty and personal care market on the basis of type?
• What is the breakup of the Japan beauty and personal care market on the basis of category?
• What is the breakup of the Japan beauty and personal care market on the basis of distribution channel?
• What is the breakup of the Japan beauty and personal care market on the basis of region?
• What are the various stages in the value chain of the Japan beauty and personal care market?
• What are the key driving factors and challenges in the Japan beauty and personal care market?
• What is the structure of the Japan beauty and personal care market and who are the key players?
• What is the degree of competition in the Japan beauty and personal care market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Beauty and Personal Care Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Beauty and Personal Care Market Landscape

• 5.1 Historical and Current Market Trends (2020-2025)
• 5.2 Market Forecast (2026-2034)

6 Japan Beauty and Personal Care Market - Breakup by Type

• 6.1 Personal Care Products
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2020-2025)
  • 6.1.3 Market Segmentation
    • 6.1.3.1 Hair Care Products
      • 6.1.3.1.1 Shampoo
      • 6.1.3.1.2 Conditioner
      • 6.1.3.1.3 Hair Oil
      • 6.1.3.1.4 Others
    • 6.1.3.2 Skin Care Products
      • 6.1.3.2.1 Facial Care Products
      • 6.1.3.2.2 Body Care Products
      • 6.1.3.2.3 Lip Care Products
    • 6.1.3.3 Bath and Shower Products
    • 6.1.3.4 Oral Care Products
      • 6.1.3.4.1 Toothbrushes and Replacements
      • 6.1.3.4.2 Toothpaste
      • 6.1.3.4.3 Mouthwashes and Rinses
      • 6.1.3.4.4 Others
    • 6.1.3.5 Men's Grooming Products
    • 6.1.3.6 Fragrances and Perfumes
  • 6.1.4 Market Forecast (2026-2034)
• 6.2 Cosmetics/Make-up Products
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2020-2025)
  • 6.2.3 Market Segmentation
    • 6.2.3.1 Facial Cosmetics
    • 6.2.3.2 Eye Cosmetic Products
    • 6.2.3.3 Lip and Nail Products
    • 6.2.3.4 Hair Styling and Coloring Products
  • 6.2.4 Market Forecast (2026-2034)

7 Japan Beauty and Personal Care Market - Breakup by Category

• 7.1 Premium Products
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2020-2025)
  • 7.1.3 Market Forecast (2026-2034)
• 7.2 Mass Products
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2020-2025)
  • 7.2.3 Market Forecast (2026-2034)

8 Japan Beauty and Personal Care Market - Breakup by Distribution Channel

• 8.1 Specialist Retailers
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2020-2025)
  • 8.1.3 Market Forecast (2026-2034)
• 8.2 Hypermarkets/Supermarkets
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2020-2025)
  • 8.2.3 Market Forecast (2026-2034)
• 8.3 Online Retailing
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2020-2025)
  • 8.3.3 Market Forecast (2026-2034)
• 8.4 Others
  • 8.4.1 Historical and Current Market Trends (2020-2025)
  • 8.4.2 Market Forecast (2026-2034)

9 Japan Beauty and Personal Care Market - Breakup by Region

• 9.1 Kanto Region
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2020-2025)
  • 9.1.3 Market Breakup by Type
  • 9.1.4 Market Breakup by Category
  • 9.1.5 Market Breakup by Distribution Channel
  • 9.1.6 Key Players
  • 9.1.7 Market Forecast (2026-2034)
• 9.2 Kansai/Kinki Region
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2020-2025)
  • 9.2.3 Market Breakup by Type
  • 9.2.4 Market Breakup by Category
  • 9.2.5 Market Breakup by Distribution Channel
  • 9.2.6 Key Players
  • 9.2.7 Market Forecast (2026-2034)
• 9.3 Central/ Chubu Region
  • 9.3.1 Overview
  • 9.3.2 Historical and Current Market Trends (2020-2025)
  • 9.3.3 Market Breakup by Type
  • 9.3.4 Market Breakup by Category
  • 9.3.5 Market Breakup by Distribution Channel
  • 9.3.6 Key Players
  • 9.3.7 Market Forecast (2026-2034)
• 9.4 Kyushu-Okinawa Region
  • 9.4.1 Overview
  • 9.4.2 Historical and Current Market Trends (2020-2025)
  • 9.4.3 Market Breakup by Type
  • 9.4.4 Market Breakup by Category
  • 9.4.5 Market Breakup by Distribution Channel
  • 9.4.6 Key Players
  • 9.4.7 Market Forecast (2026-2034)
• 9.5 Tohoku Region
  • 9.5.1 Overview
  • 9.5.2 Historical and Current Market Trends (2020-2025)
  • 9.5.3 Market Breakup by Type
  • 9.5.4 Market Breakup by Category
  • 9.5.5 Market Breakup by Distribution Channel
  • 9.5.6 Key Players
  • 9.5.7 Market Forecast (2026-2034)
• 9.6 Chugoku Region
  • 9.6.1 Overview
  • 9.6.2 Historical and Current Market Trends (2020-2025)
  • 9.6.3 Market Breakup by Type
  • 9.6.4 Market Breakup by Category
  • 9.6.5 Market Breakup by Distribution Channel
  • 9.6.6 Key Players
  • 9.6.7 Market Forecast (2026-2034)
• 9.7 Hokkaido Region
  • 9.7.1 Overview
  • 9.7.2 Historical and Current Market Trends (2020-2025)
  • 9.7.3 Market Breakup by Type
  • 9.7.4 Market Breakup by Category
  • 9.7.5 Market Breakup by Distribution Channel
  • 9.7.6 Key Players
  • 9.7.7 Market Forecast (2026-2034)
• 9.8 Shikoku Region
  • 9.8.1 Overview
  • 9.8.2 Historical and Current Market Trends (2020-2025)
  • 9.8.3 Market Breakup by Type
  • 9.8.4 Market Breakup by Category
  • 9.8.5 Market Breakup by Distribution Channel
  • 9.8.6 Key Players
  • 9.8.7 Market Forecast (2026-2034)

10 Japan Beauty and Personal Care Market - Competitive Landscape

• 10.1 Overview
• 10.2 Market Structure
• 10.3 Market Player Positioning
• 10.4 Top Winning Strategies
• 10.5 Competitive Dashboard
• 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

• 11.1 Company A
  • 11.1.1 Business Overview
  • 11.1.2 Products Offered
  • 11.1.3 Business Strategies
  • 11.1.4 SWOT Analysis
  • 11.1.5 Major News and Events
• 11.2 Company B
  • 11.2.1 Business Overview
  • 11.2.2 Products Offered
  • 11.2.3 Business Strategies
  • 11.2.4 SWOT Analysis
  • 11.2.5 Major News and Events
• 11.3 Company C
  • 11.3.1 Business Overview
  • 11.3.2 Products Offered
  • 11.3.3 Business Strategies
  • 11.3.4 SWOT Analysis
  • 11.3.5 Major News and Events
• 11.4 Company D
  • 11.4.1 Business Overview
  • 11.4.2 Products Offered
  • 11.4.3 Business Strategies
  • 11.4.4 SWOT Analysis
  • 11.4.5 Major News and Events
• 11.5 Company E
  • 11.5.1 Business Overview
  • 11.5.2 Products Offered
  • 11.5.3 Business Strategies
  • 11.5.4 SWOT Analysis
  • 11.5.5 Major News and Events

12 Japan Beauty and Personal Care Market - Industry Analysis

• 12.1 Drivers, Restraints, and Opportunities
  • 12.1.1 Overview
  • 12.1.2 Drivers
  • 12.1.3 Restraints
  • 12.1.4 Opportunities
• 12.2 Porters Five Forces Analysis
  • 12.2.1 Overview
  • 12.2.2 Bargaining Power of Buyers
  • 12.2.3 Bargaining Power of Suppliers
  • 12.2.4 Degree of Competition
  • 12.2.5 Threat of New Entrants
  • 12.2.6 Threat of Substitutes
• 12.3 Value Chain Analysis

13 Appendix