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市場調查報告書
商品編碼
1820212
2025 年至 2033 年遮陽篷市場報告,按類型(固定遮陽篷、伸縮遮陽篷)、產品(露台遮陽篷、窗戶遮陽篷、獨立式遮陽篷及其他)、最終用戶(商業遮陽篷、住宅遮陽篷)和地區分類Awning Market Report by Type (Fixed Awning, Retractable Awning), Product (Patio, Window, Freestanding, and Others), End User (Commercial, Residential), and Region 2025-2033 |
2024年,全球遮陽篷市場規模達101億美元。展望未來, IMARC Group預計到2033年,該市場規模將達到164億美元,2025-2033年期間的複合年成長率(CAGR)為5.31%。推動遮陽篷市場發展的因素包括:人們越來越重視透過阻擋陽光直射和降低房屋內熱量積聚來節約能源;紫外線(UV)輻射的有害影響導致皮膚癌發病率上升;以及對家居裝飾品的需求不斷成長。
豪華酒店數量不斷增加
IMARC 集團的報告顯示,2023 年豪華飯店市場規模達到 1,098 億美元。豪華酒店優先打造視覺上吸引人且獨特的外觀。遮陽篷可以透過顏色、圖案和標誌進行個性化設置,這有助於提升飯店的品牌形象和整體吸引力。由於豪華飯店力求與眾不同,遮陽棚成為為戶外空間(如入口、露台和泳池區)增添優雅和吸引力的一種流行方式。遮陽篷可以遮蔭並保護客人免受日曬雨淋等惡劣天氣的影響。戶外設施(包括餐飲區、休息室和屋頂露台)在豪華飯店中很常見,客人注重舒適的環境。遮陽篷使飯店能夠全年充分利用其戶外空間,從而改善賓客體驗。
皮膚癌發生率上升
人們越來越擔心紫外線 (UV) 輻射的危害,尤其是其在皮膚癌發展中的作用,因此正在尋找減少日曬的方法。遮陽篷是戶外區域的有效解決方案,因為它可以阻擋有害的紫外線,提供陰涼的空間,並降低皮膚損傷的風險。這導致住宅和商業場所對遮陽篷的需求增加,尤其是在露臺、戶外用餐區和娛樂區。健康組織和宣傳活動正在提高人們對防曬在預防皮膚癌方面必要性的認知,因此屋主和企業都在投資遮陽篷等防曬產品。在紫外線指數較高的地區,政府和衛生部門經常推廣或獎勵遮陽設施的建設,這進一步增加了遮陽篷的銷售。根據 ScienceDirect 網站上發表的一篇文章,預計到 2040 年,全球黑色素瘤皮膚癌的發生率將上升至 510,000 例新病例和 96,000 例死亡病例。
越來越注重家居裝飾
隨著屋主越來越注重設計,他們不僅在尋求改善室內空間,也在尋求改善室外空間(例如露台、陽台和花園)的方法。遮陽篷是一種將居住空間延伸至室外並增添美感的極具吸引力的方式。遮陽篷擁有豐富的顏色、圖案和材質,可根據需求進行客製化,與房屋的整體外觀相得益彰,使屋主能夠將其與外部裝飾風格相搭配。當代家居裝飾概念注重室內外生活的無縫銜接。遮陽篷將室內設計延伸至室外,模糊了室內舒適度與室外氛圍之間的界限,從而營造出視覺上的和諧氛圍。可伸縮遮陽篷、帶一體式頂篷的涼棚以及設計師設計的遮陽解決方案正變得越來越流行,使屋主能夠打造優雅的戶外空間。智慧家居設計越來越受到人們的歡迎,遮陽篷也逐漸融入這些設計中。由於技術創新,整合電動和自動化遮陽系統變得越來越容易。根據 IMARC 集團的報告,到 2032 年全球家居裝飾市場規模預計將達到 1,0875 億美元。
伸縮遮陽棚佔大部分市場佔有率
伸縮式遮陽棚可依天氣或個人喜好展開或收起。這種靈活性使用戶在需要時可以享受陰涼,而在不使用時可以收起,使其比固定式遮陽篷更具適應性。這對於尋求多功能戶外空間的家庭和公司尤其具有吸引力。與固定式遮陽篷不同,伸縮式遮陽篷可以在強風、暴風雨或降雪等惡劣天氣下收起,從而防止潛在損壞。這一特性提高了其耐用性和使用壽命,使其成為長期經濟實惠的選擇。其伸縮式設計可同時保護遮陽棚及其所附著的結構,這也是其一大賣點。
露台佔據行業最大佔有率
日益成長的戶外居住空間擴張趨勢是露台遮陽棚發展的主要驅動力。屋主們正在投資打造舒適實用的戶外空間,例如露臺和露臺平台,用於用餐、休閒和娛樂。露台遮陽篷能夠遮陽並抵禦惡劣天氣,使戶外空間在任何天氣條件下都能使用。這種趨勢導致住宅領域對露台遮陽篷的需求強勁。露台遮陽篷用途廣泛,尺寸、款式和設計多樣,可根據不同的戶外環境進行客製化。它們可以根據房屋的建築風格或空間的個性化需求進行客製化,無論是小型露台還是大型露台。這種靈活性促使屋主們對個人化露台遮陽篷的需求日益成長。
住宅代表著領先的細分市場
屋主們正在投資打造露台、露台和陽台等戶外生活空間,作為室內空間的延伸。打造舒適實用的戶外空間,餐飲、休息和娛樂等活動的需求推動了遮陽棚市場的成長。遮陽篷能夠遮陽並抵禦惡劣天氣,使戶外空間一年四季都更加實用、更加宜人。在住宅市場,遮陽棚因其能夠提升房屋外觀的潛力而備受青睞。遮陽篷擁有多種形狀、顏色和圖案,既能與房屋的建築風格相得益彰,又能提升戶外區域的視覺吸引力。屋主們看重的是能夠靈活地調整遮陽篷以適應房屋風格,這提升了遮陽篷在住宅市場的吸引力。
北美引領市場,佔據遮陽篷最大市場佔有率
該報告還對所有主要區域市場進行了全面分析,包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告指出,北美是遮陽篷最大的區域市場。
在北美,將客廳延伸至戶外的趨勢日益明顯。屋主們正在投資打造實用舒適的戶外空間,例如用於娛樂、休閒和用餐的露臺、平台和花園。遮陽篷能夠提供寶貴的遮陽和防風雨保護,使戶外空間一年四季都更加實用。這一趨勢是遮陽篷需求成長的關鍵因素,尤其是在住宅領域。此外,北美的商業場所(例如餐廳、咖啡館和飯店)也使用遮陽篷來豐富戶外座位和用餐選擇。這種趨勢正在刺激對商用遮陽篷的需求,因為商用遮陽篷可以為戶外場所提供遮陽和遮蓋。隨著北美地區(尤其是美國)豪華酒店數量的成長,對遮陽篷的需求也在成長。例如,L+R 酒店集團旗下的 Palm House 豪華酒店於 2024 年 9 月宣布,將於 11 月在美國開設豪華 Palm House 酒店。
The global awning market size reached USD 10.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.4 Billion by 2033, exhibiting a growth rate (CAGR) of 5.31% during 2025-2033. The market is driven by the growing focus on saving energy by blocking direct sunlight and lowering heat buildup within the property, increasing prevalence of skin cancer due to the harmful impact of ultraviolet (UV) radiation, and the escalating demand for home decor items.
Growing number of luxury hotels
The IMARC Group's report shows that the luxury hotel market size reached US$ 109.8 Billion in 2023. Luxury hotels prioritize constructing visually appealing and distinct exteriors. Awnings can be personalized with colors, patterns, and logos, which contributes to a hotel's brand identity and overall appeal. As luxury hotels strive for distinctiveness, awnings are a popular way to add elegance and appeal to outdoor spaces, such as entranceways, patios, and pool areas. Awnings give shade and protection from inclement weather like sun, rain, and wind. Outdoor amenities, including dining areas, lounges, and rooftop terraces are common in luxury hotels, where guests value a comfortable setting. Awnings enable hotels to make the most of their outside spaces year-round, resulting in a better guest experience.
Rising prevalence of skin cancer
People are looking for ways to decrease their sun exposure as they are becoming more concerned about the detrimental consequences of ultraviolet (UV) radiation, particularly its role in the development of skin cancer. Awnings are a useful solution for outdoor areas since they block harmful UV rays, allowing for shaded places and reducing the danger of skin damage. This is resulting in the increased demand for awnings in both residential and commercial settings, particularly for patios, outdoor dining areas, and entertainment areas. Health groups and campaigns are generating awareness about the necessity of sun protection in preventing skin cancer, and so both homeowners and businesses are investing in sun-protective items, such as awnings. In areas with a high UV index, governments and health authorities frequently promote or reward the development of shade structures, further increasing the sales of awnings. According to an article published on the website of the ScienceDirect, the prevalence of melanoma skin cancer is anticipated to rise to 510,000 new cases and 96,000 deaths by 2040 worldwide.
Increasing focus on home decor
As homeowners are becoming more design-conscious, they are seeking ways to enhance not only their interiors but also their outside spaces, such as patios, decks, and gardens. Awnings are an attractive way to extend living space outside while adding beauty. Awnings, which come in a wide range of colors, patterns, and materials, provide customization possibilities that can compliment a home's overall look, allowing homeowners to match them to their external decor. Contemporary home decor concepts prioritize seamless indoor-outdoor living. Awnings contribute to visually harmonious rooms by extending interior design to the exterior, blurring the distinction between inside comfort and outdoor ambiance. Retractable awnings, pergolas with integrated canopies, and designer shade solutions are becoming popular, allowing homeowners to create elegant outdoor spaces. Smart home designs are very popular among people and awnings are gradually included in these designs. Because of technological innovations, integrating motorized and automated awning systems is becoming easier. As per the IMARC Group's report, the global home decor market is expected to reach USD 1,087.5 Billion by 2032.
Retractable awning accounts for the majority of the market share
Retractable awnings can expand or retract the awning according to the weather or personal preferences of individuals. This flexibility allows users to enjoy shade when needed while retracting the awning when not in use, making them more adaptable than fixed awnings. This is especially appealing to homes and companies seeking versatile outdoor spaces. Unlike fixed awnings, retractable awnings can be retracted during inclement weather, such as strong winds, storms, or snowfall, preventing potential damage. This trait increases their durability and longevity, making them an economical choice in the long term. Their retractable design protects both the awning and the structure to which it is attached, which is a major selling feature.
Patio holds the largest share of the industry
The growing tendency of expanding living spaces outside is a primary driver of patio awnings. Homeowners are investing in comfortable and useful outside spaces, such as patios and decks, for dining, lounging, and entertaining. Patio awnings give shade and protection from the elements, making outdoor spaces useable in all weather conditions. This tendency is resulting in a strong demand for patio awnings in the residential sector. Patio awnings are quite versatile, coming in a variety of sizes, styles, and designs that may be tailored as per different sorts of outdoor settings. They can be customized to match the home's architecture or the space's individual requirements, whether it's a little deck or a large patio. This flexibility is creating the need for personalized awnings among homeowners for their patios.
Residential represents the leading market segment
Homeowners are investing in outdoor living spaces like patios, decks, and balconies as extensions of their indoor spaces. The need to create comfortable and useful outdoor spaces for activities, such as dining, resting, and entertaining, is propelling the awning market growth. Awnings provide shade and weather protection, making outdoor spaces more functional and enjoyable all year. In the residential market, awnings are frequently chosen because of their potential to improve the appearance of a home. Awnings come in a variety of shapes, colors, and patterns that can compliment a home's architectural style while also adding visual appeal to outdoor areas. Homeowners value the flexibility to modify awnings to match their home's style, which boosts their appeal in the residential market.
North America leads the market, accounting for the largest awning market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for awning.
In North America, there is an increase in the trend of extending living rooms into the outdoors. Homeowners are investing in useful and comfortable outdoor spaces, such as patios, decks, and gardens for entertainment, leisure, and eating. Awnings provide valuable shade and weather protection, making outdoor spaces more useful all year. This trend is a key contributor to the need for awnings, particularly in residential applications. Besides this, awnings are used in North American business settings, such as restaurants, cafes, and hotels, to enhance outside seating and dining options. This tendency is catalyzing the demand for commercial awnings, which provide shade and cover for outdoor locations. As luxury hotels are growing in the North American region, especially US, there is a rise in the demand for awnings. For instance, in September 2024, Palm House luxury hotel, which is a part of L+R hotels, announced that it will open the luxury Palm House Hotel in November in USA.