清潔劑市場規模、佔有率及成長分析（按產品類型、通路、應用和地區）- 2025-2032 年產業預測

2023 年全球清潔劑市場規模價值為 1,714 億美元，預計將從 2024 年的 1,810 億美元成長到 2032 年的 2,798.9 億美元，預測期內（2025-2032 年）的複合年成長率為 5.6%。

做家事的時間越來越少，推動了全自動洗衣機的需求不斷成長，尤其是在印度、中國和越南等新興市場。可支配收入的增加和人們對衛生健康生活的興趣的日益濃厚進一步推動了從半自動系統到全自動系統的轉變。消費者越來越傾向於環保和有機洗衣產品，反映出人們對環境議題的認知不斷提高。新冠疫情加速了衣物洗護產品的線上推廣，為產品創新鋪平了道路。值得注意的進步包括汰漬的 Tide Evo 和聯合利華的耐用洗衣膠囊。然而，高成本可能會限制一些消費者的接受，對清潔劑市場的成長構成挑戰。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 客戶和購買標準分析

清潔劑市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 液體清潔劑
• 粉末清潔劑
• 清潔劑盒或膠囊
• 其他

清潔劑市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 零售商
• 網路零售
• 專賣店
• 其他

清潔劑市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概況
• 適合家庭使用
• 商業的
• 工業的
• 其他

清潔劑市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Procter & Gamble（United States）
• Unilever（United Kingdom）
• Henkel AG & Co. KGaA（Germany）
• The Clorox Company（United States）
• Church & Dwight Co., Inc.（United States）
• Reckitt Benckiser Group plc（United Kingdom）
• Colgate-Palmolive Company（United States）
• SC Johnson & Son, Inc.（United States）
• Kao Corporation（Japan）
• Lion Corporation（Japan）
• LG Household & Health Care Ltd.（South Korea）
• Amway Corporation（United States）
• Ecolab Inc.（United States）
• Seventh Generation Inc.（United States）
• Persan, SA（Spain）
• McBride plc（United Kingdom）
• Nirma Limited（India）
• Wings Corporation（Indonesia）
• Fabrica de Jabon La Corona, SA de CV（Mexico）
• PZ Cussons plc（United Kingdom）

結論和建議

Global Laundry Detergent Market size was valued at USD 171.4 billion in 2023 and is poised to grow from USD 181.0 billion in 2024 to USD 279.89 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The growing scarcity of time for household chores underscores the rising demand for fully automatic washing machines, particularly in emerging markets like India, China, and Vietnam. This shift from semi-automatic to automatic systems is further propelled by increasing disposable incomes and a heightened focus on hygiene and healthy living. Consumers are gravitating towards eco-friendly and organic laundry products, reflecting a broader awareness of environmental issues. The COVID-19 pandemic accelerated the online promotion of laundry care items, opening avenues for product innovation. Notable advancements include Tide's launch of Tide Evo and Unilever's durable laundry capsules, both designed for efficiency and environmental sustainability. However, high costs may limit access for some consumers, presenting challenges for growth in the laundry detergent market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Laundry Detergent market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Laundry Detergent Market Segments Analysis

Global Laundry Detergent Market is segmented by Product Type, Distribution Channel, Application and region. Based on Product Type, the market is segmented into Liquid Detergents, Powder Detergents, Detergent Pods or Capsules and Others. Based on Distribution Channel, the market is segmented into Retail Stores, Online Retail, Specialty Stores and Others. Based on Application, the market is segmented into Household, Commercial, Industrial and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Laundry Detergent Market

One of the key drivers of the Global Laundry Detergent market is the growing consumer awareness regarding the importance of keeping clothing free from bacteria, dust, and dirt. This heightened consciousness has led to a notable rise in per capita spending on household cleaning products, particularly laundry detergents. As consumers increasingly seek effective solutions for hygiene and cleanliness, manufacturers are responding by innovating and creating products that incorporate enhanced cleaning capabilities and additional features such as antibacterial and disinfection properties. This shift in consumer expectations is fueling the demand for more advanced and effective laundry detergent options in the marketplace.

Restraints in the Global Laundry Detergent Market

The global laundry detergent market experiences certain constraints that impact its dynamics, notably the minimal threat posed by new entrants. This is largely attributed to the dominant presence and extensive market reach of well-established industry leaders, such as Procter & Gamble (Tide), Unilever (Persil), Henkel (Purex), and SC Johnson (Dr. Beckmann). While newcomers strive for innovation to carve out their niche, the established companies benefit from significant globalization and brand loyalty, making it challenging for emerging brands to gain a foothold. Consequently, the competitive landscape remains heavily skewed toward these prominent players, limiting the potential for new competition to thrive.

Market Trends of the Global Laundry Detergent Market

The Global Laundry Detergent market is witnessing a significant trend driven by innovation and sustainability, reflecting shifting consumer preferences and stringent environmental regulations. Companies are increasingly focusing on eco-friendly formulations, biodegradable ingredients, and efficient packaging solutions to meet the demands of environmentally-conscious consumers. The rise of concentrated and multi-functional products also highlights a shift towards convenience and cost-effectiveness. Furthermore, brands are investing in research and development to explore cutting-edge technologies and sustainable practices, ensuring they remain competitive in this rapidly evolving market. Overall, the integration of sustainability and innovation is poised to define the future success of the laundry detergent industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis

Global Laundry Detergent Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Liquid Detergents
• Powder Detergents
• Detergent Pods or Capsules
• Others

Global Laundry Detergent Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Retail Stores
• Online Retail
• Specialty Stores
• Others

Global Laundry Detergent Market Size by Application & CAGR (2025-2032)

• Market Overview
• Household
• Commercial
• Industrial
• Others

Global Laundry Detergent Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecolab Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seventh Generation Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Persan, S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McBride plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nirma Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wings Corporation (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fabrica de Jabon La Corona, S.A. de C.V. (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PZ Cussons plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations