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市場調查報告書
商品編碼
1831977
2025 年至 2033 年電動髮刷市場報告,按產品類型(扁平、圓形)、性別(女性、男性)、配銷通路(超市和大賣場、美容店、網路商店等)、最終用途(家庭、商業)和地區分類Electric Hair Brush Market Report by Product Type (Flat, Round), Gender (Female, Male), Distribution Channel (Supermarkets and Hypermarkets, Beauty Stores, Online Stores, and Others), End Use (Household, Commercial), and Region 2025-2033 |
2024年,全球電動髮刷市場規模達2.988億美元。展望未來, IMARC Group預計到2033年,該市場規模將達到4.3億美元,2025-2033年期間的複合年成長率(CAGR)為4.13%。技術進步、護髮意識的增強以及消費者可支配收入水準的提高是推動市場成長的主要因素。
美容意識的提升
日益增強的美容意識確實是推動電動髮刷市場成長的重要動力。消費者越來越尋求方便高效的護髮產品。例如,根據 IMARC 的數據,2023 年全球護髮市場規模達到 869 億美元。展望未來, IMARC Group預計到 2032 年市場規模將達到 1,245 億美元,2024-2032 年期間的複合年成長率 (CAGR) 為 4%。電動髮刷為日常造型和保養提供了快速簡便的解決方案,減少了頭髮護理所需的時間。此外,女性對頭髮造型的普及率不斷提高也推動了對電動髮刷的需求。例如,根據 NPD 對美國頭髮護理習慣的分析,三分之一的女性每週做一次或更少的頭髮造型。除此之外,美髮工具的使用日益增多,因為它們可以提供沙龍般的髮型,這也促進了電動髮刷的普及。除此之外,年輕一代更注重個人護理,並率先採用新的美妝科技,包括符合其生活方式和美學偏好的電動髮刷。例如,根據 Retail Brew 在 2022 年 5 月發表的一篇文章,近 44% 的 Z 世代購買了美髮工具。這進一步提升了電動髮刷的市場佔有率。
沙龍數量不斷增加
沙龍數量的增加極大地推動了電動髮刷市場的成長。例如,根據專業美容協會 2020 年的報告,美國非雇主沙龍企業的數量在過去十年中成長了 36%,而銷售額成長了 63%。此外,根據 Trafft 發表的一篇文章,理髮和造型是美國美容院最受歡迎的服務。 2019 年,它們貢獻了總收入的約 55.2%。此外,理髮和造型服務的日益普及也刺激了對專業美髮工具的需求。例如,根據 Statista 基於美國人口普查資料和西蒙斯全國消費者調查 (NHCS) 計算的資料,2020 年約有 5,902 萬美國人理髮四次或四次以上。此外,沙龍產業的競爭性質推動了電動髮刷製造商的創新。他們致力於打造滿足沙龍專業人士特定需求的產品,例如提供順髮選項或更好的熱量分佈。例如,2022年11月,專業美髮產品製造商Olivia Garden推出了兩個全新的LUXE刷具系列:OG Brush LUXE系列和Ceramic + Ion LUXE系列。 OG Brush LUXE系列是全新限量版環保刷具系列,提供暖金屬色調。該系列由100%可回收塑膠製成,包含四款金屬色刷具,提供三種順髮選項,以及一款可完成任何造型的造型刷。這些因素進一步推動了該行業的成長。
技術進步
技術進步是推動電動髮刷市場需求成長的關鍵因素之一。配備離子技術的電動髮刷會釋放負離子,有助於消除靜電和毛躁,使頭髮更順滑亮澤。該技術還能透過更快地分解水分子來縮短乾燥時間。例如,2024年4月,美髮工具製造商Wavytalk推出了離子直髮刷。這款獨特的二合一梳子結合了梳子和直髮器的功能,徹底改變了居家髮型,輕鬆打造沙龍級效果。梳子配備負離子開關和精緻的藍色負離子指示燈,可深入滲透髮絲,修復燙染損傷,減少靜電,改善整體頭髮健康。此外,現代電動髮刷還具有多種溫度設置,使用者可以根據自己的髮質和造型需求自訂溫度。這有助於最大限度地減少熱損傷,確保最佳效果。例如,2023年4月,Shark推出了一款名為SpeedStyle的全新美髮產品。 Shark SpeedStyle是一款獨立的吹風機,包含一個擴散器、一個減少毛躁和散落的定型器、一個快速順滑刷、一個即時補妝刷、一個渦輪集風嘴和一個寬齒梳。它擁有三種熱風和風量設置,可打造最佳造型。這些因素進一步提升了對電動髮刷的需求。
The global electric hair brush market size reached USD 298.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 430.0 Million by 2033, exhibiting a growth rate (CAGR) of 4.13% during 2025-2033. Technological advancements, the increasing awareness of hair care, and the rising disposable income levels of the consumers are primarily driving the market growth.
Rising Beauty Consciousness
The rising beauty consciousness is indeed a significant driver fueling the growth of the electric hair brush market. Consumers are increasingly seeking hair care products that offer convenience and efficiency. For instance, according to IMARC, the global hair care market size reached US$ 86.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 124.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. Electric hair brushes provide quick and easy solutions for everyday styling and maintenance, reducing the time required for hair care routines. Moreover, rising penetration among women to style their hair is driving the demand for electric brushes. For instance, according to an NPD analysis of hair care habits in the United States, one-third of women style their hair once a week or less. In addition to this, the growing usage of hair styling tools as they offer salon-like hair is also escalating the adoption of electric hair brushes. Besides this, younger demographics prioritize personal grooming and are early adopters of new beauty technologies, including electric hair brushes that align with their lifestyle and aesthetic preferences. For instance, according to an article published by Retail Brew in May 2022, nearly 44% of Gen Z purchase hairstyling tools. This is further contributing to the electric hair brush market share.
Increasing Number of Salons
The increasing number of salons is significantly driving the growth of the electric hair brush market. For instance, according to a 2020 report provided by the Professional Beauty Association, the number of non-employer and salon businesses in the United States climbed by 36% over the previous decade, while sales increased by 63%. Also, according to an article published by Trafft, haircutting and styling is the most popular service performed by beauty salons in the United States. In 2019, they contributed roughly 55.2% of total income. Moreover, the growing penetration towards hair cutting and styling is proliferating the demand for professional hair tools. For instance, according to the data calculated by Statista based on the U.S. Census data and the Simmons National Consumer Survey (NHCS), around 59.02 million Americans received four or more haircuts in 2020. Besides this, the competitive nature of the salon industry drives innovation among manufacturers of electric hair brushes. They strive to create products that meet the specific needs of salon professionals, such as detangling options or better heat distribution. For instance, in November 2022, Olivia Garden, a manufacturer of professional hairstylist products, unveiled two new LUXE brush collections: the OG Brush LUXE Collection and the Ceramic + Ion LUXE Collection. The OG Brush LUXE range is a new, limited-edition range of eco-friendly brushes available in warm metallic tones. The collection is composed of 100% recyclable plastic and includes four metallic-colored brushes in three detangling options, as well as a styling brush to complete any style. These factors are further driving the industry's growth.
Technological Advancements
Technological advancements are one of the key factors escalating the demand for electric hair brush market growth. Electric hair brushes equipped with ionic technology emit negative ions that help to neutralize static and frizz, resulting in smoother and shinier hair. This technology also reduces drying time by breaking down water molecules faster. For instance, in April 2024, Wavytalk, a manufacturer of hair tools, launched the Ionic Hair Straightening Brush. This unique 2-in-1 brush combines the functionality of a comb and a flat iron, revolutionizing at-home hair style and providing salon-quality results effortlessly. The brush has a negative ion switch and an exquisite blue negative ion indication that deeply penetrates the hair strands to repair damage from perming and coloring, reduce static electricity, and improve overall hair health. Apart from this, modern electric hair brushes come with multiple heat settings, allowing users to customize the temperature based on their hair type and styling needs. This helps minimize heat damage and ensures optimal results. For instance, in April 2023, Shark launched a new hair styling product called the SpeedStyle. The Shark SpeedStyle is a standalone hair dryer that includes a diffuser, a finisher to minimize frizz and flyaways, a quick-smooth brush, an instant touchup brush, a turbo concentrator, and a wide-tooth comb. It has three heat and air settings to get the optimum look. These factors are further escalating the demand for electric hair brushes.
The electric hair brush market report has provided a detailed breakup and analysis of the market based on the product type. This includes flat and round.
Flat electric brushes are designed primarily for straightening hair. They typically feature heated plates or bristles that glide through the hair, smoothing it out and reducing frizz. They are effective for achieving sleek, straight styles quickly and efficiently. While round electric brushes are designed primarily for styling and adding volume to hair. They typically have a barrel-shaped head with heated bristles or plates that can rotate or vibrate.
Women's electric hair brushes often emphasize versatility, catering to various hair lengths and textures. They may include features suitable for straightening, curling, or adding volume, appealing to diverse styling needs. While men's electric hair brushes often focus on simplicity and ease of use. They may be designed for quick grooming, with features like rapid heating times and straightforward controls.
According to the electric hair brush market segmental analysis, supermarkets and hypermarkets offer convenience by integrating electric hair brushes into their personal care aisles. Consumers can easily add them to their grocery shopping lists or browse while shopping for other household items. While beauty stores provide a specialized shopping experience with knowledgeable staff who can offer advice on selecting the right electric hair brush based on hair type, styling preferences, and desired outcomes. Moreover, online stores provide convenience with 24/7 access to a wide selection of electric hair brushes. Consumers can compare prices, read reviews, and make purchases from the comfort of their homes.
According to the electric hair brush industry analysis, electric hair brushes for household use cater primarily to individuals and families seeking convenient and effective solutions for daily hair care and styling. Moreover, household electric brushes often emphasize versatility, offering features for both straightening and styling (such as curling or adding volume), appealing to diverse styling preferences within the household. While commercial demand primarily comes from salons, spas, and beauty professionals who require high-performance electric hair brushes for professional use. These brushes are designed for durability and heavy use, with features like high-quality materials (such as ceramic or titanium), faster heating times, and enhanced functionality for various hair types and styles.
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
North America represents a significant market for electric hair brushes, characterized by a mature and competitive landscape. The market is driven by a high level of consumer awareness regarding personal grooming and technological advancements. Moreover, the European market is characterized by diverse consumer preferences influenced by cultural and economic factors across different countries. Western Europe tends to favor premium products with advanced features, while Eastern Europe may prioritize affordability and practicality. Apart from this, Asia-Pacific is experiencing robust growth driven by rising disposable incomes, urbanization, and increasing awareness of personal grooming among a growing middle class. Countries like China, Japan, South Korea, and India are the key markets.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include: