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市場調查報告書
商品編碼
1922771

日本清潔劑市場規模、佔有率、趨勢及預測（依產品類型、通路、應用及地區分類，2026-2034年）

Japan Laundry Detergent Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, Application, and Region, 2026-2034
出版日期: | 出版商: IMARC | 英文 121 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2025年，日本洗衣精市場規模達33.011億美元。 IMARC Group預測，到2034年，該市場規模將達到49.798億美元，2026年至2034年的複合年成長率（CAGR）為4.67%。推動市場成長的關鍵因素包括：消費者對環保高效產品的需求不斷成長，對高級產品和濃縮配方的偏好日益增強，包裝技術的創新，以及消費者對衛生和便利性的日益重視，尤其是在城市生活和老齡化社會中。

日本清潔劑市場趨勢：

對環保型和可生物分解型洗衣精的需求不斷成長

日本消費者越來越重視永續性，對清潔劑市場產生了顯著影響。環保意識的增強和監管政策的支持推動了消費者向環保、可生物分解清潔劑的轉變。消費者偏好植物來源活性劑、無磷配方、包裝廢棄物少的產品。花王株式會社和獅王株式會社等領先品牌引領潮流，推廣可生物分解包裝和填充用裝等創新產品，以減少塑膠用量。 2023年，超過42%的日本消費者傾向選擇「環保」清潔產品，預計到2025年這一比例將超過50%。日本環境省也發起了宣傳活動促進永續消費的運動。諸如「生態標誌」（Eco Mark）和「綠色採購法」認證等環保標籤進一步影響消費者的購買決策，使品牌能夠開拓日益成長的環保意識消費群體。

高濃度和高階洗衣液清潔劑成長

受消費者生活方式轉變的影響，日本清潔劑市場正經歷著向高濃度、高級產品的轉變，這種轉變體現在消費者對便利性、清潔力和品質的日益重視。隨著都市區生活空間的縮小和效率的提升，用量更少即可達到有效清潔效果的濃縮型清潔劑越來越受歡迎。由於包裝減少和生產過程中用水量降低，這些產品也受到環保意識強的消費者的青睞。此外，Ariel 和 Attack Zero 等品牌也推出了超濃縮的清潔劑和凝膠清潔劑。這些清潔劑通常具有抗菌、抗真菌和除臭功效，滿足了日益注重衛生的消費者的需求，尤其是在疫情後。高階清潔劑的需求也不斷成長，越來越多的日本消費者為了享受奢華的香味、柔軟的質地和持久的色牢度而購買價格更高的產品。樂天和亞馬遜日本等電商平台的蓬勃發展進一步加速了這一趨勢。

本報告解答的關鍵問題

  • 日本清潔劑市場目前發展狀況如何？您認為未來幾年它將如何發展？
  • 日本清潔劑市場依產品類型分類的組成是怎樣的？
  • 日本清潔劑市場按通路分類的組成是怎樣的？
  • 日本清潔劑市場按應用領域構成比如何？
  • 日本清潔劑市場價值鏈的不同階段有哪些？
  • 日本清潔劑市場的主要促進因素和挑戰是什麼？
  • 日本清潔劑市場的結構是怎麼樣的？主要參與者有哪些？
  • 日本清潔劑市場競爭有多激烈？

目錄

第1章：序言

第2章：調查範圍與調查方法

  • 調查目標
  • 相關利益者
  • 數據來源
  • 市場估值
  • 調查方法

第3章執行摘要

第4章：日本清潔劑市場概況

  • 概述
  • 市場動態
  • 產業趨勢
  • 競爭資訊

第5章：日本清潔劑市場概況

  • 過去和當前的市場趨勢（2020-2025）
  • 市場預測（2026-2034）

第6章：日本清潔劑市場（依產品類型分類）

  • 清潔劑
  • 液體
  • 凝膠
  • 膠囊/平板電腦

第7章：日本清潔劑市場－依銷售管道細分

  • 超級市場和大賣場
  • 網路商店
  • 便利商店
  • 其他

第8章：日本清潔劑市場應用分析

  • 工業的
  • 家用

第9章：日本清潔劑市場區域分析

  • 關東地區
  • 關西、近畿地區
  • 中部地區
  • 九州和沖繩地區
  • 東北部地區
  • 中國地區
  • 北海道地區
  • 四國地區

第10章：日本清潔劑市場的競爭格局

  • 概述
  • 市場結構
  • 市場公司定位
  • 關鍵成功策略
  • 競爭對手儀錶板
  • 企業估值象限

第11章主要企業概況

第12章：日本清潔劑市場：產業分析

  • 促進因素、限制因素和機遇
  • 波特五力分析
  • 價值鏈分析

第13章附錄

簡介目錄
Product Code: SR112026A33326

The Japan laundry detergent market size reached USD 3,301.1 Million in 2025 . Looking forward, IMARC Group expects the market to reach USD 4,979.8 Million by 2034 , exhibiting a growth rate (CAGR) of 4.67% during 2026-2034 . The rising demand for eco-friendly and high-efficiency products, increasing consumer preference for premium and concentrated formulations, advancements in packaging innovation, and a strong emphasis on hygiene and convenience, especially amid urban lifestyles and the aging population, are some of the key factors bolstering the market growth.

JAPAN LAUNDRY DETERGENT MARKET TRENDS:

Rising Demand for Eco-Friendly and Biodegradable Laundry Detergents

Japanese consumers are increasingly prioritizing sustainability, significantly impacting the laundry detergent market. The shift toward eco-friendly and biodegradable detergents is driven by heightened environmental awareness and regulatory support. Consumers are favoring plant-based surfactants, phosphate-free formulas, and products with minimal packaging waste. Major brands like Kao Corporation and Lion Corporation are leading the way, innovating with biodegradable packaging and refill pouches that reduce plastic usage. In 2023, more than 42% of Japanese consumers preferred "green" cleaning products, a figure expected to exceed 50% in 2025. The Japanese Ministry of the Environment has also launched campaigns to promote sustainable consumption. Eco-labels like ECO Mark and Green Purchasing Law certifications are further influencing consumer decisions, enabling brands to tap into the growing environmentally aware market segment.

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Growth in High-Concentration and Premium Laundry Detergents

Japan's laundry detergent market is experiencing a shift toward high-concentration and premium product formulations, driven by changing consumer lifestyles that prioritize convenience, efficacy, and quality. As urban living spaces shrink and efficiency becomes key, concentrated detergents, which require smaller doses for effective cleaning, are gaining popularity. These products appeal to eco-conscious consumers by reducing packaging and water consumption in production. In addition to this, brands like Ariel and Attack Zero are launching ultra-compact liquid and gel options. These detergents often include antibacterial, anti-mold, and odor-control properties, catering to hygiene-conscious consumers, especially post-pandemic. Additionally, premium detergents are becoming more sought-after, with an increasing number of Japanese consumers willing to pay more for luxury fragrances, softness, and color protection. The growth of e-commerce platforms like Rakuten and Amazon Japan is further accelerating this trend.

JAPAN LAUNDRY DETERGENT MARKET SEGMENTATION:

Product Type Insights:

  • Powder
  • Liquid
  • Gel
  • Pods/Tablets
  • Powder
  • Liquid
  • Gel
  • Pods/Tablets

Distribution Channel Insights:

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  • Supermarkets and Hypermarkets
  • Online Stores
  • Convenience Stores
  • Others
  • Supermarkets and Hypermarkets
  • Online Stores
  • Convenience Stores
  • Others

Application Insights:

  • Industrial
  • Household
  • Industrial
  • Household

Regional Insights:

  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

  • KEY QUESTIONS ANSWERED IN THIS REPORT
  • How has the Japan laundry detergent market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan laundry detergent market on the basis of product type?
  • What is the breakup of the Japan laundry detergent market on the basis of distribution channel?
  • What is the breakup of the Japan laundry detergent market on the basis of application?
  • What are the various stages in the value chain of the Japan laundry detergent market?
  • What are the key driving factors and challenges in the Japan laundry detergent?
  • What is the structure of the Japan laundry detergent market and who are the key players?
  • What is the degree of competition in the Japan laundry detergent market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Laundry Detergent Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Laundry Detergent Market Landscape

  • 5.1 Historical and Current Market Trends (2020-2025)
  • 5.2 Market Forecast (2026-2034)

6 Japan Laundry Detergent Market - Breakup by Product Type

  • 6.1 Powder
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2020-2025)
    • 6.1.3 Market Forecast (2026-2034)
  • 6.2 Liquid
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2020-2025)
    • 6.2.3 Market Forecast (2026-2034)
  • 6.3 Gel
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2020-2025)
    • 6.3.3 Market Forecast (2026-2034)
  • 6.4 Pods/Tablets
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2020-2025)
    • 6.4.3 Market Forecast (2026-2034)

7 Japan Laundry Detergent Market - Breakup by Distribution Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2020-2025)
    • 7.1.3 Market Forecast (2026-2034)
  • 7.2 Online Stores
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2020-2025)
    • 7.2.3 Market Forecast (2026-2034)
  • 7.3 Convenience Stores
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2020-2025)
    • 7.3.3 Market Forecast (2026-2034)
  • 7.4 Others
    • 7.4.1 Historical and Current Market Trends (2020-2025)
    • 7.4.2 Market Forecast (2026-2034)

8 Japan Laundry Detergent Market - Breakup by Application

  • 8.1 Industrial
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2020-2025)
    • 8.1.3 Market Forecast (2026-2034)
  • 8.2 Household
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2020-2025)
    • 8.2.3 Market Forecast (2026-2034)

9 Japan Laundry Detergent Market - Breakup by Region

  • 9.1 Kanto Region
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2020-2025)
    • 9.1.3 Market Breakup by Product Type
    • 9.1.4 Market Breakup by Distribution Channel
    • 9.1.5 Market Breakup by Application
    • 9.1.6 Key Players
    • 9.1.7 Market Forecast (2026-2034)
  • 9.2 Kansai/Kinki Region
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2020-2025)
    • 9.2.3 Market Breakup by Product Type
    • 9.2.4 Market Breakup by Distribution Channel
    • 9.2.5 Market Breakup by Application
    • 9.2.6 Key Players
    • 9.2.7 Market Forecast (2026-2034)
  • 9.3 Central/ Chubu Region
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2020-2025)
    • 9.3.3 Market Breakup by Product Type
    • 9.3.4 Market Breakup by Distribution Channel
    • 9.3.5 Market Breakup by Application
    • 9.3.6 Key Players
    • 9.3.7 Market Forecast (2026-2034)
  • 9.4 Kyushu-Okinawa Region
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2020-2025)
    • 9.4.3 Market Breakup by Product Type
    • 9.4.4 Market Breakup by Distribution Channel
    • 9.4.5 Market Breakup by Application
    • 9.4.6 Key Players
    • 9.4.7 Market Forecast (2026-2034)
  • 9.5 Tohoku Region
    • 9.5.1 Overview
    • 9.5.2 Historical and Current Market Trends (2020-2025)
    • 9.5.3 Market Breakup by Product Type
    • 9.5.4 Market Breakup by Distribution Channel
    • 9.5.5 Market Breakup by Application
    • 9.5.6 Key Players
    • 9.5.7 Market Forecast (2026-2034)
  • 9.6 Chugoku Region
    • 9.6.1 Overview
    • 9.6.2 Historical and Current Market Trends (2020-2025)
    • 9.6.3 Market Breakup by Product Type
    • 9.6.4 Market Breakup by Distribution Channel
    • 9.6.5 Market Breakup by Application
    • 9.6.6 Key Players
    • 9.6.7 Market Forecast (2026-2034)
  • 9.7 Hokkaido Region
    • 9.7.1 Overview
    • 9.7.2 Historical and Current Market Trends (2020-2025)
    • 9.7.3 Market Breakup by Product Type
    • 9.7.4 Market Breakup by Distribution Channel
    • 9.7.5 Market Breakup by Application
    • 9.7.6 Key Players
    • 9.7.7 Market Forecast (2026-2034)
  • 9.8 Shikoku Region
    • 9.8.1 Overview
    • 9.8.2 Historical and Current Market Trends (2020-2025)
    • 9.8.3 Market Breakup by Product Type
    • 9.8.4 Market Breakup by Distribution Channel
    • 9.8.5 Market Breakup by Application
    • 9.8.6 Key Players
    • 9.8.7 Market Forecast (2026-2034)

10 Japan Laundry Detergent Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Products Offered
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Products Offered
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Products Offered
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Products Offered
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Products Offered
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan Laundry Detergent Market - Industry Analysis

  • 12.1 Drivers, Restraints, and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix