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市場調查報告書

商品編碼

1905210

日本運動服市場報告（按產品類型、材料類型、價格、年齡層、配銷通路、最終用戶和地區分類，2026-2034年）

Japan Activewear Market Report by Product Type, Material Type, Pricing, Age Group, Distribution Channel, End User, and Region 2026-2034

出版日期: 2026年01月01日 | 出版商:

IMARC | 英文 115 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2025年，日本運動服市場規模達198億美元。展望未來， IMARC Group預計到2034年，該市場規模將達到337億美元，2026年至2034年間的複合年成長率（CAGR）為6.10%。推動市場成長的關鍵因素包括：日益增強的健康和健身意識、時尚潮流的興起、電子商務的快速發展、對永續發展的日益關注促使人們選擇環保運動服、創新技術的進步以及穩定的經濟環境。

本報告解答的關鍵問題：

日本運動服市場目前表現如何？未來幾年又將如何發展？
新冠疫情對日本運動服市場產生了哪些影響？
日本運動服市場依產品類型分類的組成是怎樣的？
日本運動服市場依材質類型分類的組成是怎樣的？
日本運動服市場以價格分類的組成是怎樣的？
日本運動服市場依年齡層分類的組成是怎樣的？
日本運動服市場按配銷通路分類的組成是怎樣的？
日本運動服市場以最終用戶分類的組成是怎樣的？
日本運動服飾市場價值鏈的各個階段有哪些？
日本運動服飾產業的關鍵促進因素和挑戰是什麼？
日本運動服飾市場的結構是怎麼樣的？主要參與者有哪些？
日本運動服飾市場的競爭程度如何？

Japan activewear market size reached USD 19.8 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 33.7 Billion by 2034, exhibiting a growth rate (CAGR) of 6.10% during 2026-2034. The increasing health and fitness awareness, rising trend of fashion and style statement, rapid e-commerce growth, growing sustainability concerns that has encouraged the adoption of eco-friendly activewear options, advancements in innovation and technology, and stable economic conditions represent some of the key factors driving the market.

Activewear is a category of clothing designed for physical activity and exercise. It encompasses a wide range of garments and accessories tailored to support and enhance various forms of workouts and athletic pursuits. Typically, activewear includes items like workout leggings, sports bras, moisture-wicking T-shirts, running shorts, and athletic shoes. These pieces are carefully crafted with materials that offer comfort, breathability, and flexibility, ensuring that individuals can move freely during their fitness routines. One of the key features of activewear is its ability to manage moisture and temperature. Many activewear fabrics are designed to wick away sweat, helping to keep the wearer dry and comfortable during intense workouts. Additionally, activewear often incorporates elements such as compression technology to support muscles, reflective detailing for safety during low-light activities, and ergonomic designs that reduce friction and chafing.

Japan Activewear Market Trends:

The increasing awareness about the importance of a healthy lifestyle and regular exercise has been a significant factor driving the market in Japan. With a growing emphasis on well-being, more individuals are adopting active routines, leading to a higher demand for activewear. Additionally, the aging population in Japan has led to a greater focus on health and fitness, with many seniors engaging in activities like yoga and swimming. This demographic shift has created a market for activewear that caters to older adults, emphasizing comfort and functionality. Other than this, activewear is no longer solely associated with sports as it has become a fashion statement. Japanese consumers are increasingly seeking stylish activewear that can seamlessly transition from the gym to casual wear, driving the demand for athleisure apparel. Besides this, the rise of e-commerce platforms has made activewear more accessible to consumers across Japan. Online shopping offers a wide variety of options, allowing shoppers to explore different brands and styles, contributing to market growth. In line with this, sustainability concerns are gaining prominence in Japan, and this extends to activewear. Consumers are looking for eco-friendly activewear options made from sustainable materials, contributing to the growth of this niche segment. Furthermore, the popularity of specific fitness trends, such as yoga, Pilates, and CrossFit, has encouraged individuals to opt for specialized activewear designed to cater to the unique requirements of these activities. Apart from these factors, hosting major sporting events like the Olympics and international competitions can boost the activewear market. Such events create excitement around sports and fitness, encouraging individuals to invest in quality activewear. Moreover, economic stability and disposable income levels play a role in the activewear market. As the Japanese economy continues to recover, consumers may be more inclined to invest in higher-end activewear products.

Japan Activewear Market Segmentation:

Product Type Insights:

Top Activewear
Bottom Activewear
Innerwear
Swimwear
Outerwear

Material Type Insights:

Nylon
Polyester
Cotton
Neoprene
Polypropylene
Spandex

Pricing Insights:

Economy
Premium

Age Group Insights:

1 - 15 Years
16 - 30 Years
31 - 44 Years
45 - 64 Years
More than 65 Years

Distribution Channel Insights:

Online Stores
Offline Stores

End User Insights:

Men
Women
Kids

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

Adidas AG
ASICS Corporation
Mizuno Corporation
Nike Inc.
Under Armour Inc.

Key Questions Answered in This Report:

How has the Japan activewear market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan activewear market?
What is the breakup of the Japan activewear market on the basis of product type?
What is the breakup of the Japan activewear market on the basis of material type?
What is the breakup of the Japan activewear market on the basis of pricing?
What is the breakup of the Japan activewear market on the basis of age group?
What is the breakup of the Japan activewear market on the basis of distribution channel?
What is the breakup of the Japan activewear market on the basis of end user?
What are the various stages in the value chain of the Japan activewear market?
What are the key driving factors and challenges in the Japan activewear?
What is the structure of the Japan activewear market and who are the key players?
What is the degree of competition in the Japan activewear market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Activewear Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Activewear Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Activewear Market - Breakup by Product Type

6.1 Top Activewear
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Bottom Activewear
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)
6.3 Innerwear
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2020-2025)
- 6.3.3 Market Forecast (2026-2034)
6.4 Swimwear
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2020-2025)
- 6.4.3 Market Forecast (2026-2034)
6.5 Outerwear
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2020-2025)
- 6.5.3 Market Forecast (2026-2034)

7 Japan Activewear Market - Breakup by Material Type

7.1 Nylon
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Polyester
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)
7.3 Cotton
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2020-2025)
- 7.3.3 Market Forecast (2026-2034)
7.4 Neoprene
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2020-2025)
- 7.4.3 Market Forecast (2026-2034)
7.5 Polypropylene
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2020-2025)
- 7.5.3 Market Forecast (2026-2034)
7.6 Spandex
- 7.6.1 Overview
- 7.6.2 Historical and Current Market Trends (2020-2025)
- 7.6.3 Market Forecast (2026-2034)

8 Japan Activewear Market - Breakup by Pricing

8.1 Economy
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Forecast (2026-2034)
8.2 Premium
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Forecast (2026-2034)

9 Japan Activewear Market - Breakup by Age Group

9.1 1 - 15 Years
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2020-2025)
- 9.1.3 Market Forecast (2026-2034)
9.2 16 - 30 Years
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2020-2025)
- 9.2.3 Market Forecast (2026-2034)
9.3 31 - 44 Years
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2020-2025)
- 9.3.3 Market Forecast (2026-2034)
9.4 45 - 64 Years
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2020-2025)
- 9.4.3 Market Forecast (2026-2034)
9.5 More than 65 Years
- 9.5.1 Overview
- 9.5.2 Historical and Current Market Trends (2020-2025)
- 9.5.3 Market Forecast (2026-2034)

10 Japan Activewear Market - Breakup by Distribution Channel

10.1 Online Stores
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2020-2025)
- 10.1.3 Market Forecast (2026-2034)
10.2 Offline Stores
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2020-2025)
- 10.2.3 Market Forecast (2026-2034)

11 Japan Activewear Market - Breakup by End User

11.1 Men
- 11.1.1 Overview
- 11.1.2 Historical and Current Market Trends (2020-2025)
- 11.1.3 Market Forecast (2026-2034)
11.2 Women
- 11.2.1 Overview
- 11.2.2 Historical and Current Market Trends (2020-2025)
- 11.2.3 Market Forecast (2026-2034)
11.3 Kids
- 11.3.1 Overview
- 11.3.2 Historical and Current Market Trends (2020-2025)
- 11.3.3 Market Forecast (2026-2034)

12 Japan Activewear Market - Breakup by Region

12.1 Kanto Region
- 12.1.1 Overview
- 12.1.2 Historical and Current Market Trends (2020-2025)
- 12.1.3 Market Breakup by Product Type
- 12.1.4 Market Breakup by Material Type
- 12.1.5 Market Breakup by Pricing
- 12.1.6 Market Breakup by Age Group
- 12.1.7 Market Breakup by Distribution Channel
- 12.1.8 Market Breakup by End User
- 12.1.9 Key Players
- 12.1.10 Market Forecast (2026-2034)
12.2 Kansai/Kinki Region
- 12.2.1 Overview
- 12.2.2 Historical and Current Market Trends (2020-2025)
- 12.2.3 Market Breakup by Product Type
- 12.2.4 Market Breakup by Material Type
- 12.2.5 Market Breakup by Pricing
- 12.2.6 Market Breakup by Age Group
- 12.2.7 Market Breakup by Distribution Channel
- 12.2.8 Market Breakup by End User
- 12.2.9 Key Players
- 12.2.10 Market Forecast (2026-2034)
12.3 Central/ Chubu Region
- 12.3.1 Overview
- 12.3.2 Historical and Current Market Trends (2020-2025)
- 12.3.3 Market Breakup by Product Type
- 12.3.4 Market Breakup by Material Type
- 12.3.5 Market Breakup by Pricing
- 12.3.6 Market Breakup by Age Group
- 12.3.7 Market Breakup by Distribution Channel
- 12.3.8 Market Breakup by End User
- 12.3.9 Key Players
- 12.3.10 Market Forecast (2026-2034)
12.4 Kyushu-Okinawa Region
- 12.4.1 Overview
- 12.4.2 Historical and Current Market Trends (2020-2025)
- 12.4.3 Market Breakup by Product Type
- 12.4.4 Market Breakup by Material Type
- 12.4.5 Market Breakup by Pricing
- 12.4.6 Market Breakup by Age Group
- 12.4.7 Market Breakup by Distribution Channel
- 12.4.8 Market Breakup by End User
- 12.4.9 Key Players
- 12.4.10 Market Forecast (2026-2034)
12.5 Tohoku Region
- 12.5.1 Overview
- 12.5.2 Historical and Current Market Trends (2020-2025)
- 12.5.3 Market Breakup by Product Type
- 12.5.4 Market Breakup by Material Type
- 12.5.5 Market Breakup by Pricing
- 12.5.6 Market Breakup by Age Group
- 12.5.7 Market Breakup by Distribution Channel
- 12.5.8 Market Breakup by End User
- 12.5.9 Key Players
- 12.5.10 Market Forecast (2026-2034)
12.6 Chugoku Region
- 12.6.1 Overview
- 12.6.2 Historical and Current Market Trends (2020-2025)
- 12.6.3 Market Breakup by Product Type
- 12.6.4 Market Breakup by Material Type
- 12.6.5 Market Breakup by Pricing
- 12.6.6 Market Breakup by Age Group
- 12.6.7 Market Breakup by Distribution Channel
- 12.6.8 Market Breakup by End User
- 12.6.9 Key Players
- 12.6.10 Market Forecast (2026-2034)
12.7 Hokkaido Region
- 12.7.1 Overview
- 12.7.2 Historical and Current Market Trends (2020-2025)
- 12.7.3 Market Breakup by Product Type
- 12.7.4 Market Breakup by Material Type
- 12.7.5 Market Breakup by Pricing
- 12.7.6 Market Breakup by Age Group
- 12.7.7 Market Breakup by Distribution Channel
- 12.7.8 Market Breakup by End User
- 12.7.9 Key Players
- 12.7.10 Market Forecast (2026-2034)
12.8 Shikoku Region
- 12.8.1 Overview
- 12.8.2 Historical and Current Market Trends (2020-2025)
- 12.8.3 Market Breakup by Product Type
- 12.8.4 Market Breakup by Material Type
- 12.8.5 Market Breakup by Pricing
- 12.8.6 Market Breakup by Age Group
- 12.8.7 Market Breakup by Distribution Channel
- 12.8.8 Market Breakup by End User
- 12.8.9 Key Players
- 12.8.10 Market Forecast (2026-2034)

13 Japan Activewear Market - Competitive Landscape

13.1 Overview
13.2 Market Structure
13.3 Market Player Positioning
13.4 Top Winning Strategies
13.5 Competitive Dashboard
13.6 Company Evaluation Quadrant

14 Profiles of Key Players

14.1 Adidas AG
- 14.1.1 Business Overview
- 14.1.2 Product Portfolio
- 14.1.3 Business Strategies
- 14.1.4 SWOT Analysis
- 14.1.5 Major News and Events
14.2 ASICS Corporation
- 14.2.1 Business Overview
- 14.2.2 Product Portfolio
- 14.2.3 Business Strategies
- 14.2.4 SWOT Analysis
- 14.2.5 Major News and Events
14.3 Mizuno Corporation
- 14.3.1 Business Overview
- 14.3.2 Product Portfolio
- 14.3.3 Business Strategies
- 14.3.4 SWOT Analysis
- 14.3.5 Major News and Events
14.4 Nike Inc.
- 14.4.1 Business Overview
- 14.4.2 Product Portfolio
- 14.4.3 Business Strategies
- 14.4.4 SWOT Analysis
- 14.4.5 Major News and Events
14.5 Under Armour Inc.
- 14.5.1 Business Overview
- 14.5.2 Product Portfolio
- 14.5.3 Business Strategies
- 14.5.4 SWOT Analysis
- 14.5.5 Major News and Events

15 Japan Activewear Market - Industry Analysis

15.1 Drivers, Restraints, and Opportunities
- 15.1.1 Overview
- 15.1.2 Drivers
- 15.1.3 Restraints
- 15.1.4 Opportunities
15.2 Porters Five Forces Analysis
- 15.2.1 Overview
- 15.2.2 Bargaining Power of Buyers
- 15.2.3 Bargaining Power of Suppliers
- 15.2.4 Degree of Competition
- 15.2.5 Threat of New Entrants
- 15.2.6 Threat of Substitutes
15.3 Value Chain Analysis