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商品編碼

1922727

日本家用清潔劑市場規模、佔有率、趨勢及預測（按產品類型、分銷管道、成分、應用和地區分類，2026-2034年）

Japan Household Cleaners Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, Ingredient, Application, and Region, 2026-2034

出版日期: 2026年01月01日 | 出版商:

IMARC | 英文 121 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2025年，日本家用清潔劑市場規模達23.732億美元。 IMARC Group預測，到2034年，該市場規模將達到32.36億美元，2026年至2034年的複合年成長率為3.51% 。成長要素包括：消費者衛生意識的提高、快速的都市化、對創新環保清潔解決方案日益成長的需求、產品配方技術的進步、環保意識的增強、製造商為減少塑膠廢棄物所做的努力，以及永續包裝和高效便捷的清潔方式的推出。

日本家用清潔劑市場趨勢：

人們衛生和健康的意識有所提高

在日本，國內外的許多因素都顯著提升了人們的健康與衛生意識。新冠疫情的爆發使人們普遍意識到保持住宅環境清潔的重要性，也讓消費者更加重視維護清潔的生活空間。日本文化歷來重視清潔，不僅是為了美觀，更是為了預防過敏、呼吸道疾病和感染疾病等。這一趨勢導致對家用清潔產品的需求激增，這些產品必須能夠有效去除有害細菌、病毒和過敏原。因此，消費者不再只是滿足於日常清潔產品，他們更渴望找到能夠幫助創造更健康生活環境的解決方案。這一趨勢在居住者，由於空氣污染和居住，室內空氣品質日益受到關注。為了應對這些日益成長的健康問題，製造商們正在積極研發消毒劑、抗菌擦拭巾和空氣清淨機等專業清潔產品。

清潔解決方案的技術進步

日本家用清潔劑市場也正受到新技術融合的顯著影響。日本對技術先進的清潔產品需求旺盛，這些產品旨在提高家庭清潔效率並節省時間。許多消費者現在選擇智慧清潔產品，例如自動吸塵器和自動噴灑系統，這些產品可以實現無需人工干預的清潔。例如，配備奈米技術和超音波去污功能的自清潔產品在日本家庭中越來越受歡迎。這些產品尤其受到忙碌的消費者，包括上班族和老年人的青睞，因為它們清潔效率高，而且省力。推動市場成長的另一項技術是人工智慧產品（例如掃地機器人）的應用。這些產品能夠學習並根據空間結構和環境清潔度進行調整。日本的創新型不僅體現在設備本身，也體現在清潔產品的創新上。製造商正在轉向更符合現代清潔需求的清潔產品，例如具有持久保護功效的科技主導環保清潔劑和高科技高效去污劑。

本報告解答的關鍵問題

日本家用清潔劑市場目前發展狀況如何？您認為未來幾年它將如何發展？
日本家用清潔劑市場按產品類型分類是怎樣的？
日本家用清潔劑市場按通路分類的構成比是怎樣的？
日本家用清潔劑市場的成分組成是怎樣的？
日本家用清潔劑市場按應用領域分類的詳細情形如何？
日本家用清潔劑市場按地區分類的情況如何？
請介紹日本家用清潔劑市場價值鏈的各個環節。
日本家用清潔劑市場的主要促進因素和挑戰是什麼？
日本家用清潔劑市場的結構是怎麼樣的？主要參與者有哪些？
日本家用清潔劑市場競爭有多激烈？

The Japan household cleaners market size reached USD 2,373.2 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 3,236.0 Million by 2034, exhibiting a growth rate (CAGR) of 3.51% during 2026-2034. The market is being driven by increasing consumer emphasis on hygiene, rapid urbanization, elevating demand for eco-friendly and innovative cleaning solutions, and technological advancements in product formulations, alongside growing environmental awareness and efforts by manufacturers to reduce plastic waste and introduce sustainable packaging and efficient, user-friendly cleaning formats.

JAPAN HOUSEHOLD CLEANERS MARKET TRENDS:

Rising Awareness of Hygiene and Health Concerns

In Japan, there was a notable rise in awareness of health and hygiene, prompted by domestic and international factors. The COVID-19 pandemic led to widespread awareness about the necessity of cleanliness in residential premises and made consumers more aware of the necessity to keep their premises clean. Japanese culture has traditionally extensively placed importance not only on cleanliness for the sake of appearance, but also for keeping ailments such as allergies, respiratory conditions, and infections at bay. This trend has resulted in a spike in demand for domestic cleaning supplies that guarantee the efficacy of killing off deadly bacteria, viruses, and allergens. Consequently, shoppers are deliberately looking for more than just ordinary cleaning items, they want solutions that help create a healthier home. This trend is most notable in city dwellers, where pollution and available space make indoor air quality concerns run higher. Manufacturers have answered by inventing specialized cleaning products like disinfectants, antibacterial wipes, and air purifiers that address these increased health issues.

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Technological Advancements in Cleaning Solutions

The market for household cleaners in Japan is also being profoundly impacted by the integration of newer technologies into household cleaners. Japan has experienced a high level of demand for technologically advanced cleaning products intended to make home cleaning more effective and less consuming of time. Most consumers are now opting for intelligent cleaning products, including automated cleaners and automatic spray systems, which provide hands-free cleaning without much human interference. For instance, nanotechnology or ultrasonic wave-based self-cleaning products that dissolve stains and dirt are becoming widely popular in Japanese homes. Such products offer better cleaning efficiency at less physical effort, which is welcomed by busy customers, particularly working individuals and elderly people. Another technology contributing to market growth is the use of AI-enabled products, including robot vacuum cleaners, which learn and adjust according to the space setup and cleanliness of the environment. Japan's orientation toward innovation extends not only to the devices themselves but also to the innovation in cleaning products. Manufacturers are moving to cleaner forms of cleaning agents that better serve today's needs in cleaning, such as technology-driven green detergents for extended protection or high-tech, high-efficiency stain removers.

JAPAN HOUSEHOLD CLEANERS MARKET SEGMENTATION:

Product Type Insights:

Surface Cleaner
Glass Cleaner
Toilet Bowl Cleaner
Others
Surface Cleaner
Glass Cleaner
Toilet Bowl Cleaner
Others

Ingredient Insights:

Surfactants
Builders
Solvents
Antimicrobials
Others
Surfactants
Builders
Solvents
Antimicrobials
Others

Application Insights:

Bathroom
Kitchen
Floor
Fabric
Others
Bathroom
Kitchen
Floor
Fabric
Others

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
Kanto Region
Kansai/Kinki Region
Central/Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

KEY QUESTIONS ANSWERED IN THIS REPORT
How has the Japan household cleaners market performed so far and how will it perform in the coming years?
What is the breakup of the Japan household cleaners market on the basis of product type?
What is the breakup of the Japan household cleaners market on the basis of distribution channel?
What is the breakup of the Japan household cleaners market on the basis of ingredient?
What is the breakup of the Japan household cleaners market on the basis of application?
What is the breakup of the Japan household cleaners market on the basis of region?
What are the various stages in the value chain of the Japan household cleaners market?
What are the key driving factors and challenges in the Japan household cleaners market?
What is the structure of the Japan household cleaners market and who are the key players?
What is the degree of competition in the Japan household cleaners market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Household Cleaners Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Household Cleaners Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Household Cleaners Market - Breakup by Product Type

6.1 Surface Cleaner
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Glass Cleaner
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)
6.3 Toilet Bowl Cleaner
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2020-2025)
- 6.3.3 Market Forecast (2026-2034)
6.4 Others
- 6.4.1 Historical and Current Market Trends (2020-2025)
- 6.4.2 Market Forecast (2026-2034)

7 Japan Household Cleaners Market - Breakup by Distribution Channel

7.1 Supermarkets and Hypermarkets
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Convenience Stores
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)
7.3 Online Stores
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2020-2025)
- 7.3.3 Market Forecast (2026-2034)
7.4 Others
- 7.4.1 Historical and Current Market Trends (2020-2025)
- 7.4.2 Market Forecast (2026-2034)

8 Japan Household Cleaners Market - Breakup by Ingredient

8.1 Surfactants
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Forecast (2026-2034)
8.2 Builders
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Forecast (2026-2034)
8.3 Solvents
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2020-2025)
- 8.3.3 Market Forecast (2026-2034)
8.4 Antimicrobials
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2020-2025)
- 8.4.3 Market Forecast (2026-2034)
8.5 Others
- 8.5.1 Historical and Current Market Trends (2020-2025)
- 8.5.2 Market Forecast (2026-2034)

9 Japan Household Cleaners Market - Breakup by Application

9.1 Bathroom
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2020-2025)
- 9.1.3 Market Forecast (2026-2034)
9.2 Kitchen
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2020-2025)
- 9.2.3 Market Forecast (2026-2034)
9.3 Floor
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2020-2025)
- 9.3.3 Market Forecast (2026-2034)
9.4 Fabric
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2020-2025)
- 9.4.3 Market Forecast (2026-2034)
9.5 Others
- 9.5.1 Historical and Current Market Trends (2020-2025)
- 9.5.2 Market Forecast (2026-2034)

10 Japan Household Cleaners Market - Breakup by Region

10.1 Kanto Region
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2020-2025)
- 10.1.3 Market Breakup by Product Type
- 10.1.4 Market Breakup by Distribution Channel
- 10.1.5 Market Breakup by Ingredient
- 10.1.6 Market Breakup by Application
- 10.1.7 Key Players
- 10.1.8 Market Forecast (2026-2034)
10.2 Kansai/Kinki Region
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2020-2025)
- 10.2.3 Market Breakup by Product Type
- 10.2.4 Market Breakup by Distribution Channel
- 10.2.5 Market Breakup by Ingredient
- 10.2.6 Market Breakup by Application
- 10.2.7 Key Players
- 10.2.8 Market Forecast (2026-2034)
10.3 Central/ Chubu Region
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2020-2025)
- 10.3.3 Market Breakup by Product Type
- 10.3.4 Market Breakup by Distribution Channel
- 10.3.5 Market Breakup by Ingredient
- 10.3.6 Market Breakup by Application
- 10.3.7 Key Players
- 10.3.8 Market Forecast (2026-2034)
10.4 Kyushu-Okinawa Region
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2020-2025)
- 10.4.3 Market Breakup by Product Type
- 10.4.4 Market Breakup by Distribution Channel
- 10.4.5 Market Breakup by Ingredient
- 10.4.6 Market Breakup by Application
- 10.4.7 Key Players
- 10.4.8 Market Forecast (2026-2034)
10.5 Tohoku Region
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2020-2025)
- 10.5.3 Market Breakup by Product Type
- 10.5.4 Market Breakup by Distribution Channel
- 10.5.5 Market Breakup by Ingredient
- 10.5.6 Market Breakup by Application
- 10.5.7 Key Players
- 10.5.8 Market Forecast (2026-2034)
10.6 Chugoku Region
- 10.6.1 Overview
- 10.6.2 Historical and Current Market Trends (2020-2025)
- 10.6.3 Market Breakup by Product Type
- 10.6.4 Market Breakup by Distribution Channel
- 10.6.5 Market Breakup by Ingredient
- 10.6.6 Market Breakup by Application
- 10.6.7 Key Players
- 10.6.8 Market Forecast (2026-2034)
10.7 Hokkaido Region
- 10.7.1 Overview
- 10.7.2 Historical and Current Market Trends (2020-2025)
- 10.7.3 Market Breakup by Product Type
- 10.7.4 Market Breakup by Distribution Channel
- 10.7.5 Market Breakup by Ingredient
- 10.7.6 Market Breakup by Application
- 10.7.7 Key Players
- 10.7.8 Market Forecast (2026-2034)
10.8 Shikoku Region
- 10.8.1 Overview
- 10.8.2 Historical and Current Market Trends (2020-2025)
- 10.8.3 Market Breakup by Product Type
- 10.8.4 Market Breakup by Distribution Channel
- 10.8.5 Market Breakup by Ingredient
- 10.8.6 Market Breakup by Application
- 10.8.7 Key Players
- 10.8.8 Market Forecast (2026-2034)

11 Japan Household Cleaners Market - Competitive Landscape

11.1 Overview
11.2 Market Structure
11.3 Market Player Positioning
11.4 Top Winning Strategies
11.5 Competitive Dashboard
11.6 Company Evaluation Quadrant

12 Profiles of Key Players

12.1 Company A
- 12.1.1 Business Overview
- 12.1.2 Products Offered
- 12.1.3 Business Strategies
- 12.1.4 SWOT Analysis
- 12.1.5 Major News and Events
12.2 Company B
- 12.2.1 Business Overview
- 12.2.2 Products Offered
- 12.2.3 Business Strategies
- 12.2.4 SWOT Analysis
- 12.2.5 Major News and Events
12.3 Company C
- 12.3.1 Business Overview
- 12.3.2 Products Offered
- 12.3.3 Business Strategies
- 12.3.4 SWOT Analysis
- 12.3.5 Major News and Events
12.4 Company D
- 12.4.1 Business Overview
- 12.4.2 Products Offered
- 12.4.3 Business Strategies
- 12.4.4 SWOT Analysis
- 12.4.5 Major News and Events
12.5 Company E
- 12.5.1 Business Overview
- 12.5.2 Products Offered
- 12.5.3 Business Strategies
- 12.5.4 SWOT Analysis
- 12.5.5 Major News and Events

13 Japan Household Cleaners Market - Industry Analysis

13.1 Drivers, Restraints, and Opportunities
- 13.1.1 Overview
- 13.1.2 Drivers
- 13.1.3 Restraints
- 13.1.4 Opportunities
13.2 Porters Five Forces Analysis
- 13.2.1 Overview
- 13.2.2 Bargaining Power of Buyers
- 13.2.3 Bargaining Power of Suppliers
- 13.2.4 Degree of Competition
- 13.2.5 Threat of New Entrants
- 13.2.6 Threat of Substitutes
13.3 Value Chain Analysis