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市場調查報告書
商品編碼
1800952
2025 年至 2033 年男裝市場報告(按產品類型、季節、配銷通路和地區)Menswear Market Report by Product Type, Season, Distribution Channel, and Region 2025-2033 |
2024年,全球男裝市場規模達6,243億美元。展望未來, IMARC Group預計到2033年,該市場規模將達到9,840億美元,2025-2033年期間的複合年成長率(CAGR)為4.77%。男性族群時尚意識的增強、電商通路的拓展,以及採用天然材料製成的永續服裝(可預防皮膚過敏)的推出,是推動市場成長的一些關鍵因素。
男性網購傾向日益增強
網際網路普及率的提高和電子商務行業的擴張是推動市場成長的主要動力。此外,消費者可支配收入的增加和男性對外表的日益關注也刺激了男裝市場對高階品牌和稀有產品的需求。此外,隨著網路用戶數量的增加,線上交易額和平均線上消費金額穩定上升。例如,2023年,亞馬遜的合併淨銷售總收入達到5,750億美元,其中1,310億美元來自國際收入管道。北美是其最大的營運分部,全年累計淨銷售額近3,530億美元。此外,許多奢侈品牌正在與科技公司建立合作關係,以提升人們的購物體驗。例如,2022年2月,LMVH日本與軟銀公司簽署了合作協議。該協議借助軟銀公司在數位化方面的專業知識,提升了LMVH的線上銷售額。
生態服裝需求不斷成長
消費者日益增強的環保意識,增加了對永續服裝材料的需求,這對男裝市場前景產生了積極影響。為此,一些領先品牌正在推出由有機材料製成的生態服裝,以取代可能引起皮膚過敏的合成纖維。根據永續時尚產業的資料,該市場預計將以 9.1% 的年複合成長率發展,到 2025 年達到 98.1 億美元,到 2030 年達到 151.7 億美元。這一成長歸因於人們對道德時尚的認知不斷提高。此外,根據麥肯錫 2020 年永續時尚統計數據報告,60% 的用戶開始努力回收和再利用物品,而不是衝動購買。為此,各主要市場參與者正在使用由有機棉、竹子和再生聚酯纖維製成的布料,在不影響款式或品質的情況下為客戶提供永續的選擇。預計產品製造的這種變化將在未來幾年推動男裝市場佔有率的成長。
增加產品種類
各大市場參與者正加大對更具創新性和永續性且價格實惠的時尚產品的投資。例如,2023 年推出的 Y Chroma 品牌在 2024 年 2 月的紐約男裝週上展示了其抗衰老設計。這個新時尚品牌的目標是經常被忽視的中年人群。除此之外,各大男裝品牌也在籌集資金,以擴大業務規模和增加客戶群,預計這將在未來幾年推動男裝市場的收入成長。例如,2023 年 12 月,男士直銷 (D2C) 時尚品牌 Snitch 在 SWC Global 和 IvyCap Ventures 共同領投的 A 輪融資中籌集了 11 億印度盧比(約 1,319 萬美元)。該公司將利用這筆新資金來擴大人才和技術儲備,並建立線下零售策略。 Snitch 聲稱其 2023 會計年度的營業額已超過 10 億印度盧比。此外,各大品牌紛紛推出大尺碼服裝,以滿足不同體型的需求,確保各種體型都能找到合身又時尚的服裝。例如,2023年4月,專注於時尚的多品牌零售連鎖店Shoppers Stop宣布推出旗下名為「UR You」的大尺碼自有品牌。
The global menswear market size reached USD 624.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 984.0 Billion by 2033, exhibiting a growth rate (CAGR) of 4.77% during 2025-2033. The rising fashion-consciousness among the male population, expanding e-commerce channel, and the introduction of sustainable clothing produced from natural materials to prevent skin allergies, are some of the key factors propelling the market growth.
Growing Inclination for Online Shopping Among Men
The increasing internet penetration and the expanding e-commerce sector are primarily driving the growth of the market. Furthermore, the inflating disposable incomes of consumers and the rising focus on physical appearances among men are also bolstering the menswear market demand for high-end brands and rare products. Moreover, with the increasing number of online users, there has been a steady rise in online transactions and the average amount of money spent online. For instance, in 2023, Amazon's total consolidated net sales revenue amounted to US$ 575 Billion, US$ 131 Billion of which were generated through international revenue channels. North America was the biggest operations segment, accumulating nearly US$ 353 Billion in net sales during the year. In addition to this, many luxury brands are forming partnerships with technology companies to enhance people's shopping experiences. For instance, in February 2022, LMVH Japan and SoftBank Corp. signed a partnership agreement. This agreement enhanced the online sales of LMVH with the help of the expertise of SoftBank Corp. in digitalization.
Increasing Demand for Ecological Clothing
The growing environmental consciousness among consumers is augmenting the need for sustainable clothing materials, which is positively impacting the menswear market outlook. In response to this, several leading brands are introducing ecological clothing made from organic materials as opposed to synthetic fabrics that can cause skin allergies. Based on data from the sustainable fashion industry, the market is projected to develop at a compound annual growth rate of 9.1%, reaching US$ 9.81 Billion in 2025 and US$ 15.17 Billion in 2030. This growth is attributed to the increasing awareness of ethical fashion. Additionally, according to the McKinsey Report 2020 sustainable fashion statistics, 60% of users are starting to make an effort to recycle and reuse items rather than buying them impulsively. In response to this, various key market players are utilizing fabrics made from organic cotton, bamboo, and recycled polyester to offer sustainable options to customers without compromising on style or quality. Such changes in product manufacturing are anticipated to propel the menswear market share in the coming years.
Increasing Product Offerings
Various key market players are increasingly investing in the development of more innovative and sustainable fashion products at affordable price ranges. For instance, Y Chroma, launched in 2023, showcased age-defying designs in February 2024, New York Fashion Week menswear. The new fashion brand is on a mission to target the often-ignored middle-aged bracket. Besides this, various menswear fashion brands are also raising funds to expand their operations and increase their customer base, which is projected to propel the menswear market revenue in the coming years. For instance, in December 2023, Men's direct-to-consumer (D2C) fashion brand Snitch raised INR 110 Cr (US$ 13.19 Million) in a Series A funding round co-led by SWC Global and IvyCap Ventures. The company will use the fresh capital to scale up its talent and technology, as well as to build an offline retail strategy. Snitch claims to have achieved a turnover of more than INR 100 Cr in FY23. Moreover, various brands are offering plus-size apparel to cater to diverse body types and ensure that individuals of all shapes and sizes can find well-fitting and stylish garments. For example, in April 223, fashion-focused multi-brand retail chain Shoppers Stop announced the launch of the company's plus-sized private label under the 'U R You' brand.
Shirts and t-shirts hold the largest market share
T-shirts and shirts are one of the most comfortable clothing apparel among menswear. The increasing number of male students in colleges and universities and the rising percentage of working professionals requiring a variety of shirts and T-shirts for daily wear are contributing to the growth of this segment. Various well-established brands are increasingly launching a new range of T-shirts and shirts to cater to the augmenting demand. For instance, in April 2024, Aeroswag launched a new T-shirt line. The new product line includes nearly 2,000 aircraft designs and includes military, GA, business aviation, helicopters, airliners, vintage, and even UAVs.
All-season wear currently exhibits clear dominance in the market
All-season wear menswear refers to clothing designed to be versatile and suitable for wear throughout the year, regardless of weather conditions. They are cost-effective, since they reduce the need for seasonal wardrobe updates, practicality in adapting to varying temperatures and climates, versatility in styling options for different occasions, and convenience for travelers or those with limited storage space. The growing demand for all-season menswear is anticipated to propel the menswear market recent price in the years to come.
Exclusive stores account for the majority of the total market share
Men's wear exclusive stores are retail establishments that specialize solely in clothing, accessories, and apparel tailored specifically for male customers, offering a curated selection of fashion items and personalized shopping experiences. These stores offer clothing and accessories tailored to individual tastes and preferences, and the opportunity to access unique and limited-edition designs. As per the menswear market overview, various market players are expanding via exclusive stores and increasing their customer footfall. For instance, D2C menswear brand DaMENSCH is aiming to open 100 stores by the end of 2024. The brand said it is catering to slow fashion demand and encouraging consumers to stock their wardrobes with clothes that can be used multiple times, thereby advocating a sense of sustainable clothing.
North America currently dominates the global market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for Menswear.
The growth in the region can be attributed to the presence of a younger population and inflating the spending capacities of consumers. For instance, in 2022, approximately 21.64 million young people between the ages of 15 to 19 years old lived in the United States. This was a slight increase from the previous year, when 21.57 million young people aged 15 to 19 lived in the U.S. Moreover, menswear market statistics by IMARC indicate that, the presence of well-established menswear brands in the region is increasingly driving their product offerings to expand the consumer base, which is creating a positive outlook for the overall market. For instance, in October 2023, U.S. Skims officially announced the launch of Skims Mens with an All-Star campaign featuring football icon Neymar Jr, 2022 NFL Defensive Player of the Year Nick Bosa, and NBA All-Star Shai Gilgeous-Alexander. The collection features technically constructed briefs, soft boxers, and comfortable tanks and tees.