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市場調查報告書
商品編碼
1819997
2025 年至 2033 年智慧鏡市場報告(按組件、類型、功能、技術、最終用戶和地區)Smart Mirror Market Report by Component, Type, Functionality, Technology, End User, and Region 2025-2033 |
2024年,全球智慧鏡市場規模達33億美元。展望未來, IMARC Group預計到2033年,該市場規模將達到77億美元,2025-2033年期間的複合年成長率(CAGR)為9.8%。推動市場發展的因素有很多,包括由於人們意識到保持積極生活方式的重要性而日益關注健康和保健、汽車普及率不斷提高以及先進技術的融合。
日益關注健康和保健
根據IMARC Group的研究報告,2023年全球健康保健市場規模將達3.6704兆美元。人們對健康保健的日益重視,催生了對智慧鏡子的需求。這些鏡子功能多元,能夠滿足消費者日益重視自身健康管理的需求。注重健身和健康的人士正在使用具有健康追蹤功能的鏡子,例如姿勢矯正、心率監測和身體組成分析。此外,這些鏡子還配備了健身應用程式,可提供個人化的鍛鍊方案,並允許用戶在家中鍛鍊並獲得即時回饋。
技術進步
人工智慧 (AI) 與物聯網 (IoT) 等先進技術的融合,為智慧鏡子市場帶來了良好的前景。整合人工智慧的智慧鏡子可以透過人臉辨識技術識別用戶,並根據用戶的外觀(例如膚色或壓力水平的變化)提供個人化體驗,例如客製化運動計畫、護膚建議,甚至健康診斷。此外,透過物聯網連接,智慧鏡子可以輕鬆與家中或辦公室的其他智慧型裝置通訊。此外,各公司正在整合這些技術以增強使用者體驗。例如,Baracoda 於 2024 年 1 月 7 日推出了 BMind,這是全球首款基於人工智慧 (AI) 的心理健康智慧鏡子。它作為健康伴侶,能夠識別情緒並幫助管理壓力。 BMind 基於 CareOS 平台的新一代智慧鏡子軟體構建,可根據用戶的心理狀態提供個人化推薦和體驗,並透過手勢識別、語音命令和意圖檢測提供無縫、無接觸的體驗。
汽車普及率不斷提高
國際能源總署 (IEA) 表示,2023 年電動車銷量約 1,400 萬輛。汽車普及率的提高推動了智慧後視鏡市場的成長。汽車製造商和消費者都認為智慧後視鏡是一個極具吸引力的附加功能,因為它能夠提升功能性、安全性和便利性。現代汽車的智慧後視鏡配備了鏡頭,可以擴大視野,消除盲點,並提高惡劣天氣條件下的可視性。這些後視鏡可以在傳統的反射模式和數位顯示模式之間切換,以顯示即時攝影機畫面,從而增強駕駛員的安全性。此外,汽車製造商正在將智慧後視鏡與車道偏離警告、盲點偵測和停車輔助等高級駕駛輔助系統 (ADAS) 功能相結合。
硬體佔大部分市場佔有率
硬體包含建構這些先進設備所需的各種實體組件。智慧鏡子依靠高品質的顯示器、感測器、攝影機和處理器才能有效運作。觸控螢幕、麥克風和揚聲器的整合在增強用戶互動方面也發揮著至關重要的作用。這些硬體元素支援各種功能,例如手勢控制、語音辨識以及與其他智慧型裝置的無縫連接。各種應用對複雜硬體組件的需求日益成長,為市場帶來了良好的前景。
車內後視鏡佔據業界最大佔有率
車內後視鏡通常整合在車廂內,為駕駛提供增強功能,例如後視攝影機顯示、盲點監控以及自動調光功能(以減少頭燈眩光)。智慧車內後視鏡提供的便利性和安全性使其成為豪華車和中階車型的熱門配置。此外,由於車內後視鏡能夠提供即時資訊並提高駕駛員的駕駛意識,其在車輛中的應用日益增多,這也推動了市場的成長。
連網後視鏡代表著領先的細分市場
連網鏡子可以輕鬆與其他智慧型裝置和系統整合,提供增強的連接性和功能性。這些鏡子配備了物聯網技術,可與智慧型手機、家庭自動化系統和雲端平台無縫連接。這種連接功能使用戶能夠透過鏡子介面控制智慧家居設備、接收即時更新並存取個人化內容。消費者對家庭和車載連網設備的需求不斷成長,推動了市場的成長。
自調光技術在市場上佔據明顯主導地位
自動調光後視鏡能夠自動調整亮度,以補償夜間駕駛時產生的光線變化,例如頭燈眩光。此功能透過降低眼部疲勞和改善可視性,顯著提升駕駛員安全性,因此深受汽車製造商和消費者的青睞。配備 ADAS 的汽車使用率的上升推動了自動調光後視鏡的需求。這些後視鏡通常會添加後視攝影機和感應器等輔助停車和變換車道的附加功能。
汽車佔據市場主導地位
在汽車領域,智慧後視鏡(尤其是後視鏡和側視鏡)整合了各種安全技術,例如盲點偵測、車道偏離預警、後視攝影機和停車輔助。這些功能提升了駕駛者的視野和安全性,使其成為豪華車和中檔車的理想選擇。隨著汽車產業向自動駕駛和電動車(EV)邁進,智慧後視鏡正成為許多汽車的標準配備。它們不僅提高了安全性,還透過提供自動調光、數位顯示以及與其他車載系統整合等功能,提升了整體駕駛體驗。
北美引領市場,佔據最大的智慧鏡子市場佔有率
該報告還對所有主要地區的智慧鏡子市場進行了全面的分析,包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告指出,北美是智慧鏡子最大的區域市場。
根據 CEIC 報告,2023 年 12 月美國機動車產量為 10,611,555.000 輛。北美主要汽車製造商和科技公司的強大影響力,正推動智慧後視鏡在車輛中的廣泛應用。此外,該地區智慧家庭的蓬勃發展也促進了市場的成長。住宅環境中對智慧後視鏡的需求正在成長。該地區的人們擴大將智慧後視鏡納入家庭自動化系統,用於語音輔助、健身追蹤和個人化內容顯示等任務。
市場研究報告還對市場競爭格局進行了全面分析,並提供了所有主要公司的詳細資料。智慧鏡子行業的一些主要市場參與者包括:
頂尖廠商正致力於將先進功能融入智慧後視鏡。他們致力於提升產品節能環保性能,以吸引更廣大的消費者群。此外,他們還與汽車製造商、科技公司和醫療保健提供者建立合作夥伴關係,以拓展智慧後視鏡的應用範圍。例如,2023年6月9日,Gentex Corporation為標緻全新9X8混合動力超級跑車配備了智慧後視系統,旨在最佳化車輛的後視效果。標緻運動部門與Gentex合作,推出了一款先進的數位後視鏡,旨在提升駕駛員在比賽中的視野和態勢感知能力。該後視鏡從後置鏡頭捕捉影片,並將其傳輸到整合在後視鏡中的液晶顯示器(LCD),為駕駛員提供寬闊無遮擋的後方視野。此外,Gentex數位後視鏡的乘用車版本還提供雙模功能。
The global smart mirror market size reached USD 3.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.7 Billion by 2033, exhibiting a growth rate (CAGR) of 9.8% during 2025-2033. There are numerous factors that are driving the market, which include the rising focus on health and wellness due to the awareness about the importance of maintaining an active lifestyle, increasing adoption of automobiles, and integration of advanced technologies.
Rising Focus on Health and Wellness
As per the research report of the IMARC Group, the global health and wellness market reached USD 3,670.4 Billion in 2023. The increasing emphasis on health and wellness among individuals is catalyzing the demand for smart mirrors. These mirrors have a range of capabilities that meet the needs of consumers who are becoming more interested in managing their own health. Fitness and health-conscious people are using mirrors that have health tracking features like posture correction, heart rate monitoring, and body composition analysis. Furthermore, these mirrors have fitness apps that provide personalized workout routines and allow individuals to exercise at home with real time feedback.
Technological Advancements
The integration of advanced technologies like artificial intelligence (AI) and the Internet of Things (IoT) is offering a favorable smart mirror market outlook. Smart mirrors that integrate AI can identify users by using face recognition technology. They can offer individualized experiences like tailored workout plans, skincare advice, and even health diagnoses based on the user's appearance, such as changes in skin tone or stress levels. Furthermore, smart mirrors may easily communicate with other smart gadgets in a house or place of business owing to the IoT connectivity. In addition, companies are incorporating these technologies to provide enhanced user experience. For instance, Baracoda unveiled BMind, the world's first artificial intelligence (AI)-powered smart mirror for mental wellness on 7 January 2024. It acts as a health companion capable of identifying mood and helping manage stress. It is built on a new generation smart mirror software from the CareOS platform, BMind provides personalized recommendations and experiences based on a user's mental state, as part of a seamless and touchless experience with gesture recognition, voice command, and intent detection.
Increasing Adoption of Automobiles
The International Energy Agency (IEA) states that there were around 14 million electric cars sold out in 2023. The rising adoption of vehicles among the masses is propelling the smart mirror market growth. Automakers and consumers find smart mirrors an appealing addition since they improve functionality, safety, and convenience. In modern vehicles, smart rearview mirrors in cars are equipped with cameras that expand the field of view, removing blind spots and enhancing visibility in adverse weather conditions. These mirrors can switch between a traditional reflective mode and a digital display to show live camera feeds, offering enhanced safety for drivers. Moreover, automakers are incorporating smart mirrors with advanced driver-assistance systems (ADAS) features like lane departure warnings, blind spot detection, and parking assistance.
Hardware accounts for the majority of the market share
Hardware comprises an extensive range of physical components required to build these advanced devices. Smart mirrors rely on high-quality display screens, sensors, cameras, and processors to function effectively. The integration of touchscreens, microphones, and speakers also plays a crucial role in enhancing user interaction. These hardware elements enable various functionalities such as gesture control, voice recognition, and seamless connectivity with other smart devices. The growing demand for sophisticated hardware components across various applications is offering a favorable market outlook.
Interior mirrors hold the largest share of the industry
Interior mirrors are usually integrated into the cabin of vehicles, offering drivers enhanced features such as rearview camera displays, blind spot monitoring, and automatic dimming to reduce glare from headlights. The convenience and safety provided by smart interior mirrors are making them a popular feature in both luxury and mid-range vehicles. In addition, the rising employment of interior mirrors in vehicles, as they provide real time information and improve driver awareness, is supporting the market growth.
Connected mirror represents the leading market segment
Connected mirror can be easily integrated with other smart devices and systems, providing enhanced connectivity and functionality. These mirrors are equipped with the IoT technology, allowing them to link seamlessly with smartphones, home automation systems, and cloud-based platforms. This connectivity enables users to control smart home devices, receive real time updates, and access personalized content, all through the mirror interface. The rising consumer demand for connected devices in both homes and vehicles is contributing to the market growth.
Self-dimming exhibits a clear dominance in the market
Self-dimming mirrors automatically change their brightness to compensate for shifting lighting such as headlight glare during nighttime driving. This feature significantly enhances driver safety by lowering eye strain and improving visibility, making it a popular choice among automakers and consumers. Self-dimming mirror demand is being driven by an increase in the use of ADAS-equipped automobiles. Additional features like rearview cameras and sensors to help with parking and lane changes are frequently added into these mirrors.
Automotive dominates the market
In the automotive sector, smart mirrors, particularly rearview and side mirrors, are integrated with various safety technologies like blind-spot detection, lane departure warnings, rearview cameras, and parking assistance. These features enhance driver visibility and safety, making them highly desirable in both luxury and mid-range vehicles. As the automotive industry moves toward autonomous and electric vehicles (EVs), smart mirrors are becoming standard components in many cars. They not only improve safety but also enhance the overall driving experience by offering features like auto-dimming, digital displays, and integration with other in-vehicle systems.
North America leads the market, accounting for the largest smart mirror market share
The report has also provided a comprehensive smart mirror market analysis of all the major regions, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for smart mirror.
United States motor vehicle production was reported 10,611,555.000 units in December 2023, as per CEIC. The North America's strong presence of major automotive manufacturers and technology companies is leading to widespread integration of smart mirrors in vehicles. Moreover, the growing trend of smart homes in region is contributing to the market growth. There is an increase in the demand for smart mirrors in residential settings. People in the region are increasingly incorporating smart mirrors as part of their home automation systems, using them for tasks such as voice assistance, fitness tracking, and personalized content display.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the smart mirror industry include:
Top players are focusing on integrating advanced features in smart mirrors. They are making their products more energy-efficient and eco-friendly to grab the attention of a wider consumer base. They are also forming partnerships with automotive manufacturers, tech companies, and healthcare providers to expand the applications of smart mirrors. For example, on 9 June 2023, Gentex Corporation equipped Peugeot's all-new 9X8 Hybrid Hypercar with an intelligent rear vision system designed to optimize the vehicle's rearward view. Peugeot Sport and Gentex partnered to implement a state-of-the-art digital rearview mirror that will enhance the driver's visibility and situational awareness during the race. The mirror captures video from a rearward-facing camera and streams it to a mirror-integrated liquid-crystal display (LCD), providing drivers with a wide and unobstructed view behind the vehicle. Moreover, the passenger-vehicle version of the Gentex digital rearview mirror offers bi-modal functionality.