全球遮陽篷市場規模（按產品類型、材料、應用、區域範圍、預測）

遮陽篷市場規模及預測

2024 年遮陽篷市場規模價值為 92 億美元，預計到 2032 年將達到 146.4 億美元，2026 年至 2032 年的複合年成長率為 5.98%。

遮陽篷是附著在建築物外部的二次遮蓋物，通常由織物或其他軟性材料製成，並拉伸在框架上。它延伸到建築物外部，提供遮陽、保護和美觀。

遮陽篷可以手動操作或自動操作，並配有伸縮式臂或電動系統等裝置，以便您根據天氣情況進行調整。

遮陽篷是附在建築物外部的二級覆蓋物，通常由覆蓋在框架上的織物或其他軟性材料製成。

遮陽篷安裝在建築物外部，用於遮陽、保護和美觀，有手動和自動兩種版本，並配有可根據天氣進行調節的裝置，包括伸縮臂或機動系統。

預計遮陽篷市場將以 5.98% 的複合年成長率成長，到 2032 年底達到 146.4 億美元。

全球遮陽篷市場動態

影響全球遮陽篷市場的關鍵市場動態是：

關鍵市場促進因素

戶外生活空間需求不斷成長：戶外生活空間需求不斷成長。日益成長的戶外生活空間升級趨勢推動了對遮陽篷的需求，這些遮陽篷可以為露臺、平台和庭院提供遮陽和舒適感。住宅和企業正在投資用於休閒和用餐的戶外空間，從而帶動了遮陽篷的銷售成長。根據美國人口普查局的數據，2023年完工的87%的新建獨棟住宅將包含露台、平台或門廊。

節能效益：遮陽篷可減少透過窗戶吸收的太陽熱量，從而降低建築物的冷卻成本。隨著節能成為優先事項，越來越多的消費者和企業開始使用遮陽篷來降低能耗並提高空調效率。根據美國能源局(DOE) 的報告，夏季朝南的窗戶安裝遮陽篷可使太陽熱量吸收減少高達 65%，朝西的窗戶則可減少高達 77%。

商業和零售業蓬勃發展：越來越多的企業和零售商開始使用遮陽篷來吸引顧客，並提升店面的美觀。遮陽篷具有諸多功能優勢，例如防雨防曬、提升顧客體驗、增加客流量。根據美國小型企業管理局 (SBA) 的報告，到 2023 年，小型企業將占美國經濟活動的 44%，其中許多企業正在投資改善店面，包括安裝遮陽篷。

技術進步：遮陽篷技術的創新，例如自動化系統、天氣感測器和耐用材料，正在推動市場成長。這些進步提升了遮陽篷的功能性和便利性，使其對住宅和商業用戶更具吸引力。根據美國標準與技術研究院 (NIST) 的一份報告，預計到 2023 年，包括自動遮陽系統在內的智慧家庭技術的採用率將年增與前一年同期比較%。

美學意識增強：對建築設計和外觀吸引力的重視，促使住宅和房地產開發商投資時尚的遮陽篷。客製化的精美遮陽篷能夠提升建築和戶外區域的視覺吸引力，從而日益受到歡迎。美國住宅建築商協會 (NAHB) 在 2023 年的一項調查中報告稱，78% 的住宅者認為外觀在購屋決策中「非常重要」。

主要挑戰

維護和耐用性問題：遮陽篷在惡劣天氣條件下容易磨損，需要定期維護以確保其使用壽命和性能。消費者在清潔、維修和更換遮陽篷方面可能會遇到挑戰，從而影響他們的整體滿意度。

天氣限制：暴雨、強風和大雪等極端天氣會影響遮陽篷的功能和使用壽命，因此某些氣候會限制遮陽篷的有效性，並需要額外考慮其安裝和耐用性。

監管與合規挑戰：在某些地區，建築和分區法規可能會限制遮陽篷的安裝，或要求特定核准。遵守這些法規可能非常複雜，從而增加安裝所需的成本和時間。

消費者認知度有限：許多消費者並不完全了解現代遮陽篷的優點和特點，導致其使用不足或不願投資。提高消費者對遮陽篷優勢和技術進步的認知和教育水平，對於市場成長至關重要。

主要趨勢

智慧技術整合：近年來，遮陽篷的智慧技術整合取得了顯著成長。根據美國能源局(DOE) 的數據，包括自動遮陽系統在內的智慧家庭技術可將家庭能耗降低高達 10%。這促使住宅和商業房地產擴大採用智慧遮陽篷。 2024 年 3 月，領先的遮陽篷電動解決方案製造商 Somfy Systems 報告稱，其智慧遮陽篷馬達的銷量與前一年同期比較增 30%。該公司將這一成長歸因於人們對便利性和節能性日益成長的需求。此外，2024 年 1 月，路創電子推出了一系列與主流智慧家庭平台相容的全新智慧遮陽篷控制器，進一步拓展了智慧遮陽解決方案市場。

永續材料：在遮陽篷建造中使用永續材料是一個顯著趨勢，與更廣泛的環境問題一致。美國環保署 (EPA) 報告稱，2023 年建築產品中再生材料的使用量與前一年同期比較增加了 15%。這一趨勢反映在遮陽篷行業，製造商正在增加對環保布料和再生材料的使用。 2024 年 4 月，領先的遮陽布料製造商 Sunbrella 推出了一條全新的 100% 再生壓克力布料生產線，以滿足消費者對永續選擇日益成長的需求。此外，美國綠色建築委員會指出，在 2023 年尋求 LEED 認證的計劃中，包括環保遮陽篷在內的永續遮陽解決方案的使用量將增加 25%。

客製化和美觀度是推動遮陽篷市場成長的關鍵因素。美國全國住宅建築商協會 (NAHB) 報告稱，在 2023 年的一項調查中，82% 的住宅認為外觀美觀度在進行住宅維修決策時「非常重要」或「極其重要」。這種對視覺吸引力的重視推動了對可自訂遮陽篷解決方案的需求。 2024 年 2 月，KE Outdoor Design 推出了一款全新的數位客製化工具，讓客戶在購買前可以在家中直覺地看到各種遮陽篷的設計效果，該工具推出後的第一個月客製化訂單量就成長了 20%。

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目錄

第1章 引言

• 市場定義
• 市場區隔
• 調查方法

第2章執行摘要

• 主要發現
• 市場概覽
• 市場亮點

第3章市場概述

• 市場規模和成長潛力
• 市場趨勢
• 市場促進因素
• 市場限制
• 市場機會
• 波特五力分析

第4章 遮陽篷市場（依產品類型）

• 固定遮陽篷
• 伸縮遮陽篷

第5章 遮陽篷市場（依材質）

• 布質遮陽篷
• 金屬遮陽篷

第6章 遮陽篷市場（按應用）

• 住宅遮陽篷
• 商業遮陽篷

第7章區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 亞太地區
• 中國
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第8章市場動態

• 市場促進因素
• 市場限制
• 市場機會
• COVID-19 市場影響

第9章 競爭態勢

• 主要企業
• 市場佔有率分析

第10章 公司簡介

• Astrup Larsen
• Caravanserai
• Herculite Products Inc.
• The Shade Factor
• Somfy
• Sunair Awnings
• Gibraltar Industries
• Serge Ferrari Group
• GLI International Inc.
• Ware Awning Company

第11章 市場展望與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第12章 附錄

• 簡稱列表
• 來源和參考文獻

Awning Market Size And Forecast

Awning Market size was valued at USD 9.2 Billion in 2024 and is projected to reach USD 14.64 Billion by 2032, growing at a CAGR of 5.98% from 2026 to 2032.

An awning is a secondary covering attached to the exterior of a building, typically made of fabric or other flexible materials stretched over a frame. It extends outward from the building to provide shade, protection, and aesthetic enhancement.

Awnings can be manually operated or automated, with mechanisms such as retractable arms or motorized systems that allow for adjustment based on weather conditions.

An awning is a secondary covering attached to the exterior of a building, typically made of fabric or other flexible materials stretched over a frame.

It extends outward from the building to provide shade, protection, and aesthetic enhancement. Awnings can be manually operated or automated, with mechanisms such as retractable arms or motorized systems that allow for adjustment based on weather conditions.

Awning Market is estimated to grow at a CAGR of 5.98% & reach US$ 14.64 Bn by the end of 2032

Global Awning Market Dynamics

The key market dynamics that are shaping the global awning market include:

Key Market Drivers

Increasing Demand for Outdoor Living Spaces: The growing trend of enhancing outdoor living areas drives the demand for awnings, as they provide shade and comfort for patios, decks, and gardens. Homeowners and businesses are investing in outdoor spaces for relaxation and dining, leading to higher sales of awnings. According to the U.S. Census Bureau in 2023, 87% of new single-family homes completed included patios, decks, or porches.

Energy Efficiency Benefits: Awnings help reduce solar heat gain through windows, leading to lower cooling costs for buildings. As energy efficiency becomes a priority, more consumers and businesses are adopting awnings to decrease energy consumption and improve HVAC efficiency. The U.S. Department of Energy (DOE) reported that Window awnings can reduce solar heat gain in the summer by up to 65% on south-facing windows and 77% on west-facing windows.

Commercial and Retail Expansion: Businesses and retail establishments are increasingly using awnings to attract customers and enhance the aesthetics of their storefronts. Awnings provide functional benefits such as shelter from rain and sun, which improves the customer experience and boosts foot traffic. The U.S. Small Business Administration (SBA) reported in 2023, small businesses accounted for 44% of U.S. economic activity, with many investing in storefront improvements including awnings.

Technological Advancements: Innovations in awning technology, such as automated systems, weather sensors, and durable materials, are driving market growth. These advancements enhance the functionality and convenience of awnings, making them more appealing to both residential and commercial users. The National Institute of Standards and Technology (NIST) reported that smart home technology adoption, including automated shading systems, increased by 23% in 2023 compared to the previous year.

Rising Awareness of Aesthetic Appeal: The emphasis on architectural design and curb appeal is encouraging homeowners and property developers to invest in stylish awnings. Customized and aesthetically pleasing awnings improve the visual appeal of buildings and outdoor areas, contributing to their growing popularity. The National Association of Home Builders (NAHB) reported in a 2023 survey, 78% of homebuyers rated exterior appearance as "very important" in their purchase decision.

Key Challenges:

Maintenance and Durability Issues: Awnings require regular maintenance to ensure longevity and performance, as exposure to harsh weather conditions can lead to wear and tear. Consumers may face challenges related to cleaning, repairing, or replacing awnings, impacting their overall satisfaction.

Weather-Related Limitations: Extreme weather conditions such as heavy rain, strong winds, or snow can affect the functionality and lifespan of awnings. This limits their effectiveness in certain climates and requires additional consideration for installation and durability.

Regulatory and Compliance Challenges: In some regions, building codes and zoning regulations may restrict the installation of awnings or require specific approvals. Navigating these regulations can be complex and may add to the cost and time required for installation.

Limited Consumer Awareness: Many consumers may not fully understand the benefits and features of modern awnings, leading to underutilization or hesitation to invest. Increasing awareness and education about the advantages and technological advancements of awnings is crucial for market growth.

Key Trends

Smart Technology Integration: Smart technology integration in awnings has seen significant growth in recent years. According to the U.S. Department of Energy (DOE), smart home technologies, including automated shading systems, can reduce home energy use by up to 10%. This has led to increased adoption of smart awnings in both residential and commercial settings. In March 2024, Somfy Systems, a leading manufacturer of motorized solutions for awnings, reported a 30% year-over-year increase in sales of their smart awning motors. The company attributed this growth to the rising demand for convenience and energy efficiency. Additionally, in January 2024, Lutron Electronics launched a new line of smart awning controls compatible with major smart home platforms, further expanding the market for intelligent shading solutions.

Sustainable Materials: The use of sustainable materials in awning construction has become a prominent trend, aligning with broader environmental concerns. The U.S. Environmental Protection Agency (EPA) reported that in 2023, the use of recycled materials in construction products increased by 15% compared to the previous year. This trend is reflected in the awning industry, with manufacturers increasingly using eco-friendly fabrics and recycled materials. In April 2024, Sunbrella, a major awning fabric manufacturer, announced a new line of 100% recycled acrylic fabrics, developed in response to growing consumer demand for sustainable options. Furthermore, the U.S. Green Building Council noted that projects seeking LEED certification in 2023 saw a 25% increase in the use of sustainable shading solutions, including eco-friendly awnings.

Customization and Aesthetic Appeal: Customization and aesthetic appeal have become key factors driving awning market growth. The National Association of Home Builders (NAHB) reported that in a 2023 survey, 82% of homeowners considered exterior aesthetics "very important" or "extremely important" when making home improvement decisions. This emphasis on visual appeal has led to increased demand for customizable awning solutions. In February 2024, KE Outdoor Design launched a new digital customization tool that allows customers to visualize different awning designs on their homes before purchase, resulting in a 20% increase in custom orders within the first month of its release.

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Global Awning Market Regional Analysis

Here is a more detailed regional analysis of the global awning market:

North America

North America is a prominent region in the global awning market, significantly influenced by the strong demand for enhancing both residential and commercial outdoor spaces. In the United States and Canada, there is a notable trend towards improving outdoor living areas, such as patios, decks, and storefronts, which drives the high adoption of awnings. These installations not only enhance aesthetic appeal but also provide practical benefits such as protection from the sun, rain, and wind, extending the usability of outdoor spaces throughout the year.

The region's emphasis on home improvement and energy efficiency further supports the growth of the awning market. Awnings contribute to energy savings by reducing solar heat gain through windows, thus lowering cooling costs and improving HVAC efficiency. This is particularly attractive in North America, where energy efficiency is a major concern for both residential and commercial property owners. Technological advancements in awning design, such as the development of automated systems, weather-resistant materials, and energy-efficient fabrics, also play a crucial role in driving market growth.

Additionally, North America benefits from a well-established retail and service sector dedicated to awning products. This includes numerous companies specializing in the manufacturing, installation, and maintenance of awnings. The availability of a wide range of products, along with professional services that cater to various consumer needs and preferences, further enhances market penetration and growth.

Asia Pacific

The Asia-Pacific region is witnessing robust growth in the awning market, driven by several key factors including rapid urbanization, rising disposable incomes, and an increasing interest in enhancing outdoor lifestyles.

Urban centers across China, India, and Australia are seeing significant investments in real estate and infrastructure, which include the development of residential, commercial, and hospitality spaces that require functional and stylish outdoor solutions. This burgeoning real estate market creates a strong demand for a diverse range of awning products, catering to both aesthetic preferences and practical needs.

China and India, with their rapidly growing economies and expanding middle class, contribute substantially to the demand for awnings. As urban areas develop and disposable incomes rise, there is a greater focus on improving living environments and outdoor spaces. In Australia, the appeal of outdoor living is deeply ingrained in the culture, further fueling the market for high-quality awnings that enhance comfort and usability in outdoor settings.

The trend towards modern outdoor designs and eco-friendly solutions is also influencing the market dynamics. As consumers and businesses in the Asia-Pacific region increasingly seek innovative and energy-efficient products, the awning market is responding with advanced materials and technologies.

Global Awning Market: Segmentation Analysis

The Global Awning Market is Segmented on the basis of Product Type, Material, Application, and Geography.

Awning Market, By Application

• Residential Awnings
• Commercial Awnings

Based on Application, the Global Awning Market is bifurcated into Residential Awnings and Commercial Awnings. In the awning market, the residential awnings segment is currently dominating due to the widespread adoption of awnings for enhancing outdoor living spaces such as patios, decks, and gardens. Homeowners seek these solutions for their aesthetic appeal and functionality, including protection from the sun and rain. However, the commercial awnings segment is the rapidly growing area, driven by increasing demand from businesses and retail establishments for creating attractive storefronts and outdoor seating areas. The need for branding, customer comfort, and functional outdoor spaces in commercial environments is fueling this growth, making it a key area of expansion in the market.

Awning Market, By Material

• Fabric Awnings
• Metal Awnings

Based on Material, the Global Awning Market is bifurcated into Fabric Awnings, Metal Awnings. In the awning market, fabric awnings are the dominant segment, favored for their versatility, aesthetic appeal, and ease of customization. They are widely used in both residential and commercial applications due to their wide range of colors, patterns, and materials, which offer both functional benefits and visual enhancement. However, metal awnings are the rapidly growing segment, driven by their durability, low maintenance requirements, and suitability for harsher weather conditions. The increasing preference for long-lasting and robust solutions in commercial and industrial applications is fueling the growth of metal awnings, making them an important segment in the evolving market.

Awning Market, By Product Type

• Fixed Awnings
• Retractable Awnings

Based on Product Type, the Global Awning Market is bifurcated into Fixed Awnings, Retractable Awnings. In the awning market, fixed awnings currently dominate due to their durability and low maintenance requirements, making them a popular choice for both residential and commercial applications. Fixed awnings provide consistent protection from the elements and are commonly used for permanent installations. However, retractable awnings are the rapidly growing segment, driven by their flexibility and convenience. Retractable awnings offer users the ability to adjust coverage based on weather conditions and personal preference, catering to the increasing demand for customizable and adaptable outdoor solutions. This flexibility and ease of use are contributing to their swift expansion in the market.

Awning Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Awning Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. In the global awning market, North America is the dominant region, driven by strong demand for outdoor living enhancements and a well-established market for both residential and commercial awnings. The United States and Canada are key contributors, with a high adoption rate of awnings for patios, decks, and storefronts, supported by a focus on home improvement and energy efficiency. Conversely, the Asia-Pacific region is the fastest-growing segment, fuelled by rapid urbanization, increasing disposable incomes, and a rising interest in modern outdoor lifestyles. Countries like China, India, and Australia are leading this growth, with expanding real estate markets and evolving consumer preferences driving the demand for diverse and innovative awning solutions.

Key Players

The "Global Awning Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Astrup Larsen, Caravanserai, Herculite Products, Inc., The Shade Factor, Somfy, Gibraltar Industries, Serge Ferrari Group, GLI International, Inc., Ware Awning Company.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Awning Market Key Developments

• In March 2021, Sunbrella introduced a new line of high-performance, UV-resistant fabrics for awnings. These fabrics are designed to offer superior durability and color retention, addressing the growing demand for long-lasting outdoor shading solutions.
• In July 2022, Dometic launched an innovative motorized awning system that integrates with smart home technology. The new system features automated deployment and retraction, as well as weather sensors, enhancing convenience and functionality for residential and commercial applications.
• In September 2023, The Shade Store unveiled a new collection of eco-friendly awnings made from recycled materials. This development aims to meet the increasing consumer demand for sustainable and environmentally responsible outdoor products.
• In January 2024, Outland Living announced the release of a new modular awning system designed for RVs and camping vehicles. The system offers customizable sizes and configurations, providing enhanced protection and versatility for outdoor enthusiasts.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Awning Market, By Product Type

• Fixed Awnings
• Retractable Awnings

5. Awning Market, By Material

• Fabric Awnings
• Metal Awnings

6. Awning Market, By Application

• Residential Awnings
• Commercial Awnings

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Astrup Larsen
• Caravanserai
• Herculite Products Inc.
• The Shade Factor
• Somfy
• Sunair Awnings
• Gibraltar Industries
• Serge Ferrari Group
• GLI International Inc.
• Ware Awning Company

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References