人群分析市場規模、佔有率和成長分析（按組件、部署類型、組織規模、應用、垂直產業和地區分類）－2026-2033年產業預測

預計到 2024 年，人群分析市場規模將達到 21.9 億美元，到 2025 年將達到 27.2 億美元，到 2033 年將達到 155 億美元，在預測期（2026-2033 年）內，複合年成長率為 24.3%。

人群分析市場正經歷快速成長，其主要促進因素包括：在充滿活力的都市區，高效率的人群管理和資源分配至關重要。隨著城市擴張，先進的擁塞分析對於提升公共和交通系統效率至關重要。乘客對數據驅動型洞察的需求快速成長，也催生了對人群動態管理和出行體驗管理工具的龐大需求。日益成長的安全擔憂進一步推動了市場成長，因為人群分析在確保大規模集會的安全方面發揮關鍵作用。此外，物聯網技術在零售和運輸等領域的應用，增強了對人群行為的即時數據收集和分析。然而，發展中地區IT基礎設施的不足構成了一項挑戰。同時，商業智慧解決方案的興起，透過促進策略規劃，凸顯了未來市場擴張的潛力。

人群分析市場促進因素

全球人群分析市場的主要促進因素之一是零售、運輸和活動管理等各個領域對即時、數據驅動決策的需求日益成長。各組織機構逐漸意識到，了解人群行為和移動模式對於最佳化營運、改善客戶體驗和加強安全措施至關重要。人工智慧、機器學習和物聯網 (IoT) 等先進技術的廣泛應用，使得資料收集和分析更有效率。隨著企業尋求競爭優勢並有效率地管理資源，採用人群分析解決方案對於策略規劃和營運效率的提升變得至關重要。

人群分析市場限制因素

全球群眾外包分析市場面臨的主要阻礙因素之一是人們對資料隱私和安全的日益關注。隨著企業越來越依賴群眾外包分析來收集和分析與消費行為相關的數據，處理敏感個人資訊所帶來的風險也日益受到關注。資料保護法等法規結構對企業如何收集、處理和儲存此類資訊制定了嚴格的準則。這增加了合規成本，並可能阻礙企業投資雲端分析解決方案，最終抑制市場成長。此外，公眾對數據使用的質疑也可能進一步阻礙企業採用這些技術。

人群分析市場趨勢

人群分析市場正日益受到人工智慧和機器學習融合的影響，顯著提升了人群控制行動的準確性和有效性。這種技術融合實現了自動化決策和即時數據處理，從而帶來更精準的預測分析。隨著各機構採用這些先進的分析工具，他們能夠更深入地了解營運效率，並實施更有效的人潮控制措施。對人工智慧驅動型解決方案的日益依賴，使得人群分析成為活動管理、公共和城市規劃等領域不可或缺的一部分，推動大規模集會管理和安保策略向更智慧、數據驅動型發展趨勢。

目錄

介紹

• 調查目標
• 定義
• 市場覆蓋範圍

調查方法

• 資訊收集
• 二手和一手資訊來源
• 市場規模預測
• 市場假設與限制

執行摘要

前景
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場動態
  • 促進要素
  • 機會
  • 抑制因素
  • 任務
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 監管分析
• 案例研究分析
• 價值鏈分析
• 專利分析
• 技術分析

群眾外包分析市場按組件分類

• 獨立解決方案
• 服務
  • 專業服務
  • 系統整合
  • 培訓和教育
  • 支援與維護
  • 諮詢
  • 託管服務

按部署模式分類的人群分析市場

• 雲
• 本地部署

按組織規模分類的人群分析市場

• 主要企業
• 小型企業

按應用分類的人群分析市場

• 客戶管理
• 行銷宣傳活動效果衡量
• 市場預測
• 定價分析
• 收益最佳化
• 事件回應和警報通知

按行業垂直領域分類的人群分析市場

• 消費品和零售
• 旅遊
• 運輸
• 媒體與娛樂
• 公共
• 醫學與生命科​​學
• 銀行、金融服務和保險
• 其他

按地區分類的人群分析市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲（MEA）
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭格局

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市佔率（2025 年）

主要企業簡介

• Nokia Corporation
• AGT International
• NEC Corporation
• Walkbase
• Spigit, Inc.
• Sightcorp BV
• Wavestore
• Savannah Simulations AG
• Crowdanalytix, Inc.
• Securion Systems
• Crowd Dynamics
• Geodan
• Ubimo
• CrowdVision
• Kairos AR, Inc.
• Munich Airport International GmbH
• ARMORWAY, Inc.
• iOmniscient Pty Ltd.
• Axis Communications AB
• Sensum

Crowd Analytics Market size was valued at USD 2.19 Billion in 2024 and is poised to grow from USD 2.72 Billion in 2025 to USD 15.5 Billion by 2033, growing at a CAGR of 24.3% during the forecast period (2026-2033).

The crowd analytics market is experiencing rapid growth driven by key factors such as the need for efficient group management and resource allocation in bustling urban areas. As cities expand, advanced crowd analytics become essential for enhancing public safety and streamlining transit systems. The surge in passengers requiring data-driven insights creates a vital demand for tools that manage crowd dynamics and improve travel experiences. Heightened concerns regarding security further propel market growth, as crowd analytics play a pivotal role in ensuring safety at large gatherings. Additionally, the integration of IoT technologies across sectors like retail and transportation enhances real-time data collection and analysis of crowd behavior. However, inadequate IT infrastructure in developing regions poses a challenge, while the rise of business intelligence solutions underscores potential for future market expansion by facilitating strategic planning.

Top-down and bottom-up approaches were used to estimate and validate the size of the Crowd Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Crowd Analytics Market Segments Analysis

Global Crowd Analytics Market is segmented by Component, Application, Deployment Mode Organization Size, Industry Vertical and region. Based on Component, the market is segmented into Standalone solution and Services (professional services (System integration, Training and education, Support and maintenance, Consulting) andManaged services). Based on Deployment Mode, the market is segmented into On-Premises, and Cloud. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Application, the market is segmented into Customer management, Marketing campaign measurement, Market forecasting, Pricing analytics, Revenue optimization, and Incident response & alerting. Based on Industry Vertical, the market is segmented into Consumer-Packaged Goods (CPG) and retail, Travel and tourism, Transportation, Media and entertainment, public safety, Healthcare and life sciences, Banking, Financial Services and Insurance (BFSI) and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Crowd Analytics Market

One key market driver for the global crowd analytics market is the increasing demand for real-time data-driven decision-making in various sectors such as retail, transportation, and event management. Organizations are recognizing the importance of understanding crowd behavior and movement patterns to optimize operations, enhance customer experiences, and improve safety measures. The proliferation of advanced technologies such as artificial intelligence, machine learning, and Internet of Things (IoT) devices is enabling more efficient data collection and analysis. As businesses seek to gain a competitive edge and efficiently manage resources, the adoption of crowd analytics solutions is becoming essential for strategic planning and operational efficiency.

Restraints in the Crowd Analytics Market

A significant restraint for the global crowd analytics market is the growing concerns regarding data privacy and security. As organizations increasingly rely on crowd analytics to gather and analyze data related to consumer behavior, the risks associated with handling sensitive personal information have come under scrutiny. Regulatory frameworks, such as data protection laws, impose strict guidelines on how companies collect, process, and store such information. This increases compliance costs and may lead to hesitance among businesses to invest in crowd analytics solutions, ultimately hindering market growth. Additionally, public skepticism towards data usage can further deter organizations from adopting these technologies.

Market Trends of the Crowd Analytics Market

The Crowd Analytics market is increasingly influenced by the integration of AI and machine learning, which enhances both the precision and effectiveness of crowd management operations. This technological convergence facilitates automated decision-making and real-time data processing, leading to improved predictive analytics. As organizations embrace these advanced analytics tools, they gain deeper insights into operational efficiencies, enabling better crowd control measures. The growing reliance on AI-driven solutions positions crowd analytics as a vital component in sectors such as event management, public safety, and urban planning, fostering a trend towards smarter, data-informed strategies for handling large gatherings and ensuring safety.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Regulatory Analysis
• Case Study Analysis
• Value Chain Analysis
• Patent Analysis
• Technology Analysis

Crowd Analytics Market, By Component

• Market Overview
• Standalone solution
• Services
  • Professional Services
  • System Integration
  • Training and Education
  • Support and Maintenance
  • Consulting
  • Managed Services

Crowd Analytics Market, By Deployment Mode

• Market Overview
• Cloud
• On-Premises

Crowd Analytics Market, By Organization Size

• Market Overview
• Large Enterprises
• Small & Medium Sized Enterprises

Crowd Analytics Market, By Application

• Market Overview
• Customer Management
• Marketing Campaign Measurement
• Market Forecasting
• Pricing Analytics
• Revenue Optimization
• Incident Response and Alerting

Crowd Analytics Market, By Vertical

• Market Overview
• Consumer Packaged Goods and Retail
• Travel and Tourism
• Transportation
• Media and Entertainment
• Public Safety
• Healthcare and Life Sciences
• Banking, Financial Services, and Insurance
• Others

Crowd Analytics Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2025

Key Company Profiles

• Nokia Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AGT International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walkbase
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spigit, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sightcorp BV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wavestore
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Savannah Simulations AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crowdanalytix, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Securion Systems
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crowd Dynamics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geodan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ubimo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CrowdVision
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kairos AR, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Munich Airport International GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ARMORWAY, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iOmniscient Pty Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Axis Communications AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sensum
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments