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市場調查報告書
商品編碼
1886452

天然家用清潔劑市場－全球產業規模、佔有率、趨勢、機會和預測，按類型、配銷通路、應用、地區和競爭格局分類，2020-2030年預測

Natural Household Cleaners Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Distribution Channel, By Application, By Region, By Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 183 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球天然家用清潔劑市場規模預計將從2024年的78.1億美元成長至2030年的108.4億美元，年複合成長率（CAGR）為5.61%。天然家用清潔劑是指採用源自無毒、有機且可生物分解的成分（例如植物或礦物）配製而成的產品，為傳統的化學清潔劑提供了環保替代方案。推動該市場成長的關鍵因素包括消費者對合成化學品健康風險的日益關注，以及不斷增強的環保意識，從而促進了對永續產品的需求。此外，針對清潔產品中有害物質的監管壓力不斷加大，也進一步促使製造商開發更環保的配方。

市場概覽
預測期 2026-2030
市場規模：2024年 78.1億美元
市場規模：2030年 108.4億美元
複合年成長率：2025-2030年 5.61%
成長最快的細分市場 線上
最大的市場 歐洲

主要市場促進因素

影響全球天然家用清潔劑市場的兩大關鍵因素是消費者日益增強的健康意識和不斷提高的環保意識，以及對永續產品的需求。消費者健康意識的提高促使他們尋求更安全的替代品，以取代傳統的化學清潔劑，因為他們越來越了解合成成分可能帶來的健康隱患。

主要市場挑戰

消費者普遍認為天然清潔劑在去除頑固污漬方面可能不如傳統化學清潔劑有效，嚴重阻礙了全球天然家用清潔劑市場的成長。這種普遍存在的疑慮直接影響了消費者的購買決策，導致他們在全面轉向天然替代品時猶豫不決，尤其是在處理高難度清潔任務時。

主要市場趨勢

影響全球天然家用清潔劑市場的一個重要市場趨勢是配方轉向濃縮型和無水型產品。這一趨勢代表著產業為應對環境永續性議題所採取的策略性舉措，旨在最大限度地減少產品用量和包裝浪費。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球天然家用清潔劑市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按類型（表面清潔劑、玻璃清潔劑、織物清潔劑、其他）
    • 按配銷通路（超市/大型超市、便利商店、線上、其他）
    • 按應用領域（廚房、浴室、其他）
    • 按地區
    • 按公司（2024 年）
  • 市場地圖

第6章：北美天然家用清潔劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲天然家用清潔劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區天然家用清潔劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲天然家用清潔劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲天然家用清潔劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球天然家用清潔劑市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • Reckitt Benckiser Group Plc
  • Henkel Ag & Co. KgaA
  • The Procter & Gamble Company
  • Unilever PLC
  • AlEn USA, LLC
  • Netsurf Communications Pvt. Ltd
  • Saje Natural Business Inc.
  • Kao Corporation
  • SC Johnson & Son, Inc
  • The Clorox Company

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 22299

The Global Natural Household Cleaners Market will grow from USD 7.81 Billion in 2024 to USD 10.84 Billion by 2030 at a 5.61% CAGR. Natural household cleaners are products formulated with ingredients derived from non-toxic, organic, and biodegradable sources, such as plants or minerals, offering an environmentally conscious alternative to conventional chemical-based cleaning agents. Key drivers propelling this market include heightened consumer awareness regarding health risks associated with synthetic chemicals and a growing environmental consciousness fostering demand for sustainable options. Increasing regulatory pressures against harmful substances in cleaning products further stimulate manufacturers to develop greener formulations.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 7.81 Billion
Market Size 2030USD 10.84 Billion
CAGR 2025-20305.61%
Fastest Growing SegmentOnline
Largest MarketEurope

Key Market Drivers

Two pivotal factors significantly influencing the global natural household cleaners market are increasing consumer health consciousness and growing environmental awareness coupled with a demand for sustainable products. Heightened consumer health consciousness drives individuals to seek safer alternatives to conventional chemical-laden cleaning agents, as they become more informed about potential adverse health impacts from synthetic ingredients.

Key Market Challenges

The enduring perception among consumers that natural cleaners may offer comparatively less effective performance against stubborn stains than traditional chemical options presents a significant impediment to the growth of the Global Natural Household Cleaners Market. This prevalent skepticism directly influences purchasing decisions, causing consumers to hesitate in fully transitioning to natural alternatives, particularly for demanding cleaning tasks. When faced with persistent dirt or grime, many consumers prioritize proven cleaning power, leading them to select conventional products over natural ones, thereby limiting broader adoption of greener formulations.

Key Market Trends

A significant market trend shaping the global natural household cleaners market is the formulation shift towards concentrates and waterless products. This trend represents a strategic industry move to address environmental sustainability concerns by minimizing product volume and packaging waste. Concentrated and waterless formats translate into reduced shipping costs, a smaller carbon footprint, and enhanced consumer convenience through compact storage and prolonged product usage per purchase.

Key Market Players

  • Reckitt Benckiser Group Plc
  • Henkel Ag & Co. KgaA
  • The Procter & Gamble Company
  • Unilever PLC
  • AlEn USA, LLC
  • Netsurf Communications Pvt. Ltd
  • Saje Natural Business Inc.
  • Kao Corporation
  • S. C. Johnson & Son, Inc
  • The Clorox Company

Report Scope:

In this report, the Global Natural Household Cleaners Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Natural Household Cleaners Market, By Type:

  • Surface Cleaners
  • Glass Cleaners
  • Fabric Cleaners
  • Others

Natural Household Cleaners Market, By Distribution Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

Natural Household Cleaners Market, By Application:

  • Kitchen
  • Bathroom
  • Others

Natural Household Cleaners Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Natural Household Cleaners Market.

Available Customizations:

Global Natural Household Cleaners Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Natural Household Cleaners Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Surface Cleaners, Glass Cleaners, Fabric Cleaners, Others)
    • 5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
    • 5.2.3. By Application (Kitchen, Bathroom, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Natural Household Cleaners Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Application
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Natural Household Cleaners Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
        • 6.3.1.2.3. By Application
    • 6.3.2. Canada Natural Household Cleaners Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
        • 6.3.2.2.3. By Application
    • 6.3.3. Mexico Natural Household Cleaners Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel
        • 6.3.3.2.3. By Application

7. Europe Natural Household Cleaners Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Application
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Natural Household Cleaners Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
        • 7.3.1.2.3. By Application
    • 7.3.2. France Natural Household Cleaners Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
        • 7.3.2.2.3. By Application
    • 7.3.3. United Kingdom Natural Household Cleaners Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
        • 7.3.3.2.3. By Application
    • 7.3.4. Italy Natural Household Cleaners Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
        • 7.3.4.2.3. By Application
    • 7.3.5. Spain Natural Household Cleaners Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel
        • 7.3.5.2.3. By Application

8. Asia Pacific Natural Household Cleaners Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Application
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Natural Household Cleaners Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
        • 8.3.1.2.3. By Application
    • 8.3.2. India Natural Household Cleaners Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
        • 8.3.2.2.3. By Application
    • 8.3.3. Japan Natural Household Cleaners Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
        • 8.3.3.2.3. By Application
    • 8.3.4. South Korea Natural Household Cleaners Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
        • 8.3.4.2.3. By Application
    • 8.3.5. Australia Natural Household Cleaners Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel
        • 8.3.5.2.3. By Application

9. Middle East & Africa Natural Household Cleaners Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Application
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Natural Household Cleaners Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
        • 9.3.1.2.3. By Application
    • 9.3.2. UAE Natural Household Cleaners Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
        • 9.3.2.2.3. By Application
    • 9.3.3. South Africa Natural Household Cleaners Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel
        • 9.3.3.2.3. By Application

10. South America Natural Household Cleaners Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Application
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Natural Household Cleaners Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
        • 10.3.1.2.3. By Application
    • 10.3.2. Colombia Natural Household Cleaners Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
        • 10.3.2.2.3. By Application
    • 10.3.3. Argentina Natural Household Cleaners Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel
        • 10.3.3.2.3. By Application

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Natural Household Cleaners Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Reckitt Benckiser Group Plc
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Henkel Ag & Co. KgaA
  • 15.3. The Procter & Gamble Company
  • 15.4. Unilever PLC
  • 15.5. AlEn USA, LLC
  • 15.6. Netsurf Communications Pvt. Ltd
  • 15.7. Saje Natural Business Inc.
  • 15.8. Kao Corporation
  • 15.9. S. C. Johnson & Son, Inc
  • 15.10. The Clorox Company

16. Strategic Recommendations

17. About Us & Disclaimer