![]() |
市場調查報告書
商品編碼
1776700
2032 年虛擬試穿智慧鏡市場預測:按組件、產品類型、功能、分銷管道、技術、應用和地區進行全球分析Smart Mirror for Virtual Try-ons Market Forecasts to 2032 - Global Analysis By Component, Product Type, Functionality, Distribution Channel, Technology, Application and By Geography |
根據 Stratistics MRC 的數據,全球虛擬試穿智慧鏡市場預計在 2025 年將達到 19.6 億美元,到 2032 年將達到 91.9 億美元,預測期內的複合年成長率為 24.7%。
虛擬試穿智慧鏡是搭載擴增實境(AR) 技術的先進互動式螢幕,使用者無需親身試穿即可查看服裝、配件和化妝品。這類鏡子常見於零售店和美容院,它使用攝影機和人工智慧軟體將數位產品影像疊加到使用者影像上,即時識別臉部特徵和身體尺寸。此外,這些設備還透過提供便利性和個人化服務,減少試衣間需求,進而提升購物體驗。這種技術前沿的方案還能幫助零售商客戶參與和銷售量。
根據美國零售聯合會(NRF)介紹,人工智慧鏡子、人體掃描儀和智慧購物車等零售技術創新將作為增強個人化和客戶服務的核心工具,在明年1月於曼哈頓舉行的2025年「大型展會」(一場擁有超過8,000個展位、約4萬名與會者的貿易展會)上進行參展。
人們對非接觸式購物的興趣日益濃厚
自新冠疫情爆發以來,非接觸式衛生購物解決方案日益普及。消費者如今期待能夠實現安全衛生的產品互動的技術。智慧試衣鏡讓顧客無需實際接觸產品,即可虛擬試穿服裝、配件和化妝品,體驗效果。此外,它們還能確保衛生,提升整體購物體驗,尤其是在繁忙的零售店中,因為傳統的試衣間往往顯得擁擠不堪。
初始成本高
虛擬試穿智慧鏡的高昂初始成本是其廣泛應用的最大障礙之一。這些系統的典型組件——先進的顯示器、支援AR的攝影機、運算單元、動作感測器、人工智慧驅動的軟體,以及有時還需要雲端整合——使得這項技術對於中小型企業來說遙不可及。此外,與安裝、設定和持續維護相關的成本可能相當高昂,尤其是在將智慧鏡整合到現有零售基礎設施中時。此外,潛在的投資報酬率(ROI)等待時間可能很長,這可能會使一些零售商在缺乏收益保證的情況下猶豫是否採用此類解決方案。
在家虛擬試穿與電子商務的成長
智慧鏡技術與電商平台和居家虛擬購物體驗的融合是最大的成長機會之一。隨著網路購物的持續擴張,尤其是時尚和化妝品行業的企業,正在探索以數位化方式模擬商店體驗的方法。透過網路攝影機和應用程式,智慧鏡功能允許用戶在家中舒適地進行虛擬試穿服裝、配件和化妝品。除了涵蓋全球客戶群之外,這種擴展還將減少對實體店的依賴。能夠提供將店內試穿鏡與基於應用程式的虛擬試穿相結合的混合解決方案的營運商將獲得更廣闊的市場空間。
智慧型手機虛擬試穿應用程式競爭激烈
越來越多的美妝和時尚品牌正在將AR濾鏡和前置鏡頭融入其智慧型手機應用程式,提供虛擬試穿體驗。這些基於行動裝置的解決方案無需安裝實體智慧鏡,即可輕鬆取得、經濟實惠且便利。智慧型手機相機和AR SDK(例如Google的ARCore和蘋果的ARKit)的持續發展,或許能夠透過提供類似甚至更強大的功能,取代店內智慧鏡。此外,由於這種轉變,消費者參與度和品牌投資可能會從實體智慧鏡系統轉向行動優先平台。
新冠疫情對虛擬試穿智慧鏡市場產生了重大影響,商家尋求衛生、非接觸式的體驗來取代傳統試衣間,加速了科技的普及。由於嚴格的社交距離規定以及人們對身體接觸日益成長的擔憂,智慧鏡創造性,讓他們無需接觸共用的表面或衣物,即可虛擬試穿服裝、配件和化妝品。這種轉變與消費者對安全性和便利性的偏好轉變相呼應,促使大型時尚和美妝零售商投資虛擬試穿技術。此外,疫情也促使智慧鏡被整合到行動應用程式和電商平台中,使其效用擴展到實體店之外,並鞏固了其在未來全通路零售格局中的地位。
預計 AR 智慧鏡市場將成為預測期內最大的市場
預計在預測期內,AR智慧鏡領域將佔據最大的市場佔有率。 AR智慧鏡利用擴增實境(AR) 技術,將數位服裝、配件和妝容即時疊加到用戶身上,打造沉浸式且高度互動的試穿體驗。該領域無需實際試穿即可提供逼真的預覽,廣泛應用於時尚和美妝零售,提升了便利性、參與度和衛生水平。此外,由於其擴充性、直覺的介面和客製化功能,智慧鏡是市場擴張的主要驅動力。
預計預測期內,消費住宅領域將以最高的複合年成長率成長。
預計消費性住宅市場將在預測期內實現最高成長率。越來越多的屋主希望融入智慧家庭生態系統,他們發現內建照明、語音助理以及可連接其他物聯網設備的智慧鏡子極具吸引力。此外,由於智慧家庭補貼等舉措以及消費者對現代多功能家電的需求不斷成長,自動化智慧家庭的趨勢正在加速,預計該市場將在2024年至2032年間以最快的速度擴張。
預計北美將在預測期內佔據最大市場佔有率,這得益於其強大的零售基礎設施、消費者對最尖端科技的廣泛採用以及頂級美容和時尚品牌的大量投資。該地區擁有眾多基於擴增實境 (AR) 解決方案的關鍵創新者和早期採用者,亞馬遜、Nike和絲芙蘭等公司積極將智慧鏡技術融入其客戶體驗。主要科技公司的存在以及消費者較高的數位素養進一步鞏固了該市場的主導地位。此外,由於政府對數位轉型的激勵措施以及高速網際網路的廣泛普及,北美在該領域也處於領先地位。
預計亞太地區將在預測期內實現最高的複合年成長率。都市化加快、可支配收入增加以及年輕一代科技愛好者對尖端購物技術的接受度極高,是推動這一快速成長的主要動力。中國、日本、韓國和印度等國家正蓬勃發展智慧零售計畫。為了提高客戶參與,時裝店、美妝連鎖店和購物中心正在推出支援擴增實境(AR)的鏡子。此外,受政府對數位化的支持、5G網路的發展以及電子商務的興起推動,亞太地區是智慧鏡子解決方案最具活力、成長最快的市場。
According to Stratistics MRC, the Global Smart Mirror for Virtual Try-ons Market is accounted for $1.96 billion in 2025 and is expected to reach $9.19 billion by 2032 growing at a CAGR of 24.7% during the forecast period. Virtual try-on smart mirrors are sophisticated interactive screens with augmented reality (AR) technology that let users see clothes, accessories, or cosmetics on themselves without actually trying them on. Frequently found in retail establishments and beauty salons, these mirrors overlay digital product images onto the user's reflection by using cameras and AI-powered software to identify facial features and body measurements in real time. Moreover, the device improves the shopping experience by providing convenience, customization, and less need for fitting rooms. By taking a tech-forward approach, it also assists retailers in boosting customer engagement and sales.
According to the National Retail Federation (NRF), at its January 2025 "Big Show" event in Manhattan-an exhibition featuring over 8,000 booths and attracting around 40,000 attendees-retail technology innovations such as AI mirrors, body scanners, and smart carts are being showcased as core tools for enhancing personalization and customer service.
Growing interest in contactless purchasing
Contactless and hygienic shopping solutions have become much more popular, particularly since the COVID-19 pandemic. Technology that enables safe and hygienic product interaction is now expected by consumers. Smart mirrors make it possible for customers to virtually try on clothing, accessories, and makeup without actually touching the items so they can see how they would appear. Additionally, this improves overall shopping convenience while also guaranteeing hygiene, especially in busy retail settings where conventional fitting rooms might be constrained or crowded.
High implementation initial cost
The high initial cost of smart mirrors for virtual try-ons is one of the biggest obstacles to their widespread use. Advanced display screens, AR-enabled cameras, computing units, motion sensors, AI-driven software, and occasionally cloud integration are all common components of these systems, which can make the technology unaffordable for small and mid-sized businesses. Furthermore, costs associated with installation, setup, and continuing maintenance increase the burden, particularly when incorporating the mirrors into the already existing retail infrastructure. Some retailers are reluctant to implement such solutions without a guaranteed revenue impact because the ROI (return on investment) may take a long time to manifest.
Growth into virtual try-ons at home and e-commerce
Smart mirror technology integration with e-commerce platforms and virtual shopping experiences at home represents one of the biggest growth prospects. As online shopping keeps expanding, particularly in the fashion and cosmetics industries, companies are looking into ways to digitally mimic the in-store experience. With the help of webcams and apps, smart mirror features can let users virtually try on clothing, accessories, and cosmetics from the comfort of their homes. In addition to reaching a worldwide customer base, this expansion lessens reliance on physical retail space. A far wider market segment will be accessible to businesses that can provide hybrid solutions that combine in-store mirrors with app-based virtual try-ons.
High level of competition from virtual try-on apps for smartphones
A growing number of beauty and fashion brands are using AR filters and front-facing cameras in their smartphone apps to provide virtual try-on experiences. These mobile-based solutions, which do not require physical smart mirror installations, provide accessibility, affordability, and convenience. The continued advancement of smartphone cameras and AR SDKs (such as Google's ARCore and Apple's ARKit) could make in-store smart mirrors obsolete by providing similar or even better functionality. Furthermore, consumer engagement and brand investment may be redirected from physical smart mirror systems to mobile-first platforms as a result of this change.
The COVID-19 pandemic significantly impacted the market for smart mirrors for virtual try-ons, hastening its uptake as merchants looked for hygienic, contactless substitutes for conventional changing rooms. Smart mirrors provided a creative and safe way for customers to virtually try on clothing, accessories, and makeup without coming into contact with shared surfaces or clothing owing to tight social distancing rules and increased concerns about physical contact. This change was in line with shifting consumer preferences for safety and convenience, which led to big fashion and beauty retailers investing in virtual try-on technology. Additionally, the pandemic sparked the incorporation of smart mirrors into mobile applications and e-commerce platforms, extending their usefulness beyond physical stores and solidifying their place in the omnichannel retail landscape of the future.
The AR-smart mirror segment is expected to be the largest during the forecast period
The AR-smart mirror segment is expected to account for the largest market share during the forecast period. AR-Smart Mirrors create an immersive and highly interactive try-on experience by using augmented reality technology to superimpose digital apparel, accessories, or makeup in real time onto a user's reflection. Because it provides realistic previews without requiring physical trials, this segment is widely used in fashion and beauty retail, improving convenience, engagement, and hygiene. Moreover, they are the primary factor propelling the market expansion for smart mirrors due to their scalability, intuitive interface, and customization capabilities.
The consumer homes segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Consumer Homes segment is predicted to witness the highest growth rate. Homeowners looking to integrate their smart home ecosystems are finding smart mirrors with built-in lighting, voice assistants, and connectivity to other IoT devices more and more appealing. Additionally, this market is anticipated to expand at the fastest rate between 2024 and 2032 as the trend toward automated, smart homes picks up speed, aided by programs like smart-home subsidies and growing consumer demand for contemporary, multipurpose household appliances.
During the forecast period, the North America region is expected to hold the largest market share, driven by strong retail infrastructure, high consumer adoption of cutting-edge technologies, and large investments from top beauty and fashion brands. With businesses like Amazon, Nike, and Sephora actively incorporating smart mirror technologies into their customer experiences, the area is home to significant innovators and early adopters of AR-based solutions. Market dominance is further supported by the existence of important tech companies and a high degree of digital literacy among consumers. Furthermore, North America is a leader in this area due in part to the government's encouragement of digital transformation and the extensive availability of high-speed internet.
Over the forecast period, the Asia-Pacific region is anticipated to exhibit the highest CAGR. Growing urbanization, rising disposable incomes, and a younger, tech-savvy population that is extremely receptive to cutting-edge shopping technologies are the main drivers of this rapid growth. Smart retail initiatives are booming in countries like China, Japan, South Korea, and India. To improve customer engagement, fashion stores, beauty chains, and shopping malls are implementing AR-powered mirrors. Moreover, Asia-Pacific is now the most dynamic and rapidly expanding market for smart mirror solutions owing to government support for digitization, the development of 5G networks, and the rise of e-commerce.
Key players in the market
Some of the key players in Smart Mirror for Virtual Try-ons Market include Samsung Electronics Co. Ltd., PulpoAR, MirrAR, Dharpan.ai, Fittingbox, Snap Inc., My Size Inc., Oak Labs, Reactive Reality (PICTOFiT) and LetsNurture.
In June 2025, Snap Inc., the company behind the Snapchat social app and Spectacles AR glasses, has teamed up with Niantic Spatial to bring accurate geospatial capabilities to the Snapchat and Spectacles platforms. The partnership could be mutually beneficial as Snap's platforms will get city-scale positioning capabilities while Niantic could see a massive influx of user-generated data to enhance its 'Visual Positioning System'.
In May 2025, Samsung Electronics announced that it has signed an agreement to acquire all shares of FlaktGroup, a leading global HVAC solutions provider, for €1.5 billion from European investment firm Triton. With the global applied HVAC market experiencing rapid growth, the acquisition reinforces Samsung's commitment to expanding and strengthening its HVAC business.
In April 2025, Fittingbox and Ocuco have renewed their partnership, originally established in 2018. This collaboration integrated Fittingbox's eyewear visualisation tools with Ocuco's portfolio of optical software, aimed at elevating both clinical and retail operations for optical businesses.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.