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市場調查報告書
商品編碼
1820261
汽車座椅市場規模、佔有率、趨勢及預測(按材料類型、座椅類型、車輛類型、車輛能源和地區),2025 年至 2033 年Automotive Seat Market Size, Share, Trends and Forecast by Material Type, Seat Type, Vehicle Type, Vehicle Energy Source, and Region, 2025-2033 |
2024年,全球汽車座椅市場規模達904億美元。展望未來, IMARC Group預測,到2033年,市場規模將達到1,249億美元,2025年至2033年的複合年成長率為3.7%。亞太地區目前佔據市場主導地位,2024年的市佔率將超過41.1%。受技術的快速進步、豪華車需求的不斷成長、嚴格的安全標準的實施以及對乘客舒適度和人體工學的日益關注等因素的推動,亞太市場正經歷強勁成長。
汽車座椅是任何汽車不可或缺的一部分,其作用是為駕駛和乘客提供舒適的乘坐體驗。此外,舒適性和個人化也迅速受到人們的青睞。人體工學、可調節性以及通風、加熱和按摩等豪華配置正成為許多人對汽車的偏好。這些需求在高階和豪華汽車領域尤為突出,而舒適性是其主要的區別因素之一。汽車製造商也正在使用記憶海綿、皮革替代品和抗菌布料等先進材料,以吸引注重健康和環保的消費者。此外,技術進步也在改變汽車座椅的設計和功能。配備感測器和電子控制單元的智慧座椅系統正在成為更好的選擇,尤其是在連網和自動駕駛汽車領域。
在車主偏好變化和多項監管規定實施的推動下,美國正逐漸成為汽車市場的關鍵區域。在美國,人們越來越追求配備先進舒適功能的車輛,尤其是在中高階汽車領域。舒適性曾經主要與豪華車聯繫在一起,如今正成為包括運動型多用途車 (SUV)、轎車和卡車在內的各類車輛的標準配置。座椅加熱、通風和按摩等關鍵功能越來越受到美國車主的青睞,尤其是在極端天氣地區的車主。例如,在寒冷氣候下,加熱座椅備受青睞;而在溫暖地區,通風座椅則更受青睞。近年來,自動駕駛汽車因其增強的功能也需求旺盛。這進一步推動了對高效汽車座椅的需求。 IMARCIMARC Group預測,2025 年至 2032 年期間,美國自動駕駛汽車市場的複合年成長率 (CAGR) 將達到 27.5%。這被認為是未來汽車座椅需求成長的另一個主要原因。
汽車座椅技術的快速進步
隨著人們越來越注重座椅的舒適性和安全性,座椅製造和設計技術的不斷進步為市場成長創造了良好的機會。此外,更符合人體工學、可調式腰部支撐、按摩功能和記憶設定的座椅的開發也推動了市場的成長。例如,梅賽德斯-奔馳為2025款GLE 350 4MATIC SUV配備了多輪廓前排座椅,其中包括按摩功能,以舒適乘客。推動市場成長的另一個因素是使用輕質複合材料等先進材料來減輕車輛總重量。研究表明,使用複合材料可以減輕高達25%的座椅重量,從而提高燃油效率。此外,配備感測器的智慧座椅的興起也促進了該市場的成長,這些感測器可以追蹤乘客的健康和警覺性,並自動調節以提供最大的舒適度。此外,人們對自動駕駛和半自動駕駛汽車的興趣日益濃厚,這促進了座椅的創新設計開發,以適應各種座艙配置。
豪華和高檔汽車需求不斷成長
由於人們對舒適性和美觀性的日益關注,對豪華和高檔汽車的需求正在上升,這推動了市場的發展。根據一份行業報告,2023 年,美國豪華車銷量達到約 65 萬輛,特斯拉位居最暢銷品牌榜首。與此同時,皮革內飾、電子調節和氣候控制功能等高級座椅選項的加入正在推動市場成長。此外,人們可支配收入的增加為豪華車銷售成長提供了積極的前景,並進一步推動了市場成長。製造商在新產品研發 (R&D) 方面的投資,以使自己的產品有別於其他同行,這也促進了市場成長。此外,隨著人們選擇富有豪華性、舒適性和功能性的客製化座椅,需求正在加速成長。
實施嚴格的安全法規和標準
政府對乘客安全的嚴格規範對汽車座椅市場產生了巨大影響,對先進的座椅系統提出了要求。例如,美國國家公路交通安全管理局 (NHTSA) 制定了新的汽車安全標準,要求座椅系統必須與先進的安全氣囊技術相容,以便座椅和約束系統能夠在發生碰撞時減少傷害。為了滿足法規要求,汽車製造商正在投資開發堅固的座椅結構和有效的約束系統。 2023 年,美國政府將側面碰撞安全氣囊納入法規,所有車輛必須預設安裝,此舉推動了座椅設計的創新,以實現最佳的安全氣囊展開。因此,汽車座椅製造商正在投資研究以了解人體解剖學和乘坐姿勢,從而開發出能夠提供更好的脊椎支撐、可調節頭枕和大腿支撐的座椅。
電動車座椅需求上升
由於獨特的設計和構造要求,電動車座椅在電動車行業的應用日益廣泛,為市場成長帶來了積極的前景。此外,傳統內燃機的取消帶來了更大的座艙空間,從而實現了創新的座椅佈局和配置,為市場成長提供了動力。此外,新型輕量化緊湊型座椅可以提高可用空間的利用率,從而支持市場成長。弗勞恩霍夫應用科學與技術研究所 (Fraunhofer UMSICHT) 發現,採用輕量化座椅結構可將電動車總重量減輕 10%。電動汽車產業對永續性的日益關注也支持在座椅製造中使用環保材料。 IMARCIMARC Group表示,到 2032 年,全球電動車市場規模將達到 3.8772 兆美元。這將進一步增加對高效舒適電動車座椅的需求。
The global automotive seat market size was valued at USD 90.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 124.9 Billion by 2033, exhibiting a CAGR of 3.7% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 41.1% in 2024. The Asia Pacific market is experiencing robust growth, driven by rapid technological advancements, rising demand for luxury vehicles, implementation of stringent safety standards, and the increasing focus on passenger comfort and ergonomics.
Automotive seats form an integral part of any car and serve the purpose of comforting the driver as well as the passengers. Other than that, comfort and personalization are fast gaining preference among people. Ergonomics, adjustability, luxury features like ventilation, heating, and massage functionality are becoming a preferred aspect for many in their cars. Such demands are specifically prominent in the premium and luxury car categories, wherein comfort forms one of the main distinguishing factors. Automakers are also using advanced materials such as memory foam, leather alternatives, and fabrics with antimicrobial properties to attract health-conscious and ecologically aware consumers. Apart from that, technological advancement is also changing the design and functionality of car seats. Smart seating systems equipped with sensors and electronic control units are emerging as better options, especially in connected and autonomous vehicles.
The Unites States is emerging as a key region in the market driven by the evolving preferences of car owners and implementation of many regulatory statements. In the US, people increasingly seek vehicles equipped with advanced comfort features, especially in the mid-to-high-end automotive segments. Comfort, once primarily associated with luxury vehicles, is now becoming a standard expectation across various categories, including sports utility vehicles (SUVs), sedans, and trucks. Key features such as seat heating, ventilation, and massage functions are gaining popularity among American car owners, particularly those in regions with extreme weather conditions. For instance, heated seats are highly valued in colder climates, while ventilated seating systems are preferred in warmer regions. In recent days, autonomous vehicles are also in high demand due to their enhanced features. This is further driving the need for efficient automotive seats. The IMARC Group predicts that the US autonomous vehicle market will show growth rate (CAGR) of 27.5% from 2025-2032. This is considered to be another major reason to increase the need for automotive seats in the coming days.
Rapid Advancements in Automotive Seat Technology
The continuous technological improvements in seat manufacturing and design, as tastes tend to move towards the comfort and safety of seating, are further opening up good opportunities for market growth. Further to this, the development of seats with better ergonomics, adjustable lumbar support, massage functions, and memory settings are also supporting the market growth. For example, Mercedes-Benz provides the 2025 GLE 350 4MATIC SUV with multicontour front seats, which includes massage functions to comfort passengers. Another factor driving growth in the market is the use of advanced materials, such as lightweight composites, to reduce overall vehicle weight. According to studies, composite material usage can save up to 25% of seat weight, contributing to better fuel efficiency. Besides this, the growth of smart seats with sensors that track the occupant's health and alertness and automatically adjusts to provide maximum comfort is also bolstering the growth in this market. In addition, the increasing interest in autonomous and semi-autonomous vehicles promotes innovative design development for seating, adapting to the various cabin configurations.
Rising Demand for Luxury and Premium Vehicles
The demand for luxury and premium vehicles is rising due to the increasing concern for comfort and aesthetics, which is driving the market. As per an industrial report, in 2023, luxury vehicle sales in the United States reached around 650,100 units, and Tesla topped the list as the most-selling brand. In line with this, the inclusion of advanced seating options such as leather upholstery, electronic adjustability, and climate control capabilities is fueling the market growth. Additionally, increasing people's disposable income is providing a positive scenario to luxury vehicle sales growth and further impelling the market growth. This investment by manufacturers in research and development (R&D) of novel features to distinguish their products from other peers is also promoting market growth. Moreover, the demand is accelerating as people opt for customized and bespoke seats, rich in luxury, comfort, and functionality.
Implementation of Stringent Safety Regulations and Standards
The stringent government norms for the safety of passengers are impacting the automotive seats market greatly, which calls for advanced seating systems. For instance, the National Highway Traffic Safety Administration (NHTSA) has set new vehicle safety standards in the U.S., which demand that seating systems be compatible with advanced airbag technologies so that seats and restraint systems can reduce injury in the event of a crash. Automakers are investing in strong seat structures and the effective restraint systems in response to the regulations. In 2023, the U.S. government put side-impact airbags in a regulation that all vehicles must be installed by default, which pushed innovation of seat design for optimal airbag deployment. As a result, automotive seat manufacturers are investing in research to understand human anatomy and seating posture, leading to the development of seats that offer improved spinal support, adjustable headrests, and thigh support.
Rise in Need for Seats in Electric Vehicles (EVs)
The heightened application of automotive seats in the EV industry is creating a positive outlook for market growth due to the unique design and construction requirements. Additionally, the absence of a traditional internal combustion engine allows for more cabin space, thereby enabling innovative seating layouts and configurations, providing a thrust to market growth. In addition, new lightweight and compact seats can enhance the use of available space to support the market growth. Fraunhofer UMSICHT found that electric vehicle overall weight can be reduced to 10% with light-seat structures. The increasing concern about sustainability within the EV industry is also supporting the use of environment friendly material in seat manufacturing. The IMARC Group indicated that the global market for EV will reach US$ 3,877.2 billion by 2032. This will increase the requirement for efficient and comfortable automobile seats for EVs further.
Fabric is one of the major segment of the market due to its cost-effectiveness, durability, and versatility in design and color options. It is used in a wide range of vehicles owing to its comfort, breathability, and ease of maintenance. Additionally, rapid advancements in fabric technology, such as spill resistance and improved wear characteristics, making it a practical choice for everyday use, are supporting the market growth. In addition to this, fabric offers a wide range of colors, patterns, and textures, allowing manufacturers to create distinctive interior designs. It also enables car manufacturers to cater to a broad spectrum of tastes of car owners, such as traditional, understated, modern, and vibrant designs. Fabric materials are also easy to clean and maintain for longer periods after rigorous usage thus creating a positive automotive seat market outlook.
Bucket seats are characterized by their seating design, found in a wide range of vehicles, including passenger cars, sport utility vehicles (SUVs), and sports cars. They are designed to accommodate one person and are distinguished by their contoured shape, which offers enhanced comfort and support, particularly during longer drives or at higher speeds. Bucket seats provide better lateral support, keeping the driver and passengers securely in place, which is especially beneficial in performance or sporty driving scenarios. Additionally, they are equipped with advanced features such as adjustable lumbar support, electronic adjustability, memory settings, and integrated heating or cooling systems, catering to the growing consumer demand for comfort and luxury. Additionally, the individual design of bucket seats can make it easier for passengers to access the rear seats in two-door vehicles, as the seats can normally be folded or slid forward to create extra space.
Passenger vehicle leads the market with around 77.6% of automotive seat market share in 2024. Passenger vehicles hold the largest share of the market, driven by the high volume of global production and sales. It encompasses a broad range of vehicles, including sedans, SUVs, hatchbacks, and coupes. Moreover, the increasing demand for a wide variety of seating solutions in the passenger car segment tailored to different vehicle sizes, price points, and consumer preferences is favoring the market growth. Along with this, seats in passenger vehicles prioritize comfort, ergonomics, and aesthetic appeal, featuring advanced functionalities, such as electric adjustability, heating/cooling options, and memory settings in luxury models. Furthermore, the increasing focus on safety and the integration of smart technology in passenger vehicles, leading to the incorporation of advanced safety features in seats, such as built-in airbags and pressure sensors, is supporting the automotive seat market growth.
Gasoline is dominating the market due to the longstanding dominance of gasoline-powered vehicles in the automotive industry. It covers a vast range of vehicles, such as compact cars and luxury SUVs, each requiring specific seating solutions to match their design and consumer expectations. Seats in gasoline vehicles are designed to offer a balance of comfort, functionality, and aesthetic appeal, catering to a broad consumer base. Moreover, the widespread adoption of gasoline vehicles ensuring a steady demand for a variety of seating types, such as basic, functional, advanced, and luxurious, is boosting the market growth. Gasoline engines are renowned for their robust performance, offering a combination of power, acceleration, and responsiveness that appeals to a wide range of drivers. High-performance gasoline vehicles, such as sports cars and luxury sedans, often deliver thrilling driving experiences with quick acceleration and smooth handling.
Based on the automotive seat market forecast, Asia Pacific accounted for the largest market share of 41.1%. Asia Pacific leads the automotive seat industry driven by rising disposable incomes, urbanization, and the presence of leading global and local automobile manufacturers. Additionally, the diversified consumer base, driving the demand for various types of automotive seating solutions, is further supporting market growth. Other technological innovation and cost-effective manufacturing in the region for the development and production of automotive seats support the growth of the market. Further, the growing interest of electric vehicles (EVs) in the region is driving demand for lightweight seats. With carmakers looking to optimize the range of EVs by prioritizing lightweight and energy-efficient designs, seating systems are also witnessing significant innovation. Seat frames and components are incorporating lightweight materials like carbon fiber composites, high-strength steel, and advanced polymers. Such materials will enhance the vehicle's weight minimization with its structural integrity without compromising on safety. By 2023, Uno Minda sanctioned its innovative automotive seating system plant under the subsidiary, Uno Minda TACHI-S seating, at Bhagapur, Gujarat. The plant focused on manufacturing various types of passenger car mechanical components such as automotive seats.
United States Automotive Seat Market Analysis
The Unites States account 70.0% of the market share. The US automotive seats market is growing with new vehicle sales and automotive technologies improvements. Cox Automotive estimated U.S. auto sales to be 15.5 million units in 2023, an 11.6% increase from vehicles sold in 2022 to reach 13.9 million. The sales are further supported through supply chain improvements and stronger incentives for dealers. Other major automakers, including General Motors (GM), Hyundai, and Kia, also delivered strong sales performances. GM posted a 14% increase in sales to 2.6 million units, with Buick sales increasing by 61%. Hyundai saw an 11% increase in sales, with Ioniq 5 EV sales increasing by 48%. Kia also set a new sales record with a 13% YoY increase to 782,451 vehicles. The shift towards electric and hybrid vehicles is changing the demand for innovative automotive seating solutions, as automakers are integrating new technologies into their vehicles to meet consumer preferences for comfort, safety, and sustainability.
Europe Automotive Seat Market Analysis
Growing European automotive seats market is boosted through increased production and demand of better, ergonomic quality seats. According to a report released by the European Automobile Manufacturers Association (ACEA), the automobile sales in Europe reached a record 10.5 million during 2023. Electrical and hybrid automobiles are gradually changing seat designs, pushing for innovative features such as lightweight materials and integrated technologies like heated and cooling seats. The region's focus on sustainability is driving the use of eco-friendly materials in automotive seating. Key players like Faurecia and Magna International are leading in providing innovative solutions for the European market. As per an industrial report, in 2023, Germany, one of the largest automotive producers in Europe, accounted for approximately 30% of the region's automotive seat demand, supported by the robust production of brands like Volkswagen and BMW.
Asia Pacific Automotive Seat Market Analysis
Asia Pacific is the largest and fastest-growing market for automotive seats due to the increasing production of vehicles and growing consumer demand for comfort. According to an industrial report, in 2023, China alone accounted for almost 28% of global automotive production, greatly contributing to the demand for automotive seats in the region. The China Association of Automobile Manufacturers reports that more than 25 million vehicles were produced in the country in 2023. Advanced seating technologies like memory foam, lumbar support, and heated seats are in demand in the region, mainly in premium vehicles. The same is true in Japan and India, where quality, durable seats are sought as their automotive markets grow. There is an additional regional local manufacturer Toyota Boshoku and NHK Spring that fuels growth in regional markets. Additionally, interest in electric vehicles boosts the scope of seat design to more lightweight materials with sustainability aspects.
Latin America Automotive Seat Market Analysis
The Latin American automotive seats market is on the rise, driven by an expanding middle class population in the region and rising number of vehicle owners. Brazil is the biggest market in the region, with over 2.3 million vehicles sold in 2023, according to the National Association of Motor Vehicle Manufacturers, or ANFAVEA. The growing local production of vehicles in Brazil and Mexico contributes to the growing demand for high-quality automotive seats. Consumer preferences related to comfort, safety, and the latest technology in seating, including seat heating and memory foam, are driving further growth in the market. Demand for lower-cost, long-lasting seats is accelerating in the region as a growing vehicle fleet is the norm. This has led Lear Corporation and Adient among others to set up manufacturing sites in Latin America to serve those trends and accelerate the growth of this market.
Middle East and Africa Automotive Seat Market Analysis
The Middle East and African automotive seats market is developing due to rising vehicle sales and consumers' demand for comfort and features. According to an industrial report, in the United Arab Emirates, around 225,390 new passenger cars were sold in 2023, thus reflecting the growing automotive market in the region. The need for quality automotive seats is especially growing in the UAE, driven by its enlarged middle class and rising demand for high-value cars. Similarly, vehicle sales are increasing in countries such as Saudi Arabia, thereby driving the demand for advanced seating solutions in the region. The growing popularity of electric vehicles (EVs) is also transforming the market, since automakers are designing lightweight, comfortable, and ergonomic seats to meet EV requirements. As the automotive sector continues to grow in the region, companies such as Faurecia and Toyota Boshoku are taking advantage of demand for innovative and customized seating solutions to meet changing consumer needs.
The key players in the market are actively engaged in various strategic initiatives to strengthen their market position and address the evolving demands of the industry. They are heavily investing in research and development (R&D) to introduce innovative seating solutions that incorporate advanced materials, ergonomic designs, and smart technologies. Additionally, many companies are exploring the use of sustainable and eco-friendly materials in response to growing environmental concerns. Along with this, they are forming collaborations and partnerships with automotive manufacturers to tailor their products to specific vehicle models and consumer preferences. Furthermore, companies are also adapting to changing safety standards and consumer expectations regarding comfort and luxury, ensuring their products meet the highest quality and safety benchmarks. For instance, in 2024, Adient announced it has formed a joint development agreement Paslin is a machine integrator and an automation company. The partnership will aim at advancing technologies in automotive seating.