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市場調查報告書
商品編碼
1820268
2025 年至 2033 年電信分析市場規模、佔有率、趨勢及預測(按組件、部署模式、組織規模、應用和地區)Telecom Analytics Market Size, Share, Trends and Forecast by Component, Deployment Mode, Organization Size, Application, and Region, 2025-2033 |
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2024 年全球電信分析市場規模為 66.3 億美元。展望未來, IMARC Group估計到 2033 年市場規模將達到 189.7 億美元,2025 年至 2033 年的複合年成長率為 14.05%。北美目前佔據市場主導地位,2024 年的市佔率將超過 42.5%。電信資料數量的增加、減少客戶流失的需求不斷成長以及巨量資料、物聯網 (IoT) 和資料科學等先進技術的廣泛使用是推動市場發展的主要驅動力。
市場主要受對增強客戶體驗、即時洞察和最佳化網路效能日益成長的需求所驅動。 5G 網路的快速部署(根據 GSMA 預測,到 2025 年將達到 12 億連接,覆蓋全球三分之一的人口)對進階分析技術至關重要。自動化、人工智慧 (AI) 和機器學習的進步實現了預測性維護和資源最佳化,從而提升了營運效率。例如,SK 電信向 Perplexity AI 投資 1,000 萬美元,增強了其生成式人工智慧能力,提升了其人工智慧個人助理服務。此類合作凸顯了人工智慧與電信分析的融合,旨在提供無縫連接、互動式查詢和創新的數位轉型解決方案。
美國是一個重要的區域市場,其主要驅動力在於對數據驅動決策、增強客戶體驗管理和最佳化網路效能日益成長的需求。 5G、物聯網 (IoT) 整合和基於雲端的電信基礎設施的快速普及需要進階分析來處理大量資料並確保無縫連接。 2024 年 2 月 21 日,戴爾科技集團推出了新的解決方案,包括用於自動化多供應商管理的電信基礎設施自動化套件 (Telecom Infrastructure Automation Suite) 和適用於紅帽的電信基礎設施模組 (Telecom Infrastructure Blocks for Red Hat),以簡化雲端部署、提高效率並支援 5G 擴展效率。人們對網路安全和詐欺偵測日益成長的擔憂進一步推動了即時異常檢測分析技術的採用。人工智慧和機器學習領域不斷增加的投資使預測性維護成為可能,而政府推動數位轉型的措施則加強了美國市場對電信分析技術的採用。
數據貨幣化日益興起
通訊服務提供者 (CSP) 認知到收集資料的重要性,這些資料在其傳統服務之外具有巨大的價值。因此,CSP 正在廣泛利用電信分析從其資料中獲取可行的見解,這反過來又使他們能夠為其他行業提供有價值的資訊驅動服務。例如,美國電信供應商 Verizon 在公司範圍內採用了許多分析解決方案和 AI 團隊。普華永道預測,全球電信網路的資料使用量將成長近兩倍,從 2022 年的 340 萬 PB 增加到 2027 年的 970 萬 PB。此外,通訊服務提供者有機會透過策略合作和夥伴關係來釋放更多收入。例如,Pod Solutions 與 Subex Limited 聯手,透過先進的安全解決方案增強物聯網計費和連接服務。與 Subex 的合作幫助 Pod Solutions 開發了新穎的安全服務,使客戶能夠以最高安全性部署、計費和創建物聯網系統。
日益嚴格的監管政策和合規性
政府機構推出的利多政策,旨在促進電信分析的應用,是全球市場的主要動力。例如,2022年7月,美國農業部 (USDA) 宣布投資4.01億美元,為11個州的3.1萬名農村居民和企業提供高速網路存取。此外,對監管合規性的日益關注,也進一步推動了電信分析市場的成長。 《卡里法案》(Kari's Law) 和《雷·鮑姆法案》(Ray Baum's Act) 等一般監管更新的發布週期可能會更長。因此,企業正在廣泛使用電信業解決方案聯盟 (ATIS) 來及時獲取有關電信監管要求的通知。
先進軟體開發
主要參與者推出基於雲端的電信分析解決方案,以消除在基礎設施和硬體方面大量前期投資的需要,這是推動全球電信分析市場發展的主要因素之一。此外,該解決方案借助人工智慧和機器學習工具,支援基於 5G 網路資料生成的關聯報告進行自動化和智慧化的解決方案決策。 2024 年全球機器學習市場規模達 310 億美元。此外,甲骨文公司也推出了 Oracle Construction Intelligence Cloud Analytics。它解決了整合來自眾多應用程式的資料以預測風險並指導建築和工程公司未來活動的問題,從而幫助他們識別問題並專注於促進資產建設、專案規劃、資產營運等各個環節持續改進的策略。
The global telecom analytics market size was valued at USD 6.63 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 18.97 Billion by 2033, exhibiting a CAGR of 14.05% from 2025-2033. North America currently dominates the market, holding a market share of over 42.5% in 2024. The rising number of telecom data, the inflating need for minimizing churn, and the widespread usage of advanced technologies, such as big data, the Internet of Things (IoT), and data science, represent some of the primary drivers fueling the market.
The market is primarily driven by rising demand for enhanced customer experiences, real-time insights, and optimized network performance. The rapid deployment of 5G networks, expected to reach 1.2 billion connections by 2025 and cover a third of the world's population, as per GSMA, necessitates advanced analytics. Automation, artificial intelligence (AI), and machine learning advancements enable predictive maintenance and resource optimization, stimulating operational efficiency. For example, SK Telecom's USD 10 Million investment in Perplexity AI strengthens its generative AI capabilities, enhancing its AI personal assistant services. Partnerships like these highlight the integration of AI and telecom analytics to deliver seamless connectivity, interactive queries, and innovative digital transformation solutions.
The United States is a key regional market and is majorly propelled by the increasing need for data-driven decision-making, enhanced customer experience management, and optimized network performance. The rapid adoption of 5G, Internet of Things (IoT) integration, and cloud-based telecom infrastructure requires advanced analytics to process large data volumes and ensure seamless connectivity. On February 21, 2024, Dell Technologies introduced new solutions, including the Telecom Infrastructure Automation Suite for automated multi-vendor management and Telecom Infrastructure Blocks for Red Hat to simplify cloud deployments, enhancing efficiency, and supporting 5G expansion. Rising concerns over cybersecurity and fraud detection further drive analytics adoption for real-time anomaly detection. Increasing investments in AI and machine learning enable predictive maintenance, while government initiatives promoting digital transformation strengthen telecom analytics adoption across the U.S. market.
Rising Monetization of Data
Communication service providers (CSPs) recognize the importance of collecting data that holds substantial value beyond their traditional services. Consequently, CSPs are extensively utilizing telecom analytics to gain actionable insights from their data, which, in turn, allows them to provide valuable information-driven services to other industries. For example, Verizon, a telecommunications provider across the United States, adopted numerous analytic solutions and AI groups around the company. PwC projects that worldwide data usage on telecom networks will nearly triple, rising from 3.4 million petabytes (PB) in 2022 to 9.7 million PB by 2027. Moreover, communication service providers have opportunities to unlock additional revenue through strategic collaborations and partnerships. For example, Pod Solutions joined forces with Subex Limited to enhance IoT billing and connectivity services with advanced security solutions. The collaboration with Subex aided Pod Solutions to develop novel security services, which allowed customers to deploy, bill, and create IoT systems with maximum security.
Growing Regulatory Policies and Compliance
The launch of favorable policies by government bodies to promote the usage of telecom analytics is primarily driving the global market. For instance, in July 2022, the United States Department of Agriculture (USDA) announced an investment of USD 401 Million to enable access to high-speed internet to 31,000 rural residents and businesses in 11 states. Apart from this, the growing focus on regulatory compliance is further positively propelling the telecom analytics market growth. General regulatory updates, like the Kari's Law and the RAY BAUM's Act, can have longer lead timelines. As a result, companies are extensively using the Alliance for Telecommunications Industry Solutions (ATIS) to get timely notifications on telecom regulatory requirements.
Development of Advanced Software
The introduction of cloud-based telecom analytics solutions by key players to remove the need for substantial upfront investments in infrastructures and hardware represents one of the primary factors fueling the global telecom analytics market. Moreover, the solution supports automated and intelligent solution decision-making based on correlated reports generated from data across 5G networks with the help of AI and machine learning tools. The global machine learning market size reached USD 31.0 Billion in 2024. In addition to this, Oracle introduced Oracle Construction Intelligence Cloud Analytics. It addressed the issue of integrating data from numerous applications to project dangers and guide future activities faced by construction and engineering companies, which, in turn, assists them in identifying problems and focusing on strategies to promote continuous improvement throughout asset building, project planning, asset operation, etc.
Solution stands as the largest component in 2024, holding around 69.0% of the market. Telecom analytics solutions comprise a wide array of software and tools designed to extract actionable insights from complex and vast data sets within the telecommunications ecosystem. For example, in March 2023, IBM Corporation revealed plans to supply Telecom Egypt (TE) with intelligent automation software, enabling a unified solution for managing operations support systems (OSS) across fixed, mobile, and core networks. Similarly, in February 2023, Bharti Airtel partnered with NVIDIA to create an AI-driven solution aimed at improving customer experiences for inbound calls at its contact centers.
Cloud-based mode leads the market with around 55.8% of market share in 2024. The inflating popularity of cloud-based telecom analytics solutions, as they offer scalability and flexibility, thereby allowing CSPs to adjust resources according to demand seamlessly. In February 2023, Nokia Corporation introduced AVA Customer and Mobile Network Insights, a cloud-native analytics software designed to streamline the collection and analysis of 5G network data. Moreover, Oracle introduced Oracle Construction Intelligence Cloud Analytics. These solutions provide cost-effectiveness, which is projected to augment the growth of the telecom analytics market in this segmentation over the forecasted period.
Large enterprises lead the market with around 77.6% of market share in 2024. Telecom analytics is gaining extensive traction among large enterprises, as it provides them with the necessary tools to manage, track, and optimize their network. Additionally, with analytical services and solutions, large enterprises have greater insight into customer preferences, which, in turn, helps them to build lasting relationships with individuals. Telecom analytics also enables large enterprises to identify emerging market trends, improve decision-making, and enhance service delivery. By leveraging predictive analytics, businesses can proactively address network issues, minimize downtime, and optimize resource utilization, ultimately driving customer satisfaction and enhancing operational efficiency in a competitive landscape.
Network management leads the market with around 29.8% of market share in 2024. Network management is an important aspect of the telecommunications industry. The rising need for network management is bolstering the adoption of telecom analytics solutions, as they enable communication service providers (CSPs) to predict potential outages and optimize resource allocation. This will continue to stimulate the segment's growth over the foreseeable future. Additionally, the increasing complexity of telecom networks, driven by the deployment of 5G, Internet of things (IoT), and cloud technologies, further highlights the need for advanced analytics solutions. These tools provide real-time insights into network performance, ensuring seamless connectivity and enhanced user experience. Furthermore, the growing demand for automation in network operations is encouraging CSPs to adopt artificial intelligence (AI) and machine learning-based analytics to improve efficiency and reduce operational costs.
In 2024, North America accounted for the largest market share of over 42.5%. The rising number of key players in North America, including IBM Corporation and Oracle Corporation, is primarily propelling the regional market. In line with this, telecom analytics industry players are also entering strategic partnerships and collaborations, which is acting as another significant growth-inducing factor. For example, IBM acquired Sanovi Technologies to elevate its cloud offerings. Furthermore, the widespread adoption of consumer electronics products, including smartphones and tablets, in the U.S. is positively influencing the market growth across the country. For example, the U.S. Census Bureau and Consumer Technology Association reported in January 2022 that sales of smartphones in the U.S. rose to 74.7 Billion in 2022 from USD 73 Billion in 2021. The rising number of smartphone users is elevating the incidences of fraud, which is augmenting the need for telecom analytics solutions across North America. Moreover, the region has some of the world's largest cellular service providers, who rely extensively on consumer feedback. Consequently, CSPs in North America are opting for telecom analytics to offer better quality service at high efficiency. For example, Verizon, a telecommunications provider in the United States, deployed several analytic solutions and AI groups around the company. Similarly, the Data Science and Cognitive Intelligence group focuses on implementing cognitive technology in Verizon's customer interactions.
United States Telecom Analytics Market Analysis
In 2024, the United States accounts for 73.70% of North America telecom analytics market. The United States has long been a hub for innovation, particularly in the field of artificial intelligence (AI), with AI startups playing a significant role in driving the country's technological advancement. Between 2013 and 2022, the U.S. saw the emergence of 4,633 AI startups, highlighting its position as a global leader in AI development. In 2022 alone, 524 new AI startups were founded, attracting a remarkable USD 47 Billion in non-governmental funding. This thriving AI ecosystem is fueling the growth of the telecom analytics market, as telecom operators in the U.S. increasingly leverage AI and machine learning to optimize network performance, enhance customer experience, and streamline operations. Additionally, the shift toward 5G technologies requires robust analytics solutions to manage large volumes of data generated by high-speed networks. As telecom companies invest in advanced data analytics tools for predictive maintenance, fraud detection, and churn prediction, the U.S. market for telecom analytics continues to expand. The presence of numerous technology providers, coupled with ongoing government support for digital infrastructure and innovation, positions the U.S. as a key player in the global telecom analytics market.
Europe Telecom Analytics Market Analysis
In Europe, the telecom analytics market is experiencing significant growth, driven by digital transformation, the rollout of 5G networks, and an increasing reliance on data-driven insights. Telecom operators are adopting advanced analytics solutions to optimize network performance, streamline operations, and enhance customer experiences. A notable trend is the growing integration of the Internet of Things (IoT) into various sectors. According to reports, 29% of EU enterprises used IoT devices in 2021, primarily for securing their premises, highlighting the growing importance of connected devices in the region. This rise in IoT adoption is fueling demand for telecom analytics, as operators need real-time data processing capabilities to manage the influx of connected devices. Additionally, Europe's strong regulatory environment, particularly around data privacy (GDPR), is driving telecom companies to invest in analytics platforms that ensure compliance while unlocking actionable insights. With the increasing focus on operational efficiency and personalized customer services, telecom analytics solutions are vital for businesses to remain competitive in the region. The continued growth of IoT, along with the ongoing 5G expansion, further positions Europe as a key market for telecom analytics, with sustained growth expected in the coming years.
Asia Pacific Telecom Analytics Market Analysis
In the Asia-Pacific (APAC) region, the telecom analytics market is experiencing strong growth, driven by the rapid adoption of 5G networks and increasing mobile data consumption. South Korea leads the way, with 31.3 Million 5G connections, accounting for more than 48% of the country's total mobile connections, while China boasts over 700 million 5G connections, representing 41% of all mobile connections, according to GSMA. These impressive figures highlight the region's commitment to advancing telecom infrastructure, creating a strong demand for advanced analytics tools to manage and optimize the large volumes of data generated by 5G networks. The region's growing reliance on mobile broadband services and connected devices further accelerates the adoption of telecom analytics, enabling operators to enhance network performance, improve customer experience, and streamline operations. As emerging economies in Southeast Asia also expand their telecom networks, the demand for data-driven insights and predictive analytics continues to rise, further fueling market growth in APAC.
Latin America Telecom Analytics Market Analysis
Latin America is emerging as one of the fastest-growing mobile markets in the world, creating substantial opportunities for the telecom analytics sector. According to the Mobile Growth Association (MGA), the region had 326 Million mobile internet users in 2018, a number projected to grow to 422 Million by 2025. This rapid expansion in mobile connectivity is driving telecom operators to adopt advanced analytics solutions to manage rising data traffic, optimize network performance, and improve customer experience. Additionally, the rollout of 5G networks and the increasing adoption of IoT devices are further strengthening the demand for real-time analytics tools. As operators focus on enhancing operational efficiency and delivering personalized services, telecom analytics is becoming essential for sustaining growth and innovation in Latin America.
Middle East and Africa Telecom Analytics Market Analysis
The Middle East and Africa (MEA) telecom analytics market is expanding rapidly, driven by the growing adoption of 5G networks and increasing mobile penetration. According to TeleGeography, Saudi Arabia leads the MEA region in 5G adoption, with over 11.2 Million subscriptions by the end of 2022, accounting for more than a quarter of the country's total mobile sector. This rise in 5G users highlights the need for advanced analytics solutions to manage rising data traffic and optimize network performance. As telecom operators focus on enhancing customer experiences and supporting smart city initiatives, analytics tools are becoming indispensable in the MEA region.
Top telecom analytics companies are strengthening the market through strategic initiatives. These companies invest in advanced research and development (R&D) activities to continuously enhance the capabilities of telecom analytics solutions. They collaborate with technology partners to integrate cutting-edge technologies like AI and machine learning, enabling more accurate insights and predictive capabilities. Moreover, top firms prioritize customization, tailoring telecom analytics solutions to meet different communication service providers' unique needs. They offer comprehensive training and support to ensure seamless adoption and effective utilization of these solutions. Furthermore, these companies engage in industry partnerships, sharing best practices and case studies demonstrating the tangible benefits of telecom analytics in enhancing operational efficiency, customer experiences, and security. By leading the way in innovation, customization, and collaboration, top companies are driving wider adoption of telecom analytics across the industry, fortifying their position as a crucial tool for shaping the future of telecommunications.