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市場調查報告書

商品編碼

1820075

2025 年至 2033 年人群分析市場報告（按組件、部署模式、應用、最終用戶和地區）

Crowd Analytics Market Report by Component, Deployment Mode, Application, End User, and Region 2025-2033

出版日期: 2025年09月01日 | 出版商:

IMARC | 英文 142 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

2024 年全球人群分析市場規模達 21.31 億美元。展望未來， IMARC Group預計到 2033 年市場規模將達到 101.24 億美元，2025-2033 年期間的成長率 (CAGR) 為 18.9%。

人群分析是指對零售店、餐廳、公車站和其他公共場所中個人的活動和行為模式進行資料解讀的過程。這些資料是透過支援網際網路協定 (IP) 的攝影機、感測器、手機信標和電信業者收集的。人群分析有助於企業制定服務、配送、定價、行銷和選址方面的策略，從而最佳化收入來源。目前，領先的公司正在提供解決方案，幫助品牌衡量其廣告活動的有效性。

人群分析市場趨勢：

企業向以客戶為中心的經營方式的顯著轉變是推動零售業採用人群分析軟體的主要因素之一，這些軟體旨在做出明智的決策，提高工作效率和利潤，並提供更好的客戶體驗。此外，遊客數量的成長以及政府部門對智慧城市建設的日益重視，也催生了對人群分析解決方案的需求。這些解決方案用於提取客流量、停留時長、回頭客、原籍國、出行模式和人員分佈等資訊。此外，一些服務供應商正在使用高清 (HD) 攝影機將標準數位看板轉換為人群分析解決方案。這些攝影機可以捕捉觀眾的表情和情緒，並在螢幕上顯示相應的內容以吸引顧客。此外，主要的市場參與者正在與其他公司合作，推出先進的服務。例如，美國性能分析服務提供商 The Indoor Lab 與領先的LiDAR解決方案提供商 Cepton 合作，提供先進的空間和人群分析，並結合無與倫比的社交距離和清潔指標。此外，由於冠狀病毒病（COVID-19）的爆發，人群分析解決方案在世界各地越來越受歡迎，以監控人群中個人之間的社交距離。

本報告回答的關鍵問題：

到目前為止，全球人群分析市場表現如何？未來幾年將如何表現？
COVID-19 對全球人群分析市場有何影響？
主要的區域市場有哪些？
根據組成部分，市場是如何分類的？
根據部署模式，市場如何分類？
根據應用，市場是如何分類的？
根據最終用戶，市場是如何分類的？
該產業的價值鏈分為哪些階段？
該行業的主要促進因素和挑戰是什麼？
全球人群分析市場的結構是怎麼樣的？主要參與者是誰？
產業競爭程度如何？

Crowd analytics refers to the process of interpreting data collected from the movement and behavioral patterns of individuals in a retail store, restaurant, bus station, and other public places. This data is collected using Internet Protocol (IP) enabled video cameras, sensors, mobile phone beacons, and telecom operators. Crowd analytics helps in making strategies concerning services, delivery, pricing, marketing, and site selection for businesses, thereby resulting in optimized revenue generation. Presently, leading companies are offering solutions that allow brands to measure the effectiveness of their ad campaigns.

Crowd Analytics Market Trends:

A significant shift of businesses towards a customer-centric approach represents one of the major factors escalating the adoption of crowd analytics software in retail to make insightful decisions, increase work efficiency and profit, and provide better customer experiences. Moreover, the growing number of tourists, along with the increasing emphasis of governing authorities on developing smart cities, is catalyzing the need for crowd analytics solutions. These solutions are used to extract information about footfall, stay duration, returning visitors, country of origin, mobility patterns, and people distribution. Besides this, several service providers are transforming standard digital signage to crowd analytics solutions using high-definition (HD) cameras. They can capture the expressions and emotions of the audience and display the appropriate content on the screen accordingly to attract customers. In addition, the key market participants are collaborating with other companies to introduce advanced services. For instance, The Indoor Lab, a US-based performance analytics service provider, partnered with Cepton, a leading provider of lidar-based solutions, to deliver state-of-the-art space and crowd analytics with unparalleled social distancing and cleaning metrics. Furthermore, due to the outbreak of coronavirus disease (COVID-19), crowd analytics solutions are gaining traction around the world to monitor social distancing among individuals in crowds.

Key Market Segmentation:

Breakup by Component:

Solution
Services

Breakup by Deployment Mode:

On-premises
Cloud-based

Breakup by Application:

Safety and Security
Crowd Flow Management
Mobility and Tracking
Others

Breakup by End User:

Transportation
Retail
Hospitality and Tourism
Others

Breakup by Region:

North America
- United States
- Canada
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AGT International, Crowd Dynamics, Crowd Vision Limited (Skyfii Limited), CrowdANALYTIX, Mira, NEC Corporation, Nokia Oyj, Planview Inc., Savannah Simulations AG, Sightcorp and Walkbase (Stratacache).

Key Questions Answered in This Report:

How has the global crowd analytics market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global crowd analytics market?
What are the key regional markets?
What is the breakup of the market based on the component?
What is the breakup of the market based on the deployment mode?
What is the breakup of the market based on the application?
What is the breakup of the market based on the end user?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global crowd analytics market and who are the key players?
What is the degree of competition in the industry?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Crowd Analytics Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Component

6.1 Solution
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Services
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Deployment Mode

7.1 On-premises
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Cloud-based
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by Application

8.1 Safety and Security
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Crowd Flow Management
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Mobility and Tracking
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
8.4 Others
- 8.4.1 Market Trends
- 8.4.2 Market Forecast

9 Market Breakup by End User

9.1 Transportation
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Retail
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
9.3 Hospitality and Tourism
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
9.4 Others
- 9.4.1 Market Trends
- 9.4.2 Market Forecast

10 Market Breakup by Region

10.1 North America
- 10.1.1 United States
  - 10.1.1.1 Market Trends
  - 10.1.1.2 Market Forecast
- 10.1.2 Canada
  - 10.1.2.1 Market Trends
  - 10.1.2.2 Market Forecast
10.2 Asia-Pacific
- 10.2.1 China
  - 10.2.1.1 Market Trends
  - 10.2.1.2 Market Forecast
- 10.2.2 Japan
  - 10.2.2.1 Market Trends
  - 10.2.2.2 Market Forecast
- 10.2.3 India
  - 10.2.3.1 Market Trends
  - 10.2.3.2 Market Forecast
- 10.2.4 South Korea
  - 10.2.4.1 Market Trends
  - 10.2.4.2 Market Forecast
- 10.2.5 Australia
  - 10.2.5.1 Market Trends
  - 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
  - 10.2.6.1 Market Trends
  - 10.2.6.2 Market Forecast
- 10.2.7 Others
  - 10.2.7.1 Market Trends
  - 10.2.7.2 Market Forecast
10.3 Europe
- 10.3.1 Germany
  - 10.3.1.1 Market Trends
  - 10.3.1.2 Market Forecast
- 10.3.2 France
  - 10.3.2.1 Market Trends
  - 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
  - 10.3.3.1 Market Trends
  - 10.3.3.2 Market Forecast
- 10.3.4 Italy
  - 10.3.4.1 Market Trends
  - 10.3.4.2 Market Forecast
- 10.3.5 Spain
  - 10.3.5.1 Market Trends
  - 10.3.5.2 Market Forecast
- 10.3.6 Russia
  - 10.3.6.1 Market Trends
  - 10.3.6.2 Market Forecast
- 10.3.7 Others
  - 10.3.7.1 Market Trends
  - 10.3.7.2 Market Forecast
10.4 Latin America
- 10.4.1 Brazil
  - 10.4.1.1 Market Trends
  - 10.4.1.2 Market Forecast
- 10.4.2 Mexico
  - 10.4.2.1 Market Trends
  - 10.4.2.2 Market Forecast
- 10.4.3 Others
  - 10.4.3.1 Market Trends
  - 10.4.3.2 Market Forecast
10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast

11 SWOT Analysis

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
- 15.3.1 AGT International
  - 15.3.1.1 Company Overview
  - 15.3.1.2 Product Portfolio
- 15.3.2 Crowd Dynamics
  - 15.3.2.1 Company Overview
  - 15.3.2.2 Product Portfolio
- 15.3.3 Crowd Vision Limited (Skyfii Limited)
  - 15.3.3.1 Company Overview
  - 15.3.3.2 Product Portfolio
- 15.3.4 CrowdANALYTIX
  - 15.3.4.1 Company Overview
  - 15.3.4.2 Product Portfolio
- 15.3.5 Mira
  - 15.3.5.1 Company Overview
  - 15.3.5.2 Product Portfolio
- 15.3.6 NEC Corporation
  - 15.3.6.1 Company Overview
  - 15.3.6.2 Product Portfolio
  - 15.3.6.3 Financials
  - 15.3.6.4 SWOT Analysis
- 15.3.7 Nokia Oyj
  - 15.3.7.1 Company Overview
  - 15.3.7.2 Product Portfolio
  - 15.3.7.3 Financials
  - 15.3.7.4 SWOT Analysis
- 15.3.8 Planview Inc.
  - 15.3.8.1 Company Overview
  - 15.3.8.2 Product Portfolio
- 15.3.9 Savannah Simulations AG
  - 15.3.9.1 Company Overview
  - 15.3.9.2 Product Portfolio
- 15.3.10 Sightcorp
  - 15.3.10.1 Company Overview
  - 15.3.10.2 Product Portfolio
- 15.3.11 Walkbase (Stratacache)
  - 15.3.11.1 Company Overview
  - 15.3.11.2 Product Portfolio

簡介目錄圖表

List of Figures

Figure 1: Global: Crowd Analytics Market: Major Drivers and Challenges
Figure 2: Global: Crowd Analytics Market: Sales Value (in Million USD), 2019-2024
Figure 3: Global: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 4: Global: Crowd Analytics Market: Breakup by Component (in %), 2024
Figure 5: Global: Crowd Analytics Market: Breakup by Deployment Mode (in %), 2024
Figure 6: Global: Crowd Analytics Market: Breakup by Application (in %), 2024
Figure 7: Global: Crowd Analytics Market: Breakup by End User (in %), 2024
Figure 8: Global: Crowd Analytics Market: Breakup by Region (in %), 2024
Figure 9: Global: Crowd Analytics (Solution) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Global: Crowd Analytics (Solution) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Global: Crowd Analytics (Services) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: Crowd Analytics (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: Crowd Analytics (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: Crowd Analytics (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Global: Crowd Analytics (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Global: Crowd Analytics (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: Global: Crowd Analytics (Safety and Security) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Global: Crowd Analytics (Safety and Security) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Global: Crowd Analytics (Crowd Flow Management) Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Global: Crowd Analytics (Crowd Flow Management) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Global: Crowd Analytics (Mobility and Tracking) Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Global: Crowd Analytics (Mobility and Tracking) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: Global: Crowd Analytics (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: Global: Crowd Analytics (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: Global: Crowd Analytics (Transportation) Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: Global: Crowd Analytics (Transportation) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: Global: Crowd Analytics (Retail) Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: Global: Crowd Analytics (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: Global: Crowd Analytics (Hospitality and Tourism) Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: Global: Crowd Analytics (Hospitality and Tourism) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: Global: Crowd Analytics (Other End Users) Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: Global: Crowd Analytics (Other End Users) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: North America: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: North America: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: United States: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: United States: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: Canada: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: Canada: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Asia-Pacific: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Asia-Pacific: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: China: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: China: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: Japan: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: Japan: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: India: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: India: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: South Korea: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: South Korea: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: Australia: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: Australia: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: Indonesia: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: Indonesia: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: Others: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: Others: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: Europe: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: Europe: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: Germany: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: Germany: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: France: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: France: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: United Kingdom: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: United Kingdom: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 63: Italy: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 64: Italy: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 65: Spain: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 66: Spain: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 67: Russia: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 68: Russia: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 69: Others: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 70: Others: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 71: Latin America: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 72: Latin America: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 73: Brazil: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 74: Brazil: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 75: Mexico: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 76: Mexico: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 77: Others: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 78: Others: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 79: Middle East and Africa: Crowd Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 80: Middle East and Africa: Crowd Analytics Market: Breakup by Country (in %), 2024
Figure 81: Middle East and Africa: Crowd Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 82: Global: Crowd Analytics Industry: SWOT Analysis
Figure 83: Global: Crowd Analytics Industry: Value Chain Analysis
Figure 84: Global: Crowd Analytics Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Crowd Analytics Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Crowd Analytics Market Forecast: Breakup by Component (in Million USD), 2025-2033
Table 3: Global: Crowd Analytics Market Forecast: Breakup by Deployment Mode (in Million USD), 2025-2033
Table 4: Global: Crowd Analytics Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 5: Global: Crowd Analytics Market Forecast: Breakup by End User (in Million USD), 2025-2033
Table 6: Global: Crowd Analytics Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 7: Global: Crowd Analytics Market: Competitive Structure
Table 8: Global: Crowd Analytics Market: Key Players

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