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市場調查報告書
商品編碼
1922407

日本A2P通訊市場報告：按組件、部署類型、簡訊流量、應用、最終用戶和地區分類（2026-2034年）

Japan A2P Messaging Market Report by Component, Deployment Mode, SMS Traffic, Application, End User, and Region 2026-2034
出版日期: | 出版商: IMARC | 英文 118 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2025年，日本A2P通訊市場規模達34億美元。 IMARC Group預測，到2034年，該市場規模將達到55億美元，2026年至2034年的複合年成長率（CAGR）為5.37%。推動市場成長的主要因素包括：電子商務和網路購物平台的顯著擴張、金融服務領域對A2P即時通訊的廣泛應用，以及醫療保健領域為保障患者健康而對A2P通訊日益成長的需求。

A2P通訊（應用程式到個人通訊）是數位時代重要的溝通管道，它允許企業透過應用程式發送文字訊息與客戶互動。 A2P消息因其高效、便利和廣泛的應用潛力而備受關注。它建造了企業與其目標受眾之間的橋樑，將重要訊息、通知、更新甚至促銷訊息直接髮送到消費者的行動裝置。此外，A2P通訊透過自動化文字通訊促進了組織與個人之間的無縫溝通，提供了一種直接、即時的重要訊息傳遞方式。它被廣泛應用於各種用途，包括自動通知、警報、提醒以及用於身份驗證的動態密碼（OTP）。目前，A2P通訊已廣泛應用於銀行、醫療保健、零售和物流等行業，在這些行業中，與客戶和用戶及時溝通至關重要。 A2P訊息使企業能夠有效率地觸及目標受眾，並成為便捷、即時傳遞重要訊息和與客戶互動的有效途徑。例如，當銀行向客戶發送帳戶餘額更新或交易提醒時，A2P通訊不僅高效，而且還有助於提高客戶參與和滿意度。

日本A2P通訊市場的發展趨勢：

日本的A2P即時通訊市場主要受即時通訊和通知需求成長的驅動。日本企業需要持續向客戶提供及時的更新和提醒，例如交易確認、預約提醒和訂單狀態通知。 A2P即時通訊提供了一種快速向客戶傳遞這些訊息的解決方案，從而提升客戶滿意度和品牌信任度。此外，電子商務產業和網路購物平台也開始依賴A2P即時通訊來提供訂單確認、物流追蹤資訊和促銷優惠，這也是市場成長要素。 A2P即時通訊透過簡化客戶體驗，並在整個購買過程中讓客戶隨時了解最新訊息，從而減少購物車放棄率，進而推動市場成長。 A2P即時通訊也被用於詐欺預防和客戶身份驗證。此外，銀行和金融機構擴大使用A2P即時通訊向客戶發送動態密碼（OTP）和交易提醒，這也推動了市場成長。這確保了金融交易的安全，保護了客戶的金融資產，同時也幫助金融機構遵守監管要求。此外，A2P通訊在日本醫療保健領域被用於預約提醒、用藥依從性通知和健康相關資訊更新，這對於醫療保健提供者與患者進行有效溝通並確保其健康狀況至關重要，尤其是在人口老齡化的國家，從而增強了市場前景。

本報告解答的關鍵問題

  • 1.日本的A2P通訊市場規模有多大？
  • 2. 日本 A2P通訊市場前景如何？
  • 3. 哪些因素正在推動日本 A2P通訊市場的成長？

目錄

第1章：序言

第2章：調查範圍與調查方法

  • 調查目標
  • 相關利益者
  • 數據來源
  • 市場估值
  • 調查方法

第3章執行摘要

第4章 日本A2P通訊市場－引言

  • 概述
  • 市場動態
  • 產業趨勢
  • 競爭資訊

第5章 日本A2P通訊市場概述

  • 過去和當前的市場趨勢（2020-2025）
  • 市場預測（2026-2034）

第6章 日本A2P通訊市場－依組成部分細分

  • 平台
  • A2P 服務

第7章：日本A2P通訊市場－依實現類型分類

  • 本地部署
  • 基於雲端的

8. 日本A2P通訊市場－依簡訊流量細分

  • 國內交通
  • 跨國

第9章 日本A2P通訊市場－依應用領域細分

  • 身份驗證服務
  • 推廣和行銷服務
  • 推播式內容服務
  • 互動式訊息服務
  • 客戶關係管理服務
  • 其他

第10章 日本A2P通訊市場－依最終用戶細分

  • BFSI
  • 零售與電子商務
  • 電子政府
  • 在超當地語系化業務
  • 衛生保健
  • 旅遊與飯店
  • 其他

第11章 日本A2P通訊市場－按地區分類

  • 關東地區
  • 關西、近畿地區
  • 中部地區
  • 九州和沖繩地區
  • 東北部地區
  • 中國地區
  • 北海道地區
  • 四國地區

第12章：日本A2P通訊市場：競爭格局

  • 概述
  • 市場結構
  • 市場公司定位
  • 關鍵成功策略
  • 競爭對手儀錶板
  • 企業估值象限

第13章主要企業概況

第14章：日本A2P通訊市場：產業分析

  • 促進因素、限制因素和機遇
  • 波特五力分析
  • 價值鏈分析

第15章附錄

簡介目錄
Product Code: SR112026A19787

The Japan A2P messaging market size reached USD 3.4 Billion in 2025 . Looking forward, IMARC Group expects the market to reach USD 5.5 Billion by 2034 , exhibiting a growth rate (CAGR) of 5.37% during 2026-2034 . The significant expansion in the e-commerce industry and online shopping platforms, the widespread adoption of A2P messaging in the financial services sector, and the growing demand for A2P messaging in the healthcare sector to ensure patient well-being represent some of the key factors driving the market.

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A2P messaging , or application-to-person messaging, is an essential communication channel in the digital age, allowing businesses to interact with their customers through text messages sent from applications. It is gaining traction due to its efficiency, convenience, and several applications. It serves as a bridge between businesses and their target audiences, enabling companies to deliver important information, notifications, updates, and even promotional messages directly to consumers' mobile devices. Additionally, A2P messaging facilitates seamless communication between organizations and individuals through automated text messaging, providing a direct and immediate way to convey vital messages. It is commonly used for various purposes, including automated notifications, alerts, reminders, and one-time passwords (OTP) for authentication. Nowadays, A2P messaging is widely utilized in industries such as banking, healthcare, retail, and logistics, where timely communication with customers or users is essential and enables businesses to reach their target audience efficiently and can be an effective way to deliver important information or engage with customers in a convenient and immediate manner. For instance, a bank uses A2P messaging to send account balance updates or transaction alerts to its customers, which is efficient and also enhances customer engagement and satisfaction.

JAPAN A2P MESSAGING MARKET TRENDS:

The Japan A2P messaging market is primarily driven by the increasing demand for real-time communication and notifications. Businesses in Japan are under constant pressure to provide timely updates and alerts to their customers, whether it's confirming a transaction, sending appointment reminders, or notifying them about order status. A2P messaging offers a solution that ensures these messages reach customers promptly, enhancing customer satisfaction and trust in the brand. Moreover, the e-commerce industry and online shopping platforms led businesses in the e-commerce sector to rely on A2P messaging to provide order confirmations, shipment tracking information, and promotional offers, representing another major growth-inducing factor. Besides this, A2P messaging streamlines the customer experience and reduces cart abandonment rates by keeping customers informed throughout their purchase journey, which is accelerating market growth. It depends on A2P messaging for fraud prevention and customer authentication. Along with this, the increasing use of A2P messaging by banks and financial to deliver one-time passwords (OTPs) and transaction alerts to their customers, ensuring the security of financial transactions to safeguard customers' financial assets and help financial organizations maintain compliance with regulatory requirements, are propelling the market growth. Furthermore, the healthcare sector in Japan is using A2P messaging for appointment reminders, medication adherence notifications, and health-related updates, which is essential in a country with a growing geriatric population, where healthcare providers need efficient ways to communicate with patients and ensure their well-being, thus creating a positive market outlook.

JAPAN A2P MESSAGING MARKET SEGMENTATION:

Component Insights:

  • Platform
  • A2P Service
  • Platform
  • A2P Service

Deployment Mode Insights:

  • On-premises
  • Cloud-based
  • On-premises
  • Cloud-based

SMS Traffic Insights:

  • National Traffic
  • Multi-Country
  • National Traffic
  • Multi-Country

Application Insights:

  • Authentication Services
  • Promotional and Marketing Services
  • Pushed Content Services
  • Interactive Messages Services
  • Customer Relationship Management Services
  • Others
  • Authentication Services
  • Promotional and Marketing Services
  • Pushed Content Services
  • Interactive Messages Services
  • Customer Relationship Management Services
  • Others

End User Insights:

  • BFSI
  • Retail and Ecommerce
  • E-Governance
  • Hyperlocal Businesses
  • Healthcare
  • Travel and Hospitality
  • Others
  • BFSI
  • Retail and Ecommerce
  • E-Governance
  • Hyperlocal Businesses
  • Healthcare
  • Travel and Hospitality
  • Others

Regional Insights:

  • To get detailed regional analysis of this market Request Sample
  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

  • KEY QUESTIONS ANSWERED IN THIS REPORT

1. How big is the A2P messaging market in Japan?

2. What is the forecast for the A2P messaging market in Japan?

3. What factors are driving the growth of the Japan A2P messaging market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan A2P Messaging Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan A2P Messaging Market Landscape

  • 5.1 Historical and Current Market Trends (2020-2025)
  • 5.2 Market Forecast (2026-2034)

6 Japan A2P Messaging Market - Breakup by Component

  • 6.1 Platform
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2020-2025)
    • 6.1.3 Market Forecast (2026-2034)
  • 6.2 A2P Service
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2020-2025)
    • 6.2.3 Market Forecast (2026-2034)

7 Japan A2P Messaging Market - Breakup by Deployment Type

  • 7.1 On-premises
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2020-2025)
    • 7.1.3 Market Forecast (2026-2034)
  • 7.2 Cloud-based
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2020-2025)
    • 7.2.3 Market Forecast (2026-2034)

8 Japan A2P Messaging Market - Breakup by SMS Traffic

  • 8.1 National Traffic
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2020-2025)
    • 8.1.3 Market Forecast (2026-2034)
  • 8.2 Multi-Country
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2020-2025)
    • 8.2.3 Market Forecast (2026-2034)

9 Japan A2P Messaging Market - Breakup by Application

  • 9.1 Authentication Services
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2020-2025)
    • 9.1.3 Market Forecast (2026-2034)
  • 9.2 Promotional and Marketing Services
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2020-2025)
    • 9.2.3 Market Forecast (2026-2034)
  • 9.3 Pushed Content Services
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2020-2025)
    • 9.3.3 Market Forecast (2026-2034)
  • 9.4 Interactive Messages Services
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2020-2025)
    • 9.4.3 Market Forecast (2026-2034)
  • 9.5 Customer Relationship Management Services
    • 9.5.1 Overview
    • 9.5.2 Historical and Current Market Trends (2020-2025)
    • 9.5.3 Market Forecast (2026-2034)
  • 9.6 Others
    • 9.6.1 Historical and Current Market Trends (2020-2025)
    • 9.6.2 Market Forecast (2026-2034)

10 Japan A2P Messaging Market - Breakup by End User

  • 10.1 BFSI
    • 10.1.1 Overview
    • 10.1.2 Historical and Current Market Trends (2020-2025)
    • 10.1.3 Market Forecast (2026-2034)
  • 10.2 Retail and Ecommerce
    • 10.2.1 Overview
    • 10.2.2 Historical and Current Market Trends (2020-2025)
    • 10.2.3 Market Forecast (2026-2034)
  • 10.3 E-Governance
    • 10.3.1 Overview
    • 10.3.2 Historical and Current Market Trends (2020-2025)
    • 10.3.3 Market Forecast (2026-2034)
  • 10.4 Hyperlocal Businesses
    • 10.4.1 Overview
    • 10.4.2 Historical and Current Market Trends (2020-2025)
    • 10.4.3 Market Forecast (2026-2034)
  • 10.4 Healthcare
    • 10.5.1 Overview
    • 10.5.2 Historical and Current Market Trends (2020-2025)
    • 10.5.3 Market Forecast (2026-2034)
  • 10.6 Travel and Hospitality
    • 10.6.1 Overview
    • 10.6.2 Historical and Current Market Trends (2020-2025)
    • 10.6.3 Market Forecast (2026-2034)
  • 10.7 Others
    • 10.7.1 Historical and Current Market Trends (2020-2025)
    • 10.7.2 Market Forecast (2026-2034)

11 Japan A2P Messaging Market - Breakup by Region

  • 11.1 Kanto Region
    • 11.1.1 Overview
    • 11.1.2 Historical and Current Market Trends (2020-2025)
    • 11.1.3 Market Breakup by Component
    • 11.1.4 Market Breakup by Deployment Mode
    • 11.1.5 Market Breakup by SMS Traffic
    • 11.1.6 Market Breakup by Application
    • 11.1.7 Market Breakup by End User
    • 11.1.8 Key Players
    • 11.1.9 Market Forecast (2026-2034)
  • 11.2 Kansai/Kinki Region
    • 11.2.1 Overview
    • 11.2.2 Historical and Current Market Trends (2020-2025)
    • 11.2.3 Market Breakup by Component
    • 11.2.4 Market Breakup by Deployment Mode
    • 11.2.5 Market Breakup by SMS Traffic
    • 11.2.6 Market Breakup by Application
    • 11.2.7 Market Breakup by End User
    • 11.2.8 Key Players
    • 11.2.9 Market Forecast (2026-2034)
  • 11.3 Central/ Chubu Region
    • 11.3.1 Overview
    • 11.3.2 Historical and Current Market Trends (2020-2025)
    • 11.3.3 Market Breakup by Component
    • 11.3.4 Market Breakup by Deployment Mode
    • 11.3.5 Market Breakup by SMS Traffic
    • 11.3.6 Market Breakup by Application
    • 11.3.7 Market Breakup by End User
    • 11.3.8 Key Players
    • 11.3.9 Market Forecast (2026-2034)
  • 11.4 Kyushu-Okinawa Region
    • 11.4.1 Overview
    • 11.4.2 Historical and Current Market Trends (2020-2025)
    • 11.4.3 Market Breakup by Component
    • 11.4.4 Market Breakup by Deployment Mode
    • 11.4.5 Market Breakup by SMS Traffic
    • 11.4.6 Market Breakup by Application
    • 11.4.7 Market Breakup by End User
    • 11.4.8 Key Players
    • 11.4.9 Market Forecast (2026-2034)
  • 11.5 Tohoku Region
    • 11.5.1 Overview
    • 11.5.2 Historical and Current Market Trends (2020-2025)
    • 11.5.3 Market Breakup by Component
    • 11.5.4 Market Breakup by Deployment Mode
    • 11.5.5 Market Breakup by SMS Traffic
    • 11.5.6 Market Breakup by Application
    • 11.5.7 Market Breakup by End User
    • 11.5.8 Key Players
    • 11.5.9 Market Forecast (2026-2034)
  • 11.6 Chugoku Region
    • 11.6.1 Overview
    • 11.6.2 Historical and Current Market Trends (2020-2025)
    • 11.6.3 Market Breakup by Component
    • 11.6.4 Market Breakup by Deployment Mode
    • 11.6.5 Market Breakup by SMS Traffic
    • 11.6.6 Market Breakup by Application
    • 11.6.7 Market Breakup by End User
    • 11.6.8 Key Players
    • 11.6.9 Market Forecast (2026-2034)
  • 11.7 Hokkaido Region
    • 11.7.1 Overview
    • 11.7.2 Historical and Current Market Trends (2020-2025)
    • 11.7.3 Market Breakup by Component
    • 11.7.4 Market Breakup by Deployment Mode
    • 11.7.5 Market Breakup by SMS Traffic
    • 11.7.6 Market Breakup by Application
    • 11.7.7 Market Breakup by End User
    • 11.7.8 Key Players
    • 11.7.9 Market Forecast (2026-2034)
  • 11.8 Shikoku Region
    • 11.8.1 Overview
    • 11.8.2 Historical and Current Market Trends (2020-2025)
    • 11.8.3 Market Breakup by Component
    • 11.8.4 Market Breakup by Deployment Mode
    • 11.8.5 Market Breakup by SMS Traffic
    • 11.8.6 Market Breakup by Application
    • 11.8.7 Market Breakup by End User
    • 11.8.8 Key Players
    • 11.8.9 Market Forecast (2026-2034)

12 Japan A2P Messaging Market - Competitive Landscape

  • 12.1 Overview
  • 12.2 Market Structure
  • 12.3 Market Player Positioning
  • 12.4 Top Winning Strategies
  • 12.5 Competitive Dashboard
  • 12.6 Company Evaluation Quadrant

13 Profiles of Key Players

  • 13.1 Company A
    • 13.1.1 Business Overview
    • 13.1.2 Product Portfolio
    • 13.1.3 Business Strategies
    • 13.1.4 SWOT Analysis
    • 13.1.5 Major News and Events
  • 13.2 Company B
    • 13.2.1 Business Overview
    • 13.2.2 Product Portfolio
    • 13.2.3 Business Strategies
    • 13.2.4 SWOT Analysis
    • 13.2.5 Major News and Events
  • 13.3 Company C
    • 13.3.1 Business Overview
    • 13.3.2 Product Portfolio
    • 13.3.3 Business Strategies
    • 13.3.4 SWOT Analysis
    • 13.3.5 Major News and Events
  • 13.4 Company D
    • 13.4.1 Business Overview
    • 13.4.2 Product Portfolio
    • 13.4.3 Business Strategies
    • 13.4.4 SWOT Analysis
    • 13.4.5 Major News and Events
  • 13.5 Company E
    • 13.5.1 Business Overview
    • 13.5.2 Product Portfolio
    • 13.5.3 Business Strategies
    • 13.5.4 SWOT Analysis
    • 13.5.5 Major News and Events

14 Japan A2P Messaging Market - Industry Analysis

  • 14.1 Drivers, Restraints, and Opportunities
    • 14.1.1 Overview
    • 14.1.2 Drivers
    • 14.1.3 Restraints
    • 14.1.4 Opportunities
  • 14.2 Porters Five Forces Analysis
    • 14.2.1 Overview
    • 14.2.2 Bargaining Power of Buyers
    • 14.2.3 Bargaining Power of Suppliers
    • 14.2.4 Degree of Competition
    • 14.2.5 Threat of New Entrants
    • 14.2.6 Threat of Substitutes
  • 14.3 Value Chain Analysis

15 Appendix