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市場調查報告書
商品編碼
1922790

日本派對用品市場規模、佔有率、趨勢及預測（按產品類型、分銷管道、應用和地區分類，2026-2034年）

Japan Party Supplies Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, Application, and Region, 2026-2034
出版日期: | 出版商: IMARC | 英文 120 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2025年，日本派對用品市場規模達9.551億美元。 IMARC Group預測，到2034年，該市場規模將達到16.905億美元，2026年至2034年的複合年成長率（CAGR）為6.55%。市場穩定成長的原因包括消費者對客製化慶祝活動的興趣日益濃厚、線上管道的便利化以及家庭和商業活動策劃需求的成長。

日本派對用品市場趨勢：

主題派對用品和可自訂派對用品的興起

在日本，主題派對用品和客製化派對用品的日益流行，徵兆消費行為正朝著更具個性化和美學融合的慶祝活動轉變。例如，2025年4月，總部位於橫濱的日本二人組「See You In Noge」推出了「Tonight's Wristband」品牌，該品牌旨在讓派對和活動能夠巧妙地傳達社交偏好，這標誌著日本派對用品市場的新趨勢。此外，籌備生日派對的父母、安排週年紀念的情侶以及計劃舉辦季節性派對的人們都渴望獲得主題客製化產品。這些產品涵蓋了卡通人物主題裝飾、季節性主題、簡約的日式設計以及色彩協調的套裝等。網路網站也擴大提供客製化功能，包括數位預覽和種類繁多的組件，例如氣球、橫幅、餐具和皮納塔。社群媒體上精心挑選的圖片也影響著用戶，催生了對基於流行主題的派對佈置的需求。這促使零售商加強其模組化和主題化產品的供應，使策劃更加便利。日本派對用品市場前景呈現強勁成長勢頭，主要得益於人們對設計控制、便利性和社交共用的需求不斷成長。

對環保和可重複使用產品的需求日益成長

日本日益增強的環保意識正顯著推動派對用品市場的成長。許多消費者現在更傾向於選擇對生態系統影響較小的產品，例如可生物分解的氣球、可堆肥的餐盤和杯子以及可重複使用的裝飾。政府政策和民間社會的永續性計劃提高了人們的廢棄物意識提升，促使個人和組織即使在休閒活動中也採取環保行為。為了滿足不斷成長的需求，零售商開始提供以永續材料製成的產品系列，例如再生紙和竹子。例如，2020年1月，丸紅株式會社的柳瀨圭太推出了「edish」系列，這是一個由紙漿和食物廢棄物製成的可回收餐具系列。日本的環保派對用品市場正在推廣循環設計，並盡可能減少塑膠的使用。此外，一些公司正在採用極簡包裝策略來減少塑膠的使用。教育機構和企業負責人也擴大選擇永續的用品來舉辦活動，進一步推動了這一趨勢。在需求面意識提升增強和供應面創新的共同推動下，日本派對用品市場佔有率在具有環保意識的消費者中穩步成長。隨著永續性成為消費者身分認同的一部分，環保產品不再是一種選擇，而是在公共和私人活動中成為必然選擇。

DIY和家庭聚會文化的興起

在日本，DIY（手工製作）和家庭派對策劃正變得越來越流行，越來越多的人尋求更經濟、更具創意、更便捷的方式，在小規模、更私密的空間舉辦派對。無論是慶祝生日、節日慶典還是社交活動，人們都越來越傾向於選擇DIY派對套裝，這些套裝通常包含橫幅、皮納塔、遊戲、一次性餐具等等。這些套裝小巧緊湊、模組化設計且美觀大方，非常適合家庭使用。零售商和網站透過提供佈置靈感的視覺教學和可自由搭配的產品組合來推動這一趨勢。網紅部落客和用戶原創內容也鼓勵人們嘗試和模仿設計理念。 DIY派對用品的吸引力在於其個性化和易於操作的特點，無需專業人士的幫助即可輕鬆實現。 DIY派對用品在日本的興起，是人們追求更具體驗性、創造性和經濟性的慶祝方式，並希望藉此增強與活動體驗的情感聯繫這一更大趨勢的一部分。

本報告解答的關鍵問題

  • 日本派對用品市場目前發展狀況如何？您認為未來幾年它將如何發展？
  • 日本派對用品市場依產品類型分類的構成比是怎樣的？
  • 日本派對用品市場按通路構成比是怎樣的？
  • 日本派對用品市場依用途分類的構成是怎樣的？
  • 日本派對用品市場按地區分類的情況如何？
  • 請介紹日本派對用品市場價值鏈的各個環節。
  • 日本派對用品市場的主要促進因素和挑戰是什麼？
  • 日本派對用品市場的結構是怎麼樣的？主要參與者有哪些？
  • 日本派對用品市場競爭有多激烈？

目錄

第1章：序言

第2章：調查範圍與調查方法

  • 調查目標
  • 相關利益者
  • 數據來源
  • 市場估值
  • 調查方法

第3章執行摘要

第4章：日本派對用品市場：簡介

  • 概述
  • 市場動態
  • 產業趨勢
  • 競爭資訊

第5章：日本派對用品市場：現狀

  • 過去和當前的市場趨勢（2020-2025）
  • 市場預測（2026-2034）

第6章：日本派對用品市場：依產品類型細分

  • 氣球
  • 橫幅
  • 皮納塔
  • 遊戲
  • 居家裝飾
  • 餐具/一次性用品
  • 其他

第7章：日本派對用品市場－依銷售管道細分

  • 超級市場和大賣場
  • 便利商店
  • 專賣店
  • 網路商店
  • 其他

第8章：日本派對用品市場：按應用領域細分

  • 商用
  • 家用

第9章：日本派對用品市場：依地區分類

  • 關東地區
  • 關西、近畿地區
  • 中部地區
  • 九州和沖繩地區
  • 東北部地區
  • 中國地區
  • 北海道地區
  • 四國地區

第10章：日本派對用品市場：競爭格局

  • 概述
  • 市場結構
  • 市場公司定位
  • 關鍵成功策略
  • 競爭對手儀錶板
  • 企業估值象限

第11章主要企業概況

第12章：日本派對用品市場：產業分析

  • 促進因素、限制因素和機遇
  • 波特五力分析
  • 價值鏈分析

第13章附錄

簡介目錄
Product Code: SR112026A32146

The Japan Party Supplies market size reached USD 955.1 Million in 2025 . Looking forward, IMARC Group expects the market to reach USD 1,690.5 Million by 2034, exhibiting a growth rate (CAGR) of 6.55% during 2026-2034. The market is experiencing consistent growth due to heightened consumer interest in customized celebrations, boosting online availability, and higher demand across both domestic and commercial event planning activities.

JAPAN PARTY SUPPLIES MARKET TRENDS:

Rise in Themed and Customizable Party Supplies

The increasing popularity of themed and customizable party supplies in Japan is a sign of a transformation in consumer behavior towards more customizable and aesthetically integrated celebrations. For instance, in April 2025, A part of a new trend in Japan's party supplies market, "Tonight's Wristband" was launched by "See You In Noge" brand, a Japanese duo in Yokohama, allowing people to subtly convey social preferences at parties and events. Moreover, parents planning birthdays, couples arranging anniversaries, and people planning seasonal parties highly look for customized products based on themes. These range from character-themed decor, seasonal themes, simple Japanese designs, and color-synchronized sets. Internet sites are responsible for facilitating customization with digital previews and extensive ranges of components like balloons, banners, tableware, and pinatas. Curated images on social media also impact users, creating the need for themed party settings that are in vogue. This has prompted retailers to provide more modularity and themed products that make the planning easy. Japan party supplies market outlook suggests high momentum in this category, driven by growing demand for design control, convenience, and social sharing.

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Increasing Demand for Eco-Friendly and Reusable Products

Environmental consciousness in Japan is making a strong impact on the Japan party supplies market growth. A large percentage of consumers nowadays prefer products that reduce ecological footprints, such as biodegradable balloons, compostable plates and cups, and reusable home adornments. State policies and civil society sustainability initiatives have enhanced public awareness of waste minimization, prompting individuals and institutions to take environmentally friendly practices even in recreational activities. Rise in demand has been met by retailers with lines of products derived from recycled paper, bamboo, and other sustainable materials. For example, in January 2020, Marubeni staff member Keita Yanase introduced "edish," plateware made from pulp and food waste that is recyclable, encouraging circular design and minimizing plastic usage in Japan's environmentally friendly party supplies market. Furthermore, there are also companies that have minimal packaging strategies, reducing plastic content. Educational and corporate buyers have increasingly turned towards sustainable supplies during events, contributing more momentum to the trend. Japan party supplies market share is gaining steadily in the eco-conscious consumer base, being driven by demand-side awareness and supply-side innovation. As sustainability becomes part of consumer identity, eco-friendly supplies are no longer a choice as they're becoming an expected element in both public and private events.

Growth of DIY and At-Home Party Culture

Do-it-yourself (DIY) and home party arrangements have become extremely popular across Japan as people increasingly look for cheaper, innovative, and easier ways to organize parties in smaller, domestic spaces. To celebrate birthdays, seasonal milestones, or social events, people now like to put up party decorations themselves using party kits that contain banners, pinatas, games, and disposable tableware. Such kits tend to be small, modular, and aesthetic, making them well-suited for domestic use. Retailers and websites reinforce this trend through the provision of adaptable product packs and visual tutorials for inspiration during setup. Influencer posts and user-generated items also promote experimentation and copying of design concepts. The attraction is in the sense of personal touch and simplicity of implementation, without needing professional help. Japan party supplies expansion in the DIY sector is part of a larger movement toward more experiential, creative, and affordable celebration forms that provide a greater emotional connection with the event experience.

JAPAN PARTY SUPPLIES MARKET SEGMENTATION:

Product Type Insights:

  • Balloons
  • Banners
  • Pinatas
  • Games
  • Home Decor
  • Tableware/Disposables
  • Others
  • Balloons
  • Banners
  • Pinatas
  • Games
  • Home Decor
  • Tableware/Disposables
  • Others

Distribution Channel Insights:

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  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialized Stores
  • Online Stores
  • Others
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialized Stores
  • Online Stores
  • Others

Application Insights:

  • Commercial Use
  • Domestic Use
  • Commercial Use
  • Domestic Use

Regional Insights:

  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • The report has also provided a comprehensive analysis of all the major regional markets, which Include Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

  • KEY QUESTIONS ANSWERED IN THIS REPORT
  • How has the Japan party supplies market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan party supplies market on the basis of product type?
  • What is the breakup of the Japan party supplies market on the basis of distribution channel?
  • What is the breakup of the Japan party supplies market on the basis of application?
  • What is the breakup of the Japan party supplies market on the basis of region?
  • What are the various stages in the value chain of the Japan party supplies market?
  • What are the key driving factors and challenges in the Japan party supplies?
  • What is the structure of the Japan party supplies market and who are the key players?
  • What is the degree of competition in the Japan party supplies market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Party Supplies Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Party Supplies Market Landscape

  • 5.1 Historical and Current Market Trends (2020-2025)
  • 5.2 Market Forecast (2026-2034)

6 Japan Party Supplies Market - Breakup by Product Type

  • 6.1 Balloons
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2020-2025)
    • 6.1.3 Market Forecast (2026-2034)
  • 6.2 Banners
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2020-2025)
    • 6.2.3 Market Forecast (2026-2034)
  • 6.3 Pinatas
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2020-2025)
    • 6.3.3 Market Forecast (2026-2034)
  • 6.4 Games
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2020-2025)
    • 6.4.3 Market Forecast (2026-2034)
  • 6.5 Home Decor
    • 6.5.1 Overview
    • 6.5.2 Historical and Current Market Trends (2020-2025)
    • 6.5.3 Market Forecast (2026-2034)
  • 6.6 Tableware/Disposables
    • 6.6.1 Overview
    • 6.6.2 Historical and Current Market Trends (2020-2025)
    • 6.6.3 Market Forecast (2026-2034)
  • 6.7 Others
    • 6.7.1 Historical and Current Market Trends (2020-2025)
    • 6.7.2 Market Forecast (2026-2034)

7 Japan Party Supplies Market - Breakup by Distribution Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2020-2025)
    • 7.1.3 Market Forecast (2026-2034)
  • 7.2 Convenience Stores
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2020-2025)
    • 7.2.3 Market Forecast (2026-2034)
  • 7.3 Specialized Stores
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2020-2025)
    • 7.3.3 Market Forecast (2026-2034)
  • 7.4 Online Stores
    • 7.4.1 Overview
    • 7.4.2 Historical and Current Market Trends (2020-2025)
    • 7.4.3 Market Forecast (2026-2034)
  • 7.5 Others
    • 7.5.1 Historical and Current Market Trends (2020-2025)
    • 7.5.2 Market Forecast (2026-2034)

8 Japan Party Supplies Market - Breakup by Application

  • 8.1 Commercial Use
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2020-2025)
    • 8.1.3 Market Forecast (2026-2034)
  • 8.2 Domestic Use
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2020-2025)
    • 8.2.3 Market Forecast (2026-2034)

9 Japan Party Supplies Market - Breakup by Region

  • 9.1 Kanto Region
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2020-2025)
    • 9.1.3 Market Breakup by Product Type
    • 9.1.4 Market Breakup by Distribution Channel
    • 9.1.5 Market Breakup by Application
    • 9.1.6 Key Players
    • 9.1.7 Market Forecast (2026-2034)
  • 9.2 Kansai/Kinki Region
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2020-2025)
    • 9.2.3 Market Breakup by Product Type
    • 9.2.4 Market Breakup by Distribution Channel
    • 9.2.5 Market Breakup by Application
    • 9.2.6 Key Players
    • 9.2.7 Market Forecast (2026-2034)
  • 9.3 Central/ Chubu Region
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2020-2025)
    • 9.3.3 Market Breakup by Product Type
    • 9.3.4 Market Breakup by Distribution Channel
    • 9.3.5 Market Breakup by Application
    • 9.3.6 Key Players
    • 9.3.7 Market Forecast (2026-2034)
  • 9.4 Kyushu-Okinawa Region
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2020-2025)
    • 9.4.3 Market Breakup by Product Type
    • 9.4.4 Market Breakup by Distribution Channel
    • 9.4.5 Market Breakup by Application
    • 9.4.6 Key Players
    • 9.4.7 Market Forecast (2026-2034)
  • 9.5 Tohoku Region
    • 9.5.1 Overview
    • 9.5.2 Historical and Current Market Trends (2020-2025)
    • 9.5.3 Market Breakup by Product Type
    • 9.5.4 Market Breakup by Distribution Channel
    • 9.5.5 Market Breakup by Application
    • 9.5.6 Key Players
    • 9.5.7 Market Forecast (2026-2034)
  • 9.6 Chugoku Region
    • 9.6.1 Overview
    • 9.6.2 Historical and Current Market Trends (2020-2025)
    • 9.6.3 Market Breakup by Product Type
    • 9.6.4 Market Breakup by Distribution Channel
    • 9.6.5 Market Breakup by Application
    • 9.6.6 Key Players
    • 9.6.7 Market Forecast (2026-2034)
  • 9.7 Hokkaido Region
    • 9.7.1 Overview
    • 9.7.2 Historical and Current Market Trends (2020-2025)
    • 9.7.3 Market Breakup by Product Type
    • 9.7.4 Market Breakup by Distribution Channel
    • 9.7.5 Market Breakup by Application
    • 9.7.6 Key Players
    • 9.7.7 Market Forecast (2026-2034)
  • 9.8 Shikoku Region
    • 9.8.1 Overview
    • 9.8.2 Historical and Current Market Trends (2020-2025)
    • 9.8.3 Market Breakup by Product Type
    • 9.8.4 Market Breakup by Distribution Channel
    • 9.8.5 Market Breakup by Application
    • 9.8.6 Key Players
    • 9.8.7 Market Forecast (2026-2034)

10 Japan Party Supplies Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Products Offered
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Products Offered
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Products Offered
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Products Offered
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Products Offered
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan Party Supplies Market - Industry Analysis

  • 12.1 Drivers, Restraints, and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix